Professional Creative Practice by Dela Fuente

Professional Creative Practice

Leire Martin e la Fuente BA(hons) Digital Media & Visual Communications Course 2015 -2016 https://www.tumblr.com/blog/delafuentecreative

Index pg 3 Statement of Intent pg 4 Client summary pg 5 Challenges, future plans, target & budget pg 6, 7, 8 Biography pg 9 Intro of tips for a good CV pg 10 till 12 Creative Protege tips pg 13 till 16 My CV pg 17 Feedbacks pg 18,19 Client biography pg 20,21 Management Project Summary pg 22 Desirables pg 23 til 27 Legal agreements pg 28 Structure process pg 29,30 IPR Agreement pg 31 Project Planning pg 32,33 Ca1endar pg 34 Evaluation about the management pg 36 Research pg 37 HMRC pg 38 Easy accountancy pg 39 Eurofound pg 40 Originalnutterdesign pg 41 Idea 15 pg 42 Contract Killer pg 43 Smashing magazine

pg 44 Provider pg 45 Session Edu pg 46 Aiga pg 47 Creative research pg 48 Berlin design book pg 49 Logodesignlove pg 50, 51 Alan Flecher pg 52,53 Ted pg 54 Behance pg 55,56,57 Logo research pg 58 Agencies research pg 59,61 Creative spark pg 61,62 Oliver pg 63,64 Carbon Creative pg 65 Artistic research pg 66 Van Gogh pg 67 Edvard Munch pg 68 Web research pg 69 Movable Types pg 70 Bootstrap pg 71 Creative process pg 72 till 78 First sketches pg 79 Development & step back pg 80 New sketches pg 81 Brand book pg 82,83 Evaluation

• The client needs are: branding, stationery oftheartist,websiteportfolio,printedportfolio,andIwasthinkingin extending his artwork as a merchandising. • The artist paints are contemporary influenced by impressionism with artists like Van Gogh, Edvard Munch and Claude Monet. • The project lies in building a website. • He is against social media, what he is looking for is a rudimentary and old-fashion way to being known. • The first step is to define a logo. • The budget is small. • The target is for all ages.

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Statement of Intent I have finished my studies in Desktop Publishing and Graphic Desing in Advertisement in Spain. At the moment, I am studying the BA (Hons) Creative Media & Visual Communication in the Manchester College. I decided to enrol that course because I want to learn, to improve, get new knowledge about the creativity in this country and take up as much as possible to launch my career as a creative in the UK. And I am hoping that completing the BA will help with this.

Client summary I have found a client who is an artist based in Manchester. The client needs are: branding, stationery of the artist, website portfolio, printed portfolio, and I was thinking in extending his artwork as a merchandising. The reason of the need of merchandising it is simple, it is an income for the artist. The artist paints are contemporary influenced by impressionism with artists like Van Gogh, Edvard Munch, Claude Monet, and many more. The artwork basically is an expression of his passions such as love, friendship, feelings, mood, but If nothing of this is a huge feeling for him, the landscape is what exceed. The technic is always oil paints in canvas, even thought in the notebook what rule over is the graphite and ink. What is characteristic it is the brush-stroke in all his work. -4-

“Contemporary art is the art of today, produced by artists who are living in the twenty-first century. Contemporary art provides an opportunity to reflect on contemporary society and the issues relevant to ourselves, and the world around us”. “Impressionism it is a literary or artistic style that seeks to capture a feeling or experience rather than to achieve accurate depiction”. Copyright © 2016 by New York University. All rights reserved. NYU Steinhardt - Department of Art and Arts Professions - 34 Stuyvesant Street - New York, NY 10003

Professional Creative Practice - Biography - Leire Martin de la Fuente

Draft of the development of the logotype.

Challenges Besides, the project it is challenging for me because it lies in building up a website. It is important for me, the fact of learning code. It is because, today the society is based on the internet. That is the reason any type of company wants to have its business on the internet, and in them exist the demand.

Future plans The idea about launching is made an online portfolio, printed one and business cards and walk around Manchester looking for some places to exhibit his pieces. He is against social media, what he is looking for is a rudimentary and old-fashion

way to being known. So that, the idea came to my mind. Make an online portfolio with all his artwork and his trajectory and help him out with the presentation in galleries, exhibition rooms, and other places. The first step is to define a logo or signature to represent him and then develop a style for the advertisement. This has to be different, fresh, creative and descriptive. Maybe, developing all this material we realise we need more things to work in, like stands, accreditations

for exhibitions, ... .

Target & budget The budget is small at the beginning, so that. the process has to put an eye on this. The target is easy, is for all ages who can understand the work or have their own interpretation. Approximately, it goes from 5 until +99 years old.

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Bio Graphy Leire Martin de la Fuente was born in the town of Barakaldo, Bilbao, in the north of Spain in August of 1989. When she was 4 years old, his family moved to Barcelona and she grew up in a town called Cambrils. At the age of 16 years old she decided to study the technology and mathematics field in the college, but her mother convinced her to study in the Academy of Fine Arts in the city of Tarragona. After two years, she chooses the digital branch with a course of two more years in Publishing Desktop, and she links that one with a high-level course of 3 years in Graphic Design in Advertisement. Between the years of study, she had the chance of working in the field in the festive -6- Professional -6Practice - Biography - Leire- Martin de la Fuente ProfessionalCreative Creative Practice - Biography Leire Martin de la Fuente

time. The first job was in a small magazine of her town retouching pictures, doing layouts, browsing and archiving old pictures, making advertisements and the most interesting is that she was offered to go with the camera team to help and learn. The second job was in a company of web development and app development. In this place she was developing images, web templates, drawings, making digital magazines, developing logotypes, newsletter and everything the developing team needed. Besides, she was doing freelance work for friends, family and acquaintances. Before she finished studying she realised that every big company where she wanted to work with required high level of the English

language. Even though she was studying English in highschool, college and in an English Academy with native English teachers, she knew that her English level was not enough. So that, she decided to go abroad to the United Kingdom to learn the language just one month after finishing her studies.

Once in England, she was working and doing a volunteer in a Christian School as a Graphic Designer, WebDesigner, Photographer and doing collaborations with tv/video department and radio department. When the volunteer finished, she just found a man who was looking for Graphic Designers to launch his business on the internet. It was about the

At the moment, she is studying the top up level BA (Hons) Creative Media & Visual Communication at the Fielden Campus in Didsbury. She enroled the course because she has been looking for a job position in a company as a Graphic Designer and she has been unable since that moment. Also with this opportunity, she can learn new methodologies of work and add extra skills to her experience. In the meantime she is studying and working part-time, she is also meeting with different people of the field. These meetings are really worthy because she is always learning and listening differents points of view. The other day she was meeting a Graphic Designer to ask him how he is doing to find

development of a dating web page. Unfortunately, it had to finish because the client had finance issues. Afterwards, she moved to Leeds and she kept working as a freelance for a different business doing the development of logotypes, stationery of the company, illustration and everything she can do as a professional.

Picture of Bilbao, traveldealscheap.com/bilbao.html

clients, work methodologies, and feedback about her job. He suggests her to focus in 3 or 4 fields in the Graphic Design in the moment of build up her portfolio. He was speaking about how find customers through a web page and the different stages of work when he is developing a project. It consists in find out what the client wants with other examples of designs, then the sketching process, selection of the draughts and digitalisation of the logotype. There are extra tasks like paperwork, understanding of the needs, and payment procedures, for example. One week later she met with a freelance web developer to have a master class of web design. He was teaching her different sources Leire Martin de la Fuente - Biography - Professional Creative Practice

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Bio

C Graphy

of web design for learners. He recommended her the bootstrap for the easy way to use it. She is not a static person and those people are not the only people who she has been meeting or places she has been in. She has been the nationals careers service asking tips in how to build your CV, Graphic Design studios asking to work as a volunteer, she has been asking the Stockport apprentice office to get an apprenticeship as a Graphic Designer or Web Designer. But nothing has came up at the moment. She has been in Salford Media City at the museums, in Manchester city museums and exhibitions looking for inspiration. She still alive and walking somewhere. All people who know her, never know where she is, Manchester, Spain, India?. Who knows where is Dela?.

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Professional Creative Practice - Biography - Leire Martin de la Fuente

CV y Graphy • Differences between a ordinary CV and a creative CV. • Creative. • Portfolio or link to the portfolio. • Word version of your CV. • Chronological order. • Fress looking CV. • Brand identity yourself. • Involve your name as a logo. • Communicate personality. • Profile. Only one paragraph explaining who you are and where are you going. • Employment. What are you doing now? • Maximised to make the most of your experience and impress the client. • Creative Protege is a company that specialises in providing specific creative solutions for companies across the UK. • Example of professional CV and the information it should contain.

