Association Update
Left: CCA First Connect Networking Series at Big Rock, August 18, 2021. Above: CCA Connect Networking Series TradeSpace, March 2, 2022.
At the Calgary Construction Association,
all areas of our services and in our attention
our mission is to help our members thrive
to detail. This focus and alignment has been
now and into the future, and to be an ad
fundamental in allowing us to create and
vocate for the construction Industry. We
deliver a robust and consistent customer
do this through a broad variety of services
experience while also continually striving
including educational programming, schol
to bring more value to our members in tra
arships, targeted and curated networking
ditional and new areas.
events, and government advocacy work in
This small but mighty team is also en
addition to our BuildWorks member portal.
gaged in continuous improvement, and
As a member-only funded organization,
we are committed to being the best in all
the companies that align with the CCA are
the pillars that make up our value offering
the lifeblood of our 78-year-old organiza
while never settling into a routine. We need
tion and without them, the Association
to change and adapt just as our members
simply would not exist. Member engage
are and as such are always listening to our
ment is top priority and something that gets
members and applying the best learning to
dedicated focus and resources. From new
what is next.
quarterly member onboarding breakfasts,
In Jeff Henderson’s book – Know What
“Welcome Wednesday” zoom calls, and
You Are For – he uses a powerful analogy
dedicated membership engagement spe
that we have really adopted in our approach.
cialists that will move mountains to support
Jeff is a former marketing executive for a
CCA members.
very successful US-based fast-food chain,
Despite being one of the smallest associa
and he discusses how they worked with
tion teams in the country, as a proportion of
franchisees to help grow their businesses
members, CCA has been able to upgrade in
and profitability and how they learned
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Calgary Construction Association
about the importance of standing on the customers’ side of the counter rather the franchisee’s. View the organization through the customers’ eyes in order to see the best ways to improve. This simple but effective perspective ab solutely sums up the way we view our rela tionship with our members.
ADVOCACY Advocacy is about more than just having influence with other authorities on matters that align with your interests. It is not just about long conversations, picking fights, and writing protest letters, and it takes more than a great network and contact list. Advocacy is about delivering results and outcomes through earned influence around important issues on behalf of others that would not have happened without your in volvement. • It is about partnering with other groups and individuals and bringing parties to gether to increase the effectiveness of what you are doing. Collaboration gets more
