Creative Portfolio

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Hola there, there, Hola nice to to meet meet nice you. you.

Creative Portfolio

2016/17 Leire M. de la Fuente

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a40295904.myportfolio.com

â—?

It will not be the fear of insanity that obliges us to take down the flag of imagination.

-AndrĂŠ Breton-

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About me Hi, I am Leire.

I am passionate, enthusiastic, outgoing, hard working, keen to learn, improve and positive thinking is always first.

I am interested in helping others with civil rights, human rights, equality, diversity, peace, awareness & volunteering.

I like sport of any kind, reading, music, museums, art, improving my skills, meeting new people, drawing, tattoo, photography, travelling, christmas, and to summarise an active life.

Index

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Bee Creative network

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Printed Campaign

Bee Creative network

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Bee Creative Made for Amaze Digital Agency Year 2016 Concept Networking is common place in the design industry today and a valuable tool for up and coming designers.

The challenge was to create a networking group for naive creative students and graduates in Manchester. The idea was to use the symbol of Manchester, the worker bee and spread the word in a modern way, using yellow collage styles and bold messages to grab the attention of the target market.

The result was a meetup group that it creates a hive of excitement and inspiration where students and creatives from around the city can collaborate, meet others, share ideas and find other professional and creative networks.

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Bee Creative network

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Insecsation

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Exhibition Design

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Insecsation

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Insecsation Made for Dynamic Earth Year 2017 Concept The exhibition was a temporal exhibition on the ground floor of the Dynamic Earth.

It consisted in a path immersing in the insect world the visitor playing with the different senses.

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Insecsation

Video example for the exhibition.

Motors.co.uk

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Digital Campaign

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Motors.co.uk

Motors.co.uk Made for Caliber Agency Year 2017 Concept The brief it is create a digital campaign to upgrade the sales of second hand cars to millennials.

Motors.co.uk

Phase 1 Realising website & APP

It will content users routes, pictures of the places, recommendations, blogs, and the last route the car did before selling it.

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Phase 2

Digital adv

Posters with a countdown and empathizing with advantages of buying a second hand car.

24 H. videos

With an influencer known person release videos of someone making routes of the places, and making games for the viewers. ie. If you find him you can win the car.

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Phase 3

Engagement

People reaction to the blog, video, gifs and the campaign.

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Orchard Pig

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Digital Campaign

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Live stre am 24 hour live stream showing the selected orchard pig.

The weighing will be streamed live as well.

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Unknown Territory

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Awareness Campaign

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Unknown Territory

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Unknown Territory Made for Major Project Year 2017 Concept Unknown Territory is a project working to raise an awareness campaign at Edinburgh Napier University.

In cooperation with students association equality and diversity officer it also seeks to develop training and workshops for staff and students to normalise the LBGT+ community.

The campaign is looking at equality and diversity support through education with the promotion of direct and indirect messages of tolerance and acceptance through various channels.

Although the work done is not finished, some progress has already been made A staff work and committees has provided positive feedback and input into the project.

The project began by campaigning for gender neutral bathrooms in each of the three campuses as well as working to identify what specific support was available for LGBT+ at the University.

Working actively for the wellbeing and mental health of the students and in partnership with the staff Unknown Territory is helping anybody at Napier University become one of the most inclusive and accepting institutions in Scotland.

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Unknown Territory

Video of opinions about transgender people and gender neutral toilets. https://www.youtube.com/watch?v=fEtZpqd5Ij0

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Unknown Territory

Storyboard of the campaign video Unknown Territory 2016/17 Scene 1:1

TMT 02:14

Video The logotype appears with a secuence of geometric shapes interjecting between them.

The background it is a white wall.

Audio Unknown Territory is a project ...

Scene 1:2

TMT 02:14

Video The logotype gets bigger with the geometric shapes.

The background it is a white wall.

Audio Unknown Territory is a project ...

Scene 2:1

TMT 03:23

Video The logotype transitions to a megaphone and some bolt of lightning appear.

Audio ... working to raise ...

Unknown Territory

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Unknown Territory 2016/17 Scene 2:2

TMT 03:23

Video Then appears the word awarenness campaign with a doodle effect.

Audio ...an awareness campaign ...

Scene 2:3

TMT 05:10

Video The wall clean off, it appears the logotype of the Napier University.

Audio ... at Edinburgh Napier University.

Scene 3:1

TMT 06:10

Video The wall clean off again, and a circle appears as a transition.

Audio The campaign ...

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Unknown Territory

Unknown Territory 2016/17 Scene 3:2

TMT 07:08

Video A balance come up.

Audio ... is looking at equality and diversity support through ...

Scene 3:3

TMT 07:20

Video appear equality and diversity from the sides of the screen.

EQ UA LI

TY

diversity

Audio ... equality and diversity support through ...

Scene 4:1

TMT 07:52

Video it appears progessively a graduation hat.

Audio ... education with the promotion ...

Unknown Territory

Unknown Territory 2016/17 Scene 4:2

TMT 08:30

Video a letter swaps for the hat and in opens.

Audio ... of direct and indirect messages of ...

Scene 4:3

TMT 09:10

Video an eye transitions from the letter envelopment.

Audio ... tolerance and acceptance through various channels.

Scene 4:4

TMT 09:20

Video the eye open and closes.

Audio ... tolerance and acceptance through various channels.

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Unknown Territory

Unknown Territory 2016/17 Scene 5:1

TMT 10:02

Video the posters appear on the screen.

Audio The project began by campaigning for gender neutral bathrooms in each of the three campuses as well as working to identify what specific support was available for LGBT+ at the University.

Scene 5:2

TMT 18:25

Video the posters appear on the screen.

Audio The project began by campaigning for gender neutral bathrooms in each of the three campuses as well as working to identify what specific support was available for LGBT+ at the University.

Scene 6:1

TMT 36:02

Video a diagram appears with the balance symbol, a mind working and a group of people.

Audio In cooperation with students association equality and diversity officer it also seeks to develop training and workshops for staff and students to normalise the LBGT+ community.

Unknown Territory

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Unknown Territory 2016/17 Scene 7:1

TMT 39:00

Video The toilet symbols appear divided for a line and then inmmerse.

Audio Although the work done is not finished, some progress has already been made A staff work and committees has provided positive feedback and input into the project.

Scene 8:1

wellbeing mental health ACCEPTANCE

TMT 43:40

Video Typography appears emphatizing the key words.

Audio Working actively for the wellbeing and mental health of the students and in partnership with the staff Unknown Territory is helping anybody at ..

Scene 8:2

TMT 49.35

Video Scotish flag appears with the word Scotland.

SCOTLAND

Audio ...Napier University become one of the most inclusive and accepting institutions in Scotland.

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Unknown Territory

Graphic style video.

Unknown Territory

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ยกGracias!

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Creative Portfolio

2016/17 Leire M. de la Fuente T. 07594727315 @ lmartingraphic@gmail.com ♼ a40295904.myportfolio.com