Creative Protege is a recruiting agency which helps people to find a job depends on their skills. This agency is focused in creative people between others. I contacted them because I was looking for a full-time job as a Graphic Designer, but after persuading them and not getting any role I asked them directly why I was not able to get a job in the industry. An employee from there answers me through e-mail

sending me this guide of how to build up the CV following their requirements. I have followed their instructions, but I could not get any job. After one year, currently, I am studying this course and I showed my CV a friend who is Graphic Designer. He recommends me add some pictures of my work in the CV. I did not read this paragraph on the instructions.

Another feedback was from a tutor at the University, the hierarchical organization was a mess and also, he recommend me use some elements of my logotype. I could see that all those changes I have done in my CV are working. At least, the recruitment response email is not that my application has not been successful. Currently, I can reach the second stage of the interview.

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www.creative-protege.com , Company Registration Number: 06771737. Science City York Phoenix Center, York St John University, Lord Mayors Walk, York Y031 7EX. Phone: 08703148884 Fax: 08708798399

CV Strategy:

Take a look at the examples we have sent you but most importantly your design must:

1. Before you even start designing your own

a. Be creative. b.Notoverwhelmthecopybutenhanceit–don’t be frightened of using whitespace. c. Involve your name as a logo. d.Showoffgreatlayoutandtypographicalskills. e. Communicate some of your personality. f.Haveathemewhichcanrunthrougheachpage and possible your portfolio.

CV you need to understand these subtle differences when it comes to the creative market:

a. Your CV needs to show creativity. b. Your CV must include a portfolio or a link. c. The best CVs are sent as pdfs but some jobsites only accept word versions. You should therefore have 2 CV’s- a pdf and word version. d. Ensure your CV includes all dates in reverse chronological order (i.e. Latest experience first). e. Understand that you are the product and must come across as a designer - anything that dilutes this must not be contained unless relevant.

2. The beauty of the creative market is that it

gives you a certain amount of creative license when it comes to writing your CV. You don’t need to be restricted to a 2 page written word CV. Creative employers will appreciate a fresh looking CV, it is a good way to show some of your design skills and will help your application stand out.

The first task we set you is to create a brand identity for yourself. -10- Professional Creative Practice - Biography - Leire Martin de la Fuente

3. Create a word version of your CV that can

be posted on most jobsites. This will give you your layout, content and will help you with the format of your pdf. It is highly important that your CV is in the following order to optimise your applications: a. Your name (can still incorporate branding within word). b. Profile (only a sentence or paragraph explaining who you are and where you are going) – try not to be too clichéd or obvious c. Your employment – Most important aspect of your CV. An employer / recruitment consultant will be most interested in one thing – what are you doing now? Someone hiring for a junior graphic designer will want to see Junior graphic designer written in their current employment as 9/10 times they want someone to hit the ground running (unless it’s a grad role) – its called pigeon holing and its happening everywhere. So the first place they will check is “current employment”.

www.creative-protege.com , Company Registration Number: 06771737. Science City York Phoenix Center, York St John University, Lord Mayors Walk, York Y031 7EX. Phone: 08703148884 Fax: 08708798399

and if your current role isnâ&#x20AC;&#x2122;t the same as theirs then in this current environment its unlikely you will get the interview.

Each role you have should be maximised to make the most of your experience and impress the client. This should be done in the following format: May 2009 to Present â&#x20AC;&#x201C; Creative Protege Ltd www.creativeprotege.com Graphic / New Media Designer Creative Protege is a company that specialises in providing specific creative solutions for companies across the UK. They design websites, branding, advertising, DM, publications, and catalogues to name but a few.

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Example of CV: As a graphic / new media designer I was involved in the following projects: • Youth Conspiracy – MTV Generation book design • 490 – Salvation Army 2009 Christmas Catalogue • MM Design – Amy’s Retreat new logo design • Pelican PR – Interior design project for their new offices. • Exposure Property – Web design for this property management company This was a great experience to enhance my skills, work to tight deadlines and also be involved in highly creative briefs. The packages I used were Indesign, Photoshop, Dreamweaver and Flash.

d. If you don’t have any experience within design - have you done any voluntary or freelance work? Anything for friends or family or personal projects etc? If you have, it’s very important to include this work in your CV – to maximise any experience you have had in design. Employers want to see you with current work experience so do what you can to make this happen. e. Education should come next and should include dates of study, University, course name and modules. Most importantly, you should give a good description of your final year dissertation. A-levels , GCSE’s etc follow – no need to worry about grades unless they are exceptional (A’s and B’s) and the further away your career gets from education the less detail is required. f. Design software skills are essential so include as many of the relevant ones as possible. If you are familiar with packages then say so but don’t make any false promises you can’t back up later. Any advanced package skills should also go in the employment description as this really backs up your case g. Personal / hobbies / extra curricular: These are great for interviews as they give clients a good excuse to get to know you and for you to inject some personality. Sports / music / anything that helps you differ – it might be something the client has in common! h. DON’T bother with the usual generalisations you see on internet sites stating “works well in a team or on my own”, “good communication skills” or large paragraphs on soft skills as every CV has them and generally large sections of copy without relevant titles are never looked at. i. DON’T include your salary details j. DON’T include your address if you are applying for a role that you are willing to relocate for and live further than 30 miles away from.

! !

k. DON’T use text as pictures – all links must be clickable so the client can just point and go. We want the end user process to be smooth and fast.

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My CV

I am an enthusiastic individual and I always work my hardest to complete my goals. I enjoy meeting new people and facing new challenges. I hope to utilise my creative skills in a forward thinking organisation and work to the best of my ability to achieve a junior role. www.delafuentecreative.com Leire Martin de la Fuente - Biography - Professional Creative Practice -13-

work experience

Ba (hons) Creative Media & Visual Communication. Self-Employed as a Graphic Designer. September 2015 - June 2016, currently. Manchester. Professional practice Critical reflective studies Developmental strategies Major project Graphic Designer, Social Media and Marketing. Self-employed. October 2014 – March 2015. Leeds. The duties consisted in the redesign of the branding, stationary of the company, create advertisement like flyers, posters, digital banners, social media and photography. http://www.delafuentecreative.com/#!inkbeauty/c179z

Freelance Graphic Designer for Nectarea. Self-employed October 2014 – March 2015. Manchester. Graphic Designer to cooperate the development of a new dating website. The roles of the job were the development of a new brand and design of the website. We had to work since the beginning so our duties started with marketing study of the web dating situation in the market, competences, naiming, brainstorms and meetings with the web developers. http://www.delafuentecreative.com/#!nectarea/cnix

education

BA (hons) Creative Media & Visual Communication September 2015 - currently. Fielden Campus, Manchester Cambridge English Level 1 Certificate in ESOL International (First)* Grade C April 2015. Exams Catalunya, Barcelona. BTEC/SQA Higher National Certificate (HNC) standard in Graphic Design and Advertising. February 2012. Escola d’Art i Disseny de Tarragona, EADT Workshop with Peret - Graphic Designer of the Olympic Games 1992 https://www.linkedin.com/pub/peret-pedro-torrent-gonzalez/33/763/828

November 2011. Escola d’Art i Disseny de Tarragona, EADT Workshop with Arts Grafiques Orient http://agorient.com/en/

September 2008. Blanc Festival, Vilanova i la Geltrú key skills

Creative and artistic flair. Ability to work within a team or as an individual. Able to learn new skills. Drawing skills and passionate about producing my own artwork. Determined work ethic and an eye for detail. Good research and organisational skills. Confidence and well presented communicative skills. Knowledge of Apple Mac and Windows PC. Confident understanding of digital photography. Beggining with HTML, CSS, HTML5.

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desgin skills

Logotype design, corporate branding and stationery of the company. Promotional material - posters, flyers, greeting cards. Layout designs. Book cover designs. Brochures. Typeface Design Signalistics Printing out

software skills

personal interests

I like practicing sport, reading, listening music, improve my skills, meeting new people, sharing my time, films, draw, tattoo, photography, travelling, christmas time, carnival and many more things. I would like a longer day more than a 24h day to enjoy all that I would like to do.

