mini style guide december
2017
index
3. Logo And Sub Logos 9. Color Palette 12. Typography
logo
3
logo
4
logo color variations
5
sub logos
6
sub logos
7
icons and signature stripes
8
color palette
9
color palette
ma rine
sky
tange ri ne
c h er ry
s u n f low er
p e a ch
PAN T ONE 2 8 1C /2 81 U
PA NTONE 2142C/21 69 U
PA NTONE 2024C/165U
PAN TO N E 76 20 C/7 62 1U
PAN TO N E 12 25C /7 404 U
PAN TO N E 35 44 C/3 54 4U
C MYK 100 9 4 3 4 2 7
CM YK 48 22 0 0
CM YK 3 74 71 0
CMY K 19 9 4 95 8
CMY K 13 3 3 10 0 0
CMY K 7 3 4 40 0
R G B 3 3 41 9 2
R G B 129 173 220
R G B 234 103 81
R G B 18 8 51 4 2
R G B 22 2 17 0 38
R G B 23 3 17 7 147
HE X #2 12 9 5 C
HEX #81A DDC
HEX #EA6651
HE X # BC 312 B
HE X # D EAA26
HE X # E9 B1 93
10
color palette rules
P L E A S E AV O I D
PLEASE USE
U S I N G O N LY S O F T C O L O R S O R O N LY B R I G H T C O L O R S
AT L E A S T O N E B R I G H T C O L O R 
 IN EVERY DESIGN
11
typography
12
typography evolution
i’m all yours
little things we love Ugiasped enditem earcimus et volorem sit et iment alitist issita sit unti sam aut dolut asperfernam nate dolor solupti. e dolor solupti nam ius id et.
g a ra m o n d / r o k k i t / e n g rav e r s
13
typography evolution
i’m all yours
script (seasonal) -lowercase -1-2 callouts per section -kerning: 0 -1-3 words of text max
garamond classic fs -bold -all lowercase (except for “I” and “KEEP”) -kerning: 0-10 -leading: tight
little things we love Ugiasped enditem earcimus et volorem sit et iment alitist issita sit unti sam aut dolut asperfernam nate dolor solupti.
e n g rav e r s g o t h i c fs -regular or bold -all caps or all lowercase (small caps) -can also be used as alt main headers -kerning: 50-100 -leading: a bit tight
e dolor solupti nam ius id et.
g a ra m o n d / r o k k i t / e n g rav e r s
14
rokkit -primarily for body copy -preferably extralight, heavier weights ok depending on layout -normal case, all lowercase or uppercase -kerning: 25-60 -leading: open leading
typography examples
15
questions? Please contact Emily Nguyen (enguyen@stelladot.com) for more information. Thank you!