Fresheye Magazine. August Edition 2019

l Technology

fresh eye

Omega l Food l Lotus l Fashion l Sport l

Magazine

Sporty edition

Issue 44. August 2019 Lifestyle Photography Culture

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l Football World Cup

Women’s beautiful game on tour.

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foods to savour The benefits.

Menswear fashion.

Mirrorless extravagance.

l Wholesome

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l Tory Sport

Womens fashion.

l Theory

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l Sport

novelty A line up.

l Artificial Intelligence

By Sophie Fitzjohn. l Omega

Apollo 11 Moonwatch. l On your bike

Pedal power to fitness. l Lotus Evija

Hypercar innovation. l Mindful eating

By Harry Fishpool. l Haeckles

Made by the seaside.

Sponsored by

l Sony AR7 IV

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l Square

Root London Made in Hackney.

Cover image: Donut, the sparkling outdoor stool designed by Mikiya Kobayashi for Diabla

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Artificial Intelligence

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rtificial intelligence (AI) is a technical term referring to artefacts used to detect contexts or to effect actions in response to detected contexts. Our capacity to build such artefacts have been increasing in current years, and with it the impact they have on our society as a whole.

In the past decade, and particularly the past few years, have been transformative for artificial intelligence. 2007 was the significant year for the beginning of the (AI) era, with the introduction of smartphones.

For decades, even prior to the inception of the term—AI has created both fear and excitement as humanity contemplates creating machines in our image; however with that in mind, AI has been around for much longer than most of us actually think. It has been a standard part of the industrial repertoire since at least the 1980s.

AI is here now, available to and benefiting all of us. However its consequences for our social order are not only not understood, but have until recently have barely even been the subject of study. Also with advances

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Technology

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Sophie says.....

A good and bad connotation by Sophie Fitzjohn. in robotics, AI is entering our physical spaces in the form of autonomous vehicles, weapons, drones, and domestic devices, including “smart speakers” and even games consoles. We are becoming surrounded by pervasive automated perception, analysis, and increasingly action as a result of continued AI development.

Artificial Intelligence is core to some of the most successful companies in history in terms of market capitalization. For example, Apple, Alphabet, Microsoft, and Amazon. Along with Information and Communication Technology (ICT), AI has revolutionized the ease with which people from all over the globe can access knowledge, credit, and other benefits of contemporary global society. Having such access has helped lead to a massive reduction in global inequality and extreme poverty; by allowing farmers to know fair prices, best crops, and giving them accessibility to accurate weather predictions.

AI has its positive impacts but also its negatives. As the president of Microsoft voiced; as intelligent technology raises issues that go to the heart of fundamental human

What does the future look like?

rights protections like privacy and freedom of expression. This is a concern; however AI has been and is an incredible force of both economic growth and individual empowerment.

With it we are able to know, discover, learn and do things that would have been unimaginable even fifty years ago. AI is already changing society at a faster pace than we anticipated, but at the same time it is not as novel or unique in human experience as we are often led to think.

Artefactual entities, such as writing and language, corporations and governments, telecommunication and oil, have previously extended our capacities and altered our economies drastically; and disrupted our social order as a result—generally though not universally for the better. The evidence that we are on average better off for our progress is ironically perhaps the greatest threat we currently need to master: sustainable living and reversing the collapse of biodiversity. AI is developing rapidly and time will tell whether we get the balance of this complex topic right.

Quotes - Robots will do everything better than us.

Elon Musk

The thing that’s going to make artificial intelligence so powerful is its ability to learn, and the way AI learns is to look at human culture.

Dan Brown

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Omega landing One giant leap for mankind’s watch enthusiast.

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t is now 50 years since mankind stepped onto the moon and changed history forever. On this golden anniversary, OMEGA is looking back on its own special role aboard Apollo 11 and the Moonwatch legacy that still inspires the brand today. On the 21st of July 1969, Neil Armstrong and Buzz Aldrin stepped off the Eagle to become the first humans to stand on another world. To commemorate the 50th anniversary of that moment, OMEGA has crafted a new Limited Edition of 6,969 pieces inspired by Apollo 11.

The OMEGA Speedmaster Professional Moonwatch is one of OMEGA’s most iconic timepieces. Having been a part of all six lunar missions, the legendary Speedmaster is an impressive representation of the brand’s adventurous pioneering spirit.

and timeless design. And since the 21st of July 1969, when it was first worn on the lunar surface, it has been popularly known as the Moonwatch.

