July 2011 by DELUX Magazine

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DOWNTOWN ST. LOUIS COMMUNITY IMPROVEMENT DISTRICT PRESENTS:

WEDNESDAY

DOWNTOWN-WIDE HAPPY HOUR PECIAL

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Copia 314.241.9463 1122 Washington Avenue

The Dubliner 314.421.4300 1025 Washington Avenue

Hilton St. Louis 314.436.0002 400 Olive Street

Jade 314.425.2900 910 Olive Street

Jive & Wail 314.781.7000 1227 Washington Avenue

Lucas Park Grille 314.241.7770 1234 Washington Avenue

Martini’s Lounge 314.241.9500 200 South 4th Street

Mosaic 314.621.6001 1001 Washington Avenue

Ozzie’s Restauraunt 314.241.0100

Rosalita’s Cantina 314.621.2700 1235 Washington Avenue

Shula’s 314.241.7267 411 N. 8th Street

1511 Washington Avenue

Flannery’s 314.241.8885 1324 Washington Avenue

Grand Hall Bar 314.802.6200 One St. Louis Union Station

Hard Rock Cafe 314.621.7625 450 St. Louis Union Station

Landry’s 314.231.4040 350 St. Louis Union Station

Lola 314.621.7277 500 N. 14th Street

Nara Cafe & Hookah Lounge

314.588.0051 1326 Washington Avenue

Over/Under 314.621.8881 911 Washington Avenue

TGI Friday’s 314.241.8443

Westin St. Louis 314.552.5850 811 Spruce Street

529 Chestnut Street

Promotional Partners and Media Sponsors DELUX-MAG.COM JULY 2011 | 5

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THE•CONTENT

JULY 2011

DELUX FEATURES 34

SUPER JAM IV 2011

TEF POE. PERIOD.

This years Super Jam was just as

Member of The Force breaking down

exciting as in previous years. Live

barriers and staying true to his self

performances by Luda, Waka, & Nelly Mo

NATTY’S PIZZA CO Saint Louis true pizzaria. Daily

G’’BASSA D’ACOSTA

homemade dough fresh ingrediants

Sexy entreprenuer tells us why its

and a Chicago Style to die for

important to have beauty and brains

64 46

SHUNTAE SHIELDS RYAN

MATT: THE MIXOLOGIST

The senior director of marketing &

Mad Scientest MAtt at Lola talks

communications for the partnership

about the art of making a good drink.

for downtown St. Louis, she directs

Anybody can pour but can they mix?

people’s attention to the vibrancy of the downtown area.

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ON THE COVER DELUX CHATTER 14

REWIND: JMC & RONIN

RANDOM ISH

Hey Nicki... The Saint Louis anthem

Always an adventure Five ways to

that took STL by storm... Uh where

cure a hangover + Doing the Butt..lol

are they now?

58 26

The eclectic area between Arsenal

John Lewis, talks ﬁtness, health,

and Utah along South Grand has been

what to eat, and how to work out at

dubbed the “International Community” of

home

St. Louis.

DELUX SCENE

St. Louis Is our home and we have

Check the the pics from St. Louis’s

great local business. Support them

hottest events

and stretch St. Louis Dollar

pg 34

DELUX | DESTINATION

VEGAN FITNESS

SHOP LOCAL

Wiz Khalifa takes the stage at Hot 104.1’s Super Jam IV here in St. Louis. Delux Magazine has the scoop on the event -- The Good, The Bad, & The Pathetic.

TODAY

F ] DELUXMAGAZINESTL T ] @DELUXMAGAZINE WWW.dElUX-MAg.CoM DELUX-MAG.COM JULY 2011 | 9

The crew Keith N Griﬃn II

EDITOR IN CHIEF/PUBLISHER @DeluxMagazine

Lawrence Bryant

Photography Director @lbfoto1 INDEPENDENCE.

Michael Winfield

Creative Director @brklynstl

Kyle A Griﬃn

Marketing Director @DeluxPromo

Tiﬀany S Nashville

Editorial Director

Sales & Circulation Manager Roy E Fanning MUA/Stylist Camille Scott Maria Antoinette Writers Tiffany S. Nashville Philip Blanks Onyi Kokelu Photographers Lawrence Bryant Xpressions2Art Jay Kenae Graphic Designers Tamika Butler The Fresh Concept Asst to the Editor Temeka Tate Interns Brittany Grant Phillp Blanks Advisory Board: Jacque Land, Dr. Christi Griffin, Bethal Harris

For Advertising Rates/Information 314.252.0586/314.884.8173 email ads@delux-mag.com

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Editor’s Chaos ST LOUiS -- DELUX has changed again. Dont be alarmed that our page count has slimmed!!! We arent going any where. We are here as a staple in this city as long as you continue to love us. Through countless emails and conversations on the street... the main questions were “Where can i find your magazine” & “You guys should print more than just quarterly”... So we took these questions to heart and have successfully made the transition to a monthly publication. and trust me it wasnt an easy task -- even lost a few commrades along the way :( ...but united we stand. Without loss one can not appreciate victory. You will now be able to pick the magazine up in 75 additional drop locations as we have added an additional 30% to our circulationto cover parts of north County. #McCluerComets This July issue is almost as historic as our January issue when we were the first publication in the history of the universe to feature all The Lunatics on the cover. and the June issue w/Nick Loftison the cover was just as special. Now it’s Wiz Khalifa’s turn, and he is “rolling up” on our July cover courtesy of Hot 104.1’s Super Jam. DELUX is once again the trendsetting publication thats capturing the attention of St. Louis’ true movers and shakers of our generation. We will continue to keep fresh, thought provoking, and hip content, while our gifted photographers conitue capturing St. Louis beauty and beauties. So much is St. Louis and so much of it is DELUX. Besure to read every page and endulge in a city that is truly growing and aspiring to be a FORCE (shout out to the Force). Lastly i want to say... St. Louis stay positive. Put the guns down. its just not worth it. One shooting destroys the true greatness this city can achieve... #DELUX below: the reason my wife should never leave me with the kids... smh

DELUX-MAG.COM JULY 2011 | 13

PLAY back ▲ HEY NICKI...?

What the hell happend? by Tiffany S. Nashville

We all remember it. We’ve all done well-known STL dances to it.

night, they got in the studio together, made a crazy beat, and wrote lyrics (with Ying Yang Twins feel). This turned out to be “Nikki.” After its’ release, they did a lot of shows and were making money. “We wanted to make a song with a good beat and it took off from there,” states Ro. He says, almost a decade later, he still gets texts that the song was played in the club or on the radio!

