Charterstars Concept

Welcome to Charter Stars!

Technical guideline to the competition

This ground breaking competition is about recognising your talent as a Charter Yacht Chef. We understand it’s a competitive industry, and your job encompasses some of the highest standards within the culinary world. Charter Stars gives you the opportunity to demonstrate and publicise your skills to both your Yacht Chef peers and culinary professionals. This is your chance to compete against the best of the best...

Take your passion and career to the next level!

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Charterstars | Technical Guide

Charterstars | Technical Guide

CONTENTS our concept

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competition structure

06

team management

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a p p l i c at i o n p r o c e s s

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competition’s final event

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judges and rules

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Charterstars | Technical Guide

Charterstars | Technical Guide

our

“

CONCEP T

Up until now there has been no industry

Up until now there has been no industry recognised scale to judge the cooking standard of charter yachts.

�

r e co g n i s e d s c a l e to j u d g e t h e co o k i n g s ta n d a r d o f c h a r t e r ya c h t s . S i m i l a r to t h e r at i n g o f t h e i n fa m o u s M i c h e l i n Sta r , T h e C h a r t e r Sta r w i l l b e a b l e to g i v e c h a r t e r ya c h t s , a n d m o r e i m p o r ta n t ly, c h a r t e r c h e f s w h at t h e y h av e lo n g b e e n wa i t i n g f o r : a n i n d u s t r y awa r d t h at r e co g n i s e s t h e b e s t o f t h e b e s t. T h i s awa r d w i l l r e v o lu t i o n i s e t h e way b r o k e r s , a g e n t s a n d g u e s t s o p e r at e w h e n c h o o s i n g w h i c h c u l i n a r y ya c h t s to c h a r t e r . H o w e v e r , t h e m o s t i m p o r ta n t a s p e c t o f C h a r t e r Sta r s i s t h at c h a r t e r c h e f s w i l l f i n a l ly b e g i v e n t h e r e co g n i t i o n t h e y s e e k a n d deserve for all their hard work and culinary masterpieces.

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Charterstars | Technical Guide

Charterstars | Technical Guide

competition structure

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The Competition will be held in 2 parts. The first part is the online stage where Chefs need to form teams with their sponsors in order to qualify. During this

Charter Stars are competition-judged awards and you

stage their creations will be voted on by the public.

must be in a team in order to compete. Participants can

Those that receive the most votes qualify for stage 2.

either build a Team themselves, or they can be submitted as a contender by a Sponsor. Teams belong to each sponsor and you need to be submitted by them in order to

Stage

1

compete, unless you build that team yourself. Despite the

Each Team can submit an unlimited number of Chefs in the online

fact that you will be representing a sponsor or your own

event. Every Chef needs to submit at least 1 Photograph and 1

Established Team, if you are awarded with a Charter Star, the star belongs to you, not the Sponsor or your yacht .

Video in order to receive a public vote. The 15 top contenders will proceed to the Stage 2.

The basic principal behind the competition is to award stars for your culinary creations. Food and cuisine are such an integral part to a charter yacht, and let’s face it, it can either make or break the charter.

If guests love the food, then chances are they’ll love the boat and god forbid, vice-versa.” “

Stage

2

all remaining contestants will compete against each other in the Cooking Competition held during the Fort Lauderdale boat show 2012.

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C HEFS

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Charterstars | Technical Guide

Charterstars | Technical Guide

TEam MaNaGEmENT

“

What are the advantages for chefs competing as a

”

sponsored team ?

Project teams will be

their teams, the more chances

established either through

they have of winning. Much

sponsorship or self submission.

like Poker, in the Charterstars

Seeking sponsorship will save you money in your admis-

Each project team can have

competition it is advantageous

sion fees and admission feesequipment and equipment costs,costs, as well asas well giveas you give more you

an unlimited amount of

to split your cards, (in this case

personal more personal exposure exposure and publicity. and publicity.

Participating Participating under

competitors. While these

your project team), in order to

an already under an already recognised recognised brand brand name, whether name, whether you’re rep-

competitors may represent the

increase to your chances of

resenting you’re representing a supplier aor supplier an agency, or an means agency, that means you and that

same sponsor and are project

winning. There is no restriction

your you and skills your areskills beingare endorsed being endorsed by a sponsor. by a sponsor.

team members, they’ll be

on how many representatives

competing as an individual, not

from the same team make it to

collectively as a team. The more

the final round.

chefs that sponsors have in

TEAM RULES

SPONSOR

CHEF

Crew Agents, Suppliers,

Charter Chefs

Private Investors

- Every team represented needs to have a team manager who is needed to approve every team application.

- Only applications that are approved by the team manager will be permitted to participate in the teams.

- We can only accept payments for team submissions by the team manager in order to process applications.

- All fees due need to be paid by the team manager within 7 days of their competitor submission..

- All participating chefs need to supply proof that they have had a minimum of 2 seasons experience on charter yachts within the last 4 years.

