MANAGING STRESS AS A SMALL BUSINESS OWNER NATALIE STRAHORN
THIS YEAR HAS REMINDED ME of an episode of
The Handmaid’s Tale, where life as we know it has changed so drastically—and what's scarier is not knowing what the future holds. My small business, The MVMNT Society (formerly known as Xtend Barre Old Town) was in financial debt before the COVID-19 pandemic. Then, we experienced a governmentmandated shut down for three months, followed by re-opening at 30% capacity since July with no idea when we will be able to operate at a larger capacity.
In June, I left my previous franchise and rebranded, which is basically like starting a business all over again—new website, logo, marketing materials, décor, class programs, trainings, merchandise, props and the list goes on! Then, when we were able to open our doors, only three team members felt comfortable returning to teach, so I taught four to five fitness classes a day. To say it has been a stressful year is probably the biggest understatement of my life. Yet somehow, I’ve managed to stay focused, remain calm and keep charging on. After six years as a small business owner and entrepreneur, I’ve adapted a few habits and philosophies that have helped me along the way. Here’s what I’ve learned. 15