I even have fond memories of downloading the track from Limewire, then playing it on repeat for my friends while in college, hundreds of miles Where are they now you ask? Though they’ve parted ways, Jason (JMC da hitman) is still in the away from St. Louis. game. He has a youtube, facebook, and myspace But what happened to the rappers who were on music page. And Ro is currently working on solo the road to stardom? According to youtube videos projects under the alias Playboy Ro’. with “Playboy Ro” also known as Ronin’ there was beef with the St. Louis DJs at the time as far as not The two don’t want the song to be labeled as a one hit wonder but do appreciate the love shown wanting to spin their records. over the song. When the group started it was JMC and Ro, who went to high school together. Ro reconnected “I got a record that people still love 8 years later with Jason when he got back from college around and still party like it just came out,” proclaims Ro. 2002. At the time, Jason was producing. One And that is something worth appreciating!

Contributors

Tiﬀany Nashville

With Delux since the second issue, Tiffany is an educator by day and a city lover by night. Whether she’s enjoying the sites, music, eateries, networking aspect, or the culture of her hometown, she finds a way to turn it into an article to share with the Delux family. In her spare time she volunteers with her church &sorority, ministers gospel music with Sistah 2 Sistah, and continues her education by pursing various degrees in her field. twitter - @icyhot82 | youtube - @tsn2000

Philip Blanks

OUTSPOKEN, BOLD, AUDACIOUS, DARING, FORWARD, UNADULTERATED, SMART ASS - and that’s the good part. DELUX’s newest intern, but don’t get it twisted. HE’S A BEAST!

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The 2012 Cadillac Escalade continues to offer the most complete model lineup in its segment, with three distinct body styles and the Escalade Platinum models. The standard Escalade is complemented by the extended length ESV model and the innovative EXT model that features a reconfigurable cargo bed with a segment-exclusive midgate enabling the rear compartment to flex between passenger and cargo space.

By Fleur Pockadots Esca la de Platinum is the hi ghest express i o n o f t he brand’s dra matic design , l u x u ry an d tec hn ology.

The Escalade lineup features integrated powertrain, chassis, safety and interior systems that deliver some of the most powerful, efficient luxury SUVs in the segment, led by a 6.2L all-aluminum V-8 engine with variable valve timing technology delivering 403 horsepower and 417 lb-ft of torque (565 Nm). The 6.2L engine is also a flexfuel engine and can run on renewable E85 ethanol.

Escalade EXT sport-utility truck features standard, full-time AWD. A strong frame and chassis support the Escalade’s robust powertrain and enable exceptional responsiveness and smoothness. Four-wheel disc brakes and an ABS system help ensure braking performance. ABS works with the StabiliTrak stability control system’s rollover mitigation technology. This software algorithm technology uses sensors to proactively predict vehicle “tipup” and apply appropriate brake force to help prevent such events.

The Escalade and Escalade ESV are available in AWD and RWD configurations. The *advertisement*

A roster of advanced features reinforces Escalade’s position as technology leader, designed to bolster comfort, convenience and safety. They include: * Side blind zone alert * Power retractable assist steps * Automatic headlamps with IntelliBeam automatic high/low beams * Ultrasonic rear parking assist * Rear vision camera system * Bose AudioPilot active noise cancellation technology, which adjusts the music in response to background noise * Fully functioning LED headlamps * Heated and cooled cupholders * Magnetic Ride Control * Power-titling and heated steering wheel * Eight-inch navigation radio * Rear-seat, DVD entertainment system

DELUX-MAG.COM JULY 2011 | 21

We built this city Man, I love com i n g h ome . S t. L oui s i s a ctua lly ha rd to capt ur e . - - C h i n gy

By Yolanda Riley

St. Louis is a modern city tinged with antiquity. The romantic notions of yesteryear are embossed in the cobblestone streets, neighborhoods and architecture. Although the Industrial Revolution left St. Louis a casualty in its aftermath, loyal citizens remained undaunted. With their industrious work ethic, St. Louisans are building a new chapter in the city’s history. The hustle and bustle of the city’s new development is evident. Dilapidated buildings are given new purpose: for example, the Old Post Office Plaza is now an entertainment complex. Old buildings once used as businesses are turned into

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city dwellings such as lofts and apartments. And local entrepreneurs contribute to the city’s economy by opening unique businesses and increasing pedestrian traffic. With new development comes new energy. On any given day, there is a variety of live entertainment and cultural events to attend. People can experience the communal camaraderie of a Cardinals game at Busch stadium. And there is nothing quite like a sea of red shirts shuffling back and forth on the Metro, wandering and exploring the city after the game. In the summertime, St. Louis receives an extra flurry of outdoor activity. Numer-

ous festivals and farmer’s markets are held around the city. People love to revel in the local parks…you’ll see children flying kites on Art Hill in Forest Park; various softball leagues playing in Tower Grove Park; and someone climbing the sculptures in the Citygarden. As the city undergoes change, the rich legacy of St. Louis culture still permeates the environment. A walk on Laclede’s Landing exposes the secrets and stories of the Mississippi River. A stroll in the Delmar Loop reveals the St. Louis Walk of Fame. Stars such as Chuck Berry, Ike and Tina Turner, Miles Davis, Redd Foxx, Josephine Baker, and Nelly have contributed to the city’s cultural DNA. And there’s the

world-renowned music: from blues to jazz to neo-soul to hip-hop, St. Louis has it all. Generations of musicians simultaneously provide the city’s soundtrack and preserve its musical heritage.

As we tip our collective hat to the past, we anticipate the future of this American jewel. St. Louis is growing…and transforming into the Midwest Mecca we knew existed.

Indeed, St. Louis is undergoing an intense urban renaissance. Just like the symbolic Arch, St. Louis is the gateway to progress. But this time, the focus is our own city. We are constructing the urban landscape for new growth and local expansion. From international corporations to local independent boutiques and stores; from the live music and entertainment to the parks; St. Louisans are experiencing the rebirth of the River City. DELUX-MAG.COM JULY 2011 | 23

By oNYI Kokelu | photo: Xpression 2 Art

SEXY IN STL

G’BASSA

St. Louis native Gbassa D’Acosta is a mogul in the making. When Gbassa started out in the entertainment industry eight years ago, she traveled to New York City to make her dreams a reality. Gbassa used her good looks, brains, and resourcefulness to attain success. She realized that in order to be successful, you must have a solid foundation to build upon. Gbassa’s foundation consisted of her family and her education. Gbassa comes from a family with strong moral values and principles. She was raised by business-minded family members who support her every move. She exclaimed, “If I wanted to go to Egypt and open up a ski resort, my mother would support me!” She never imagined that she would be where she is now in her career. She left New York and came back to her hometown with no intention of doing anything in the entertainment industry. She merely returned to check on property she had left behind. When she came back she realized that were was something missing from the St. Louis market. Entertainment that was actually entertaining. Her past experiences, in modeling from her first modeling gigs with Phat Farms to shooting with world renowned photographer Fadil Berisha, gave her the confidence to take the St. Louis entertainment industry by storm. She states, “Life is about being smart and being beautiful is just the cherry on top.” She went on to open up her own production company and is now executive producer of the hit series, “Sexy in STL,” which comes on STLTV on Charter on Channel 3 on Wednesdays at 10:30pm and Saturdays mornings at 2am. She lives life with only one mission in mind: “make everyday count.” So you will rarely see this beautiful model business woman, hanging out or wasting time, but what you will see her doing is working hard, being a role model for women everywhere, and looking for the next big opportunity.

