Fresheye Magazine. January Edition 2022

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fresh eye l Chanel l Range Rover l Brands l Fashion l Grooming l Photography Lifestyle Culture Photography
in Range
Issue 73. January 2022 Magazine U
2022
edition
www.dior.com
3 fresh eye Sponsored by Cover image: Range Rover 2022. www.landrover.co.uk 10 l Chanel RTW S/S 2022. 80s/90s inspired. 8 26 4 6 8 20 26 42 l New Year! New questions. l Happy Birthday Fresheye turns 6! l Time in music John Mayor and Casio l Liverpool by name A fashion inspiration. l Luxury League Brand champions. l Crypto currency Is it here to stay? fresheyecourses.com 48 Contents 44 l BMW 328 Fits like a glove. 56 l Greg Williams The making of a picture. 64 l Range Rover New for 20022. Ultra-luxury SUV 72 l What is IPA? Beer analogy. 42 56 44 4 l Festive London lights. Breathtaking city in lights. London leads the way. 20

Contemplate your

As year three of the pandemic commences, once again we are compelled to contemplate what lies ahead. Normally each new year brings with it anticipation for what we can do in a new way. Hopefully, lessons learned from the previous year, now our thoughts converge into perhaps some reconfigured form of focus.

If we subscribe to a notion of improvement, betterment and forward motion by way of evolving then the last two years have certainly given us more pause for thought than we are generally accustomed to. In the words of Machine Gun Kelly - ‘Let’s talk about it.’ I trust you have heard of the music artist. If not, please Google. These are serious times. I think this is a time of great opportunity. At least for humanity to think more collectively. While it’s clear ethical and social considerations have been brought to the fore, it’s also evident that cancel culture and the like are movements that signify an excessiveness that point to perhaps skewed thinking. My optimism is aligned with the notion that some things have to get worse before they get better.

Last year our government urged us to be vaccinated. Two jabs were all we needed to protect ourselves and others. I reluctantly succumbed, but for the sake of nobility and saving lives. Of course, we later learned that the vaccine wasn’t enough to stop infection and transmission. But it was effective at least to minimize hospitalization. Fast forward and

fresh eye New Year

Starting a new beginning.
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Sponsored by

Dennis

new year

the Omicron variant urged a reaction by the government to roll out a booster programme. So once again the sleeves roll up while inoculation forms the new order. However, I do wonder whether sleeves are being rolled up in an efficient way. Needless to say that I choose to avoid the booster. The main reason is that I do not fall into the vulnerable group. Omicron is described as mild. This description was made explicit by Angelique Coetzee the South African Doctor who discovered it. Given the revelation, it seems to me that a sledgehammer is being used on a small nail. She acknowledges the UK reaction as panic. Hence my avoidance, and where will it end? Some may draw the line at three jabs until the next knee-jerk reaction prokes more rash decision-making. Little encouragement to keep our immune systems strong and no attempt at antibody testing before vaccinating. I question the so-called correct approach.

My investigations inform me that viruses have a behaviour trend in that they will mutate, and largely the trend is such that the potency from mutations eventually becomes diminished throughout the course.

says.....

Optimize

So while Austria threatens the nation with fines and imprisonment for failing to comply with being vaccinated, it’s clear that even human rights are at risk. That said, this is certainly a time for collective thinking to come in line with a more rational approach. An approach that makes for a much greater capacity for the globe’s betterment.

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Quote - Cheers to a new year and another chance for us to get it right.
Oprah Winfrey
Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.
Benjamin Franklin
your new 2022!

6th candle

We are 6! Fresheye Magazine celebrates seventy two well received

editions.

So here we are, at the start of year three of the Covid 19 pandemic. We have experienced a new multifaceted lanscape. A time where ethical and social considerations have greater amplified than previously. It’s a world with hightened sensitivity to corruption and injustice. More focus is being applied to wellbeing and being present. It’s clear that our human spirit is demonstrating it’s capacity to endure as well has seek new vision for an inpredicatable future.

In true form to the magazine fresheye continued to express its content with an emphasis on the creative and colourful. The aim was not to get too caught up with the bleak and highlight the continuing movement of all things luxurious. Not least to elevate the pursuit of lifestyle with wellbeing at the heart. It is true to say that during challenging economic times, luxury seemingly has a

resilience apportioned to its DNA. During testing times, evidence supports shopping trends can partly be directed toward more expensive items for reasons of longevity.