Stationary of the company

Brand-

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Design of website templates

Wedding invitations

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feedbacks Andy Bez Berry, Graphic Designer, 1979. Andy Bez was giving me tips about Graphic Design. It is because I felt unconfident about my work, my style, my portfolio and I did not trust in myself so I asked him If he would Andy Bez Berry, Graphic Designer, 1979. Andy Bez was giving me tips about Graphic Design. It is because I felt unconfident about my work, my style, my portfolio and I did not trust in myself so I asked him If he would mind give me some tips. He was explaining to me how he started in the field. He loves it and he self-learnt it. He started creating logotypes in a website when he was living in Bali. He showed me how his artwork looks like going through his portfolio and he was explaining me how he faces the work with the clients. About myself, he told me I should focus only in a few parts of Graphic Design instead of trying to do everything and from there I can build up a new portfolio. It will be understandable for my future clients. www.berryrepublic.com Luca Enso, Web Developer & Web Designer. I have met with Luca because I asked him about a master class of web design. He was giving me tips about the grid and correcting things I had not knowledge about. He has explained to me how HTML, CSS works and he told me three webpages that will help me If I get trap, and as a last appeal I can call him. It was a really intersting meeting and I have learnt a lot just practising by miself with his tips. http://mokadesign.co Ian Rigby, ian@glossrecruitment.com. I have been jobseeking for two years. But last year in Leeds I realised there are job agencies exclusively for Graphic Designers. After known that, I decided start applying for jobs in those places and in one I had the courage to ask the recruiter why my CV was always unsuccsesful. What Ian did is send me a CV strategy with subjects to cover in my CV and add. Alex Komlosy, Tutor Ba (hons). Alex is the tutor of the module in the top up course in the Fielden Campus. He has been giving me advice about all: subjects, CV, issues, frustrations... . After the conversations always he sends an email repeating the actions of the conversation, helping to understand and remembering me all the important points to work in. ind give me some tips. He was explaining to me how he started in the field. He loves it and he self-learnt it. He started creating logotypes in a website when he was living in Bali. He showed me how his artwork looks like going through his portfolio and he was explaining me how he faces the work with the clients. About myself, he told me I should focus only in a few parts of Graphic Design instead of trying to do everything and from there I can build up a new portfolio. It will be understandable for my future clients. Leire Martin de la Fuente - Biography - Professional Creative Practice -17-

C.J. Deakin was born on the 25th October 1989 in Ashton under Lyne, at Tameside General Hospital of Greater Manchester. Growing up in the late 90s and early Naughties the town in which Deakin was growing up was undergoing major change. He witnessed old mills being demolished or renovated into housing, this was often the playground of choice for him the dereliction of this time is reflected in his work and you can still be seen in his work today. Also, at a young The Lowry Art Gallery was opened and during school trips as a child Deakin was inspired and influenced by the Artist L.S Lowry. He went to study at Ashton Sixth Form College where he nurtured and developed a stronger interest in the arts. He achieved A-levels in Art and Design. In this course, he learnt how to develop personal responses to ideas, observations, experiences, environments and cultures in practical, critical and contextual forms. All that knowledge gave him interest and enthusiasm for art and design. After finishing, he tried to enrol in the Manchester School of Art but he was declined at this time, for that reason he decided to move to Liverpool and start the Foundation Course of Art and Design at Hope University in 2008. Deakin was throughout many relevant experiences in his life, like the independence of living in his own in a new place, meeting new people whom will be friends later, he found new ludic experiences and he found love. The most relevant experience for him was found love in two different girls at this time and he reflected his feelings in the canvas. He started to use blue, greys and he played with the contrasting colours. In addition to these feeling and expressions, he uses a strong influence of music feeling dragged for the vibrations. Despite, in 2012 Deakin finished the BA Hons in Art and Design with Art History. He went on to specialise in 2D art particularly Oil Painting. In the meantime he was studying, he was looking for exhibitions to exhibit his artwork and surprisingly for him, Deakin had his first opportunities in the Central Art Gallery Tameside. It was an open exhibition and he presented as a masterpiece â&#x20AC;&#x153;The Last Hugâ&#x20AC;?, oil on canvas. It was not the -18-18- Professional Creative Practice - Biography - Leire Martin de la Fuente

first exhibition for him because the last years of University did a show and he submitted the â&#x20AC;&#x153;Scratched Vinylâ&#x20AC;? 2013, in St Lukes Liverpool. - It was a drawing with a difference, based on the ideas of drawing with a twist -. Afterwards, he seems to be passed for a breakdown and he was forced to move back to Manchester because the situation. Most of his artwork changed to landscapes and the use of the grey or dark colours in his artwork. As every great artist, Deakin has got ups and downs in his life that made him change his point of view in style and palette colour. Today and sinc e 2013, he is working as a self-employed artist based in Manchester. Submitting work to competitions and exhibitions as well as taking on commissions.

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Project Summary

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The project management starts always asking questions to the stakeholder, for that we need to avoid asking questions that can be answered with YES or NOT. 1. What exactly is the result required? The result required is the management and organization of the artwork having a portfolio or similar. Also, the need of a brand for the recognization of the artist in his work. 2. What resources do we need? The resources we will need for this project will be the cost of the printing and the website hosting. 3. Why is this result required? This will be the principal needs of the artist to feel confident at the time to introduce himself as an artist, either in an exhibition or for a client. 4. Who are the end users of the result? The end users will be the clients of the artist. He is going to look for new opportunities of business. 5. How long will it be in use? It will be in use until the time he renews his artwork. 6. Where will it be used? It will be used for a self-promotion with clients, collector of art, art galleries or new spaces of an exhibition. 7. When will it cease to be useful? When the artist sold all the pieces or when he replace his artwork.

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PROJECT NAME C.J. Deakin SUB-PROJECTS

PROJECT IDENTIFICATION CODE

BA (hons) Creative MEdia & Visual Communicaiton

None

PROJECT MANAGER Leire Martin de la Fuente

PROJECT SPONSOR C.J. Deakin

END USER(S) The artist and clients BENEFITS

Increase the audience and clients

SCOPE/OBJECTIVES Essentials: - Organization of the artwork in a portfolio: * Retouching pictures of the artwork. * Organisation of the printed portfolio. Format A4, colour. Cost £200. - Personal Identificaiton * Branding: business cards, office paper, notebook, T-shirt. Printed, colour. Cost £120. TIMINGS

Desirables - Advertisement: * Exhibition poster. Format, A3, colour. Cost £50. * Exhibition flyers. Format, A5, colour. Cost £5 - Website Portfolio. It will be composed with: Index with the artwork, about the artist and contact. Cost £100.

Statement of intent feedback 26/10/2015 Draft Development Folder Submission 30/11/15 Formative Feedback 14/12/15 Final Submission 15/1/16

COST/RESOURCES The total budget is £475. PARAMETERS Portfolio

ASSUMPTIONS Mock-up for the 15th January 2016

AUTHORITY LEVELS Artist will help and has to accept the final piece. AGREEMENT

Artist

Project Manager

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Creative Service Agreement CLIENT INFORMATION

Date: 23.10.2015

Client name: Conor J. Deakin Company name: C.J.Deakin Company adress: 1 Mounteatten Avenue, SK16 5BU, Manchester Phone: n/a Mobile: 07752367635 Fax: n/a PROJECT DESCRIPTION Design (1) CJDeakin 2 B/W concepts 2 Colour concepts Phase 1: Logo Concept Development Logo b/w concept development, includes 2 rounds of revision of selected concept. Phase 2: Color Concept Development Logo color concept development, includes 2 rounds of revision of selected concept. Phase 3: Final Delivery Final concept delivered to client.

Client signature:

Creative Service Agreement Extended CLIENT INFORMATION

Date: 23.10.2015

Client name: Conor J. Deakin Company name: C.J.Deakin Company adress: 1 Mounteatten Avenue, SK16 5BU, Manchester Phone: n/a Mobile: 07752367635 Fax: n/a E-mail: cjdeakin@live.com PROJECT IDENTIFICATION BA (hons) Creative Media & Visual Communication BENEFITS Increase the exhibitions, audience and clients. PROJECT DESCRIPTION

Essentials: · Logotype, £50. · Organisation of the artwork in a portfolio, £60. · Retouching pictures of the artwork. · Presentation of the portfolio. · Development of the brand book, stationery of the company, and merchandising, £200. · Website, £200. Deliverables: · Business cards, £100/printing price, (200u.) . · Letter and letter envelopment, £10//printing price, (200u.) . · Limited edition posters, £ depends on the quantity. · Posterband, £ depends on the quantity. · Printed portfolio and folder, £150. ·T-shirts, £10 each. FINAL DELIVERY The final delivery it is schedule for the 15th of January.

Client signature:

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Creative Service Agreement Date: 23.10.2015 Between us Delafuente Creative and you C.J.Deakin. Summary: We’ll always do our best to fulfil your needs and meet your expectations, but it’s important to have things written down so that we both know what’s what, who should do what and when, and what will happen if something goes wrong. In this contract you won’t find any complicated legal terms or long passages of unreadable text. We’ve no desire to trick you into signing something that you might later regret. What we do want is what’s best for both parties, now and in the future. So in short; You Conor J. Deakin, located at 1 Mounteatten Avenue, SK16 5BU, Manchester are hiring us Delafuente Creative located at Flat 2, 220 Upper Brook Street, M13 9LY, Manchester to desing the branding, website and merchandising for the estimated total price of FREE [£780] as outlined in our previous correspondence. Of course it’s a little more complicated, but we’ll get to that.

What do both parties agree to do? You: You have the authority to enter into this contract on behalf of yourself, your company or your organisation. You’ll give us everything we need to complete the project as and when and in the format we need it. You’ll review our work, provide feedback and approval in a timely manner too. Deadlines work two ways, so you’ll also be bound by dates we set together. You also agree to stick to the payment schedule set out at the end of this contract. Us: We have the experience and ability to do everything we’ve agreed with you and we’ll do it all in a professional and timely manner. We’ll endeavour to meet every deadline that’s set and on top of that we’ll maintain the confidentiality of everything you give us.

