Presents Exclusively For
Ranch at the Canyons
Unparalleled Natural Beauty
“People are less in need of a roadmap and more in need of a vision.” - Steven R. Covey, Author
MARKETING PLAN 38% of Buyers find their home via their real estate agent* Multiple Listing System (MLS) – Your property will be input into the Central Oregon MLS which will expose it to the 1,200+ agents that sell property in Central Oregon every day. The MLS links your property information to other public websites such as Central Oregon Association of REALTORS®, BendHomes.com®, and REALTOR.com®. We track agent interest by the unique “hits” your property information page gets on the MLS.
Cascade Sotheby’s International Realty Group Tour – Our team of over 70 top-level sale associates have an average of nearly ten years experience each. Our agents will tour your home, typically, after our weekly office meeting to get their opinions on condition, price, first impressions, etc… Agent Networking/Consolidated Group Tour – Once a week the agents that work the Bend market discuss/tour the newly listed homes on Tuesday between 8 AM and 10 AM. It is one of the best ways that we get your home exposed to the real estate community.
37% of Buyers find their home via the internet* Each month nearly 38 million consumers are on the Internet searching and researching real estate. Proper listing exposure is paramount to obtaining more buyer leads and delivering an aggressive e-marketing strategy. Nine out of ten buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure.
MARKETING PLAN Company Websites - SothebysRealty.com, Sothebyshomes.com, CascadeSothebysRealty.com and BendLuxuryHomes.com- if you have never checked out our company website before, please do! It is a very user-friendly site with many features available to the public. People from all over the nation and World will be able to access the information regarding your home and contact us about it. Agent Websites - Your listing will also be featured on our team websites debtebbsgroup.com, debtebbsbend.com, luxuryhomes.com, realtor.com, number1expert.com – in addition to our company websites. Realtor.com Showcase Listings™ - Enhanced listings on the #1 real estate site with the features buyers want most. Realtor.com features up to 25 jumbo photos, full motion videos, open house alerts, and most importantly - multiple leads forms so that buyers can contact us directly. Trulia™ - Enhanced listings on the #3 real estate site with the features buyers want most. ListHub - ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises, and core real estate technologies to bring real estate brokerage firms a single dashboard for controlling their online marketing strategy.
11% of Buyers find their home via a yard sign* Yard Sign – First impressions are critical and signage represents the first point of contact for many of your customers.
6% of Buyers find their home via a friend, relative or neighbor*
Just Listed Postcards – Get to word out to the neighbors about your desire to sell. eMarketing Campaigns – Constant Contact – Regular Bi-monthly eBlast to our sphere of influence. Facebook – Become our friend on Facebook by “liking” our real estate page just search for Deb Tebbs Group.
MARKETING PLAN Other Marketing Avenues Property Brochure – a professional looking brochure with photos and text that describe your property for: Brochure Box, Home Display Binder, Cascade Sotheby’s International Realty Office Window Displays, and Agent/Buyer inquires. Visual Tour – a video tour will be posted to your MLS listing. Over 90% of active listings are listed on Realtor.com® and listings with virtual tours receive 38% more views than listings with out. Keep YOU Informed – We will email you anytime your home is viewed with feedback and we will send you a real estate activity (CMA) report once a month for your area or subdivision. Four Locations – Cascade Sotheby’s International Realty is one of the largest real estate offices in Central Oregon, with four convenient locations in Downtown Bend, the Old Mill District, Sunriver Village Mall, and Lake Oswego. Name Recognition – Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings, and diverse locales.
Home Display Binder – It includes pertinent details about your home and community including a plat map, mls printout, property brochure, utility information plus city happenings & statistics with some local school facts and information. Showing Responses - We follow up on the agents who show your home.
