Fresheye Magazine. October Edition 2021

l Dior

fresh eye

Optimised Fashion edition

Magazine

Men l Fashion Film l Alexander McQueen l Chanel l Airport l Audi

Issue 70. October 2021 Lifestyle Photography Culture

www.dior.com

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l Fashion film

Fashion communication format.

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60 Contents 42

l Chanel

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A/W 2022 Couture.

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Learning and building.

Architecture on high.

l Met-Gala

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You are what you eat. l Captured in motion

Fashion in film.

l Alexander McQueen

Mens A/W 2021. l Addidas ZX

Boosted technology. l Nike Pro Hijab

Extreme photos. l Dior Men

S/S 2022 new season.

Sponsored by

l B. Ingels

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Audi inspiring concept design and technology.

A view into Apple’s development window.

l Skysphere

l Nutritional value

l iPhone 13

Cover image: Nike Pro Hijab Campaign.

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You are what you eat...

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e all need food as fuel to survive. However how does what we eat really affect us, from our weight to our wellbeing. Well it is well known that eating fruit and vegetables, which are packed with nutrients (antioxidants, vitamins, minerals and fibre) help us maintain a healthy weight by keeping us fuller for longer. It’s recommended that filling half your plate with vegetables and fruit at every meal is a great way to sustain a healthy balanced diet. Also swapping excessively sugary snacks for healthy sugars such as fresh fruit, nuts or vegetables will also benefit you throughout the day.

Don’t fear the carb! For a long time carbohydrates have been misunderstood as a bad dietary choice when trying to be ‘healthy’.

However carbohydrates are healthy and your main source of energy. Make sure when you eat carbs that it’s at your most active part of the day, for example before a workout. Think about what carbs you’re eating, porridge oats, potatoes and rice are great sources of good quality complex carbohydrates. Controlled

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Meal time is nutrition time...

portions of these carbohydrates which are timed correctly can have a great benefit to your workouts and general energy throughout the day.

Your diet needs to be varied so you get the right amount of nutrients exactly when you need them. Ensuring that you drink the recommended 2 litres a day of water is also necessary. Water aids bodily functions, ensures food is digested properly, and also hydrates the body which enables concentration and general wellbeing.

Fancy a snack? Well maybe don’t reach for a

Nutrition

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Sophie says.....

by Sophie Fitzjohn. health bars, as they aren’t necessarily as healthy as they may seem. They’re often packed with hidden sugars. Fresh produce rather than processed foods is always the better option when considering your bodies health. Also eating food when its best In season will mix up your diet, and you’ll enjoy fresh produce at its best. Try avoiding pre prepared and packed meals as they can contain more sugar and fat. However food brand Charlie Bingham has set a new standard when it comes to pre prepared meals for the oven. He uses quality ingredients, that taste great and also do good. They’ll also fill you up when you don’t have time to cook from scratch.

We’ve become a food loving nation. Due to advertisements, quirky restaurant concepts, tips and tricks from professional chefs on social media and TV show competitions, we can’t get enough! Ready Steady Cook in the 90’s to Master Chef and Bake Off, they’ve become the nation’s tv guilty pleasure when it comes to evening viewing, due to their easy watch and knowledge filled content, a combination we seem to enjoy!

“You need a nutritional love diet. Don’t put the junk stuff in your body it’s not going to do you any good.”

Joanna Coles

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Fashion

in film fresh eye

Short Film Above: Fendi Menswear Spring Summer 2022

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he consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences. Fashion films have emerged as a new and revolutionary tool adopted by luxury brands at the start of the XXI Century to construct their brands. A sample of 62 fashion films from 2006 to 2016 was analyzed in order to describe fashion film’s anatomy and its main characteristics that constitute an especial type of branded content, originated by brands in their quest for exclusivity and authenticity.

As a distinctive type of experiential marketing mostly used by luxury fashion brands, they would become a new communication strategy for mainstream brands, but also allow the discovery of a profound connection with consumers through audiovisual narration.