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we all used that excuse before? Well now is the time that we throw that excuse away with last year’s garbage.

John Lewis-

M.B.A, CPT, MS-Health Education Candidate

Somewhere along the way a myth was created that made everyone think that the only way to workout was if you were a member of some huge fitness club. Well here at NOBESITY we are here to debunk that myth. If you have a living room, bedroom, dining room, closet, backyard, or a live by a park… you can workout.

ONE BAD ASS VEGAN

go to the gym! Haven’t

JOHN LEWIS

I don’t have time to

Let’s just be honest, it can be tough to go to a gym when you don’t feel as if you fit in with “others”. And who wouldn’t love to be able to workout from the comfort of their own home or neighborhood to get in the best shape of their life. You can always use what is around the house to get in a great workout. Below are some things around the house you can use for a great workout:

M.B.A, CPT, MS-Health Education Candidate

Gallon jug of water = approximately 8.35lbs Reusable Shopping Bag= equals adjustable weights, just pack in the canned veggies Two sturdy chairs or stools and a broom stick = a pull up bar Just look around… Your gym is right at your fingertips

NOBESITY: Empowering Conscious Evolution Through Nutrition, Fitness and Self-Mastery COACH@no-besity.com | 305.320.3260

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*advertisement*

SUMMERLANDING Photography | Xpressions2Art

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HasinaDesign

Hasina Starks, owner of Imported Dessigns, shows her expertise in interior design. With her latest project on Cates- she showcasess her edgy versatility and stunning creativity.

by Tiffany S Nashville photo: Xpression2Art

The talented designer, Hasina Starts, transformed a historic Tudor into an elegant and modern, yet cozy home. Knocking out a wall helped enlarge the home. It contains an eclectic mix of art and furnishings; included are a 1970’s pit sofa. The paint colors shown are by Sherwin Williams and were chosen to give the room an inviting feeling throughout. Hasina states, “Your home should reflect you, your life, your style, and your passions.”

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Epiphany Boutique is a sleek, polished mix of a high-end fashion scene and a swanky music lounge. A woman instantly slows down to take in every detail from the garments to the intricately placed furniture and artwork. Epiphany Boutique is truly an experience within itself. Inside, you’ll find designers and lines such as Sacred Heart, ZOA, Report Signature, Dulce, Lush, and many more. “We are bringing some of the hottest, unique, one of a kind pieces to St. Louis, “says Louise Thomas, owner and fashion consultant. She adds, “The lines we carry are a bit contemporary with an edgy, audacious flare!”

THE ELEGANCE OF Midtown’s hidden Gem nestled awat in the PW Lofts on the corner of Theresa & Locust. This sexy boutique boasts class, style, and elegance outfitted for the affluent trendsetter

The space puts you in the mind of a New York designer’s showroom. It’s a new twist on boutique shopping that is refreshing and delightful. The space can be rented out for birthday parties, bridal showers, networking events, and cocktail hours. Epiphany Boutique 3431 Locust St. Saint Louis, MO. 63103 314-249-5384 www.EpiphanyBoutique.net

SUPER JAM iv 2011 So here’s thing. Some artists did the damn thing and, well, some did...something.

L UD AC RI S BACK IN STL AT SUPER JA M i v WORDS By ONYI kokelu

st. loui s’ bi g g est a nticipated event of t he y e ar. hot 1 0 4 .1 ’s s u pe r j a m . hi story i n th e ma kes. we at del u x was i n atten de n ce.... an d t h i s is what we found If you ask any hip hop and R&B lover in St. Louis, “What is the biggest event of the summer,” they are bound to say Super Jam! It’s like the SXSW of our city. The top urban station in St. Louis, Hot 104.1, brings a vast array of acts for our community’s enjoyment. In St. Louis we are filled with racial barriers, but I feel those walls are coming down. During the I am Still Music Tour 2, every race sat in unison singing Lil Wayne’s and Nicki Minaj’s hits. People were enjoying themselves and the music. At this year’s Super Jam 4, I saw the same thing; blacks, whites, asians, and hispanics coming together to listen to music and have a good time. This year’s lineup included Mindless Behavior, Travis Porter, Lloyd, Keri Hilson, Waka Flocka Flame, Wiz Khalifa, and Ludacris. 34 | DELUX Magazine JULY 2011

Travis Porter’s set started off pretty well. Then something must’ve gone wrong. At first I thought I was hearing things but then realized the rapping was off key. Other than that, they rocked the stage and everyone went crazy when they performed two hit songs, “Make it Rain” and “Bring It Back.” I am going to be honest with you, Waka is one of my favorite artists. His music gets me really hype. Waka Flocka Flame is one of those artists that make the old school hip hop lovers toes curl and ears cringe, and the new generation of hiphop/rap lovers go crazy, and shake their dreads!! Speaking of shaking dreads, that is a lot of what Waka did. One concertgoer stated, “Waka wouldn’t be shiitake mushrooms without those dreads!” Well that’s not exactly what she said, but you get the picture. Shout out to Keri Hilson’s stylist because she had a great performance and looked good doing it too. The crowd got

a pleasant surprise when Nelly came on stage and performed alongside Keri. Yo Gotti, Lloyd, and Mindless Behavior all did their thing as well! And each played key roles to making the event a success. Mr. Black and Yellow, aka Wiz Khalifa, made sure he set the crowd on fire. Wiz’s performance was far from boring. He played with the crowd and was being facetious as he wiped off his sweat from his forehead and touched the hands of all the screaming females and fellow Taylor Gang members. The crowd was going crazy as Wiz was doing his little dances. When an artist knows how to relate to the crowd, it just makes them feel like they are part of the performance, which creates the ultimate fan concert experience. After his performance, in the VIP room, young teens waited patiently to meet their favorite rapper, Wiz Khalifa. The kids told me that it was one of the best experiences of their lives. The icing on the cake was Ludacris’ performance! And yes he was in the “number one spot”. People from all different area codes came out and supported Luda. At most concerts, during the middle of the last set, people usually leave but that did not happen here at Super Jam.