TEAM An unlimited number of chefs compete for sponsored teams

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Charterstars | Technical Guide

Charterstars | Technical Guide

APPlIcaTION PrOcESS

ONLINE QUALIFY EVENT

✔

Upload of the sponsor’s logo and text to our Facebook Charterstars page.

Applications are accepted from March the 19 th until september the 26th 2012. After chefs have been accepted and put forward by their sponsors, the applicant is then required to submit at least one photo and one video of their culinary work. On the 26th of September the public’s votes on applicants’ photos and videos will be counted.

All votes will be published on the charterstars website and the

Web link to the Chef’s personal webpage, Facebook page and Twitter Link to the sponsors Facebook and Homepage on our Charterstars Facebook page Handling, storing, formatting and converting of all your submitted files so that they’re presentable for the competition on our SSL secured server.

Weekly list of participants on our Facebook page and published on yacht-related Facebook pages.

Final results of the Online Qualifying event published both online and in one of the monthly editions of the Crew Report.

raw vote count will be sent as monthly update to all team leaders.

Chef’s personal profile page on The Charterstars Website

These votes will decide who makes it into the final cook-off round.

Sponsor’s profile page with dedicated advertisement space

Voting will take place on The Charterstars Facebook page during the

Upload of the Sponsor’s logo to our Charterstars Homepage.

first round of the event. Every contender is subject to a 500 Euro

Final results of the Cook-Off in one of the monthly editions of the Crew Report.

administration fee during the first round of the competition. every finalist will be subject to an adminisration fee of 1000 euros.

“

In most cases the sponsor will take care of the administrative fees in exchange for advertising and the promotion of their business. Think about your supplier, crew agents, yacht or your own brand. For this relatively small investment, this high impact advertising has impressive gains.

”

✔

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FINAL COOK OFF

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Charterstars | Technical Guide

Charterstars | Technical Guide

FINalCHEfS COmPETITION EVENT

EVENT SCHEDULE The event will be held over 3 days with 5 contenders to compete each day. The Chefs will be given their ingredients at the start of the day and each day’s ingredients will be the same for each chef.

COOKING TIME LIMITS FOR THE FINALS - The ingredients will be submitted each morning with 15 minutes given to plan and write the menu - Preparation of the dishes will be allocated a 4 hour time limit in the morning - Dishes must be served within a certain amount of time. A 15 minute time frame will be allocated to plating each course.

For t Lauderdale

GENERAL RULES FOR THE COOKING COMPETITION - Competitors are allowed to bring basic equipment (non electric) to the event.

Fort lauderdale

- No pre-prepared food items are permitted in the competition

KITcHEN EQuIPmENT The following equipment will be provided by The Chefwalk:

Those contenders who make it through the Facebook Qualifying Round will compete against the other remaining contenders during the Fort Lauderdale Boat Show held from the 26th until the 28th of October 2012.

The Chefwalk will provide all the facilities needed in order for competing chefs to prove their skills in a Master Chefstyle Cook-Off!

- Mixing Bowls and Chopping Boards - Thermo Mix - Low Temperature Cooker - Food Processor - Hand Blender - Induction Stove Tops - Convectional Ovens with Steamers - Japanese knives from Korin with a personal engraving of the chef’s name - Customised Nuuq Chef Jackets - All Personal Electric Appliances are prohibited at the event.

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Charterstars | Technical Guide

Judges and Stars Our judges, consisting of three well-versed culinary professionals, will award stars once the Cook-Off is over. Judges award stars individually and to as many chefs as they deem worthy, which means competing chefs have the potential to be awarded up to 3 Charter Stars each-one from each judge!

Charterstars | Technical Guide

General Competition Rules Companies can sponsor an unlimited amount of chefs

There  is no limit on how many contenders can compete in the first round This competition will be held every year and is the ultimate opportunity to publicise and establish the culinary reputation of competing Chefs and their sponsors.

The top 15 contenders will enter the final Cook-Off round.

ADVERTISEMENT RULES AND REGULATIONS The teams are able to advertise The Charterstars Online event on all electronic and print media of their choice.

Sponsors and Contenders have to get permission to advertise during the final Cook-Off Round. This includes the displayed merchandise, which include chef uniforms and personal equipment brought by the competitor for the event.

All participating Chefs must have signed up with Epic Food Ltd in order to compete.

All competitors need to have a minimum of 2 seasons experience as Charter Yacht Chefs, and this experience must have been accrued within the last 4 years.

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EPIC FOOD LTD The Bristol Office 2 Southfield Road, Westbury-on-Trym, Bristol, BS9 3BH United Kingdom

Ph. +00 19546290328 email: info@thechefwalk.com www.thechefwalk.com

CHARTERSTARS IS A CONCEPT OF EPIC FOOD LTD Our company registration number is 7392024 and registered in England and Wales.

This Technical guide and its content is copyright of Epic Food ltd - Š Epic Food Ltd 2012.

All rights reserved.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: you may print or download to a local hard disk extracts for your personal and non-commercial use only you may copy the content to individual third parties for their personal use, but only if you acknowledge the Technical guide as the source of the material You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.