NeW Retro

de Grisogono trendbook

NEW RETRO, THE SARTORIAL ELEGANCE OF A MODERN-DAY DANDY. de G risogono presents a new icon embodying its vision of the New Shapes of Time and the New Shapes of Style. An original means of displaying time.

june 2015

When real men wear a real watch, when modern men wear a sleek, elegant watch, they have a New Retro on their wrist.

Fawaz Gruosi

de Grisogono

new retro

6

the new retro Fawaz Gruosi has given

the smallest details

knows how to honour the

birth to a dream, the

that further accentuate

past while creating the

kind of dream that men

their luxurious, timeless

future. Going far beyond

treasure their entire lives,

nature, he had to wait

merely transposing a

a dream that must be

seven years to turn his

vintage style by giving it

totally unforgettable and

dream into a perfect

a modern touch, Fawaz

totally perfect. Famed for

reality. Consistently

Gruosi has — as always —

visualising his creations

ahead of his time, this

followed his instinct and

all the way through to

aesthete and visionary

his vision.

De Grisogono once again demonstrates its skill at transposing the aesthetic principles and timeless elegance of the past into the present. A simple design, made for modern-day individuals of taste and infused with a sense of broad panoramas evoking the chic style of the Fifties.

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2015

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This collection is entirely rooted in the idea that the whole concept of wearing a watch is similar to wearing a chic and timeless bespoke outfit. This also explains why it took me so long to achieve perfection in the shape, style and proportions of this watch. A piece that subtly combines vintage delights with modern touches.

The New Retro encapsulates values relating both to vision and tradition. I wanted the New Retro to be unforgettable, for it to exude a feeling of elegance and the wealth of the past, as well as expressing a taste for things that are beautiful in their own right, things that are never lacking in style.

Fawaz Gruosi

de Grisogono

new retro

10

an air of victory

With this creation, de Grisogono succeeds in “squaring the circle” by revealing a new watch that bears within it all the wisdom of the passing of time, and which provides its own way of wearing time and history on the wrist.

The clear, simple lines

12 o’clock, on which

subtly connected by a

of its large, rectangular

the de Grisogono

thin gold band. This was

case – 12 mm thick, 50 mm coat of arms appears in wide and 44 mm long –

shades of gold. An easily

challenge overcome

are balanced with gently

readable dial, adorned

by de Grisogono.

sensuous rounded

with a round counter and

Meticulously crafted

angles. A minimalist,

Arabic numerals in a new

right the way down to the

uncompromising design

font developed by de

finest details, this watch

that soberly expresses

Grisogono. Cut-outs at

representing the ultimate

time in a two-handed

3 and 9 o’clock create a

in elegant timepieces

model. A watch with zero

transparent effect and the

is infinitely soft to the

horological complications.

impression that both the

touch and radiates an

A watch revealed through

dial and the movement are

extremely sensual smooth

unexpected details. A

suspended in a glass cage. appearance.

black-lacquered gold

The two curved sapphire

crown, positioned at

crystals are identical and

The New Retro fits perfectly into a minimalist ethos. Dressed in five different outfits, it remains true to the timeless spirit of the modern dandy. This tasteful watch with its impeccable clothes is also ideally suited to a more casual look. This is a truly versatile style that can be paired with all the mainstays of menswear, from chic dandy style to classically understated pieces, from a deliberately casual look to the most eccentric allure.

a veritable construction

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2015

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de Grisogono

new retro

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june

2015

The refined aura of the New Retro imbues it with a strong feeling of kinship with the Fifties look, the ultimate expression of sartorial elegance and a style akin to that of the modern-day dandy.

17

de Grisogono

new retro

Meanwhile, the colour

featuring rich colour

achieve the accuracy

palette expresses

combinations that infuse

of colour and the depth

classical dress sense

the blue with a shimmering of nuance sought by its

through an off-white dial

iridescence. These

designer, the dial features

with creamy undertones

nuances are strongly

a matt, sand-blasted

and a deep house-

reminiscent of Zellige, the

finish. Its retro look is

signature black tone.

famous enamel-covered

accentuated by the fact

The most iconic version

terra cotta mosaic-

that it is reminiscent of the

features an original and

patterned tilework from

dials on old alarm clocks

daring colour scheme in

the Mediterranean and

– made of light-coloured

the form of subtly graded

Middle Eastern regions

wallpaper with contrasting

shades of green that

so dear to the creator of

hour-markers that are

convey the impression of

this watch. The result is a

extremely pronounced

a dial that has survived

vintage-effect dial evoking

and readable – discoloured

the passage of time.

the inimitable patina of

by time. A dial which also

This unique hue strikes a

time and giving the piece

bears the chiaroscuro

powerful contrast with the

its strong, uncontrived

effect that is cherished by

Super-LumiNova® markers character. In order to

de Grisogono.

Powered by a black PVD-coated mechanical self-winding movement, the New Retro displays a highly elegant gold, openworked oscillating weight reprising de Grisogono’s emblematic scrolling motif. Its impeccable style continues right down to the shape of its movement, whose mainplate has been incorporated into a base that is an identical reproduction of the shape of the watch. The New Retro’s large, elegant strap made of large square-scale alligator leather features a saddle-stitch finish.

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de Grisogono

new retro

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N01, N02, N03, N04 NEW RETRO / N01, N02, N03, N04

N01

N02

Calibre DG 10-01 mechanical, self-winding oscillating weight in gold with new blackened appearance adorned with elegant openwork scrolling pattern function hours, minutes / power reserve 42 hours / frequency 28,800 vibrations/h, 4 Hz water-resistance 3 ATM / crown black lacquered gold featuring the de Grisogono coat-of-arms at 12 o’clock dial black, off-white, graded shades of green / case rose or white gold — 12 mm thick, 50 mm wide and 44 mm long strap black alligator leather, large square scales / triple folding clasp rose or white gold.

N05

N04

NEW RETRO / N05 Calibre DG 10-01 mechanical, self-winding oscillating weight in gold with new blackened appearance adorned with elegant openwork scrolling pattern function hours, minutes / power reserve 42 hours / frequency 28,800 vibrations/h, 4 Hz water-resistance 3 ATM / case black PVD— 12 mm thick, 50 mm wide and 44 mm long dial black / crown black lacquered featuring the de GRISOGONO coat-of-arms at 12 o’clock strap black alligator leather, large square scales / triple folding clasp black PVD coated steel.

N03

N05

As I reflected on the perfect shape to give this watch, I was holding my cigarette case in my hands. I suddenly looked at it and while running my fingers over it I felt its smoothness, delicacy and roundness. This was a feeling that immediately reminded me of my childhood and the smooth pebbles with which I played... this gave rise to the aesthetic of the New Retro, a very tactile, endearing object.

Fawaz Gruosi

degrisogono-press.com