N EL LY M O R ES PR ES E N T T H E L OU C AU S E H E P R O U D PHOTO BY: LAWRENCE BRYANT Die hard Luda fans stayed till the very end and threw bows right along with him until the very last minute of his set. I have been to many outside events and concerts and I would have to say hats off to Hot 104.1 for a great event and we will see what we have in store for Super Jam 5. This has been, and continues to be, an action packed summer!

67% of youth worldwide recognize hip hop as a way of life in society wak a f loc k a - go i n g hard i n d a pai n t photos by: lawrence bryant DELUX-MAG.COM JULY 2011 | 35

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Shop Local ByONYI Kokelu S t. L o u i s ha s so much to offer; great b eer , ta st y fo od , bi -p o l a r weat her, and crazy wond e r f u l p e o p le. What more can you as k for? St. L o u i s i s ou r ho me. I don’ t know about y ou b u t I lo v e a n y thi n g ho memade. Wh en I s ay homem a d e, I m e a n a n ythi n g made wit hin t h e cit y lim i t s o f S t. L o u i s, Mi sso uri. Whet h er people rea li ze i t o r n ot, we hav e a n abundance of locally o w n ed a n d m a n ufa ctu red p roduct s here in St. Loui s.

SCHLAFLY BEER

A mere 20 years ago, Schlafly Beer opened a brewery with two things in mind, “To make great beer and food.” This had to be done in a fun atmosphere. Not only is Schlafly Beer is a place known for making wide varieties of great tasting beer and food. They also have historical party rooms and throw events ranging from weddings to corporate gatherings. Every hour, Schlafly’s gives tours of their brewery and their museum, aka the “brewseum.” Schlafly Beer is perfect for hot summer days as well as a while getting cozy by a winter fire.

RANDALL’S WINE & sPIRITS blues city deli Thirteen years ago George Randall had a vision to open a liquor store that was different from all the rest. A liquor store that was more than just a visit-- it was an experience. Randall’s has three locations: Fairview Heights, South City, and North County. Randall’s Wine and Spirits South City location is also referred to as “liquor heaven.” It is a 24,000 sq. ft. warehouse with shelves that hold thousands of different vodkas, beers, and wines. Randall’s is your one stop shop for all of your liquor needs. And it doesn’t stop there. Randall’s has even gone viral. If you can’t visit them in store, visit them online at www.internetwines.com.

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Do you love live blues music? What about the taste of a good poor boy sandwich using the freshest ingredients? Well, I found just the place for you: The Blues City Deli. It says it all in the name! They have amazing sandwiches. Don’t worry if you don’t like poor boys because they have over 18 sandwiches to choose from. Before the doors even open at the Blues City Deli there is already a line of people standing outside to hear the sounds of the live blues music and to enjoy a good meal.

Shop Local R|sole

Are you looking for a great pair of trendy kicks? Well there’s a store located in one of the coolest places in St. Louis, the Delmar Loop, and if you want a big city shopping experience right in your own “hometown” – R-Sole is for you. When you step into R-Sole you will see just what I am talking about. R-Sole is a boutique like none other. It has exclusive, trendy shoes for all the hipsters and trendsetters alike. The store’s upscale boutique atmosphere and New York architecture is the cherry on top for those of you that are trying to be comfortable, while trying on a new pair of potential kicks.

cloud 9

Cloud9 is a unique watch company. The sleek and fashionable watches have been worn on all of your favorite celebrities’ wrists from football stars like Dennis Dixon, to rap stars like B.O.B., and even St. Louis’ own Murphy Lee and KyJuan as well as our own editor in chief Keith Griffin II. Cloud9 watches come in seven electrifying colors and are available in analog or digital. If you loved the 80’s feeling of things, Cloud9 watches will give you that vibe. The watches slightly resemble slap bracelets, which we all used to know and love. If you are anything like me

Rib shack

On a daily basis, people are enticed by the smoke, the smell, and most importantly the taste of the Rib Shack. If you drive by you will find a pit and tons of flavorful smoke that will lead your nose right inside Rib Shack is the home of Rib Tip Mondays and Soul Food Sundays. Looking for a great place to eat? No matter the day of the week, Rib Shack is your place. Did I mention kids eat free on Sundays with an adult purchase? It doesn’t get better than that!

DELUX-MAG.COM JULY 2011 | 39

< lifes a beach Carlyle Lake is the largest manmade lake within Illinois with more than 26,000 acres of water and 11,000 acres of BEACH. It is just 50 miles east of St. Louis.

< APPLE VS ANDROID > CHOOSE YOUR POISON

The mojito > Its combination of sweetness, refreshing citrus and mint flavors are intended to complement the potent kick of the rum, and have made this clear highball a popular summer drink.

< spraying your sexy Swag is a characteristic acquired through experience, but wearing the right cologne/ Pperfume can’t hurt at all. Gucci describe it: “Young, fearless, with impeccable taste...”

<July

04>

Fair Saint Louis festivities are July 2, 3 & 4 under the Gateway Arch. Kids will enjoy the games and crafts at the K-Town Kids Zone. There’s fair food to fit any taste and the air shows are back this year

July

09 >

The Missouri History Museum is the sixth stop of the four year traveling America I AM: The African American Imprint exhibit. The exhibition will be on display beginning Saturday, May 28 through Sunday, September 25, 2011.

<july

DELUX Cares Teams up with Aprils Angels to bring to you The Health Awareness Block Party. Three Live BAnds, 2 DJ’s and April Simpson as your host -- The will be the hipest family friendly Block Party in history. Plus its for charity!!

<july

28>

SADE. JOHN LEGEND. #PRICELESS

i am marcus graham T h e Mar cus Graha m Ch ronicles is my pe rson al jou r n ey of de aling with love a nd relat i o n s hi ps. It i s c a lled the Marcus Gra ham Chronicles bec au se o f m y af f i n i ty f or the movie “B oome ra n g” an d h ow the mai n character of Ma rcus Graham r elates to me as the “bla ck profession al ” m an . The Marcus Graham Chronicles is my personal journey of dealing with love and relationships. It is called the Marcus Graham Chronicles because of my affinity for the movie “Boomerang” and how the main character of Marcus Graham relates to me as the “black professional” man. You can check out earlier posts in this series HERE. We all have our small quirks and idiosyncrasies when it comes to relationships. Some people have height, weight, education and looks ideals they many swear by. There is nothing wrong with having standards but is there a point where we can become a slave to our own standards? Can there be a point where we let those things we “want” overshadow the things we “need”? Where is the line drawn from being just a “Choosey Lover” to plainly having our standards unrealistic? I mean I am not asking if people should just roll with whatever

