de Grisogono trendbook
NEW RETRO, THE SARTORIAL ELEGANCE OF A MODERN-DAY DANDY. de G risogono presents a new icon embodying its vision of the New Shapes of Time and the New Shapes of Style. An original means of displaying time.
june 2015
When real men wear a real watch, when modern men wear a sleek, elegant watch, they have a New Retro on their wrist.
Fawaz Gruosi
de Grisogono
new retro
6
the new retro Fawaz Gruosi has given
the smallest details
knows how to honour the
birth to a dream, the
that further accentuate
past while creating the
kind of dream that men
their luxurious, timeless
future. Going far beyond
treasure their entire lives,
nature, he had to wait
merely transposing a
a dream that must be
seven years to turn his
vintage style by giving it
totally unforgettable and
dream into a perfect
a modern touch, Fawaz
totally perfect. Famed for
reality. Consistently
Gruosi has — as always —
visualising his creations
ahead of his time, this
followed his instinct and
all the way through to
aesthete and visionary
his vision.
De Grisogono once again demonstrates its skill at transposing the aesthetic principles and timeless elegance of the past into the present. A simple design, made for modern-day individuals of taste and infused with a sense of broad panoramas evoking the chic style of the Fifties.
june
2015
7
This collection is entirely rooted in the idea that the whole concept of wearing a watch is similar to wearing a chic and timeless bespoke outfit. This also explains why it took me so long to achieve perfection in the shape, style and proportions of this watch. A piece that subtly combines vintage delights with modern touches. The New Retro encapsulates values relating both to vision and tradition. I wanted the New Retro to be unforgettable, for it to exude a feeling of elegance and the wealth of the past, as well as expressing a taste for things that are beautiful in their own right, things that are never lacking in style. Fawaz Gruosi
de Grisogono
new retro
10
an air of victory
With this creation, de Grisogono succeeds in “squaring the circle” by revealing a new watch that bears within it all the wisdom of the passing of time, and which provides its own way of wearing time and history on the wrist.
The clear, simple lines
12 o’clock, on which
subtly connected by a
of its large, rectangular
the de Grisogono
thin gold band. This was
case – 12 mm thick, 50 mm coat of arms appears in wide and 44 mm long –
shades of gold. An easily
challenge overcome
are balanced with gently
readable dial, adorned
by de Grisogono.
sensuous rounded
with a round counter and
Meticulously crafted
angles. A minimalist,
Arabic numerals in a new
right the way down to the
uncompromising design
font developed by de
finest details, this watch
that soberly expresses
Grisogono. Cut-outs at
representing the ultimate
time in a two-handed
3 and 9 o’clock create a
in elegant timepieces
model. A watch with zero
transparent effect and the
is infinitely soft to the
horological complications.
impression that both the
touch and radiates an
A watch revealed through
dial and the movement are
extremely sensual smooth
unexpected details. A
suspended in a glass cage. appearance.
black-lacquered gold
The two curved sapphire
crown, positioned at
crystals are identical and
The New Retro fits perfectly into a minimalist ethos. Dressed in five different outfits, it remains true to the timeless spirit of the modern dandy. This tasteful watch with its impeccable clothes is also ideally suited to a more casual look. This is a truly versatile style that can be paired with all the mainstays of menswear, from chic dandy style to classically understated pieces, from a deliberately casual look to the most eccentric allure.
a veritable construction
june
2015
11
de Grisogono
new retro
16
june
2015
The refined aura of the New Retro imbues it with a strong feeling of kinship with the Fifties look, the ultimate expression of sartorial elegance and a style akin to that of the modern-day dandy.
17
de Grisogono
new retro
Meanwhile, the colour
featuring rich colour
achieve the accuracy
palette expresses
combinations that infuse
of colour and the depth
classical dress sense
the blue with a shimmering of nuance sought by its
through an off-white dial
iridescence. These
designer, the dial features
with creamy undertones
nuances are strongly
a matt, sand-blasted
and a deep house-
reminiscent of Zellige, the
finish. Its retro look is
signature black tone.
famous enamel-covered
accentuated by the fact
The most iconic version
terra cotta mosaic-
that it is reminiscent of the
features an original and
patterned tilework from
dials on old alarm clocks
daring colour scheme in
the Mediterranean and
– made of light-coloured
the form of subtly graded
Middle Eastern regions
wallpaper with contrasting
shades of green that
so dear to the creator of
hour-markers that are
convey the impression of
this watch. The result is a
extremely pronounced
a dial that has survived
vintage-effect dial evoking
and readable – discoloured
the passage of time.
the inimitable patina of
by time. A dial which also
This unique hue strikes a
time and giving the piece
bears the chiaroscuro
powerful contrast with the
its strong, uncontrived
effect that is cherished by
Super-LumiNova® markers character. In order to
de Grisogono.
Powered by a black PVD-coated mechanical self-winding movement, the New Retro displays a highly elegant gold, openworked oscillating weight reprising de Grisogono’s emblematic scrolling motif. Its impeccable style continues right down to the shape of its movement, whose mainplate has been incorporated into a base that is an identical reproduction of the shape of the watch. The New Retro’s large, elegant strap made of large square-scale alligator leather features a saddle-stitch finish.
18
june
2015
19
de Grisogono
new retro
22
june
2015
23
N01, N02, N03, N04 NEW RETRO / N01, N02, N03, N04
N01
N02
Calibre DG 10-01 mechanical, self-winding oscillating weight in gold with new blackened appearance adorned with elegant openwork scrolling pattern function hours, minutes / power reserve 42 hours / frequency 28,800 vibrations/h, 4 Hz water-resistance 3 ATM / crown black lacquered gold featuring the de Grisogono coat-of-arms at 12 o’clock dial black, off-white, graded shades of green / case rose or white gold — 12 mm thick, 50 mm wide and 44 mm long strap black alligator leather, large square scales / triple folding clasp rose or white gold.
N05
N04
NEW RETRO / N05 Calibre DG 10-01 mechanical, self-winding oscillating weight in gold with new blackened appearance adorned with elegant openwork scrolling pattern function hours, minutes / power reserve 42 hours / frequency 28,800 vibrations/h, 4 Hz water-resistance 3 ATM / case black PVD— 12 mm thick, 50 mm wide and 44 mm long dial black / crown black lacquered featuring the de GRISOGONO coat-of-arms at 12 o’clock strap black alligator leather, large square scales / triple folding clasp black PVD coated steel.
N03
N05
As I reflected on the perfect shape to give this watch, I was holding my cigarette case in my hands. I suddenly looked at it and while running my fingers over it I felt its smoothness, delicacy and roundness. This was a feeling that immediately reminded me of my childhood and the smooth pebbles with which I played... this gave rise to the aesthetic of the New Retro, a very tactile, endearing object.
Fawaz Gruosi
degrisogono-press.com