Future drive With resources of traditional cinema, video clips or documentary genre, the ‘fashion films‘are the bridge chosen by the firms of fashion to connect with your audiences. A format that, although used for years, gains strength in the era of the pandemic, and manages to bring together among its ranks brands that, although they do not sell fashion, join this modality, making this resource a narrative genre that is consolidated. Presentations of collections that backbone the imaginary of the brands that have reinvented themselves during a new era of fashion challange.

Articultion The language of cinema is universal, and telling stories through music, costumes or even locations, makes fashion films a genre with a narrative understandable around the world, in which consecrated film directors such as Roman Polanski, with ‘Everyone suits in Prada’ or Sofía Coppola for Cartier or brands such as Multiópticas participate.

Fashion films as a new communication format to build fashion brands.

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Above: Robert De Niro stars in Ermenegildo Zegna’s new “Defining Moments” campaign Fashionel. The S/S 2018 campaign consists of a series of short films starred by iconic Robert De Niro, and Hollywood‘s newcomer star, McCaul Lombardi.

Above right: Unveiled in a fashion film, Maria Grazia Chiuri’s Dior collection A/W 2021 explores fairy tale tropes and modern femininity.

Right: On Netfix - Halston is a flurry of enviable, time-period-centric outfits and lavish costumes.

Short Film

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Dior - at the Palace of Versailles, the cinematic vision and runway is backdropped by the haunting opulence of the Galerie des Glaces, or Hall of Mirrors,

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Above: Amato Fashion Film featuring Miss Universe Pia Wurtzbach launched the fall-winter 2021-2022 season of Arab Fashion Week.

Above right: 0Fendi enjoys a dawntil-dusk panorama of Rome’s famous seven hills that’s framed by the bulging Apennine mountains to the northeast and the flatness of the Tyrrhenian Sea to the west.

Short Film

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Lapping the arched walkways of the Palazzo della Civiltà Italiana in Rome, Italy, models showcase the crisp lines and sharp silhouettes of Fendi Men’s Spring/Summer 2022 collection.

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Above top: Artistic director Virgil Abloh has taken digital fashion productions to a new level with “Amen Break,” a nearly 17-minute film celebrating Louis Vuitton’s Spring/Summer 2022 collection.

Above: Fí, the breathtakingly beautiful fashion film by director Perry Ogden in association with art director Paula Hughes, has been wooing international audiences since it first screened at Showcase 2019.

Right: Alessandro Dell’acqua X Elena Mirò Spring 2021 Ad Campaign - The Impression

Short Film

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Pulsating ambient music, sharp lines and blood red backdrop.

All expressing the backbone to Prada fashion modernism.

Above and left: Prada S/S 22 menswear collection video.

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McQueen Man New season British fashion, by Dennis Sterne.

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Sarah Burton has been drawing the Alexander McQueen men’s and women’s pre-collections closer together in material and spirit, imbuing them each with a sharply tailored elegance, and a dose of street smarts.

Outerwear Outerwear is streetwise, and includes a long and breezy black parka cinched with a wide leather belt, while a trench with a long, chunky chain snaking around the waist nodded to London’s punk roots.

Inspiration For fall, Burton spliced razor-sharp formal suiting with workwear, creating cool hybrid suits from herringbone cashmere, delicate crinkly faille and stonewashed denim.

Brightly colored bombers and puffers with the McQueen graffiti across the back have dramatic rounded shoulders, as do hefty knits with chunky zippers or sparkling embellishments such as hearts, doves and starbursts.

Essence The collection screams streetwear meets British punk from the various double-breasted silhouettes to the shortened pant hemlines and combat inspired boots. Incorporating deconstructed silhouettes of stonewash denim-bottomed but navy herringone wool cashmere blazer, paired with wide leg stonewash jeans brings to light how Burton has chosen to play with textiles and sharp tailoring.