T he M arc u s G raham C hro n i c a ls By Darryl Frierson www.ashy2classy.net

but can we take it too far? There is a scene in Boomerang where Marcus Graham is telling Gerard and Tyler his date from the previous night. The woman was beautiful from top to bottom except for her feet! Marcus … “You never, ever think a woman that fine would have hammer time in her shoe.” Tyler … “Come on man, you don’t f*ck her feet. Damn!” Though I agree with Marcus about Hammer Time in the shoe because I have a no tolerance policy for jacked up feet as well. But, Tyler does bring up a great point even though his delivery maybe have come off crass and overly simplistic. The notion of how we get so focused on certain negative aspects of a person that we neglect to see all the positives the person can bring into one’s life is one that should be taken from Tyler’s statement. I am a victim of things many of a times in my life hence the reason for The Marcus Graham Chronicles. I have let women go for great reasons to some very stupid reasons. The interesting part about this is that I could have put some of that proverbial mental checklist in my pocket and tried to dig deeper into these women before I exited stage left. I mean let’s keep it real it’s not like I am the flyest dude walking on the planet don’t get it twisted I still pop by collar. But how can I hold someone to certain ridiculous ideals as I have stated above and then get upset when certain women Pass me By like Pharcyde said. We are always complaining about how this and that person passed us over but many of us do not look internally and realize how many people we have ished on ourselves. I mean the Onus can be on us right?

upon Marcus quest for “perfection” he was dropping women from some of the most random reasons. he was so caught up in the checklist of things he felt he wanted instead of looking internally and realizing what it is he needed from a woman. it took for him to get his heart handed to him by Jacqueline( Why Do i Love Jacqueline’s?) to begin to see that the checklist doesn’t mean a damn if the person doesn’t generally love and care about you. The list we all have many sometimes do more hindrance to our lives than help. Think about it like this have you ever went to the grocery store and found EVEryThing you wanted to get on your list? you still were able to function without finding that special type of orange juice right? read this article in its entirety at www.ashy2classy.net

05 Cool

Ways Hangovers can be brutal, and no one has the patience (or the stomach) for miracle cures that don’t actually do anything. Fortunately, the guys at Modern Man know of six treatments that get the job done. It’s time to ditch the sickly concoctions and charcoal pills for some good-old fashioned carbs and shut-eye. Here are six hangover cures that work. h aV E a n i C E D ay

Th E rE S u LT S Of rai L D ri n k S By James tReeBaRK

to CuRe a eff’in hangoveR drink lots of fluids … that aren’t booze forget that hair-of-the-dog nonsense. Drinking more alcohol in the morning doesn’t block the effects of a hangover — it postpones them. So put down the wounded soldier and rehydrate with water. and then drink more water. Sports drinks like gatorade or Powerade contain electrolytes — basically, minerals that keep the body running properly — but they also contain a lot of sugar. after 18 rum and Cokes, that’s the last thing your body needs. eat eggs if you’ve ever wondered why eating a bacon, egg, and cheese sandwich makes you feel better when you’re hungover, we have the answer — it’s the egg. (and the deliciousness.) Eggs contain an amino acid called cysteine, which helps break down acetaldehyde, which is a nasty byproduct of your body trying to process all the booze. (Don’t be all healthy and order egg whites; cysteine is in the yolks.) and for people who swear that consuming a greasy breakfast helps “soak up” the booze in your gut, it doesn’t. There’s no scientific evidence to back that up. go back to bed if it’s not a workday, the morning of your

44 | DELUX Magazine JULY 2011

graduation, or the dawn of the apocalypse, try hitting the snooze button a few dozen times. a study in the journal alcohol & alcoholism showed that symptoms like headaches the day after excessive drinking are actually related to the fact that you didn’t get enough sleep. Take alka-Seltzer The sodium bicarbonate (baking soda) in the fizzy medicine will help settle an upset stomach by neutralizing stomach acid. if aspirin bothers your tummy a lot, however, skip the alka-Seltzer. Wash down an OTC painkiller with caffeine researchers at Thomas Jefferson university in Philadelphia have concluded that the caffeine in coffee and an OTC painkiller’s anti-inflammatory ingredients help deal with the chemical compounds of ethanol (pure alcohol) in rats. however, caffeine is a mild diuretic — it makes you take a leak — and can dehydrate you. So while a cup of joe can be a great short-term solution, without proper hydration, you risk feeling even worse. also, you should avoid acetaminophen (Tylenol and Excedrin) because it’s demanding on your liver. and don’t you think your liver has already suffered enough?

DOIN’DA BUTT

butt augMentation With the youthful body’s DR. ERIK FALCONER. he talks saftey and about the neW “tRend” by: Phlip Blanks

Dr. Erick falconer, the CEO and founder of The youthful Body aesthetic Medical Spa, can handle that for you. Six plus years in the “booty business”, Dr. falconer has been helping many native St. Louisans get that junk in the trunk just right. “it’s very common here in St. Louis. [They are] really big into cosmetic surgery. [i perform] about 2 to 4 procedures a week.” Butt Procedures that is. Better known as Butt augmentations, these procedures consist of liposuction as well as a fat transfer. “The first procedure is known as a Brazilian Butt Lift. unwanted fat is removed from another part of their body – usually the hips, thighs, or the waist. The fat is then processed and injected into the buttocks. [This procedure] lifts and shapes the butt as opposed to making it larger. it gives you the appearance of a fuller butt.” a slimmer waist and flatter stomach give the illusion of a larger butt, which explains the inclusion of the liposuction. “not only do they get a larger behind, but they get flat abs too.” The second procedure, known as the Serdev Lift, uses a special suture (or threading) to lift the butt. it gives you a tighter, higher butt. “you have to already have a decent sized behind to do this [procedure]. [if you have a decent size behind and it’s] not shaped nice, this will help lift and suck it together. “ The two procedures can also be done together to provide optimal results. “it [obviously] takes more than one session for a “nicki Minaj booty” – and unless you already have a pretty nice shape, it’s unrealistic. [People tend to] come in with photos of celebrities that have been photo-shopped with shapes that are humanly impossible.”