Enhancing a legacy Inspired by its legendary predecessor, the Speedmaster Moonwatch Chronograph is set to establish its own reputation. It shares some core elements with the original Speedmaster Professional but has features that will attract new fans to the world’s favourite chronograph.

Timeless - The speedmaster moonwatch chronograph Since its launch more than half a century ago, the OMEGA Speedmaster has been the classic chronograph, known for its robust reliability

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Timepiece

Right: From 1969 to 2019 The Omega Chrongraph Speedmaster Moon Watch.

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Limited Edition in new 18K Moonshine™ gold.

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fresh eye

Cycling

Cylcing note The blunt truth is that though daily exercise like cycling will improve your cardiovascular health, lift your mood, and boost your fitness, you can easily pedal an hour a day and not lose a pound. ... With the right adjustments to your riding (and fueling) routine, you can pedal off unwanted weight.

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On your bike The positive affects of powering up your bike.

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ycling is mainly an aerobic activity, which means that your heart, blood vessels and lungs all get a workout. You will breathe deeper, perspire and experience increased body temperature, which will improve your overall fitness level.

Cycling for health and fitness It only takes two to four hours a week to achieve a general improvement to your health.

Cycling is: l Low impact – it causes less strain and injuries than most other forms of exercise. l A good muscle workout – cycling uses all of the major muscle groups as you pedal. l Easy – unlike some other sports, cycling does not require high levels of physical skill.

Most people know how to ride a bike and, once you learn, you don’t forget. l Good for strength and stamina – cycling increases stamina, strength and aerobic fitness. l As intense as you want – cycling can be done at very low intensity to begin with, if recovering from injury or illness, but can be built up to a demanding physical workout.

l A fun way to get fit – the adventure and

buzz you get from coasting down hills and being outdoors means you are more likely to continue to cycle regularly, compared to other physical activities that keep you indoors or require special times or places. l Time-efficient – as a mode of transport, cycling replaces sedentary (sitting) time spent driving motor vehicles or using trams, trains or buses with healthy exercise.

Cycling can help to protect you from serious diseases. www.betterhealth.vic.gov.au

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www.buckitt.co.uk

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Lotus is Hyper L

otus is no newcomer to electric cars, having produced the chassis for the original Tesla Roadster.

The British sports car company unveiled its own electric sports car, the Evija, which it says will be the most powerful car on the market with electric motors producing 1,973 horsepower. The company didn’t list its battery size, but says it will be able to charge fully in nine minutes.

With the Evija, the brand is climbing away from the attainable sports cars it currently produces—including the Elise, on which Tesla based its original Roadster—back toward

fresh eye

supercars like the Elite, only with an electric drivetrain.

The Evija was designed in conjunction with British engineering consultancy Williams Advanced Engineering, and only 130 will be made. Lotus’s first all-new model since it launched the Evora 2+2 mid-engined sports car in 2008, the Evija (which is pronounced “e-vi-ya”) ushers in a bold new era for the low volume car maker. As well as being the first model developed by Lotus since it was bought by the Chinese car maker Geely in 2017, the Evija is also the firm’s first pure-electric production car.

Supercar

The numbers Lotus is targeting a sub-3.0 second 0-62mph launch, with 186mph from a standstill arriving in just nine seconds.

Some context; a new Ferrari SF90 Stradale will do 0-62mph in 2.5 seconds, while a McLaren Speedtail will do 0-186mph in 12.8sec.

The Evija will have a 200mph-plus V-max, Lotus claims.

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True to form Lotus has just revealed the 1973bhp Evija, the all-electric hypercar it claims will be “the most powerful production car in the world�.

Alongside the usual formula of huge diffuser and flat floorpan, the Lotus Evija achieves extra downforce through two aero tunnels that channel air not over but through the car. Just as F1 designers clear space in front of the diffuser and rear wing to generate cleaner free air flow, so Lotus has essentially done the same thing by boring two tunnels through the bodywork. The rear lights are then wrapped around those tunnels for a futuristic look, while the light-up Lotus badging across the rump doubles as a reversing light.

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Supercar

Flair The Evija looks fairly conversative from the front: stacked headlights, and cooling ducts feeding air to that Williams-sourced battery, but as your eye settles towards the rear, things take a more innovative twist.

