Home Selling Guide (San Carlos and Redwood City)

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3519 MURDOCH DRIVE Palo Alto SOLD FOR $3,130,000 LISTED FOR $1,988,000

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TOTAL COMMISSION

THE DELEON ADVANTAGE

ADDITIONAL SAVINGS FOR OUR CLIENTS

3% COMMISSION DELEON LISTING SIDE

DELEON LISTING

0% COMMISSION DELEON BUYING SIDE

3%3%

TOTAL COMMISSION (2.5% SAVINGS FOR SELLER) *

When the buyer of your home is represented by a DeLeon agent, or is without an agent entirely, we will waive 100% of the buyers’ side commission - saving you 2.5%* in commission.

In the best interests of our clients, DeLeon Realty has implemented a company-wide policy to remove double-sided commissions.

Since its inception in 2017, this program has saved our sellers more than $14 million in commission.

For terms and conditions, please visit DeLeonRealty.com

*NOTE: Commissions vary from agent to agent and should be negotiated based on the level of marketing and service provided by the agent.

DELEONREALTY.COM

DELEON COMPLIMENTARY SERVICES:

CUSTOM MARKETING DESIGN & HOME PREPARATION

• Dedicated interior designer

• Staging (furniture rental, delivery, set up, de-staging) with no additional fees

• Property inspection and pest inspection

• Full 8-hour day of work by field coordinator and their assistant

CONTRACT & LEGAL ASSISTANCE

• Strategic contract negotiations, transaction coordination, and escrow management

• Real estate attorney provided to review disclosures and answer tax-related questions

• Custom 12-page home brochure

• Multiple, full-page newspaper ads

• Custom home website with 3D virtual tour and narrated video

• Online and social media marketing campaigns

• Professional architectural photography

• Ad in The DeLeon Insight real estate magazine

• Extensive marketing to international buyers

WE DON’T JUST GET GREAT LISTINGS...

WE MAKE GREAT LISTINGS.

DELEON REALTY CAN TRANSFORM YOUR HOME

DEDICATED DESIGNER THROUGHOUT THE ENTIRE PROCESS

Your designer will manage your home preparation and unleash your home’s potential value. They will coordinate directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.

ADVANTAGEOUS PRICING FROM PREFERRED VENDORS

Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way. There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.

“... transformed our house so that we fell in love with it all over again, and apparently so did potential buyers!”
- Jackie L.

FULL 8-HOUR DAY OF WORK BY FIELD COORDINATOR & THEIR ASSISTANT

Our field coordinator, who is an experienced handyman, along with an assistant will dedicate a full 8-hour day to your property at no charge. Services include a multi-point, pre-inspection checklist, so simple items can be addressed before the buyers arrive.

COMPLIMENTARY PROPERTY AND PEST INSPECTIONS

DeLeon Realty will pay for your property inspection, natural hazard disclosure report, and pest inspection, and we will not be reimbursed at closing for these services.

EXPERT GUIDANCE AND SOLUTIONS

The DeLeon Team can provide guidance to help simplify both the home preparation process and relocation. Our design coordinators offer solutions to our clients to help them downsize, declutter, move items to storage, and even move into their new home. We have a number of resources, including 1,500 moving crates, that are available to our clients at no additional charge to them.

BEFORE

A home listed by DeLeon Realty before our design team made any changes.

The same home, refreshed and revitalized by the DeLeon Realty design team.

AFTER

WHEN THE UNEXPECTED HAPPENS, DELEON REALTY HAS YOU COVERED

Here are some examples of how we always look out for our clients’ best interests:

AN INHERITED PROPERTY REFUSAL TO PAY DEPOSIT

A client selling an inherited property discovered that her departed mother never transferred the home into her trust. Ordinarily, a costly probate procedure would be required. However, DeLeon Realty, through the Law Offices of Michael J. Repka (“the Law Offices”), saved the day. We filed what is known as a Heggstad petition, proffering evidence that the mother’s intent was to transfer title of the property to her trust before she passed away. We persuaded the judge to sign an order declaring ownership of the property to be in the mother’s trust. Our client went on to sell the property without the delay or cost of probate, all with no legal fees.