Getting down to the nitty gritty Design We create look-and-feel designs, and flexible layouts that adapt to the capabilities of many devices and screen sizes. We create designs iteratively and use predominantly HTML and CSS so we won’t waste time mocking up every template as a static visual. We may use static visuals to indicate a look-and-feel direction (colour, texture and typography.) We call that ‘design atmosphere.’

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You’ll have two or more weekly opportunities to review our work and provide feedback. If, at any stage, you’re not happy with the direction our work is taking, you’ll pay us in full for everything we’ve produced until that point and cancel this contract. Text content We’re not responsible for writing or inputting any text copy. If you’d like us to write new content or input text for you, we can provide a separate estimate for that. Photographs You should supply graphic files in an editable, vector digital format. You should supply photographs in a high resolution digital format. If you choose to buy stock photographs, we can suggest stock libraries. If you’d like us to search for photographs for you, we can provide a separate estimate for that. HTML and CSS We deliver templates developed from HTML5 markup, CSS2.1 + 3 stylesheets for styling. Browser testing Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device. Desktop browser testing We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome) and Mozilla Firefox. We won’t test in other older browsers unless you specify otherwise. If you need an enhanced design for an older browser, we can provide a separate estimate for that. Technical support We’re not a website hosting company so we don’t offer support for website hosting, email or other services relating to hosting. You may already have professional hosting and you might even manage that hosting in-house; if you do, great. If you don’t, we can set up an account for you at one of our preferred hosting providers. We can set up your site on a server, plus any statistics software such as Google Analytics and we can provide a separate estimate for that. Then, the updates to, and management of that server will be up to you. Changes and revisions We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don’t want to limit your ability to change your mind. The price at the beginning of this contract is based on the length of time we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem as we’ll provide a separate estimate for that.

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Legal stuff We can’t guarantee that our work will be error-free and so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them. Finally, if any provision of this contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.

Phew!. Copyrights First, you guarantee that all elements of text, images or other artwork you provide are either owned by your good selves, or that you’ve permission to use them. Then, when your final payment has cleared, copyright will be automatically assigned as follows: You’ll own the visual elements that we create for this project. We’ll give you source files and finished files and you should keep them somewhere safe as we’re not required to keep a copy. You own all elements of text, images and data you provided, unless someone else owns them. We’ll own the unique combination of these elements that constitutes a complete design and we’ll license that you, exclusively and in perpetuity for this project only, unless we agree otherwise. We can provide a separate estimate for that. We love to show off our work and share what we’ve learned with other people, so we reserve the right, with your permission, to display and link to your project as part of our portfolio and to write about it on websites, in magazine articles and in books. Payments We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule. The estimated amount it is FREE. But where’s all the horrible small print? Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of [English and Welsh] courts. Oh and don’t forget those men with big dogs. The dotted line....................... Signed by and on behalf of Delafuente Creative Signed by and on behalf of Conor J. Deakin Date 23.10.2015 Everyone should sign above and keep a copy for their records.

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Structure of the process: 1. Definition of the project. The client has to point what he wants to improve and the way he wants to use to achieve it. 2. Statement of intent. The statement of intent is similar to the definition of the project but is the feedback of how is planned to develop the project and how long will last according to with the client needs. 3. Briefing. The briefing is once the negotiation with the client is finished you write down a briefing for the team you are working with to let them know the new task. 4.Deliverable Breaking Down Structure: complete list of all of the things a project needs to produce. It is giving as a diagram, diary, or visual information. 5. Work Breakdown Structure: a list of all task with the name of the teams involved. 6. Experimental trials. In this stage is when the sketches start to develop and the project starts to have shape.

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Intellectual Property Assignment Agreement

This Intellectual Property Assignment Agreement (the “Agreement of IPR”) is made and entered into as Date, by and between Company Delafuente Creative and Other Party C.J.Deakin . The Parties hereby agree as follows: 1. The Recipient agrees to assign to the Company, or its designee, all right, title, and interest in and to any and all inventions, original works of authorship, developments, concepts, improvements, designs, drawings, discoveries, algorithms, formulas, computer code, ideas, trademarks, or trade secrets, whether or not patentable or registrable under patent, copyright or similar laws, related to the Company’s business, which the Intern may solely or jointly conceive or develop or reduce to practice, or cause to be conceived or developed or reduced to practice, with the use of Company’s equipment, supplies, facilities, assets, or Company Confidential Information (see NONDISCLOSURE AGREEMENT), or which may arise out of any research or other activity conducted under the direction of the Company (collectively referred to as “Intellectual Property”). 2. The Recipient understands and agrees that (i) all original works for authorship which are made by the Recipient (solely or jointly with others) within the scope of the Company’s business which are protectable by copyright are “works made for hire,” as that term is defined in the United States Copyright Act and (ii) the decision whether or not to commercialize or market any Intellectual Property is within the Company’s sole discretion and for the Company’s sole benefit and that no royalty or other consideration will be due to the Recipient as a result of the Company’s efforts to commercialize or market any such Intellectual Property. 3. The validity, construction and enforceability of this Agreement shall be governed in all respects by the law of the State of Delaware. This Agreement may not be amended except in writing signed by a duly authorized representative of the respective Parties. This Agreement shall control in the event of a conflict with any other agreement between the Parties with respect to the subject matter hereof. The failure of either party to enforce its rights under this Agreement

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I have found that there are many IPR in the market to protect your or your client work. The most appropriate for my client are copyright and the Creative Commons. Creative Commons IPR is under the boundaries of the Copyright law, but as we are going to see in the following document, the CC are up to date to the new technologic era, the internet. The client has requested that, he does not want external commercial uses of his artwork, but he does not mind other people using his artwork, plus he does not allow alterations on the pictures from his artwork. Thit means, we have chosen the next parameters for his license: Attribution, that If someone retouch it up his image he has to be let known to the artist. NonCommercial purposes. No one can get the profit of your artwork. NoDerivatives, that means that you can not change the appearance of the image and distribute without permission.

The dotted line....................... Signed by and on behalf of Delafuente Creative Signed by and on behalf of Conor J. Deakin Date 23.10.2015 Everyone should sign above and keep a copy for their records.

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The Intellectual Property Rights Statement of the artwork is with the license creative commons, http://creativecommons.org/licenses/ . The artist has chosen the parameters: Attribution, that If someone retouch it up his image he has to be let known to the artist. NonCommercial purposes. No one can get the profit of your artwork. NoDerivatives, that means that you can not change the appearance of the image and distribute without permission.

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The project planning organisation starts with the briefing of the artist and because his needs it will monitoring by: 1. Research. To start the project first is needed a research on the field and also do a market study about the competition. 2. Branding. The branding is the first step when you work for someone who has not identified. Then depends on the need it can be necessary the development of office paperwork and the manual of the correct use in your branding. 3. Lay a style on the pictures. When you work with a collection of images and they belong to the same project, is the need to develop a single eye style to let the public know and do not confuse them. 4. Make a website template. After the branding and giving a style to the material the next step of the project is build an online portfolio.

Maybes of the project. 5. Printed portfolio. Is interesting for an artist can show up his portfolio in person. All people know that a printed work is impressive than a digital one. You can appreciate the details, colour, hue, aspect and a series of facts that make the differences. 6. Printed Advertisement. Printed advertisement in small quantity could be an advantage because the fact you can spread them out and leave your track for people who can be interested. 7. Media Advertisement. This is not necessary but can be used in the future If is an exhibition and they have a website it can be used. 8. Post Card. Original post cards are a good advertisement because many people get them for how they look like and they spread your art work. 9. Poster. Can be an alternative of internet business within another platform which is dedicated to print, for example. 10. T-Shirts. Can be an alternative of internet business within another platform which is dedicated to print, for example. 11. Business cards. They are important wherever you go to. You can meet someone who is interested in your artwork and a give them one. Is a business card as the name indicates. -32- Professional Creative Practice - Management - Leire Martin de la Fuente

Desirables goals. 12. Find an exhibition. After all the creative work is necessary a study of the galleries and places to exhibit and work on in what is done to see If it works.

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ca1endar

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As is shown above the project planning has many phases at the beginning with the project definition, briefing and statement and the agreements for the client and yourself. The first stages of working with someone are the most important. If the client has contacted you is because they have found something that likes your work. Although, you have to give the best of yourself, he is buying you. The second phase is dig as deep as you can with the idea that he has got in mind and with pictures, and examples try to have a clear idea about what he wants. Listen to him carefully. The third phase is draft the idea over the paper. Is recommendable give some differents examples, like 3 o 4. Then he can choose which one he likes more. When the client accepts the work you have done then you can start the creative phase and deliver it to the client in the delivery date.

