Minds Eye - Magazine

Mind’s ey e FEATURE ARTICLE - Time Goes By

SPECIAL EDITION - PAST TIMES

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november 2012 Issue: 146

£3.99

How

do you remember your past?

Does the past hold

the key to our future?

what do you hold dear ?

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Exploring minds -

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FEATURE ARTICLE - Time Goes By

CONTENTS

November 2012

4 TIMES GOES BY

Do you remember photo or the memory

9 SIMPLE PLEASURES An illustrator describes her day

13 GATHERING

FEATURES IN MIND’S EYE THIS MONTH

An invitation to a bonfire party

17 WHAT DID I MISS

A rose-tinted look at something lost

22 PAST TIMES

A look at all things vintage

25 REFLECTING

Memories of the past

28 EXPLORING MINDS Remember what used to be

31 HOW WE LIVE

How different people live their lives

35 LOOKING BACK

What the past may hold in our future

40 CRAFTS

bits and bobs fun

45 INTERVIEW

Author Liz Davids tells us about her treasured past

49 NEXT ISSUE Quick glimpse into next months issue

51 HAVING A MOMENT You time, relax and unwind

53 HOW TO DO

How social ways and views have changed over the years

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Page 10

The childhood photos you want remember, and the ones you don’t

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TIME GOES BY

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MEMORIES; THAT SECRET SMILE, A MENTAL SNAP SHOT OF THE PAST. KEPT CLOSE TO OUR HEARTS....

Memories individual and personal to each and everyone of us... They remind us of that special person, first day at work, holidays places we have explored. However is it the memories that we really remember or the objects that we keep dear to us. Many people have a special song which they know reminds them of a time or place or even person. Childhoods are often remembered not by the memory itself but by the photographs and family videos. Certain places buildings, views they can often be a reminder to a past experience and can reflect upon how things have changed...

FEATURE ARTICLE - Time Goes By

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FEATURE ARTICLE - Time Goes By

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o be giving them the option of their chosen gender. ‘You do not need to know what is in between peoples legs, to get to know someone.’ David Stocker Daily Mail Published 28th May 2011.

This is a very extreme way of looking at the media influence in behavioural gender roles, nonetheless the media does pressurise gender characteristics and often portrays the idealistic image of a ‘perfect man or woman’ to not be based upon his or hers intelligence, personality or social and cultural dexterity; but on the foundation of their body shape, image, size and often muscular magnitude, generating the idea that in order to be ‘masculine or feminine’ you have to portray these assets.

Magazines have a saturated market place, with a variety of categorised readers, dependent on age, relationship status, and income. The qualities, traits and representations of gender have changed over time throughout social and economic differences.

Botticelli’s depiction of man and woman, in his image of Venus and Mars (See Image 2) Sandro Botticelli (1485), illustrates the fundamental properties of what it is to be masculine and feminine.

The representation of man is of assertive decision makers with active physical characteristics, who remain emotionally reserved.

Compared to that of a women’s supportive role, passive nature and emotionally outgoing behaviour. These qualities have been distorted through time, however remaining the same is the ideological image that men survey, and women are to be surveyed. This can be seen from adverts and magazine covers through generations.

Erving Goffman’s study in Goffman, E.(1979) Gender Advertisements considers the multitude of ways in which women are portrayed negatively in modern culture, through the composition of the

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MIND’S EYE

Looking back over the years, you realise how time moves so quickly, yet so quietly.

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FEATURE ARTICLE - Time Goes By

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As a society we are encouraged to create and promote our own identity from the basis of our sex/gender. The biological difference between men and women creates social constructs as well as differences in cultural roles, influencing behavioural qualities and characteristics learned and encouraged upon us from an early age. Contributions from scientific, economic, political and social culture can have effect over time on gender roles, specifically from what is produced and published by themedia. I have chosen to explore the representations of genders depicted in style magazines and how they influence and reflect on cultural normalities. I have selected the style magazines of ‘FHM- January 2012 Bauer: UK’ to

represent the male attributes, and‘Cosmopolitan December 2011 Edn Issue 12/11 published 7th November 2011’, Hearst Magazine to symbolise the female characteristics and to evaluate them against one another. edia’s depiction of gender roles andattributes has changed over time, coinciding with the social and cultural changes of modern life. Magazines in particular amplify the different of male and

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A childhood is what anyone wants to remember of it. it leaves behind no fossils, except perhaps in fiction. ~Carol Shields

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dvertisements revealing the levels of control and power of men and women. It is a widely known fact that men still to the present day hold power over women and in terms of how advertising portrays visual power, we can see from that of Goffman’s study it still holds true in today’s media advertisements. This can be seen by varied positions of bodies, dimensions of posture height and depth of figures, all suggesting that women are inferior, and men are superior, and that women are seen as to be viewed, and men are to be observers. (See Image 3) – Dolce and Gabbana Fall/Winter (2011) Suggests that the male characters are leading the way of the female individuals and are proposed as to be seen as the sexual dominance within the two genders. This leads to suggest Goffmans theory is correct. In May 2011 traditional ideas of gender were confronted in the media when male model Andrej Pejic was thought to have been a woman after posing for topless for Magazine ‘Dossier.’ Two major

media’s depiction of gender roles andattributes has changed over time, coinciding with the social and cultural changes of modern life. Magazines in particular amplify the different of male and female stereotypes, exploring the social roles in which the two genders eploy. Concealed great advertising is used by the when magazine industry to provide a majority of their running costs, however greatly promoting an idea of a ‘happier, future self ’ if you were to buy and use the advertised products. Magazines often impart a ‘guidance of self help’ subconsciously promoting the idea of a ‘perfect man or woman.’ (See image1) December 2011 Edn Issue 12/11 published 7th November 2011, Hearst centrefold image of ‘Oliver Mellor’