DECA Direct Magazine | January-February 2021

Page 16

THE BEST MARKETING CAREER FOR YOUR PERSONALITY TYPE JULIA PITLYK

Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!

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MARKETING ANALYST

THIS MAY BE THE BEST CAREER PATH IF YOU:

What they do: Marketing Analysts focus on measuring the outcome of marketing activities to ensure brands meet their business goals. These professionals can be responsible for analyzing a mix of online and offline marketing activities, including events, television advertising, social media advertising, influencer marketing, paid search and more. Marketing Analysts are critical in helping businesses get the most out of their marketing efforts and budgets.

Like to dig deep into data to answer a question or solve a problem

Need to measure results and prefer facts over instincts

Are “left-brained” and enjoy most math classes, especially statistics

THE BEST COMPETITIVE EVENTS FOR THIS CAREER PATH: •

Entrepreneurship – Business Growth Plan

Project Management – Business Solutions Project

Integrated Marketing Campaign – Product or Service


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