I have followed this methodology but I have got the lucky of being able to meet the client almost every day. The following process has been easy for that reason because every change I have done I had his opinion and I have been able to change every detail at the moment. The organization time it has been the most difficult in my experience. Sometimes, you are unable the procedure to follow the diary. But, after thinking about that, It is because the facts, I have been working every day doing an extra effort for months and after a time doing that and not being used to your body feels exhausted and you can not push more yourself because is not energy inside. I have found solutions like cut off my hours of work to invest more time to the project and feel relief. I have followed the diary I am sure the project would be less overwhelming.

Bibliography:

Project Management by Peter Hobbs. Leire Martin de la Fuente - Management - Professional Creative Prac- -35-

research The research has different stages. The first stage is about websites where I have been looking at, reading and re-reading to have a better understanding about what I need to have a good agreement for my client. Personally, I have never thought about that in Graphic Design. I have been working as a freelance for a long time and anybody has asked me for one of those and I have got clients which never paid and I had nothing to allegate against. Currently, I have done the professional framework but I have not verified it with an attorney. Also, I have been looking the steps to follow to state you are freelance and to have a standard price I need to look the department of Design the rates they suggest annually.

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http://www.citizens.advice.org.uk In this website everyone can find the needed information to launch your own business. It is a complete guide with links everywhere you will need. They have advice, tips, and steps to follow.

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http://www.easyaccountancy.co.uk/industry/creative/finding_work_freelance_graphic_designer.html This website is a result of my research in how to build up an agreement for freelance Graphic Designers. I have been looking to many places, but in fact, this is a complete website to visit If you want to set up your business as a freelance. The website gives you every step you have to follow to do it properly and has links to other websites, like

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free guidebooks, how to create a website, taxes links and many more. Is a website about accountancy services so at the end they advertise themselves. What I think is really useful have their contact and see they understand the field you attempt to work in.

https://www.eurofound.europa.eu//sites/default/files/ef_files/pubdocs/2009/131/en/1/EF09131EN.pdf

In this website what we can find is an essay about freelance employers in Europe, the studies and conclusions have been founded. It is a summarization about how a freelancer might to work and confuse because you are not familiarized with those clauses.

http://www.horse-logos.com/logo-contract-ezp-4.html?chapter=0

Another website that give you a writing agreement ready to print out. It is conventional agreement that can be done from a layer. Leire Martin de la Fuente - Research - Professional Creative Practice

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http://originalnutterdesign.co.uk/blog/6-step-success-for-a-uk-freelancegraphic-designer/ First thing, it is no easy walk in the park. It takes as much dedication and hard work and at times even more so than full-time jobs. The reality of a freelance career is that you work on several projects at a time and often with impossible (nearly) deadlines. There is no fixed income at the end of every month â&#x20AC;&#x201C; what you earn depends on what you projects you worked on in any given month. Original Nutter Design

This website offers you 6 steps to follow If you want to start up as a Graphic Designer. Is not as complete as the first website, but If you are only wondering what is about the freelancing job this is a light idea about what it can come across. This website is from a company who has decided to write a blog with interesting information for professionals in the field or curious people.

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https://idea15.wordpress.com/2009/03/14/what-goes-into-a-good-web-design-contract/ State the jurisdiction where any legal action pertaining to the project must be filed. For me, this is the Sheriff Court closest to where I live. What this means is that not only will you take the client to that particular court if they don’t pay, but any action they take against you must be filed in that location as well. A troublemaking client – and you will have them – would file a suit on the other end of the country just to be petty. In your legal bit, you should note that nothing the client will give you to use on the web site should violate any of the laws of your country; and if you are using a host in another country, they agree that none of their material violates the laws of that country either. Post-Safe Harbor, this is more important than ever.

This website is very complete with the tips they give you to put in your agreement. They give you what to put and explain them. Also, If you do not understand them it is a video of a woman explaining to you why and what she puts in her contract.

She is not a lawyer but she has got years of experience on the field. Besides, at the end has some links in blogs about the same subject and links with templates.

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https://24ways.org/2008/contract-killer

When times get tough, it can often feel like there are no good people left in the world, only people who haven’t yet turned bad. These bad people will go back on their word, welch on a deal, put themselves first. You owe it to yourself to stay on top. You owe it to yourself to ensure that no matter how bad things get, you’ll come away clean. You owe it yourself and your business not to be the guy lying bleeding in an alley with a slug in your gut. But you’re a professional, right? Nothing bad is going to happen to you. You’re a good guy. You do good work for good people. Think again chump.

The contract killer is the blog of a guy with experience as a Graphic Designer. He is very realistic explaining his experiences and how customers tried to get advantage from him and his opinion with giving to his customers an agreement. The feeling of giving to them a paper saying he does not trust his customers...but he change things up.

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I founded the most interesting blog, easy to understand and with an agreement template complete to my needs and easy to understand and follow. Also, it contains all the information required to hand in a customer and do not being treat like a loser.

http://www.smashingmagazine.com/2009/10/freelance-contracts-dosand-donts/

In the world of freelancing, the entrepreneur has to take on a number of tasks for themselves that would normally be handled by a separate department at a bigger company. Most of these tasks are not part of the creative processes that freelance workers are used to, but rather are more tedious, left-brain paperwork. Right-brain creatives often shudder at the thought of these forays into linear domains. Such detail-ridden tasks would strain any freelancer who wears multiple hats, but they must be completed.

This is about the theory of the six hats. This theory says that everyone has to experience all the stages on a company to understand the work of the other people involved in the company and also, give your other point of view where in the case you can give your opinion and help the person who needed.

The web page is giving you what to put on your agreement and some tips. Is really understandable and easy to read. There are other websites more complete about what to add in your agreement form, but in that one, you have got already the words in appropriate argot.

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http://provider.com/contracts.html Step 3. See a Lawyer! Skip this step at your own peril. For $200-$300 you can get an attorney experienced in contracts and/or intellectual property to review your contract. Take everything with you -- your own draft, plus all the sources you swiped from, and tell your attorney what you are trying to accomplish. I know what you’re thinking “Who needs a lawyer?” The only problem is, how do you know that the contracts you are swiping from are legal? What if they aren’t? Play it safe and play it smart-- find out now. The chances are, your typical small business web site client isn’t going to bother suing you over a lousy couple of thousand dollars even if he thinks you totally ripped him off. (What, you’re not worried about that honest businessman ripping you off, are you?) So the odds are you’ll never end up in court. But this is a lot like winning a negative lottery.

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You might only win the lottery once in a lifetime-- that’s all anybody would need. And it works the same way with law suits-- only in reverse-- you only need to get involved in a law suit or be sued once in your lifetime to learn the hard way. Why bother? Learn the cheap way now. Call the attorney. In this website, you can find links to agreements in web development. The interesting of this website it is that they recommend you to go to an attorney because the legacy and verification of your agreement. I found it interesting because other websites are trying to sell you the service but in this case, they are being clear and giving you reasons.

http://www.sessions.edu/for-students/career-center This is a college website where I could found tips of how to start up your career. To me find new tips or a path to follow is very interesting because I am very naive with launching my own business. Despite of, this website offers you lots of links to check out including tips to launch your own business as a freelance, tips for build up your own agreement and a review about what is the job about. Is a complete website for take a look as a student of Graphic Design.

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http://www.aiga.org/guide-careerguide/ I am looking for an agreement for Design services. I have been looking through many websites with interesting histories based on the experience, and as we all know, If you are planning to launch your business as a freelance it is better to have your own agreement to cover yourself in the case of something goes wrong. This website is an American association of professional graphic designers. It is really complete with articles, professionals, meetings, and tips for people who is into the field of Graphic Design.

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se a

rch

In this section, we can find the people, studios, books and reference I have been looking at in those months. I can say I had no idea about them until I started this course. It has been surprising, encouraging and fantastic discover new styles, new people, new studios. I have been enjoying every word I read, every picture my eyes have got the chance to look at. I have consumed all the colours, shapes, and I got lost in pictures with double meaning trying to uncover the meaning the artist wanted to give to the art piece or design. I have learned and remember many things I forgot or I did not know. Leire Martin de la Fuente - Research - Professional Creative Practice

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Berlin Design, Ares Kalandides (ed.), BRAUN.

Paperback: 240 pages Publisher: Braun (16 Nov. 2009) Language: English

Berlin, the first European UNESCO City of Design, is known for the diversity of its design production, the versatility of its actors and their innovative spirit. This book is a crosssection through the best of Berlin design, the main part is the presentation of designers and their work, while a few short essays set them in context. Though structured in fields, its approach is consciously interdisciplinary, looking at the intersections between different types of design production.

Berlin design is a collection of the different fields of art. I have got this book because Germany is the birthplace of the vanguard in graphic design. They have an interesting methodology to use tools and graphic resources to create visual communications plus strong roots in creativity thankfully to the Bauhaus school before the war started.

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http://www.logodesignlovebook.com

This book is a reference to design a logo brand. Is a complete guide to support you work in. Even though, it is a huge book and read it can be a bit boring. I have used it as a reference in the development of the brand of my client.