In light of six years in content publishing, we at fresheye are overjoyed to be bringing you yet more engaging articles. Come pandemic or high water, it is apparent that the expression of the human spirit is a power that we can all engage with. We applaud and encourage such an engagement that inspires more creativity and the appreciation of artistic endeavour.

With that in mind, we will bring you more new brands, more colourful photography, more engaging articles, and celebrate the classics. As mentioned fresheye is now on YouTube. Look out for great content as well as the ISSUU platform.

Here at fresheye Magazine we wish you a very happy, healthy and prosperous New Year. Long may you enjoy the magazine! X

fresh eye Birthday

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John Mayor G Shock

John Mayer’s been pretty quiet on the music front since the release of his album Sob Rock in July, but his latest release is making waves in the sartorial sphere.

Mayer unveiled his latest Casio G-SHOCK collaboration with HODINKEE, but the limited-edition watch quickly sold out online in 2020. One of the most iconic G-SHOCK silhouettes, the Casio G-SHOCK Ref. 6900PT80 by John Mayer reinterprets the DW6900 timepiece with a vintage-inspired off-white colorway (below) that references the mid-1980 classic Casio PT-80 keyboard. In fact, Casio says all of the colors used on the G-SHOCK Ref. 6900-PT80 come directly from the original Eighties keyboard.

Colaboration

Speaking about collaboration last year, Mayer said the timing couldn’t have been more perfect. “I had already been pretty deep into wearing the (Casio) ‘Mudmaster’ models, and something felt cosmically right about a G-SHOCK being the first watch collab I’ve ever done,” he said, in a release. “Casio keyboards came to mind as much as the watches did. Then I remembered how

important the Casiotone SK-5 was in my life, and it got exciting really fast,” he continued. “It’s the perfect bridge between my double life as a musician and watch enthusiast.”

While both of the John Mayer G-SHOCK watches are now sold out, you can still find a number of similar watches and dupes online. Amazon has a number of G-SHOCK 6900 watches available for under $100 right now, making it easy to find an alternative to the John Mayer G-SHOCK and HODINKEE collab if you’re looking for something similar.

About G-SHOCK CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. www.gshock.com

Watch

Key features on all the G-SHOCK Ref 6900 watches include an EL backlight, 24-hour clock, stopwatch, a 24-hour countdown timer and multi-functional alarm. The watches are all water-resistant, and come with a comfortable, rugged strap. The shock-resistant construction also makes this great for athletes, hikers and busy commuters too.

Left: An artist who defies all boundaries, John Mayer has won seven Grammy® Awards and sold more than 17 million albums worldwide. The singer, songwriter and guitarist’s skills have been widely acknowledged by some of the world’s greatest musicians.

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Designing a watch is like making music.

The most durable digital and analog-digital watches in the industry, trusted by military personnel, law enforcement, surfers and outdoor enthusiasts around the world.

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Chanel Ready S/S 2022

Iused to love the sound of flashbulbs going off at the shows in the ’80s,” designer Virginie Viard recalled in today’s Chanel show notes. “I wanted to recapture that emotion.” So this season Viard attempted to channel that energy and joy in a collection that not only referenced the era in the clothes, staging, and accessories (purses shaped like N°5 bottles; piratically flared Louis heels), but even the soundtrack: Witness George Michael’s anthemic “Freedom! ’90”—in a contemporary cover version by Christine and the Queens—getting the models in the party spirit.

While the Grand Palais, scene of so many elaborately staged Chanel spectaculars, undergoes an epic renovation (generously underwritten by Chanel), this collection was presented in a temporary space, set up in the shadow of Les Invalides, which allowed Viard to recapture the memory of the shows she had thrilled to when she was a fashion neophyte. The show also opened à la Karl Lagerfeld—who sent shock waves when he put Chanel-branded underwear as outerwear on the runway for spring 1993.

www.chanel.com

fresh eye Fashion

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The feeling of nostalgia played a significant role this season. Chanel’s Spring-Summer 2022 Readyto-Wear show in Paris transported the audience back to the iconic catwalk culture of the 1980s.