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Fashion Alexander McQueen Autumn Winter 2021

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‘Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence...

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Fashion Alexander McQueen Autumn Winter 2021

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...a world charged with emotion and human connection.’

- Sarah Burton Images courtesy of Alexander McQueen.

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www.werkhausmargate.com

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Adidas ZX ZX 2K Boost technology in the running.

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ver the past 71 years, adidas has been delivering footwear that occupies the intersection between culture and technology.

And though several products from its extensive catalog have lived at this crossroad, the ZX line from the 1980s is arguably top of mind. The Three Stripes launches the ZX 2K Boost to acknowledge the line’s ceaseless pursuit of innovation.

Rooted in the DNA of the ZX 710 from 1987, the forthcoming silhouette’s inaugural release dons a “Crystal White” and “Hi-Res Green” palette. Uppers are constructed from engineered mesh and feature a sock-like collar.

Elsewhere, TPU heels and full-length Boost midsoles are updates to the PU heel stabilizer and EVA cushioning found on the original ZX 710.

Boost technology The BOOST™ technology returns more

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energy than any other cushioning material in the running industry. It combines comfort and returns energy at take-off thus gives an excelllent running experience.

The BOOST™ cushioning is softer and returns more energy than the conventional EVA (A foam used in most running shoes’ soles). Until now comfortable meant: soft.

Energy return meant: hard. Running shoes were either comfortable or fast. The Energy Boost offers both.

Light, air permeable was designed to take the shape of the foot. The Energy Boost is comfortable without hindering. You may want to add a touch of class to your exercise routine in the gym or just make a statement in your day to day activities – either way, the adidas ZX range will have something for you. From traditional styled trainers with classic lines in understated tones to more modern-looking versions of the original adidas running shoe, this range has been designed with everyone in mind – men, women and children included.

Sneaker report

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For almost 40 years, the ZX range has stood as a symbol of progress for adidas to keep things moving.

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Nike Pro Hijab Stay focused on your workout with this women’s Hijab from Nike Pro. Made from stretchy fabric with elastic binding, it gives you a personalised fit that moves with you.

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Nike Above right: Inspired by the spirit of boundless possibilities and feedback from global athletes, comes the Nike Victory Swim Collection. This line of modest, performance swimwear includes tunic tops, swim leggings and a hijab that can be mixed and matched for women seeking full coverage, as well as full range-of-motion, in the water.

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Nike has launched the world’s first sports hijab. Tested by US champion fencer Ibtihaj Muhammad, the pioneering garment is breathable and lightweight, designed to fit women “like a second skin” and not interfere with movement.

Designed and tested by figure skater Zahra Lari and weight-lifter Amna Al Haddad, the Nike Pro Hijab is a piece of high-performance sportswear designed to dissolve the barriers that prevent Muslim women from keeping fit. The Design Museum in London has named Nike’s Pro Hijab among the winner’s of Design of the Year 2017.

Left: Ibtihaj Muhammad - 2016 Olympic Games in Rio, the first Muslim-American woman to compete and win a medal while wearing a hijab.

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Nike The pull-on hijab uses Nike’s Dri-FIT tech for a breathable feel that wicks away sweat for cool and comfy wear. Giving you extra coverage to the reverse so it doesn’t come untucked, it’s finished in an opaque black colourway with ventilated panelling and the iconic Nike Swoosh.

Above: The Nike Victory Hijab is made from durable, chlorine-resistant fabric for full head and neck coverage and sun protection for aquatic activities. It fits securely while letting you move freely in the water, and gathered elastic inside helps keep your hair covered and contained.

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The Nike Pro Hijab currently ranks at number seven on the list of the world’s most popular items in fashion.

Above: The pull-on design is constructed from durable single-layer Nike Pro power mesh

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Above: Nike hijab campaign

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Nike High end designer names, such as Oscar de la Renta, Dolce & Gabbana, Versace and DKNY already tap into a formerly untraversed market of Muslim money, epitomised by the wealth found in the Gulf region. Designed by Rachel Henry, Baron Brandt, Megan Saalfeld and Brogan Terrell, Nike’s Pro Hijab could change the face of sport for Muslim women.