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Alan Fletcher Alan Gerard Fletcher (27 September 1931 – 21 September 2006) was a British graphic designer. In his obituary, he was described by The Daily Telegraph as “the most highly regarded graphic designer of his generation, and probably one of the most prolific”. Born in Nairobi, Kenya, Fletcher moved to England at age five, and studied at four art schools: Hammersmith School of Art, Central School of Art, Royal College of Art (1953–1956) and lastly Yale School of Art and Architecture at Yale University in 1956. RP: Do you think the best graphic design will always come from a single author? AF: I think it depends on your personality. Art directors orchestrate other people to produce something that satisfies them. That’s OK. And then there are other people sawing away on their violin. I have cut this off from the interview because, in my point of view create a good master piece of visual communication can be the job of one or the job of a group of people which have different points of view an encourage the team to nail the job with the missing concepts.

always has in his mind a trendy graphic design that has seen somewhere and is expecting you to do the same. But as a professional you know he wants be different and make his product remarkable. Also, I agree with the fact that when someone is good doing one style of visual communicaiton, this keep the style until it becomes untrendy. To me, the experimentation process is a stage work important and enjoyable with interesting final results.

RP: Design as you practise it seems to involve reading between the lines. When you use visual RP: You once told me that up until five years puns and rebuses, or pay with ambiguous ago you felt inhibited in your designing. You images, that’s what you are encouraging the knew in advance what you would or wouldn’t viewer to do. like and this influenced the solutions you were AF: That, to me, is what design is. The rest of prepared to attempt. it is just layout. I’m quite broad about ideas: AF: What I meant was that you have to throw putting certain colours together could be an away the crutches. When you know that you do idea, or an optical idea. Every job has to have a certain thing quite well there’s a temptation an idea. Otherwise it would be like a novelist to keep doing it in that way. You become a trying to write a book about something without graphic cliché. really saying anything. Most designers suffer from inhibition and I also like ideas that have further jokes – wanting to please. I didn’t wake up one private ideas or jokes. I think the Polaroid morning and say “I’ve got to change my life”. poster is quite a good one. We were asked I just thought: I’ve got to be less inhibited. If I to do something on a new colour film and think the right answer is to walk over a piece I thought that idea of a Rorschach test with of paper with muddy shoes, or pick a typeface colours would look quite pretty. What I really that everybody loathes but try to do something liked about it, though, was when someone said with it – that’s what I mean by uninhibited. I to me, “But what does it mean, Alan?” I just think a lot of designers talk like that, but the shrugged my shoulders and smiled. work ends up looking the same, which means It is difficult process to achieve the thing of they haven’t totally let go. I haven’t either. being creative and have a hidden meaning, This fragment of the text describes my feelings but I respect every word of Alan Fletcher when I work for someone else. The client because make sense in everything he says. -50- Professional Creative Practice - Research - Leire Martin de la Fuente

I always think of writing as drawing. Every letter is a symbol, so you can begin to play games. I don’t treat writing as calligraphy. The more controlled and raw it is, the more interesting it becomes. In that paragraph I think the same. It is more interesting to do your own typograhpy than use digital ones. All depends on the work you have to do. But it give more personality with a handwritting. RP: You’ve been working on a book about design for seven years. When will you publish it? AF: It’s really a scrapbook. I wrote down some thoughts on a whole series of things like “taste”,“perception”, “imagination”, “visualisation” – pigeon-holes. I took all the quotes, clippings, observations and images I’d collected, including my notes, and put them in the pigeon-holes. There are lots of things written about the visual business that are not explained very clearly. I’m using words like pictures.

The rest of my life has lots of deadlines, so I’ve no intention of that happening to something I’m doing for myself. I’d like to see it published, because I think that would be an achievement, but if it isn’t, it isn’t going to kill me. I’m trying to learn something more about myself, actually. I’m not given to self-analysis, but I am given to insatiable curiosity. People said that is the book yuo have to read to be a good graphic designer. As long as you understand it, it can be like that. It is a book full of information and organised chronologically. It is full of phrases from well know people from all kind of fields, plenty of images that open your eyes to other cultures, other thoughts and other uses of graphic communication. Also, it has other information about materials like pencils, philosophyc quotes related to the chapter and it is like a bible because the compilation of information in many years. One of the best books I have ever read, and I still have not finished it.

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Ted Talks, https://www.ted.com TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world. TED Conferences, LLC https://www.ted.com/about/our-organization

Ted is a huge website where anyone can find a conference about any subject. It is a helpful resource to learn from other professionals. In this project, I have been looking at Gary Flake and his ingenious mind. I have listened at the conference of organisation programme. Which is quite interesting for the fact, he is storing pictures of different size, categorizing them and organizing them by name, date, activity, and many different tags. I think a kind of picture library like that is very useful to do not spend all the time looking for the specific picture and find it in a matter of time.

The world revolves around me. Me, me, me. My favorite person: Me. I don’t want email from you. I don’t want junk mail from you. I want memail.

Other person I have been looking at is Seth Godin in “How to get your ideas to spread”. He is an enthusiastic man who is right saying that even If you have a spectacular idea, If you have not got public or someone who needs your idea they will not spread it because the fact nowadays we have got no time to waste trying different products. Someone, like TV advs have already sold us a product and convince us that it is what we need. So that, this client is going to ignore what you have to say until you listen their needs and then maybe one person try your product and speak about this making a client chain.

Remarkable means two things. One, it means cool, neat. Two, it means worth making a remark about. If you make stuff that’s worth making a remark about, you’re 99% of the way there.

“As a matter of fact, the world does revolve around [me]”. Nicolaus Copernicus

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Sean Godin, Purple Cow, http://www.fastcompany.com/events/ realtime/miami/blog/godin.html

We have grown up in a civilisation of consuming an egocentrism, so what matter today per today is our own person and people have to deal to reach as much as people possible with the same worry, people with love and care for themselves.

Sean Godin, Purple Cow, http://www.fastcompany.com/events/ realtime/miami/blog/godin.html

And this is true!. People notice when the design is cool and even though they do not need it, they get it just because they fancy it. This is a conference about the real function of desing, in my point of view.

https://www.ted.com/talks/gary_flake_is_pivot_a_turning_point_for_web_ exploration#t-355881 Gary Flake is a visionary. He is working at Microsoft as a Technical Fellow, where he focuses on Internet products and technologies including search, advertising, content, portals, community and application development.

He is investigating a new way to browse information per categories and common characteristics. This is very accurate because a good organisation of the information can be more accessible even nowadays.

Sometimes you find yourself looking for information you can not clarify about what are you looking because there is missing information and pages tend to generalised and compile information in a disorganised way.

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Behance Behance is a network of sites and services specializing in self-promotion, including consulting and online portfolio sites. It is owned by Adobe. Businesses like LinkedIn, AIGA, Adweek, and Cooper-Hewitt, National Design Museum, and schools such as Art Center College of Design, Rhode Island School of Design (RISD) and School of Visual Arts (SVA), have used their services.

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Behance is a good website to get inspiration from other creative people who share their projects. It is always updating with new projects and it is almost impossible to finish the galleries of projects.

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In the next section, I include some of the portfolios in Behance I have been looking at to get inspired, copy with my style, and inspiration. I have been downloading lots of templates of mock-up from different sources. And wondering around websites, books, newspapers, magazines, leaflets of advertisement... everything. I have not got a compilation of all I have been looking at, sometimes you do not realise that you are working even though you are not at class and you forgot to take notes.

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Behance. The website is a non-stop of projects done from people over the world.

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Logotype research. Logotype research from different websites like pinterest.

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In this section I have been looking for three business I would like to work with. They are different, one is a huge creative agency which is improving the customer service for big business. It is

impressive how the business is drive. Small agencies are condemned with a small business with a small budget. The first agency is a common creative agency in which they work hard but they enjoy their

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work and the team. There is a small agency concerned for the climate change of the world. This business is peculiar, but I love the idea of protecting as much as we can our planet.

Creative Spark, branding, digital and motion. http://www.creativespark.co.uk/about/

Creative Spark is allocated in 3a, 22 Lever St, Manchester, Lancashire M1 1EA. CS is an design agency opened on 2006. Also, they have other agencies in UK and USA. The agency is formed by 25 people working from creatives until accounting offices all together to run the business. The areas the agency work in are advertising, branding, digital, print and video. It is a complete agency in the advertisement world because it cover every need in communication. The process of work as it has to be it consist on: 1. First contact with the client. The client will present his needs and the person in charge has to help the client with possibilities to make them understand which one is the need to cover and the style he is looking for. 2. The sketching time. This is the moment when the creatives start to work on the project designing different mock-ups for the client. 3. Acceptation of the sketches. At this moment, the agency calls the client again to check out the different drafts created by the creative team. If the client likes them, they can start to work. If not, depending on the studio, the client has 2 more chances to choose one of the designs that the agency propose. 4. On this stage, the creative team has got green light on their propose and they can start working on the project until the estimated date of delivery to the customer.