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The vibe: The show opened with simple bathing suits draped with chain belts, destined for Supers vacationing the Amalfi Coast in 1987 or 2022. Breaking up the monochrome warm-up, the show diverged toward beautifully patchworked denim and crochet separates, then exploded into technicolor tweeds that belong to John Hughs’ preppy protagonists.

Fashion

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Denim

Viard’s own reimagined denim propositions this season included a pretty, summery deck-chair ticking stripe cut into stiff little 1960s-looking dresses with bold bands of black sequins, creating the trompe l’oeil illusion of a classic Chanel cardigan suit, and charcoal denim wafted with a butterfly print.

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Fashion

Inspired by the magic of fashion seen through the photographer’s lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly’s wings on black chiffon.

Quote Viard -“I used to love the sound of flashbulbs going off at the shows in the eighties when the models were on a raised runway. I wanted to recapture that emotion.”

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Campaign

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Viard called upon Inez & Vinoodh to lens a campaign that accompanies Chanel’s SS22 runway debut. It includes five films starring Jennie, Lily-Rose Depp, Alma Jodorowsky, Rebecca Dayan, and Quannah Chasinghorse-Potts, alongside a set of portraits of the cast repeating the same exact pose, holding a camera to their face.

Fashion

Punchy accessories drive the ‘80s theme home, from heart-shaped bags to neon acrylic costume jewelry. Closing the collection was a symphony of butterfly silks that we presume are already being locked up in vintage archives for slumber, ready to reappear in twenty-so years when “the ‘80s is back.” Again.

Statement

It is often said that fashion is the reflection of time, whether the clothing is a direct interruption of the current cultural climate or a call to the past for inspiration.

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Commitment to image

Photography has a symbiotic relationship to fashion; you simply can’t have one without the other. But for Chanel, it goes even deeper. “Fashion is about clothes, models, and photographers,” stated Chanel’s creative director Virginie Viard in the spring-summer 2022 press notes. “Karl Lagerfeld used to photograph the Chanel campaigns himself. Today, I call upon photographers. I love the way that they see CHANEL. It supports and inspires me.”

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www.werkhausmargate.com

Liverpool loves...

The unlikely style capital by Dennis Sterne.

We love you Liverpool we do, Oh Liverpool we love you’ - goes the football chant. Liverpool loves football. It has some partiality toward fashion too. In truth, it loves fashion so much, it has the annual Liverpool Fashion fest in tribute.

Music

The Beatles were the original boy band. For most international superstar sensations, fashion is an integral part of achieving success. The Beatles’ manager, Brian Epstein, realised this early on and cleaned up shop by plucking the Fab Four out of a dated world of ‘50’s leather jackets and greasy hair. When The Beatles took the world stage in the 1960s, they had a never-before-seen juxtaposition of smart suits and shaggy hair. The popular mop-top was just as much of a cultural revolution as the new pop-rock sound of the band itself. The delectable ‘do even reached illegal status in

communist Brezhnev Russia for its rebellious statement of dishevelled dapperness.

Rebecca Ferguson (overleaf) was born in Anfield, Liverpool, England. The singer, 33, is best known for appearing on The X Factor back in 2010 where she finished in second place. She has teamed up with Nile Rodgers on new music and their collaboration was something she says she ‘needed’, after turning her back on music.

Sport

Steven Gerrard (former Liverpool FC star) is well known for his exploits on the pitch - but now he’s turned his attention elsewhere and has created a clothing range.The Liverpool FC legend has produced his first fashion range called SGG Apparel. The collection is inspired by his own signature style and the refined lad culture look synonymous with Liverpool menswear.

fresh eye Fashion by name

Liverpool Fashion Fest; an event held by Mexican retail department store company named Liverpool which features special guest supermodels and actresses during its seasonally spectacle.

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Right: Barbara Palvin – Pink Carpet of the S/S Liverpool Fashion Fest 2019 in Mexico City.
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Barbara Palvin - The face of Liverpool Fashion Fest 2020.

Fashion by name

Above/right: On the cover of Fabulous Magazine. Rebecca Ferguson quickly became style icon. Sporting brands such as Jimmy Choo, Hardy Amies Couture Archive, Alexander Wang, Butler & Wilson to name a few. Left: American model Brooklyn Decker Liverpool Fashion Fest S/S 2014 Photoshoot.
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Above right: Steven Gerrard sporting his own fashion line SGG Apparel.
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Liverpool brands are bucking the fast fashion trend to produce sustainable and environmentally friendly clothes.