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The look The Lotus Evija’s design is quite arresting from some angles: half traditional supercar (especially in side profile) and half outrageous hypercar with mad detailing (check out those massive rear air scoops). It’s built around a rigid carbonfibre monocoque – the first on a roadgoing Lotus – around which they’ve shrink-wrapped an extreme, downforce-led design that looks unlike anything else on the road.

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Supercar

What’s next The Evija is going to be Hethel’s halo product, and it’ll be followed by a refreshed, then expanded range of Lotus cars – all of which will borrow elements of its design language.

Get ready for a 2020s version of the Elan, and then a Chinese-made SUV after that.

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Inside and out Inside the Evija’s forward-facing, teardrop-shaped cabin, Lotus has fashioned a skeletal arrangement of carbonfibre beams that hold everything a driver would need close to hand.

Although futuristic, it’s where Lotus’s age-old lightweighting ethos is most evident. There’s a flat-bottomed F1-style wheel with a range of modes – Eco, City, Tour, Sport and Track – and OLED screens on the doors stream footage from the wing-mounted cameras. And interestingly, there’s no touchscreen in sight, with Hethel wanting to maintain a pure, uninterrupted driving focus.

Although now under the ownership of Chinese car manufacturing giant Geely – which also owns electrified brands Polestar and Geometry – Lotus has tapped Williams Advanced Engineering for the Evija’s powertrain. The tech and business arm of the Grove F1 team already has significant experience with electric motors: it designed the battery used in the first four seasons of Formula E.

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Football’s feminine touch fresheye marks another turning point for the growth of women’s football.

fresh eye

Women’s World Cup 2019

Result The USA win the Women’s World Cup for the fourth time after beating the Netherlands 2-0 in the final.

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The 2019 FIFA Women’s World Cup was the eighth edition of the FIFA Women’s World Cup, the quadrennial international football championship contested by 24 women’s national teams representing member associations of FIFA.

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USA Nike unveils Women’s World Cup kits 2019 for 14 national teams The US team kit.

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Australia The all-new Australia home kit, part of a first-ever National Team collection designed exclusively for the Matildas, harks back to a controversial Socceroos kit from the early 1990s.

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Nike unveils Women’s World Cup 2019 kits The US, Australian, Canadian, English, French, Chinese, South African, Chilean, Dutch, South Korean, Nigerian, Brazilian, New Zealand and Norweigan kits were unveiled at a global event in Paris on 11 March, where representatives from each team were on-hand to model the pieces.

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It is the first time since Nike began working with the Women’s World Cup in 1995 that each kit has been designed especially for the women’s teams, rather than as derivations of the uniforms made for men.

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Julie Ertz Ertz plays as a midfielder for the Chicago Red Stars of the National Women’s Soccer League, the highest division of women’s professional soccer in the United States, and the United States women’s national soccer team.

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Germany Germany launch stunning new adidas home & away Kits. yellow graphics reminiscent of the strip worn when the country won the 1989 and 1991 Women’s European Championship.

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USA Actors perform the dragon dance on the eve of the New Year of the Dragon.

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Ellie Carpenter Carpenter made her W-League debut for Western Sydney Wanderers in 2015 at the age of 15.

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Mindful when eating

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indfulness is based on ancient religious philosophies such as Buddhism and Taoism, where their teachings encourage you to notice your surroundings and understand the environment in which you are in. The teachings also stress for you to understand the emotions that you feel at any particular time point. These concepts may be applied to you and your feelings towards food and how you feel at meal times. As you will see there’s a lot more to it than just feeling hungry.

Getting inside your mind while enjoying your food

by Harry Fishpool. patisserie window.

Choosing and prepping food.

This component of mindful eating is knowing where your food has come from and treating it with due care and attention. This step starts by having a look at the packaging: has the food got air-miles? Is it free range/organic?

Are the portions small or large? These quick steps help you make more informed choices when choosing your food, and you will soon appreciate the journey your food has taken (and all the people that have made that journey possible) to be with you in your shopping trolly, and soon to be on your plate.

Being mindful when cooking encourages you to open up your senses and take note of what is happening in front of you. Observe

Recognising hunger.

This first aspect of mindful eating takes time to come to get to grips with. It is simply becoming aware of your body, the huger sensations, and knowing when it is the right time to eat and what the right thing to eat is.

Sometimes it’s best to think about the reasons why you’re hungry: whether your hungry because you’re used to snacking at this time, or if it’s simply just something to do. Am I hungry because I am genuinely hungry and I should eat, or am I hungry because that Danish pastry is screaming ‘eat me!’ from the

Sponsored by

fresh eye

Food

Credit Harry Fishpool is studying an a MSc in Human Nutrition at University of Surrey.