although he doesn’t guarantee an ass like Trina or Buffy, he does guarantee safety in his procedures. “it’s very safe, and it feels natural because it’s your own fat [injected] in the body. implants are more dangerous because…one, you’re inserting a foreign substance into the body. There can be a chance of a reaction. and two, it increases the risk of infection.” Dr. falconer also says the same of butt shots, or injections. “More ladies are doing hydro-gel, which is not even approved in the u.S. it’s dangerous and illegal.” But if you opt for one of the natural methods, the complication risk is extremely low. “i’ve never had patients [experience] any complications with my procedures. The only thing they might say is ‘i want it bigger, i want it bigger’ [laughs].” With a 48-hour recovery period, these procedures usually take about eight to twelve weeks to completely heal. Priced from $8,000 to $10,000, these procedures can easily be financed into any budget. Dr. falconer offers free consultations to determine a personal solution to get your butt noticed…literally. “There was a time when big butts fell out of favor, but they’ve picked up over the last year or so. On several occasions, i’ve been like ‘Wow’, especially for someone that started out with little to no butt. it makes a difference in their confidence and self esteem. We definitely get our share of cakes, fruit baskets and edible arrangements [laughs].” Pretty soon after, you’ll be sending him thank-you gifts too! There’s no doubt that Dr. falconer will do an aSS-tastic job.

o, what is the proper title for someone behind a bar? Is it a mixologist or a bartender? Is there a difference? Over the last few years the term “mixologist” has been used more often than ever before in the history of bartending, but is a mixologist just a fancy, scientific-sounding name for a bartender? Technically, yes, but there is a generally accepted difference between the two job titles and the two are often used interchangeably. Still confused?

THE reMIX All bartenders are not created equal. We caught up with the Mad Scientist Matt from Lola and asked him about the art of mixing m i x · ol· o· g y T h e study or sk ill of prepa ring mixed d ri n k s . M att the Mi xologist At Lol a pouring u p a cool l i b at i o n ByKeith Griffin Photo: xpressions2art

Mixologists practice mixology and bartenders tend bar. In the industry we tend to think of a mixologist as someone who studies and helps evolve the field of bartending, creating innovative cocktails the world has never seen and reveling and refining the techniques and drinks of the bartenders of old: a sort of cocktail historian and revolutionary rolled into one. Mixologists are known for making a name for themselves in cocktail literature and industry-wide consulting jobs. Whereas the name “bartender” conjures images of a people person who can whip out 20 well-made, popular drinks (often featuring their own creations) and 50 draws of beer before you know what happened, all while keeping a crowded bar happy, lively and tipping nicely. Those stereo types are just that and there are many fine mixing professionals who could fall into both categories and many more who specialize in one or the other. Neither is better than the other, each has their own merits and the debate continues in the professional bartending community. In fact, many pros behind the stick are against the use of “mixology” all together and many of those are people others would mixologists.

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903 PINE STREET DOWNTOWN ST. LOUIS 63101

314-436-2747 www.sirsrestaurant.net

Sirâ&#x20AC;&#x2122;sBQue Lunch and Dinner Delivery New Hours Monday - Friday 11:00 am to 5:00pm

Sat- thur Sunday 12:30 to 6:30pm DELUX-MAG.COM JULY 2011 | 47

let the Ahh... the nightclub. You love to go there with your buddies, you love to watch the scenery, but you’re not sure why women go to nightclubs if you’ve never left with one, or have never even met a decent one. There must be more to nightclubs than going out with your friends and just gawking at women; why would women dress to impress in what looks like uncomfortable knee-high boots, if they were just there to be with the gals? Well, what I’m about to impart should come as no newsflash. Women do go to nightclubs for various reasons. But if you think they all want to be approached just because every woman is letting her hair down and wearing tight black pants, then you need to get back to the end of the line, where the only person you’ll be making conversation with is the bouncer.

12% of women say if they are appraoched correctly they are open to what you have to say

Men may realize that women are there to meet someone special, but their problem is that they approach the wrong type of woman, they go about it the wrong way, and they assume that any scantily clad woman wants to go home with them. If you know that 64% of the women swaying their hips to “The Thong Song” are looking to meet men, and another 21% are there in order to “see where the night takes them, without having any expectations,” then you know you have a way in.

The nightclub. Several rooms full of bustling babes, bass-filled tunes shaking the dance floor, and drinks that make every person look great. We took 3 ladies to THE ALL NEW LOFT, and put our formula to the test. We broke down the characteristics of the fly, the sexy, and the unapproachable - now pick your poison.

games begin The ones who are going there purely for fun usually have boyfriends, and are dancing away at the club while their men are congregated at someone’s house watching the Tyson-Lewis match. Even the small percentage of women that claim they’re at the bar “purely to have fun,” and are single, are looking for a man. They may not be actively looking, but if the right guy approaches them at a nightclub in the right manner, he has a chance.

way. She thrives on the attention males give her, but will never acknowledge it. Approachability: 10% How to approach her: Never compliment her or give her attention; be cool and collected and make your presence known by approaching her in a casual manner. Ask her for the time or a lighter (if she’s smoking), and then don’t say anything.

pleased with her appearance and thinks men are too, and the way she dresses reflects just this. You’ll find her dancing on the speaker or on stage, or among a group of men. She travels in packs; she may be with just one other girlfriend, and chances are those in her circle are similar to her. She’s ready to go home with you, but she’s not relationship material.

The bloodhound Keep in mind that if most women in nightclubs are open to a relationship, it doesn’t mean they are necessarily on the prowl -- it only means that they are “open” to the idea, and can be reeled in if you use the right bait.

The bloodhound is out to get you. She is ready to approach men who interest her, and will have no qualms about asking men to dance, or starting up a conversation with them.

Approachability: 90% How to approach her: If she doesn’t approach you first, simply ask her to dance. Don’t offer to buy her a drink, since she’s probably getting drinks from many men.

She usually dresses seductively; she’s Armed with this information, it’s up to you to spot those who are there for the party, and those who are there for the afterparty.

The perched peacock This woman is at the nightclub to attract attention, but doesn’t plan to go home with anyone. She dresses in very sexy, revealing clothes, and dances seductively. She’s the one most likely to be dancing alone on the dance floor while her friends are chatting with others, or sitting at the bar alone, sipping her Cosmopolitan. She’s usually accompanied by two or three friends, never one other friend, because once she’s at the club, she goes her own

Re ad y, set, go ! Photography By XPRESSIONS2ART

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“A NEW GENERATION OF TELEVISION”

CHARTER CHANNEL 3

WEDNESDAY’S AT 10:30PM and FRIDAY’S AT 2:00AM WWW.SEXYINSTL.COM // SEXYINSTLTV@GMAIL.COM TWITTER.COM/SEXYINSTL // FACEBOOK/SEXY IN STL TV PH: 718-690-5966

The one you can approach, the one to stay away from

The gaLLOping deer This woman is confident, attractive, and sexy in a subtle way. She wears anything from tight pants or a skirt with high boots, to halter tops or button-down blouses. She wanders about the nightclub ready to meet men and she wants their attention, but she’s subtler and more innocent. She’s usually the good-looking one who’s standing with her girlfriends (usually a group of 2 or more) while making eye contact with a man; at a bar ordering a drink when a man she’s interested in is standing there; or dancing with her girlfriends. She wants to have fun with her girlfriends, but she’s also on the scene, working her thing in an obscure manner. She tends to be shy, but likes the attention men give her and she’s ready to talk to a man who doesn’t seem sleazy. approachability: 75%

how to approach her: Compliment her on her purse or ask her how the martinis are. Be subtle, and approach her without making it seem like you’re picking her up.