Right top left: Hijab Instagram influencer Elif Küçüksari.

Right top right: Nike Victory swim Collection Above right: German boxer Zeina Nassar in the Nike Pro Hijab.

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Nike says the Pro Hijab will help to make sports a more inclusive space for Muslim women.

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Travelshop Heathrow As the world of travel opens up again, fresheye explores Terminal 2 at Heathrow for it’s boutique offerings.

From Burberry to Gucci it’s a chance to get your travel bug inquistion on again should you be visting Europe this Autumn season.

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Airport

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Burberry Established in 1856, Burberry is a quintessentially British brand with outerwear at its core.

Departure Lounge - Unit 1008.

Photography: Dennis Sterne - iPhone 11

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Choice Hugo Boss, Paul Smith - what takes your fancy?

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Hugo Boss BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look. Unit RU1033.

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Paul Smith Paul Smith’s unique designs are unmistakably English, augmented by the unexpected. Heathrow T2, Airside, The Queen’s Terminal.

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Smythson Founded in 1887, a leading British travel and lifestyle brand that represents over 130 years of craftsmanship at its most refined. Near Gate A20.

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WHSmith Convenience on the move, best-selling books, news and magazines, food and drink or even something to keep the kids amused. Adjacent to Gate A20.

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Leon Outlet of a health-conscious counter-serve chain taking inspiration from around the Mediterranean.

Inner Ring E.

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Accessory Burberry Mini Pocket Horseferry tote bag.

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Harrods Through providing an exciting array of luxury products, Harrods strives to give all its customers an exclusive experience. Near Gate A16.

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KurtGeiger Design-conscious chain selling stylish branded shoes, boots and accessories for men and women.

Airside, Level 4, Gates A1 - A26.

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Bvlgari Italian jeweller is renowned for its watches, fine jewellery, leather goods and luxury accessories.

Airside, Level 4, Gates A1 - A26

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Caviar House & Prunier Caviar House & Prunier is recognised as the market leader worldwide for its unique selection process and the high quality of its caviar. ate A17.

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Gucci Founded in Florence in 1921, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gate A17.

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Chanel Couture

Quote: “Because I love seeing colour in the greyness of winter,” continues Virginie Viard.

“I really wanted a particularly colourful collection that was very embroidered, something warm.”

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Chanel 2022 A/W Couture Drawing inspiration from Gabrielle Chanel’s party pictures in the thirties, the collection feels very post-pandemic.

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Chanel’s Virginie Viard stumbled upon a bunch of photos featuring Gabrielle ‘Coco’ Chanel back in the thirties. ‘Coco’ looked like she was partying all night long, wearing a nineteen century gown – evoking a sense of escapism. Exactly that sense of escapism is what we need in today’s world, together with a touch of optimism.

Inspired The fall haute couture collection combines soft brushstrokes inspired by movements of French painting with dresses blooming with English garden flowers. It experiments with

colorful tweed suits embedded with glimmers of hand-stitched sparkle along with intricate dresses layered with delicate tulle.

The backdrop of the Palais Galliera was as theatrical as the collection itself. Located in the chic 16th arrondissement, the models emerged in between two columns and sashayed down a stone staircase, looping around the edge of the oval-shaped room, and walking back in front of the star-studded first row. After a year of digital fashion shows and canceled catwalks due to COVID-19, this show was a welcome spectacle celebrating fashion, art, and, of course, Paris. A collection to warm up the gray winter of 2022.

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Spring Summer new season 2022 Kim Jones blends Dior’s history with modern contraction and ease, crafting a collection that merges heritage and the future.

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hile we go farther into the future, fashion houses are gravitating towards the past through wardrobes encapsulated by archives and saluting the sartorial footsteps of their house predecessors – that is Dior included.

