LOOKING TO IMMERSE YOURSELF IN ALL THINGS ENTREPRENEURSHIP?
Check out this list on what to read, listen to and learn from in order to prime your mind as a current or future entrepreneur. Who knows, maybe they’ll spark your next big business idea!
THE LEAN STARTUP: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | Eric Ries The concepts and frameworks in this book are essential for thinking like a modern entrepreneur, so much so that they actually provided the foundation for DECA’s Entrepreneurship competitive events. Look to this book to learn the principles of operating a modern-day startup, rapid prototyping, ideation and more. Bonus: Check out the books Business Model Generation and Value Proposition Design, both by Alexander Osterwalder and Yves Pigneur, for more sources of inspiration for DECA’s Entrepreneurship events. 12