The LiOneSS This is the woman who is already taken by the lion. She’s at a club with her boyfriend for a night of dancing and drinking. you’ll find her on the arm of her man. approachability: 5% how to approach her: The only way you’ll succeed is if her boyfriend leaves her alone for most of the night, and she’s flirting with you by making eye contact (and a friend of yours can vouch for that). approach her only if her boyfriend isn’t bigger than you, or if you have a friend that can back you up if things get ugly. not recommended. do you stand a chance? knowing how to pick up women in a nightclub is one thing; knowing whom to approach is another.

if the lady you’ve been eyeing all night seems to be swinging out with her sisters on the dance floor, remember that there’s a very good chance she’s single and waiting for someone like you to approach her. This is why you shouldn’t hesitate when approaching her. Even if she is one of those women who goes out because her boyfriend is out with the boys, pick yourself up and approach her whenever the timing is right, and break the ice. She’ll let you know if she’s already attached. But if you know that at least 85% of women who are at a nightclub are ready to meet someone, and another 12% are open to the idea if you approach them the right way, then you have a 9 in 10 chance of meeting a woman -- the rest is all up to you.

the golden child

TEFPOE

Words by Philip Blanks | Photography: Travis Crosby

Tef has been on the constant grind to uphold the honor of Lyricist of the Year by the Evening Whirl. Setting himself apart from other St. Louis rappers, he relies on his “brand of lyricism”. “St. Louis rappers mimic trends and what might be popular at the moment. Pushing lyricism and creativity to the limit is what I do.” Being creative influences his passion, while his passion for his lyrics comes from anything and everything. “I’m into politics and community activism and being as creative as I can be. I try to mix all aspects of life into my music – if I want to talk about the club scene or something I saw on CNN.” Tef is also no stranger to the hardcore St. Louis music industry. He breaks it down for us. “We live in St. Louis, Missouri – there is no industry here [laughs]. This is the heart of the Midwest…the industry [here] is going to be what you make it to be. You have the set the tone for yourself. [The people here] are hungry for something different, something legit. This is the Show-Me State and the people want you to show them something.” And that’s exactly what he’s about to do – right here in St. Louis. “It would be a huge hassle to go somewhere else. I would have to reinvent myself, and start over as the lowest man on the totem pole. Being in St. Louis, we have a golden opportunity to reach the masses. Not saying it can’t be done in places like Chicago and New York, it’s just a lot easier here.”

kareem Johnson, more formally known as Tef Poe

has been doing his thing in the STL hip hop scene for the last 5 years. Following the footsteps of his brother, Black Spade, who Tef coined as one of the founders of St. Louis hip hop, Tef has finally stepped into his own light. 52 | DELUX Magazine JULY 2011

Up next on his schedule, Tef is working on a follow up to his first LP, War Machine, with War Machine 2. He’s also in the studio with Rockwell Knuckles, working on Prestige Worldwide, coming out soon. “I’m trying to brand myself as a regional artist [and] being the best writer I can be as opposed to the best rapper I can be.”

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1/2 page placement

The eclectic area between Arsenal and Utah along South Grand has been dubbed the “International Community” of St. Louis. Home to cultural events, convenient services and flourishing shops. South Grand is an affordable, safe and fun place to play, work or live. Where else in the city can you find a vegetarian-friendly café, an award-winning Vietnamese restaurant, a hip wine bar and neighborhood pharmacy all in the same block?

delux | destination

“S o u th G r a n d – A F l avo r A l l I ts O wn !”

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king & i thai Award winning, authentic thai crusine. Rated amongst theTop 50 in the World. 3157 S Grand | 314-771-1777 www.thaispicy.com

nATTY’S PIZZA Pizza Fresh dough made daily. Enjoy Chicago, New York, & STL style Pizzas. 3201 S Grand | 314-772-2285 www.stlnapiz.com

Mekong pan asian Great destination for a variety odf pan asian cuisine. Tasty Lunch menu.

TOWER GROVE CREAMERY Dairy products directly from Missouri. Central Dairy Icream & Yo-Mazing yogart on 85 calories! Enjoy today! 3101 S Grand | 314-772-2456 www.towergrovecreamery.com

CAFE NATASHA’S Persian New Unlimited Hummus Bar Happy Hour! Every Tuesday 4-7pm. Open Daily 11:30 - 9pm 3200 S Grand | 314.771.3411 www.cafenatasha.com

ABSOLUTLI GOOSED St. Louis’ premier Martini Lounge, with over 80 different takes on the martini and a full bar to serve you. OPEN DAILY @4PM 3196 S Grand | 314-771-9300

CITY DINER American Late night cravings satisfied here. 2 locations Grand Center & S Grand. Modern with a twist of Retro. Fri & Sat OPEN 24 hours 3139 S Grand | 314-772-6100

MOJO TAPAS RESTAURANT BAR Experience the “sexy gritz” and “chipwich”. Definitely recommended for date night. Open Daily at 4pm 3117 S Grand | 314-865-0500 www.mojorestaurantstl.com

MANGIA italiano

TRX tattoo Tattoo The perfered Tattoo parlor of our Editor in Chief. TRX offers a clean safe atmosphere with great artist. 3207 S Grand | 314-664-4011 www.trxtattoos.com

urban Urban is a neighborhood bar that gives off an upscale atmosphere.

J’s International food co The “go-to” place for imported grocery items. open daily. 3172 S Grand | 314-772-2552

3216 S Grand | 314-772-3308

3131 S Grand | 314 773 3100

italian

Mangia Italiano serves the finest fresh pasta made right here in South St. Louis. Open Daily frpm 11am=3am Daily 3145 S Grand | 314-664-8585

www.dineatmangia.com

NATTYSPIZZACO

starts with great tasting homemade dough, fresh ingrediants, and true NY, Chicago, & St.Louis by: Philip Blanks Photo: Keith Griffin II Style pizzas Pies. A true pie must always be folded.