The Vibe Evolution, transformation, and reworking are some of the keywords tossed into the Dior Men’s Spring/Summer 2022 collection. Dior Homme Artistic Director Kim Jones aimed to infuse the house’s past ideologies and rich history into the modern day menswear landscape. References to Marc Bohan’s 1960s work is reflected through graphics and inspiration pulled from the house’s 1947

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beginning and Christian Dior himself are mirrored in the tailoring, floral patterns, and subtle, earth-toned palette. The vintage “Atelier Christian Dior” curvy typography inspired by Dior’s Parisian ateliers is stamped across a bomber jacket and a pinstriped jersey and snuck away onto the corners of trousers and jackets, giving ode to the house’s origins.

Accessories like the Saddle bag and various pieces from the “Dior Lingot” line remind us of commuting or traveling, something that was eerily absent last year. Yet jump to present day and there’s cues akin to Jones’ sport and streetwear sensibility, found in constructed and contrast stitched windbreakers, puffer jackets, industrialized belted blazers, and Dior’s latest B30 sneakers.

Dior Men

Fashion note Stretching all the way back to the start, in 1947 when the founder opened his doors for the first time, Jones takes elements like the leopard print motif from the debut Dior collection and reimagined it in knitwear and belts.

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The house stated that within the collection “fashion becomes tomorrow’s heritage”.

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Dior Men

Fashion note Artistic director Kim Jones reinforces the visual vocabulary of the modern Dior man. Interpreting the looks that Dior left in his legacy, the past is brought back to life in this collection.

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Jones’ ability to perfect the balance of creating looks that mix both the savoirfaire of the ateliers with his own taste that hints at the ease of sportswear

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Met Gala 2021 “In America: A Lexicon of Fashion,”.

Typically held on the first Monday in May. This time postponed due to Covid-19 Met Gala fell right in the middle of fashion month.

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Met Gala Event: Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2021 is a fundraising benefit for the Metropolitan Museum of Art in New York City.

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British Vogue’s June 2021 cover star Billie Eilish channeling Marilyn Monroe in Oscar de la Renta.

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Nia Dennis - wearing custom Adidas by Stella McCartney.

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Anna Wintour - wore Oscar de la Renta.

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Kendall Jenner sparkling in a custom Givenchy gown.

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Dan Levy worked with Jonathan Anderson and the team at Loewe for his avant-garde Met Gala look.

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Kim Kardashian wearing her most divisive Met Gala look to date, designed by Demna Gvasalia of Balenciaga.

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Lil Nas X. One of three incredible gold Versace looks he wore on the red carpet.

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A$AP Rocky and Rihanna. Arriving fashionably late wearing Eli Russell Linnetz and Balenciaga by Demna Gvasalia respectively.

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Iman - worked with emerging designer Harris Reed to create her showstopper Met look.

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Lil Nas X. One of three incredible gold Versace looks he wore on the red carpet.

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Ella Emhoff (top left) - wearing head-to-toe red courtesy of Adidas by Stella McCartney.

Olivia Rodrigo (above left) - the singer wore a punky lace Saint Laurent catsuit.

Gigi Hadid (above right) - the supermodel debuted a voluptuous red hairdo at the Met the perfect way to offset her custom Prada look.

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Awe Audi Skysphere

The Audi skysphere concept shows how the brand is redefining luxury in the future it’s no longer just about driving.

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Car Concept

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Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electricpowered, two-door convertible whose lines lead directly to the Audi design of tomorrow.

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The drive system: 465 kW of power An electric motor positioned on the powered rear axle is responsible for delivering power to the wheels of the Audi skysphere. A total of 465 kilowatts of power and 750 Newton meters of torque have an easy time with the roadster, which only weighs around 1,800 kilograms.

The weight distribution of around 60 percent on the powered rear axle results in ample traction and acceleration from 0 to 100 km/h in just four seconds, if required.