His wine knowledge gained from WSET level 3 Award in Wine.

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Harry says.....

how your food is transforming as you cook: the exciting smells, the changing textures, the evolving colours. Take a moment to really appreciate what is happening as you cook, and as you develop a deeper understanding of this process, you will enjoy your cooking far more.

Also, cooking is a time in which to slow down, and therefore, a time for you to slow down too. Even if your recipe is a 5 minute wonder job from Jamie Oliver, take your time about it.

After all, it will still only take 5 minutes.

Meal time.

The most important factor in eating mindfully is – you guessed it – developing a certain mindfulness as you eat. It is also the easiest to start off with. For instance, setting down your cutlery after every bite and taking note of the flavours and textures as you chew; does it taste the same way as it smelt? Are the textures the same as when you started cooking?

This is the time to build a healthy relationship with food. What are your emotions as you eat? Are they positive, negative or indifferent? Also, take note of the environment your eating in. When on your lunch break, are you in a busy café or have you found a quite secluded spot? It's important to make time to eat with others too.

Humans are a social species and food has been a cornerstone of or civilisation for millennia.

Eating with friends and family helps build

strong relationships and many argue that we are not doing it enough in our modern day society. Having an insight to how you feel as you eat can result in positive changes in the food choices you make and how, when and where you eat.

As you’ve finished.

Once you have finished your meal, it is really important to continue to listen to your body and understand what it is saying. This is the stage where you can avoid over eating. Ask yourself whether you are still hungry. Quite often we want to feel totally satiated (feeling full), but once have we reach that stage, we have often eaten too much. Knowing how you feel after a meal will help you control portion sizes and will help you to prevent binge snacking later in the day. Understanding your emotions around food and hunger will go a long way to improving your eating habits and help you build and achievable goals.

These steps take time to learn and master.

The best way is to take it one step at a time and don’t rush the process. Importantly, as you get better at understanding your emotions, you must also be mentally prepared if your feelings and emotions change down the line.

Understanding and being honest with yourself will allow you to make suitable dietary changes that you will benefit from in the long run.

Quotes - Food is not just eating energy. It’s an experience.

Guy Fieri

Eating good food is my favourite thing in the whole world.

Nothing is more blissful.

Justine Larbalestier

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fresh eye

Product

Ethical note The products formulations contain high concentrations of active natural extracts, their stability cannot be guaranteed if housed in plastic so we use laboratory standard amber glassware, better for our products and better for our beaches.

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Made in Margate A Shoreditch on sea inspiration by Dennis Sterne.

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nce hampered by its reputation as a dodgy seaside town, Margate in Kent has become this summer’s destination for landlocked London hipsters seeking to escape the city. Boarded-up shops have been replaced by Instagramfriendly cafés and interiors boutiques, while the Turner Contemporary gallery and the revamped seaside theme park Dreamland have boosted the town’s bucket-list credentials among east London types.

The idea behind Haeckel’s, a natural beauty brand and laboratory-cum-shop, was brewing before the hipster invasion. Interested in the local botanicals growing on Margate’s chalky Jurassic coastline, the film-maker and volunteer beach warden Dom Bridges first began experimenting with skincare made

from foraged seaweed in his kitchen, before founding the brand in 2012 with business partner Alex Verier.

Disillusioned by the production ethos of many larger skin care companies Dom wanted to create simple hand crafted products that showcased the surrounding coasts natural ingredients in the hope that the products themselves would then promote Margates heritage of healthy coastal living. When Haeckels was just starting out Dom would collect seaweed and local botanicals along the Margate coast and bring them bring back to his family kitchen to experiment. Dom’s wife Jo soon said it was time to get a proper Lab and turn a passion into a business as every saucepan in the kitchen was starting to smell like a skin care product. Taking his wifes advice he acquired the Lab on Cliff u

Haeckles Philosophy Manufacture the most effective natural products from sustainable resources + use brand to inspire + implement solutions to aid our planets ocean crisis.

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Terrace in 2013 where more product formulas were developed to complete the range. The company has now grown; taking on members of staff whilst still playing an active part in the local community by organising beach cleans and taking part in marine conseravtion surveys. As Haeckels develops over the coming years the heart of the company will always remain the same as it concentrates on craft first in the hope that the products themselves will remind and educate customers of the natural wealth of Margates coastline.