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I have been looking at the projects, videos, advertisement and all work they do. I look at them as a young creative agency, which in the meantime they are working hard they consider the time to relax and enjoy themselves. I like the bright colours, the curve and diagonal lines which drive your thoughts to a positive context, whatever it is what they are selling. I love the idea of playing in the workplace If it is time to explore other technics, to learn more at work. I love the impression they give about being a friendly team. A team with you can get out to have laughs. Other good impression of fearless, young and bold company that I like is that in their form to join them as a team member are the questions they ask: We’re always keeping a look out for fresh talent. If you think you’ve got what it takes and

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would like to spend some time with us then send your CV and a pdf portfolio (max 5mb) to tom@creativespark.co.uk Video Applications Only Send your video application (max 5 mins) through to hello@creativespark.co.uk letting us know what job you’re after and answering the following questions: 1. What do you know about Creative Spark? 2. If you had a night out with the Sparks, how would you describe it and them? 3. Why would your best mates say we should employ you? 4. Give us an example of a time where you’ve managed to turn a situation around.

Oliver.

http://www.oliver.agency/en/#home-model

Founded in 2004, OLIVER is a leading independent B2B and B2C creative and digital agency, offering a unique, dedicated model that has been embraced by Starbucks, KPMG and Pepsico, amongst others. With more than 650 staff and offices in London, Dublin, New York, San Francisco, Miami, Paris, Frankfurt, Amsterdam and Singapore, OLIVER’s end-to-end marketing services range from strategy and creative through to web

design, digital production and point of sale. The agency was ranked 10th in the ‘Elite’ category of The Drum’s inaugural Independent Agencies Census in 2014 and was twice featured in The Sunday Times Virgin Fast Track 100 list of the top 100 fastest growing companies in the UK. OLIVER’s client roster includes: Starbucks, BMW, Google, KMPG, PepsiCo, 3M, Fred. Olsen, Virgin Holidays,

Britvic Soft Drinks, Hasbro, Wesleyan Assurance, Radisson Edwardian and Clarion Events. Services for B2C and B2B clients include:Brand strategy and planning; broadcast, digital and print production; campaign management; content marketing; creative strategy and execution; creative technology; digital strategy and execution; realtime marketing; social media strategy and management; transcreation and localisation.

http://www.oliver.agency/en/news/oliver-group-acquires-dare/ October 2, 2015

Oliver is a huge agency which covers all the needs for big companies. Also, they provide a team for companies to work only in their communicative projects like Starbucks. For Starbucks, they build a team for improvements in the products, for efficiently and advertisement. A group of people who is

focused in Starbucks all the time. Is a business which is growing up and expanding with important clients to work for. It is an interesting company because I would learn about my passion, advertisement, creativity, and the possibility to enlarge my knowledge about web design. Leire Martin de la Fuente - Research - Professional Creative Practice

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This agency is a fast growing up in a small time. It is a very well organised company with important clients in the roaster like Starbucks, BMW, Google, KMPG, PepsiCo, 3M, Fred. Olsen, Virgin Holidays, Britvic Soft Drinks, Hasbro, Wesleyan Assurance, Radisson Edwardian and Clarion Events. The agency was ranked 10th in the ‘Elite’ category of The Drum’s inaugural Independent Agencies Census in 2014 and was twice featured in The Sunday Times Virgin Fast Track 100 list of the top 100 fastest growing companies in the UK. Growing up as a professional in this company as a creative is like a dream for someone who is passionate about advertisement, have new challenges, improvement and goals. If you look at their projects you will be fascinated for the different areas they are working in, the quality of their work, it is all impressive. Every video makes you feel that they really care about the client and they go the extra mile.

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Carbon Creative.

https://www.carboncreative.net

Carbon Creative is an award-winning branding and digital graphic design agency based near Media City UK in Salford, Greater Manchester. We service most industries and sectors promoting our clients with inspired thinking for branding, design, print, digital/website, marketing and PR services. Carbon Creative an award winning graphic design and digital agency based in Salford Manchester. Established in 2002 as one of the first creative companies in the UK with a commitment to become carbon neutral. The company has received media and press interest for its continuing environmental campaigns, most notable was the launch of a tree planting campaign in 2006 dedicating trees to be planted in Salford and Greater Manchester for clients and for every order placed. Martin and Kate Hadfield are the owners of the agency. The Company was set up with a commitment to become carbon neutral, unusual for any company at the time and unheard of for a creative agency, and this fact helped the owners of the agency to choose the agencyâ&#x20AC;&#x2122;s name, Carbon Creative. Carbon Creative is now approaching its tenth birthday and has shown steady growth, attracting like-minded staff and clients who care. Key highlights in the company history include the purchase and subsequent eco-refurbishment of a business property near Salford Quays and winning Salford Business Awards â&#x20AC;&#x201D; Green Award in 2010.

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I like the people who care about the planet. The global warming is not going to get fixed paying 5 pp for plastic bags in the supermarket. If all of the people and companies were doing the same I think this planet will be a better place with less CO2 pollution. Other think I like from this agency, is the love of every writing on the website. Everything is explained as it has happened, with a realistic point of view and showing the giantess effort they have put in their business. Although, the website at the beginner it is a bit confuse at the end it is totally navigable. The agency has been working for 3,700 projects and has started the tree planting campaign being planted the amount of trees in the local area of Salford. Besides, they use a totally natural sources of material at the moment to print, recyclable energy for their office and trying to teach clients in doing being aware of the ecosystem. The portfolio of the company is really strong and complete, with many projects on the back and wide range of services.

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This section is about the client and the influences he has got and has focused in his career. They are Van Gogh and Edvard Munch the most representatives ones.

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“For my part I know nothing with any certainty, but the sight of the stars makes me dream.” Vincent van Gogh, 30 March 1853 – 29 July 1890.

Van Gogh is now one of the most well-known postImpressionist painters, although he was not widely appreciated in his lifetime. Vincent Van Gogh was born on 30 March 1853 in Zundert in the southern Netherlands, the son of a pastor. In 1869, he took his first job, working in the Hague branch of an international art dealing firm. He began to write to his younger brother Theo, a correspondence which continued for the rest of Van Gogh’s life. Van Gogh’s job took him to London and Paris, but he was not interested in the work and was dismissed in 1876. He briefly became a teacher in England, and then, deeply interested in Christianity,

a preacher in a mining community in southern Belgium. In 1880, at the age of 27, he decided to become an artist. He moved around, teaching himself to draw and paint and receiving financial support from Theo. In 1886, Van Gogh joined Theo in Paris, and met many artists including Degas, Toulouse-Lautrec, Pissarro and Gauguin, with whom he became friends. His style changed significantly under the influence of Impressionism, becoming lighter and brighter. He painted a large number of selfportraits in this period. In 1888, Van Gogh moved to Provence in southern France, where he painted his famous series ‘Sunflowers’. He invited

Artist in what I have to be inspired by. He is one of the most important for him because the mood of Van Gogh in his last breath. An ending moment of agony and depression it is what inspires my client. So that, I need to focus in the dark colours, in the features and understand them to understand what my client wants transmit. -66- Professional Creative Practice - Research - Leire Martin de la Fuente

Gauguin to join him but they soon began to quarrel and one night, Van Gogh threatened Gauguin with a razor. Deeply remorseful he then cut off part of his own ear. This was the first serious sign of the mental health problems that were to afflict Van Gogh for the rest of his life. He spent time in psychiatric hospitals and swung between periods of inertia, depression and incredibly concentrated artistic activity, his work reflecting the intense colours and strong light of the countryside around him. On 27 July 1890, again suffering from depression, Van Gogh shot himself. He died two days later.

“ In my art I attempt to explain life and its meaning to myself.” Edvard Munch, 12 December 1863 – 23 January 1944.

Edvard Munch is renowned for his haunting portrayals of love, alienation, jealousy, and death—universal human experiences that he filtered through events in his own life. By manipulating color, line, texture, and pictorial. “I do not believe in the art which is not the compulsive result of man’s urge to open his heart.” Edvard Munch was a prolific yet perpetually troubled artist preoccupied with matters of human mortality such as chronic illness, sexual liberation, and religious aspiration. He expressed these obsessions through works of intense color, semi-abstraction, and mysterious subject matter. Following the great triumph of French Impressionism, Munch took up the more graphic, symbolist sensibility of the influential Paul Gauguin, and in turn became one of the most controversial and eventually renowned artists among a new generation of continental Expressionist and Symbolist painters. Munch came of age in the first decade of the 20th century, during the peak of the Art Nouveau movement and its characteristic focus on all things organic, evolutionary and mysteriously instinctual. In keeping with these motifs, but moving decidedly away from their decorative applications, Munch came to treat the visible as though it were a window into a not fully formed, if not fundamentally disturbing, human psychology.

In a sense similar to his near-contemporary, Vincent van Gogh, Munch strove to record a kind of marriage between the subject as observed in the world around him and his own psychological, emotional and/or spiritual perception.

Edvard Munch, it is the most important artist for my client and If you have the chance to meet him and read the biography of Munch they have some similarities. All the feelings and thoughts that munch goes through in his life remembered me of my client. Also, the expressionism style to draw and the colour are kind of similar between two of them.