Our sellers entered into a non-contingent contract to sell their property. The next day, the buyers got cold feet and tried to cancel the transaction, without submitting their deposit. The Law Offices drafted a formal demand explaining the buyers’ legal peril and the potential for damages that could significantly exceed 3% if the buyers refused to make the requisite deposit. As is too common, the buyers’ agent refused to cover the cost of an attorney, so the buyers were left on their own. Consequently, understanding the potential consequences and the unlevel playing field, the buyers chose to make the deposit and move forward with the purchase.

Our seller entered into a non-contingent contract to sell their property. At the proverbial eleventh hour, and just before the property was scheduled to close escrow, the buyer attempted to cancel the contract. The buyer claimed a condition in the contract was not satisfied and thus, they had a right to cancel the purchase. The Law Offices represented the seller at mediation, arguing the buyer’s unjustified cancelation resulted in the buyer’s breach of contract. The seller received a favorable six-figure settlement after DeLeon Realty resold the property to another buyer for the same price. The seller was happy the property was sold, and that they paid no legal fees.

BUYER BACKING OUT IN FINAL HOURS A TRANSACTION CHANGES DIRECTION

Our sellers entered into a non-contingent contract for a property. The day before closing, the buyers said that they refused to close the transaction. Subsequently, the sellers decided to rent out the property. Irrespective of the fact that DeLeon Realty received no commission, the Law Offices continued to represent the sellers at mediation. The Law Offices procured a six-figure settlement for the sellers. Thus, the sellers walked away with almost all of the buyers’ deposit and no legal fees, unlike the breaching buyers.

A NEIGHBOR’S INFLUENCE

Our sellers entered into a non-contingent contract to sell their property. During escrow, the buyer decided to visit the property. During the visit, she was approached by a neighbor the sellers believe had a grudge against them. The neighbor claimed that another neighbor was difficult to live next to because of noise, visitors, criminal activity, etc. The neighbor was a tenant and did not care about sabotaging a sale and ultimately lowering neighborhood property values. The buyer then attempted to cancel the transaction. The Law Offices investigated the matter, discovered indisputable facts to refute the neighbor’s false claims, presented the facts to the buyer, and explained that their request to cancel lacked both factual and legal merit. The buyer then proceeded with closing as scheduled. The sellers were thrilled, and best of all, paid no legal fees.

While cases like this represent only a tiny fraction of our listings, our clients take comfort knowing that we will be in their corner when they need us. By comparison, traditional brokerages generally tell their clients that they need to hire and pay an attorney.
SOLD FOR MORE THAN $7,000,000 OVER LISTING PRICE 780 KNOLL DRIVE , SAN CARLOS

MORE THAN REAL ESTATE, WE CARE ABOUT PEOPLE

DeLeon Realty owes much of its success over the past 10 years to the immensely talented people who work for us. We attract the best with our competitive compensation, full benefits, and abundant company perks.

At the heart of our company’s core values, DeLeon Realty strives to provide JOYFUL EXPERIENCES for our employees and make MEANINGFUL CONNECTIONS with the community.

A HAPPY TEAM MAKES HAPPY CLIENTS

• Adventurous Annual Company Trips

• Uplifting & Festive Office Activities

• One-of-a-Kind Cultural Events

• Inspiring Team Building Outings

LIFE IS FUN WHEN WORK IS FUN.

“Recently, I had the opportunity to plan an employee ski & snowmobile getaway to Lake Tahoe. Michael and Ken spared no expense to make it a memorable and great experience.”

- Jessica Taylor, Office Manager

MAKING A REAL DIFFERENCE

The DeLeon Team enjoys giving back to our community and engaging in local events.

• Sponsor of the Palo Alto Weekly Moonlight Run

• Team Volunteer Day at Project WeHOPE in East Palo Alto

• Partnered with the Bill Wilson Center to provide holiday gifts to those in need

• Support for the Menlo Park-Atherton Education Foundation

• School Supply Donations

• Participation in Local Community Events & Humanitarian Efforts

• Donations to the MVLA High School Foundation

DELEONREALTY.COM

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