M AN I F E STO
D
ads’ Weekend. White socks and practical footwear reign supreme. Puns earn high-
fives, fanny packs are worn without an ounce of irony and dads once again set the standard for what is cool. On Dads’ Weekend, every burger will be cooked and every tee time will be booked. All check-out lines will run at optimum efficiency as an army of tastefully organized fanny packs descends upon us. Dads everywhere will declare that they “have something so funny to show you” and that somethinvg will be a YouTube video from 2008 but you will laugh anyway, because it is Dad’s Weekend, and on Dad’s Weekend, dads call the shots.* *They also call dibs on the bathroom after dinner.
LOGO VARIATIONS
WASHINGTON STATE UNIVERSITY Pullman, Washington | November 6–8 2015
TYPEFACES
GOTHAM BLACK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Caecillia Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
COLORS
POSTERS
WEEKEND
WEB
WHAT DID THE DAD SAY WHEN HE GOT HIS NEW UNIVERSAL REMOTE?
“THIS CHANGES
EVERYTHING.”