S O

t. Louis National Pizza Co atty’s offers a.k.a. Natty’s, located at 3201 three styles – S. Grand, in the diverse South the New Yorker, Grand neighborhood, has the Chicago been serving up the best NY [deep dish], and style slices since opening in June of last the local St. Louis style.“No one year. is doing all three styles of pizza. wner Brian Williams, I just want to kill all three styles musician turned pizza [laughs].”The Love Me Tender, extraordinaire, has been which features extra-virgin olive perfecting his pizza-making oil, spinach, a 4-cheese blend, craft since he was 15. “I with or without bacon, is the went to New York and started working in most popular pie on the menu. pizzerias there. Italian families taught me e a so n a bl y the love behind making priced around pizza.”And that love is $10 - $20 a evident from the dough, pie, you can made fresh every day, to the experience the sauce, also created from a homemade recipe. There’s taste of real pizzeria style pizza in no secret in making a pizza your own neighborhood without [laughs] – it’s [all] the same breaking the bank. Natty’s also ingredients but it’s how offers a bicycle delivery service, you [choose to] blend those which is making its’ mark the ingredients together.” South Grand neighorhood.

HOMEMADE ORGANIC FISHTACOS Fish tacos are a staple among California surfers but are often beer-battered and fried. Kerry Simon’s healthier, grilled version enriches the guacamole with low-fat sour cream. Light a grill. In a medium bowl, mash the avocados, sour cream, jalapeño, red onion, cilantro and 3 tablespoons of the lime juice. Season the guacamole with salt and pepper and press a piece of plastic wrap directly onto the surface of the guacamole. In a large bowl, toss the cabbage with the 2 tablespoons of vegetable oil and the remaining 2 tablespoons of lime juice. Season with salt and pepper. Brush the fish with oil and season with salt and pepper. Grill over moderately high heat until lightly charred and cooked through, about 10 minutes. Transfer the fish to a platter and pull off the skin. To assemble each taco, spread a dollop of guacamole on a tortilla. Top with a piece of fish, a few tomato slices and a large spoonful of the cabbage slaw. Serve with the hot sauce and lime wedges.

• 2 Hass avocados—halved, pitted and peeled • 1/4 cup low-fat sour cream or Greek yogurt • 1 small jalapeño, seeded and thinly sliced • 2 tablespoons minced red onion • 2 tablespoons chopped cilantro - 5 tablespoons fresh lime juice Kosher salt and freshly ground pepper - 1 small head of napa cabbage, shredded (4 cups) - 2 tablespoons vegetable oil, plus more for brushing - 2 pounds thick red snapper fillets with skin, cut crosswise into ten 2-inch-wide strips - Ten 7-inch flour tortillas, warmed - 2 medium tomatoes, thinly sliced - Hot sauce, for serving -Lime wedges, for serving

Fish Tacos with Creamy Lime Guacamole and Cabbage Slaw WINEOPTIONS

Fish tacos automatically bring to mind California and Mexico’s Pacific Coast. Go for a coastal Chardonnay as a match—cool ocean winds tend to give grapes good acidity, creating tangy wines that are delicious with creamy guacamole. The focused, lemony 2005 Ramey Sonoma Coast is a great choice, as is the peachy 2006 Cambria Katherine’s Vineyard.

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The sunday social @ BAR ITALIA Solstice LLC presents Sunday Social produced on monthly basis, midday in selective restaurants and venues with super premium liquor sponsors, great music and great ambiance along with complimentary admission via RSVP through sundaysocial@gmail.com Sponsored by our friends at Gentleman Jack Mimosas & Live Jazz Sounds from DJ Charlie Chan This event definitely brought out the sophisticates, sexy, proffesional. Beatiful people filled the room as tasteful grown folk music created the perfect ambiance on this beautiful sunday. This event is definitely one to keep marked on your calender. Check them out on facebook: facebook.com/Stlsunsets

photos courtesy of

DElux fashion week @ the metropolitan building photos courtesy of Art Xpressions

Fashionistas, Affluent trendsetters and St. louis style gurus got a concentrated dose of trending ensembles last month at the annual fusion: delux Fashion Week, held april 26-29th. We scored a seat at the finale on Friday, april 29th, where draping, offthe-shoulder tops, leotards, and swimsuits made a glamorous comeback. local designers ola hawaheth, jessica buck, mia brown, shan keith, and darrin nesbit all showcased their 2011 spring summer collections. jessica buck dazzled us with her trendsetting swimwear while mia brown, eveâ&#x20AC;&#x2122;s apple boutique, showcased her vintage yet very haute skirts. This event was sold out from the start and cant wait for the fall edition sept 2011. special thanks to Hasina Starks & diba shoes!!

DELUXMAGAZINE

WINTER 2010 | 2011

DELUX MAGAZINE

JUNE 2011

the programs and initiatives underway to market and promote Downtown St. Louis, and the collateral materials promoting Downtown St. Louis (Downtown Visitors Guide, Dining Guide, Parking Map). I’m the webmaster for the number one website for searches on “Downtown St. Louis” (www. downtownstl.org). I’d like to believe that I’ve made a pretty good dent in how locals NOW view Downtown St. Louis. They can now say there’s SO much going on due to the tireless effort I put into educating, marketing and promoting all the great things happening here. Whether it’s a new business opening, events or more, I make sure the community knows first.

DELUX|PROFILED

What are some of the rewarding experiences of your career?

Shuntaé Shields Ryan is a woman on a serious mission. As the Senior Director of Marketing & Communications for The Partnership for Downtown St. Louis, she directs people’s attention to the vibrancy of the downtown area. Recently Ms. Ryan took time to chat with Delux magazine about Downtown St. Louis.

Why are the redevelopment and revitalization of Downtown St. Louis important?

Shuntae by: Yolanda Riley | photo: Xpressions2art

Shields - Ryan

Downtown St. Louis is the core and center of everything in St. Louis. And, it belongs to everyone that lives here. The success and vitality of Downtown St. Louis affects us all. What are some accomplishments during your tenure? Before my arrival at this organization, there was no marketing/communications/public relations efforts underway on a daily basis for Downtown St. Louis. I created all of

The most rewarding experience is hearing someone say, “I now know what’s going on in Downtown St. Louis.” Or, “I heard about that event, or saw that event announcement recently”. To see people up and down the streets on an evening or weekend, when there’s no event or ballgame going on is also very rewarding. It lets me know that people are aware of the excitement and activity that Downtown has to bring and offer and they enjoy being a part of all the fun. I realize that it’s not done all in vain. Anything else you’d like the Delux audience to know about Downtown St. Louis? Downtown St. Louis has so much to offer! It’s diverse, the cultural heart of the city, has over 200 restaurants, retail establishments and attractions (for kids of all ages) to choose from, as well as many events happening weekly, sometimes daily. I’m sure the Delux audience already knows this but I encourage them to bring a friend, help spread the word and to stay plugged in!

You can find The Partnership for Downtown St. Louis on Facebook (facebook.com/ downtownstl) and Twitter (twitter.com/ downtownstlouis). For more information, visit downtownstl.org or call 314-436-6500.

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