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The concept car is designed with the clear objective of offering its occupants captivating and world-class experiences.

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15/10/21

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Ingels Bjarke Ingels

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jarke Bundgaard Ingels born 2 October 1974 is a Danish architect, founder and creative partner of Bjarke Ingels Group (BIG).

In Denmark, Ingels became well known after designing two housing complexes in Ørestad: VM Houses and Mountain Dwellings. In 2006 he founded Bjarke Ingels Group, which grew to a staff of 400 by 2015, with noted projects including the 8 House housing complex, VIA 57 West in Manhattan, the Google North Bayshore headquarters (co-designed with Thomas Heatherwick), the Superkilen park, and the Amager Resource

Center (ARC) waste-to-energy plant – the latter which incorporates both a ski slope and climbing wall on the building exterior.

Triumph Since 2009, Ingels has won numerous architectural competitions. He moved to New York City in 2012, where in addition to the VIA 57 West, BIG won a design contest after Hurricane Sandy for improving Manhattan’s flood resistance, and are now designing the new Two World Trade Center building. Ingels and his company are the subject of the 2017 documentary BIG Time. u

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Architecture Recognition: In 2011, The Wall Street Journal named Ingels Innovator of the Year for architecture.

In 2016 Time Magazine named him one of the 100 Most Influential People.

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“We have attempted to design a structure that embodies multiple aspects that are often perceived as opposites, a structure that is free-form yet rigorous, modular yet sculptural, both transparent and opaque, both solid box and blob.”

Above: Model for 2016 Serpentine Gallery Pavilion in London designed by BIG. The installation is a soaring and curvaceous structure that returns to one of architecture’s most essential elements: the brick wall, resulting in a dramatic shift between a straight line and a three-dimensional space.

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Quote “All of the huge projects that take longterm commitment are actually the most important projects we can engage with, and the fact that we might not see them realised in my lifetime is even more of a reason for getting them started now.”

Reflecting on his career to date Ingels said it has been “pretty goddamn amazing”. “If I’m doing what I’m doing, it’s because I’m really excited about what I’m doing, even if I feel like I’m suffering a little bit. I would actually rather do this than live in paradise.”

Architecture 1. 8 House residential project with a figure-of-eight plan - Copenhagen.

2. The Twist at the Kistefos Sculptural Park - Norway 3. Grove at Grand Bay residential scheme - Miami.

4. School of Management Business Innovation Hub - Isenberg.

Inspired He cites historic cathedrals, the Duomo in Milan and the Sagrada Familia in Barcelona, as examples of buildings designed with the future in mind.

Above:Pyramid building NYC. Right: The VM Husene Building - Copenhagen, Denmark.

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“What defines architecture is that it actually produces reality” says Bjarke Ingels.”

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No.13 Impressive - Apple designed a totally new architecture and turned the lenses 45 degrees to fit in their best dualcamera system ever - with its biggest Wide camera sensor. They also made room for our sensor-shift optical image stabilisation. And they equipped the Ultra Wide camera with a faster sensor.

Apple note.

Durability that’s front and centre. And edge to edge.

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Apple

New iPhones, including a smaller notch, brighter displays, faster A15 Bionic chip and serious camera upgrades.

The battery life is getting better, too.

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Lightning-fast chip that leaves the competition behind. A huge leap in battery life you’ll notice everyday.

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Capability - New Ultra Wide camera reveals more detail in the dark areas of your photos.

New Wide camera captures 47% more light for better photos and videos. New sensorshift optical image stabilisation keeps shots steady even when you’re not.

Presenting Cinematic mode -Filmmakers use a technique called rack focus - shifting focus from one subject to another - to guide the audience’s attention in their films. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Apple

The Pro The iPhone 13 Pro delivers 120Hz ProMotion displays and an all-new camera system that includes a 6-element, ultra-wide lens and 3x optical zoom. You also get macro photography capabilities, larger batteries and a new sierra blue color.

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iPhone went to film school, so you don’t have to.