BRAND IDENTITY PRESENTED MARCH 2014 TO RICHARD HALEY BY DEBORAH LEE
P S E D E O D G COURIER SERVICE
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TABLE OF CONTENTS 7 8 10 12 14 16 18 20 22 24
Brand Statement Primary Logo Secondary Logo Supporting Marks Typography Brand Colors Storefront Employee Uniforms Business Stationery Customer Deliverables
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WE’RE LOCAL. WE’RE NICE. WE’RE FAST. WE’RE RELIABLE. WE CARE.
G
odspeed Courier Service is a bicycleexclusive courier service serving the Portland, Oregon community. Founded in 2006, Godspeed is trusted by hundreds of local businesses and residents to deliver packages and documents in a timely, friendly, and reliable manner. With wrapping as well as delivery services and unmatched customer service standards, Godspeed outshines and outdelivers its competitors. Godspeed contributes to a strong local Portland community with a focus on environmental sustainability and superb customer service.
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PRIMARY LOGO The name “Godspeed� is drawn from the culture of old-school biker gangs, known for great speed and loyalty. The primary logo for Godspeed Courier Service reflects this aesthetic, with custom lettering and a lightning bolt. The design also nods to oldfashioned sign-painting, as Godspeed is a small and trustworthy local business. This detailed iteration will be used in large applications, such as storefront signage.
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COURIER SERVICE
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SECONDARY LOGO The detail of the primary logo is pared down for smaller applications, providing a more simplified and readable iteration of the logotype. This version can be presented in color or black and white, and when viewed at very small sizes, the subtitle “Courier Service� can be removed.
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COURIER SERVICE
COURIER SERVICE
COURIER SERVICE
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SUPPORTING MARKS The introduction of further alternative marks provides versatility for the Godspeed brand identity. While still cohesive with the main logo, this wordmark and simplified logo can be used in applications that require a further simplified yet still unique, identifiable and considered mark.
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P S E D E O D G COURIER SERVICE
P S E D E O D G COURIER SERVICE
G O D S PE E D COURIER SERVICE
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TYPOGRAPHY
Primarily, the Godspeed Courier Service Brand Identity uses the Nexa Slab Family. This simple and thoughtfully designed slab-serif is readable yet unique and provides a sense of familiarity and trustworthiness to the brand. Avenir Next Condensed is used in the simplified wordmark, keeping things clean and orderly.
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AVENIR NEXT CONDENSED REGULAR (CAPS ONLY)
ABCDEFGHIJKLMNOPQRSTUVWXYZ NEXA SLAB REGULAR
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
NEXA SLAB HEAVY
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
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BRAND COLORS A simple black, gold and white color scheme is identifiable and suggests high-quality products and service from Godspeed Courier Service.
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GODSPEED GOLD
C=28 M=58 Y=100 K=13 R=168 G=107 B=0 PANTONE P 15-16 U
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STOREFRONT
A facelift for the current Godspeed Courier Service Storefront includes gold trim and gold-foiled window signage featuring the primary logo, as well as hours of operation.
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EMPLOYEE UNIFORMS Comfort and versatility is the top priority when clothing Godspeed riders. A t-shirt and sweatshirt provides multiple weather options while leaving riders identifiable yet comfortable.
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STATIONERY
Professional and trustworthy business correspondence is extremely important for a business of correspondence.
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COURIER SERVICE
2554 SE Stark | Portland OR www.godspeedpdx.edu
To Whom it May Concern: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
COURIER SERVICE
G O D S PE E D
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
ALEY R I C HOAWRNDE H R Godspeed Courier Service 503.556.9420 | godspeedpdx.com caleb@godspeedpdx.com
Best, Richard Haley Owner
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CUSTOMER DELIVERABLES Godspeed relies on word of mouth from customers to gain business, and with additional items to give as gifts to customers and a pricing postcard to leave with new customers, people will be sure to think of Godspeed when they require a courier service.
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COURIER SERVICE
P S E D ED O G 503.556.9420 godspeedpdx.com Monday – Saturday 7 AM – 7 PM
COURIER SERVICE
DELIVERY PRICE ESTIMATES: ZONE 1: $5-$10 ZONE 2: $10-$15 ZONE 3: $15-$20 PRICES VARY. DELIVERY AVAILABLE OUTSIDE ZONE 3 FOR AN ADDITIONAL CHARGE.
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2014 JANUARY S M T W T 1 2 5 6 7 8 9 12 13 14 15 16 19 20 21 22 23 26 27 28 29 30
FEBRUARY S M T W T
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4 11 18 25
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S M T W T 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29
F 4 11 18 25
S 5 12 19 26
S M T W T
2 9 16 23
3 10 17 24
APRIL S M T 1 6 7 8 13 14 15 20 21 22 27 28 29
W 2 9 16 23 30
T 3 10 17 24
W 2 9 16 23 30
T 3 10 17 24 31
T 2 9 16 23 30
1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28
S M T W T 2 9 16 23 30
3 10 17 24 31
4 11 18 25
M 2 9 16 23 30
T 3 10 17 24
3 10 17 24 31
F 3 10 17 24 31
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7 14 21 28
S 3 10 17 24 31
S 1 8 15 22 29
F 1 8 15 22 29
S 2 9 16 23 30
S M 1 7 8 14 15 21 22 28 29
8-6, M-F (503) 556 9420
S M T W T 2 9 16 23 30
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4 11 18 25
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6 13 20 27
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7 14 21 28
1 8 15 22 29
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S M 1 7 8 14 15 21 22 28 29
W 4 11 18 25
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SEPTEMBER
F 7 14 21 28
G O D S PE E D
T 2 9 16 23 30
W 3 10 17 24
T 4 11 18 25
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DECEMBER
NOVEMBER S 4 11 18 25
5 12 19 26
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JUNE F 2 9 16 23 30
AUGUST
OCTOBER S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29
MARCH S
MAY
JULY S M T 1 6 7 8 13 14 15 20 21 22 27 28 29
4 11 18 25
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T 2 9 16 23 30
W 3 10 17 24 31
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WWW.GODSPEEDPDX.COM
COURIER SERVICE
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