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Product list Skincare, Seaweed Blocks, Dreamland Parfum, Raspberry Seed Oil & Much More.

Types: Skin & Hair Oil, Body Cleansers, Vegan Seaweed Block, Parfum, Home Fragrances, Shampoo & Conditioner.

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Product Conscienscious The best example of our commitment is our RUBBISH FOR PRODUCT scheme, if you bring a bag of beach rubbish to the shop with visual proof that it came from Walpole Bay we’ll give you a free Bladderwrack Body Cleanser which when you return for a refill you also get discount on also.

Brand Haeckels was founded in 2012 by volunteer beach warden and coastal enthusiast Dom Bridges.

Haeckels, a natural skin care and wild fragrance company based in Margate.

Founded in 2012 and sold worldwide.

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Nature calls Above: Haeckles products.

Far left: Ocean vegetables direct from a cretaceous chalk reef and coastline.

Left: Margate coastline.

Stockists: Oliver Spencer- London. Ace Hotel- London.

Goodhood Store - London. Liberty - London.

Fortnum And Mason - London. LNCC - London.

Manifesto London - London. Open As Usual - London.

Twenty Twenty One - London. Triangle Store - Hackney.

The Modern Man. Down To Earth. Radio Hair Salon Kings Cross. Beast. Ethical Apothecary. www.haeckels.co.uk

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Eat healthy

Fresheye rounds up some wholesome dishes to seduce the palate and promote good health.

Put some vitality on your plate.

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Food

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Unprocessed They are found in all real foods, especially plant foods like vegetables, fruits, nuts, whole grains, and legumes. Fresh, unprocessed animal foods also contain antioxidants though in much lower levels.

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Wholefood salad.

FOOD NOTE Above: Fresh berries and nut salad.

High in antioxidants.

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Food

Antioxidants are compounds that inhibit oxidation. Oxidation is a chemical reaction that can produce free radicals, thereby leading to chain reactions that may damage the cells of organisms.

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Orange, advocado and walnut salad. Sushi is a good source of iodine, and there is scientific evidence which states that iodine helps balance the thyroid hormones.

Rasberry, blackberry, blueberry, figs, yoghurt, muesli.

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Food

FOOD NOTE: Basil chicken with lemon is an easy one pan skillet meal packed with fresh flavours.

Chunks of juicy chicken stir-fried with garlic, fresh lemon, and basil, this recipe requires hardly 5 minutes of prep and can be on your plate in 20.

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A little of what you fancy.

Below right: Want something fresh but hearty? Whip up our juicy marinated steak salad with fresh summer greens! It’s perfect for a quick lunch or a light dinner. High in protein and iron. Garnish with a home made seasonal sauce for that peefect finishing touch.

Variation.

Below: Sweet potatoe, corn and black bean hash. Heat oil in a large cast-iron skillet over medium-high heat. Add onions and saute until browned in spots, 3 to 5 minutes. Add sweet potato and cook, stirring, until it starts to brown in spots, 5 to 7 minutes. Stir in garlic, jalapeno, cumin and salt; saute until fragrant, about 30 seconds. Add water and cook, scraping up any browned bits, until liquid is absorbed, 3 to 5 minutes. Stir in corn and black beans and cook until heated through.

Stir in cilantro and season with salt and pepper. Serve with lime wedges.

Meat and salad Carbohydrates and vegetables

Sweet chilli chicken salad Create salad meals with pre- prepared meat options. Quick and easy to do, just ad the desired salad. Chilli is known to increase the metabolism so enjoy a little heat and reap the benefit too.

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Sport palette Tory Sport Tory Burch Fall 2019 Collection.

Tory Burch played on contrasts in silhouettes, prints, palettes and fabrics with her latest fall collection for Tory Sport.

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Womens Sport Fashion

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The collection Not just cute, colorful and branded, it’s also become a viable performance wear competitor.

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Classic With impeccable fit, high-quality materials and attention to detail.

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Sporty Chevron leggings, designed with the highestquality nylon TACTELÂŽ to go the extra mile.

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Hi tech From chic tennis sweaters that blend cashmere and COOLMAXÂŽ yarn to add breathability and moisture-wicking properties

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Active The collection speaks to active women who take a wear-anywhere approach to sports-influenced clothing.

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Decorative The technology is paramount. Cutting-edge materials and precise details ensure high performance and effortless style.

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Performance Marathon runners to yogis are surprised and highly impressed by its functionality.