MARKETING PLAN Deb Tebbs Group who to contact Debbie Tebbs, Broker/Owner Cascade Sotheby’s International Realty debtebbsgroup@bendluxuryhomes.com c: 541.419.4553 d: 541.323.4823 Christina Wise, Broker/ Executive Assistant debtebbsgroup@bendluxuryhomes.com d: 541.323.4823 c: 541. 788.4253 Stephanie Wilson Ruiz, Buyer’s Broker Specialist debtebbsgroup@bendluxuryhomes.com c: 541.948.5196 debtebbsgroup@bendluxuryhomes.com
Main Office: 541.383.7600 www.debtebbsgroup.com
MARKETING PLAN
Experience • Deb represents dozens of the area’s most valued real estate offerings (over $40 million in listings) • Hired to represent the entire resort communities of Pronghorn & Tetherow • Manages and trains Broker teams staffed at Pronghorn & Tetherow • Over 20 years of extensive marketing and business management experience • Certified Resort Specialist, CRES • Top agent for $1million sales transactions • Active member of both the Tetherow and Pronghorn Country Clubs
MARKETING PLAN
Debbie Tebbs, Broker/President
Debbie Tebbs has been an Oregon resident for over 30 years and a fulltime Oregon Realtor for nearly 20 years. She began her career in Southern Oregon and came to Central Oregon two decades ago to manage and co-own a high-end custom home building company, Sun Ridge Building and Design, as well as to pursue a real estate career. After building a successful high-end business in resort sales, Deb pursued the Sothe y’s International Realty fran hise for Oregon in . As the sole owner of the Cas ade Sothe y’s International Realty, Deb currently owns four offices which support over 65 brokers in the state of Oregon. Throughout both the housing boom and the subsequent downturn of the last decade, Deb was recognized consistently as one of the top brokers for gross commission and sales volume in Central Oregon. Best of all, Deb loves Oregon! She is delighted to show the area and share her enthusiasm for this beautiful state.
MARKETING PLAN
Christina Wise, Broker Executive Assistant Deb Tebbs Group Christina Wise, a native Oregonian, moved to Bend from Washington State 14 years ago to raise her family. Her career started as a Transaction Coordinator for a Mortgage company in 1993, she then obtained her Real Estate license in the state of WA in 99 , and her Broker’s li ense in Oregon in 2002. She spent seven years in marketing and sales for Title Companies and returned to real estate in 2010 as a Broker working directly with Debbie Tebbs. Christina is married with two grown boys and a daughter in middle school. Her hobbies include spending time with her family and friends, playing cards, hiking, snowshoeing and competition softball for Bend Parks and Recreation. She enjoys the challenges and variety in her work and is proud to be affiliated with Deb Tebbs Group and Cascade Sothe y’s I ter atio al Realty.
MARKETING PLAN
Stephanie Wilson Ruiz, Broker Deb Tebbs Group
Stephanie Wilson Ruiz, originally from the San Francisco Bay Area, relocated to Bend in 2003 with a boutique private investment firm from Palo Alto, CA. Prior to obtaining her Oregon Real Estate Broker's license in 2009, she had been in the finance industry since 1998. She also participates in her neighborhood HOA, school PTO/TEAM, and local sports programs. Stephanie is married with three children. In her extra time, she enjoys being with family and friends, working out, traveling, water skiing, hiking, and biking. She enjoys working with people and the challenge of finding the perfect home or investments for her clients.
MARKETING PLAN Print Advertising
Luxury Homes Magazine Reside Locale Magazine Farm & Ranch West for ranches Real Estate section-Bend Bulletin Sunriver Scene for Sunriver properties Golf Magazine for golf properties Cas ade Sothe y’s Magazi e-local distribution Bend Bulletin weekly rotation
Website Advertising
www.sothebysrealty.com www.luxuryrealestate.com www.debtebbsgroup.com www.bendoregonhomesnow.com www.cascadesothebysrealty.com www.luxuryhomes.com www.farmandranchSIR.com www.realtor.com www.debtebbsbend.com
MARKETING PLAN Our Commitment
Sign and Lockbox Placed
Just Listed Postcards
Realtors Multiple Listing Service
Virtual Tour – Up to six web sites
Lau h listi g a d photos to Sothe y’s
Create Ad for local publications
Websites and partners Design and distribute flyers/brochure I trodu e your ho e to our Sothe y’s agents in sales meetings- Broker Tour Host a caravan for agents to preview your home
Advertise your home in media (online and/or print) Realtors® Broker’s ope house if e essary Provide you with a copy of all advertising Monthly and weekly emails on website activity
Inform you of responses and inquiries relating to your home including
Provide regular updates on comparable homes in your area (sales & new listings)
showing feedback from Brokers
If we do not have an offer within 30 days we will revisit comparables & may ask for a price reduction.
