BIG O’S PIZZA BRAND IDENTITY
Presented by Deborah Lee to Owen Morehart February 2014
TABLE OF CONTENTS 5 Brand Profile 7 Logo
9 Color & Pattern 11 Type
13 Farmer’s Market 15 Employee Uniforms
17 In-Store Collateral 19 Business Stationery 21 Website
DELICIOUS WOOD-FIRED HANDMADE BIG O’s DELICIOUS FRIENDLY PIZZA LOCALLYSOURCED AFFORDABLE
C
urrently known as the farmer’s market pizza guy, with a presence at six local farmer’s markets, Big O’s will soon be expanding in to a new retail location in Beaverton. Big O’s Pizza is delicious: ingredients are hand selected from local sources, the dough and sauce are handmade, and each pizza is carefully wood fired in the moments before serving. Big O’s also focuses on providing a friendly and exceptional customer experience, and keeping prices affordable without sacrificing quality.
5
LOGO
Primary Wordmark
2 & 1-color Secondary Wordmarks
7
COLOR & PATTERN
MARINARA
BLACK
WHITE
C16 M94 Y99 K2 R198 G51 B39 Pantone 180C
STRIPE PATTERN
9
TYPE
UNIVERS LT STD 49 LIGHT ULTRA CONDENSED (CAPS)
Titling & Heading
THESERIF REGULAR
Body text & Subheadings
ABCDEFGHI JKLMNOPQ RSTUVWXYZ Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 11
FARMER’S MARKET
Chalkboard paint on the trailer and a simple new sandwich board and banner create a new, fresh market presence.
CHEESE PEPPERONI TRIO VEGGIE GARLIC CHICKEN
2.75 3.25 3.75 3.50 3.75
13
EMPLOYEE UNIFORMS
Simple, solid uniforms are comfortable and versatile for employees that work both at the market and in the new storefront.
15
IN-STORE COLLATERAL
Simplicity and consistency in in-store collateral provides a recognizable and trustworthy brand experience.
17
BUSINESS STATIONERY
OWEN MOREHART (503) 555 3353 owen.morehart@bigopizza.biz www.bigopizza.biz
19
WEBSITE
YOU LOVE OUR PIZZA & WE LOVE YOU. Pick-up or delivery
(503) 555 3353 ORDER ONLINE Open daily
10 AM–10 PM VIEW MENU 21