Gender neutral
30/09/16 Big brands have joint the neutral gender trending that is creating controversy in EEUU in places like collegues, universities, traffic signs and places like California and Toronto.
A unisex name (also known as an epicene name, a genderneutral name or an androgynous name) is a given name that can be used by a person regardless of the person's sex. Wikipedia (2016) Unisex name, Available at: https://en.wikipedia.org/wiki/Unisex_name (Accessed: 30/09/16).
Barbie is far from the only brand breaking gender stereotypes, embracing ambiguity in its advertising. Spanish retail giant Zara unveiled a gender-neutral line earlier this month. Disney removed gender labels from its Halloween costumes last October, and both Target and Toys “R” Us have also done away with gender-based labeling in their stores on toys and decor. In luxury fashion, brands from Rad Hourani to Gucci and Marc Jacobs to Hermès are blurring the divide between feminine and masculine style. Tanya Dua (2016) From Coca-Cola to Barbie: The fierce rise of gender-neutral advertising, Available at: http://digiday.com/brands/theyre-just-fierce-rise-gender-fluidadvertising/ (Accessed: 30/09/16).
Tanya Dua (2016) From Coca-Cola to Barbie: The fierce rise of gender-neutral advertising, Available at: http://digiday.com/brands/theyre-just-fierce-rise-gender-fluidadvertising/ (Accessed: 30/09/16).
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Zeitgeist is German for “time-spirit.�
Matt McKinley, Amanda Simons, Carter Simons (2013) Zeitgeist Exhibition, Available at: http://qcc2.org/zeitgeist-exhibition-2013/ (Accessed: 30/09/16).
New generations are considered for the marketing world people who identify themselves as a feminine diva or masculine dude. These fact, acceptance and tolerance in favor the transsexual is called gender zeitgeist
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BUZZ BISSINGER (JUNE 2, 2015 7:00 AM) 'Caitlyn Jenner Talks About Her Mother’s Reaction and Transgender Fans (NEW PHOTOS)', http://www.vanityfair.com BUZZ BISSINGER (JUNE 2, 2015 7:00 AM) 'Caitlyn Jenner Talks About Her Mother’s Reaction and Transgender Fans (NEW PHOTOS)', http://www.vanityfair.com/hollywood/2015/06/caitlynjenner-photos-interview-buzz-bissinger, (), pp. [Online]. Available at: http://www.vanityfair.com/hollywood/2015/06/caitlynjenner-photos-interview-buzz-bissinger (Accessed: 30/09/16).hollywood/2015/06/caitlyn-jenner-photosinterview-buzz-bissinger, (), pp. [Online]. Available at: http://www.vanityfair.com/hollywood/2015/06/caitlynjenner-photos-interview-buzz-bissinger (Accessed: 30/09/16).
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Catilyn Jenner is a transsexual gold Olympic medalist. She was suffering from the inside all her life until she decided stop being Bruce and start being Cat and in the same time feeling the freedom that these means for Catilyn. Currently, Cat is a celebrity everywhere and has the support of homosexuals, transsexuals, hetersoxuals and all people around the world. Cat made feel everyone the trap she was living with before to change her appearance to a woman. However, the media communicative impact she has generated it is very important for the society we live in. It is a positive support for people like Cat that has been hiding a secret inside of her for many years with the fear of not being social accepted.
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Laverne Cox is a transsexual actress that is fighting for the rights, well being , social acceptance and many other causes in support of the transsexuals.
Today, she is protagonist of a very famous TV show, the Orange is the new Black, where she has the role of hairdressing in prison.
Cox is accepted in the media thank you to the roles that brought her to the fame and also thank you to the support she is giving to the transsexuals.
Jane Mulkerrins (10 JUNE 2016 • 12:19PM) 'Laverne Cox: on growing up trans, Orange is the New Black and Caitlyn Jenner', Telegraph, (), pp. [Online]. Available at: http://www.telegraph.co.uk/on-demand/2016/06/10/lavernecox-on-growing-up-trans-orange-is-the-new-black-and-cait/ (Accessed: 30/09/16).
Jane Mulkerrins (10 JUNE 2016 • 12:19PM) 'Laverne Cox: on growing up trans, Orange is the New Black and Caitlyn Jenner', Telegraph, (), pp. [Online]. Available at: http://www.telegraph.co.uk/on-demand/2016/06/10/laverne-cox-on-growing-up-transorange-is-the-new-black-and-cait/ (Accessed: 30/09/16).