The care and feeling of the Sotheby’s International Realty Brand
BRAND
| HERITAGE
THE BRAND S O T H E B Y ’S I N T E R N A T I O N A L R E A L T Y ®
The year is 1976. Sotheby Sotheby’’s recognizes that the firm can serve its auction clients in a valuable new way with a
complete package of estate disposition services. Founded on the same commitment to exceptional service that
characterized the firm firm’’s dealings for more than two centuries, the Sotheby Sotheby’’s International Realty brand is born and
soon becomes known around the world for the distinctive homes it represents. Today we continue that focus by employing our brand brand’’s vision of artfully uniting extraordinary homes with extraordinary lives.
Each office is independently owned and operated.
BRAND
| ADVERTISING
ESSENCE OF EXTRAORDINARY A CONSISTENT BRAND EXPERIENCE Our global brand advertising campaign, Essence of Extraordinary Extraordinary,, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices.
Additionally this campaign positions our brand brand’’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for
your home to millions of consumers throughout the world.
PROPERTY | PRICING
INFLUENCING THE SALE OF YOUR PROPERTY
Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include:
Factors not within your control: Your property’s location Recent property market values Expired listings with multiple price revisions Economic and housing market conditions Absorption rate Factors within your control: The listing presentation price and terms of sale Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) The ready access to your property for showing The selection of the real estate sales professional you chose to represent you
Each office is independently owned and operated.
Absorption Rates 12/14/2012 Using 6 months sales Bend Area, Residential Only Under 1 Acre 450 400 350 300 Active
250
Sold
200
# Months
150 100 50 0 0-199
200 249
250 299
300 349
350 399
400 449
450 499
500 549
550 599
600 699
700 799
800 899
900 - 1,000 + 999
Absorption Rates 12/14/2012 Using 6 months sales Bend Area, Residential Only Over 1 Acre 70 60 50 Active
40
Sold
30
# Months
20 10 0 0 - 299
300 - 399
400 - 499
500 - 599
600 - 699
700 - 799
800 - 899
900 - 999
1,000 +
Thursday, November 17, 2011
extraor&nary liv%
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where ! utmo" quality # considered int$nsic.
Where ! %sence of ! extraor&nary # deďŹ ned. Thursday, November 17, 2011
adve+#ing
PROPERTY
Thursday, November 17, 2011
PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH & VAST EXPOSURE
adve+#ing
PROPERTY
COUNTRY LIFE
AN IDEAL VENUE FOR ADVERTISING PRESTIGIOUS PROPERTY IN MORE THAN 60 COUNTRIES
Thursday, November 17, 2011
adve+#ing
PROPERTY
INTERNATIONAL HERALD TRIBUNE
REACHING READERS WHOSE TASTES TENDS TOWARD THE DELUXE, LEADING ACTIVE & UPSCALE LIFESTYLES
Thursday, November 17, 2011
adve+#ing
PROPERTY
Thursday, November 17, 2011
THE NEW YORK TIMES REACHING HOME ENTHUSIASTS & A SOPHISTICATED READERSHIP VIA THE MOST INFLUENTIAL NEWS SOURCE IN THE WORLD
ROBB REPORT adve+#ing EXCEPTIONAL PROPERTIES
PROPERTY
AN AUTHORITATIVE & CAPTIVATING RESOURCE FOR A HIGHLY ACQUISITIVE, HIGH-END AUDIENCE
Thursday, November 17, 2011
adve+#ing
PROPERTY
ROBB REPORT COLLECTION
AN AUTHORITATIVE & CAPTIVATING RESOURCE FOR A HIGHLY ACQUISITIVE, HIGH-END AUDIENCE
Thursday, November 17, 2011
adve+#ing
PROPERTY
Thursday, November 17, 2011
THE WALL STREET JOURNAL LEVERAGING THE GLOBAL AUTHORITY FOR NEWS & INFORMATION VIA THEIR U.S., EUROPEAN & ASIAN EDITIONS
adve+#ing
PROPERTY
LUXURY PROPERTIES MAGAZINE
A UNIQUE OPPORTUNITY TO PROVIDE TARGETED EXPOSURE FOR YOUR HOME IN THE PACIFIC-RIM
Thursday, November 17, 2011
adve+#ing
PROPERTY
Thursday, November 17, 2011
FINANCIAL TIMES SHOWCASING FINE RESIDENTIAL PROPERTIES TO HIGH-END PRIVATE OWNERS & INVESTORS IN EUROPE’S MOST READ NEWSPAPER