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Colourful Everything’s wickable and breathable.

A four year development on fabric.

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Golfing Feminine golf pants, engineered with SchoellerÂŽ 3XDRY to repel water, oil and dirt.

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Form & Function Well-known for his take on creating timeless wardrobe pieces with a cool minimalistic twist, Theory’s Martin Andersson’s spring collection keeps building on the same principles it has for the few past seasons: mobility and innovation.

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Mens Fashion

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Colour Spring palette spanned forest greens, navy, khaki and bright pops of electric yellow and pink.

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Concept A capsule collection focusing on the idea of mobility and travel.

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Stand out Khaki chinos with a contrast waistband paired with a bright pink sweater - a perfect blend of casual and sporty.

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Identity Who is the Theory guy?

He’s into travel.

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Staples Andersson has a knack for giving wardrobe staples a cool, minimalist ĂŠlan via colour and cut.

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Travel Packable seam-sealed blazers, travel Mac coats, water-resistant shirts and even a tracksuit all designed to be worn from the office straight to the airport.

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Suit From matching to separates, the suit will forever hold aouthority for that ‘dressed up’ look. Team with a plain t-shirt for the more casual approach.

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Novelty modes in sport It’s undeniable that sport is very much part of the human condition and therefore intrinsic in the fabric of our cultures. Like music, it’s granted the ability to break boundaries, politics and countries.

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Moments

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2019 UPSETS New blood and talent will always make for a birth in the next chapter for a sporting story. This year is no different. In boxing we saw one of boxing history’s greatest upsets. It came in the form of Andy Ruiz Jr (above) who beat Anthony Joshua. The 29-year-old Brit lost his three world titles in one of the world’s biggest ever heavyweight upsets against the relatively unknown Mexican also 29.

Left: Fifteen-year-old American qualifier Cori Gauff caused a stunning upset by defeating five-time Wimbledon champion Venus Williams in the first round of Wimbledon 2019.

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Seiko Mini Timekeeper Olympic Clock.

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Jeremy Scott Fall 2014 Ready to Wear.

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Tom Ford Beyonce eyonce wore Tom Ford’s SS14 No.61 sequined jersey dress while on tour in Amsterdam.

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Ferrari 599 GTO Gran Turismo Omologato. Abbreviation translated into English as “Grand Tourer Homologated�, which means officially certified for racing in the Grand tourer class.

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Omega Sailing Bracelet Nautical luxury style on the wrist.

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English Cricket Eoin Morgan captain’s England 2019 World Cup win.

02/8/19

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Quality It’s all about

SONY A7R IV

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Camera Content: It’s been a hot minute since the last camera review. So true to form it’s Sony that merits the mention.

SPEC NOTE: Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser.

Up to 10fp burst shooting with superb AF performance. Realtime Eye AF.

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SONY ALPHA A7R IV CAMERA With world’s first 61.0 mp back illuminated full-frame image sensor

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The camera also boasts an impressive 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilises algorithms from many of the latest Alpha cameras to maintain outstanding colour reproduction.

It’s equipped with a variety of advanced connectivity features designed to enhance professional workflow. The new model includes wireless LAN functionality to support the conventional 2.4 GHz band as well as a high-speed 5 GHz band for faster, more stable data transfer.

Camera

SONY A7R IV

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Sony have truly set the bar with the new Sony A7R IV. Delivering medium format level quality with 15 stops of dynamic range,

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Handmade in Hackney

Taste buds awaken in the

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n an unsuspecting corner of Hackney Central, East London, there’s a busy non-alcoholic soda brewery named Square Root London. From the street, all you can spy are a few empty crates and a large standalone chiller, but when granted access inside it’s a veritable Charlie’s Chocolate Factory of activity. Cases and cases of fresh fruit are strewn about the place, large cauldrons and vats are bubbling away with brightly coloured juice concoctions, and a smallish gaggle of staff enthusiastically discuss ideas for their next obscure soda flavour.

The man behind all of this is Ed Taylor.

“From the very beginning we wanted to focus on using fresh and seasonal produce. It’s easy to lose touch with seasonality when most fruit and veg is available year round from your local supermarket. So, we really wanted to get people thinking about when produce is at its best and what else might be in season when your favourite summer berries have finished.

Buying from UK farmers when they have the produce available is the best thing to do, and it keep things simple.”

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Beverage

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heart of the East End.

Award Winning Sodas, Made From Fruit to Bottle in East London.

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