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<html> <body> <stylesheet> research <!DOCTYPE html> <html lang=”en”> <!DOCTYPE html> <html lang=”en”> <head>

<link href=”css/bootstrap.min.css” rel=”stylesheet”>  <link href=”css/grayscale.css” rel=”stylesheet”>

<link href=”font-awesome/css/font-awesome.min.css” rel=”stylesheet” type=”text/css”> <link href=”http://fonts.googleapis.com/css?family=Lora:400,700,400italic,700italic” rel=”stylesheet” type=”text/css”> <link href=”http://fonts.googleapis.com/css?family=Montserrat:400,700” rel=”stylesheet” type=”text/css”>

</head> <body id=”page-top” data-spy=”scroll” data-target=”.navbar-fixed-top”>

<head>

The last section of my research is about responsive web  <nav class=”navbar navbar-custom design that a freelance web developer has recommendnavbar-fixed-top” role=”navigation”> ed me to work with. <div class=”container”> <div class=”navbar-header”> <button type=”button” class=”navbar-toggle” data-toggle=”collapse” data-target=”.navbar-main-collapse”> <i class=”fa fa-bars”></i> </button> <a class=”navbar-brand page-scroll” href=”#page-top”> <i class=”fa fa-play-circle”></i> <span class=”light”>Portfolio</span> CJ Deakin </a> </div>

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https://movabletype.org

Movabletype is a tool for web development. It is for the people who do not know about HTML code and want to build a website by themselves. It consists in pre-design templates where you can edit them, upload pictures and make it look as you want easily. This tool is really useful but obviously has a cost and has not free trial to see If it responds as good as it says in the webpage. A content management computer application editing, modifying, and maintaining, central interface. content management to manage workflow environment.

system (CMS) is a that allows publishing, organizing, deleting, content from a Such systems of provide procedures in a collaborative

https://en.wikipedia.org/wiki/ Content_management_system

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http://getbootstrap.com

http://www.w3schools.com/bootstrap/default.asp After persuading ideas of how to develop the website, I asked a friend who is a freelance web developer to meet and give me some tips and recommendations based in my needs for this project. He strongly recommends the bootstrap. He ensures that the template is easier to use and looks more professional than a wordpress. When I started to use it it was a bit complicated but every time you spend a second in there touching code and previewing the changes you realised that the small knowledge that you have got plus the practice are working together in the mind and make sense the basic knowledge code CSS and HTML5. It is an easy application of building websites with many help tutorial in youtube to help you If you feel trap. I do not doubt of it being the most popular front-end framework for developing responsive, mobile first projects on the web.

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creative process The creative process, from the beginning to the end of the creative process. It contains drafts, changes, ideas, and the process I have gone through to have the final result.

First sketches

artist

CJ Deakin

artist

CJ Deakin

The first idea was the development of the symbol logo from the picture of the artist.

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Examples with different typograhpies. That option for a logotype was declined for the artist because it has not the essence of him. Also, we found that this kind of logotype hit the target for a Graphic Designer. The first idea was the development of the symbol logo from the picture of the artist.

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J D ki ea

C.J.D.

CJD

CJ Deakin

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artist

Testing different modalities.

Second sketches The second idea was the development of his own signature. As he is an artist and all the artwork has his signature, the idea was develop a branding with it. B ut it was declained because it has to be modify and for other personal reason it has not going through.

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Third sketches

After thinking and doing many examples of the logo, ones realised that the artist is from Greater Manchester and he always introduce himself not as an English citizen is not that as a Mancunian. So that, the decision of create an artistic landscape of Greater Mancherster. It was

thought capture the Salford bridge and part of Media City but they are different places even though they are close one to the other. The representation of the city is with brushes and without detail, similar to the artistâ&#x20AC;&#x2122;s technic.

The sketch about the landscape of the city of Greater Manchester.

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First attempt of the logo trying to imitate the canvas texture. Other examples. The problem with those examples was that the artist did not feel identify. It was all colour problem. He usually uses dark combinations.

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The landscape turn to browns, dark greens and marron.

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After this process, the artist decided to go for the colourful landscape. He found that it matches with his personality. But I suggested him to go for the brown logotype because he was more dark than colorful. He accepted. So that, I developed a system of branding for all kind of printings he will need having the colorful version as a secondary.

Then I presented the prototypes to my tutor and he suggested me another creative way. It about got the black and white shape and use the artwork of the painter as a background.

I put it on practice because I thought it was a great idea. Then the logotype will show part of his artwork in a shape of the city of Manchester. It had all the factors to be the best brand for him.

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My client loved the idea. But he decided to go for the colorful landscape of the beginning. He said that it represents everything he wanted. So I started to develop the brand book and the applications and the website for him. The brand book is presented in a different booklet.

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evaluation The learning objective were learning HTML, CSS, start learning web design, build fluency in code language, practice making templates in Dreamweaver and improve code writing skills. As a student of Graphic Design, it is obvious some knowledge about web design I have had. But it has passed many years without using the program that I have forgotten about how to use it. The learning objective about HTML and CSS still in development because the fact, you get this knowledge and remember it when you are practicing it. The good thing when I started with the template of the website and I was touching code I was remembering in every moment things I have learned or read time ago. The CSS, a basic thing, is difficult to understand. Before to start with the project, and although my friend was explaining to me where to write the CSS code I did not understand properly. My friend recommends me use the bootstrap platform. This is a template which you can retouch the code and add things you may need, it is an easy way to build your website and learn code in the meantime. Besides, you have a free tutorial in W3schools.com If you feel trap or you have the need to check out something you are unsure about. The most difficult thing for me are the new applications to learn. It is because, I do not understand completely the meaning of some tags of the language code. In this occasion, it has been how to place a grid, then inside of the grid images or install a gallery like the carousel. Even thought, I have been looking at w3schools and other support webpages and I have not been able to modify the size of it. To add in this experience, I had no idea about how to upload a website to the server. In all the websites of support, they have explained all the steps easily to follow. But, maybe because I am novel in web design plus I have got a Mac instead of windows the practice is a bit complicated. The assimilation of all this knowledge has been difficult and I think I would not being able to finish the web site without the support of my friend. The code is a complex language which is composed by other languages that act as a plug in or kinds of file like java, jQuery and many more. Despite, this experience against the code I have learned other things that, actually, I think they are very important for me in the future. The experience of start a project as a freelance for someone else has taught me the legislation in freelance basis and the places where to go to, like links, websites, etc. In the research, I have learned about the framework as a freelance. I have read and understand all the clauses indispensables in the contract and I found interesting articles from professionals in their bad moments like when they lacked in experience and some client treat them like a cheap person.

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Other knowledge I have acquired, it is the expand my knowledge about graphic designers like Alan Fletcher and his book the art of looking sideways , the Germany studio Hort were I found creativity, inspiration and hope, Erik Kessels and his collection of photography besides of his creative agency with his flair for the detail and colour, the agency Stuff and nonsense with an impressive portfolio, character and humor. The learning in this term has been positive because the fact of adaptation to the different synthesis of work and different language, the discovery and up to the date of knowledge in currently influences, artist, and agencies. The act of acquiring new procedures of work doing statements of intent, essays, management techniques, which I urge improve, researching and the development of the idea has impressed me. In my experience, I can say that I have learned all the process to follow when a new project is starting. It is not about start designing, it is about the organization, having clear ideas about what, how, which colour, which size and all information possible compiled in descriptive writing forms. It is about being aware of yourself with a legal framework and making understand the client every point of the contract. This project is a positive experience in my career and my knowledge, it has been really productive and interesting. I could not make a printed portfolio for the artist, it is a fact about time. I asked the artist to give me more material to build an artistic portfolio with the case studies of every piece of art, or histories, influences, details about the artwork. But, he has got not time and at the end the time was so tight that I could not succeed in that part of the project. Even though, we have become good friends with projects in mind so that, probably we are going to keep going in his portfolio, exhibitions and a project to get a place for other artists and students in manchester to do exhibitions. At the moment, he can start looking for galleries o places to do exhibitions with the business cards and the people can see his portfolio on the website. Also, when he will have to chance to do an exhibition he will have merchandising to sell to the people and hopefully soon will be available online. Thank you to this experience, I am starting to think to invest more time in web language in my free time. Also, it has encouraged me to pose again the idea of setting up my own business as a freelance. My last experience as a freelance remove my optimism about keep going with the business. The last customer did not listen to me and I did not know treat the client and now I think, I have improved all those barriers a bit more and I am ready to try again. In the learning process, I felt that my tutors care about my issues, my questions, my progress, the assuming of new knowledge... A total cover by their side. The tutor is totally mentors of the subject they are in, because, every time I needed an extra push in my research they have been in there advising, giving examples, names of authors, websites,.... An experience to add, it is the equipment we are starting to have to print in the classroom is an extra value because you obtain experience in printing with your own project. In this evaluation, I only can see the progression, hard-work and aims to achieve.

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