Fashion by name

Left & right: Images of style icons The Beatles in their heyday.

According to research conducted by Censuswide for Barnardo’s last year Brits were expected to spend £2.7 billion on fashion that will only be worn once. In addition WRAP UK, a charity fighting for sustainability, estimates that 350,000 tonnes of clothing ends with a value of £140million ends up in landfill in Britain each year. Sustainable fashion production in Merseyside is still in its early days with a small number of brands committed to reducing the environmental damage that fast fashion is having on the planet.

Top

Top far right:

Right:

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right: Royal Liver Building and Clock Tower in downtown Liverpool. Brooklyn Decker Liverpool Fashion Fest. Bronze statue of the Beatles stands at the Pier Head on the side of River Mersey, sculpted by Andrew Edwards and erected in December 2015.

Liverpool is a city steeped in maritime history and is where the River Mersey meets the Irish Sea.

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Champion

Brand

Top brands utilise heritage and the ability to continually engage their audience. Qaulity, design and innovation are just some of the artillary used to stay on top - fresheye compiles a collection.

fresh eye Brands

Though 2021 was a challenging year in many ways for the luxury industry (encompassing both goods and experiences), it was an improvement from 2020, with worldwide sales reaching approximately $1.29 trillion USD. That alone is worth celebrating.

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Beautify and accessorise with your favourite classic brand. 27 fresheyecourses.com
Chanel

Burberry

Synonymous with the invention of a British classic - the trench coat, Burberry is still flying high.

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Hermes

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The flagship for refined elegance and very French sensibility.

Prada

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A handwriting of maverick like definition, new idea paired with retro.
Louis Vuitton The original master of all things luggage. 31 fresheyecourses.com

Dior

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The birth of the fashion expression New Look - Christian Dior brings you fashion statement.

One

Balmain

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of the first to utilize social media for it’s full potential, Balmain continues to inspire.

Rolls Royce

Known for simply world class engineering - the Ambassador’s choice.

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Ferrari

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Perhaps the most romantic heritage in automobile elegance and engineering.

Lamborghini

The rebellious sportcar brand, that vehemently sets it’s own rules.

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Bentley

Classicism and stately elegance expressed with a personal signature.

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Porsche
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A universally recognised symbol of sporty.
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BMW BMW stands for Bayerische Motoren Werke Aktiengeselleschft and translates to Bavarian Motor Works. Very German and very precise.

Adidas

The classic sportwear brand that embodies street culture, urban sensibility as well as sport champion hertitage.

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Nike

The sportwear brand that embodies the new champion. The message is - Just do it.

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fresh eye Crypto Currency

Source:

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Must-know fintech news and analysis from award-winning financial journalist James Ledbetter.

Crypto forever?

Could democracies truly ban Crypto?

In an era of polarization, it’s always useful to examine where views overlap. This year, FIN has heard conservativelibertarian people predict that the US government will eventually ban Bitcoin and cryptocurrency (because they distrust government and think that it will always seek to crush any threat to its power); and heard people on the left argue that government should ban crypto (because it’s used for nefarious purposes and it undermines monetary policy.)

Both sides, curiously, assume that the US government-or, presumably, the national government of any large democracy-has the power and authority to shut down an asset class now estimated to be worth some $3 trillion. This is a highly questionable assumption. There are a handful of countries that formally ban cryptocurrency, including Bangladesh, China, and Ecuador, but they are almost uniformly authoritarian nations with long histories of similar capital controls. Could a democracy actually pull off a crypto ban?

The forecast

In the US, there have been next to no formal proposals to ban crypto. The challenge is not

merely technological, but also political. A recent Pew Research Center poll found that 16% of American adults—approximately 32 million people—have used cryptocurrency in some form. To create a criminal class that large would be daunting.

For better or worse, capital controls have never been a consistent American policy approach. There are a few historical exceptions, the deepest and longest-lasting of which is the “Gold Prohibition” instituted by FDR a few days into his first term. As part of a wider attempt to get a hold of the Depression economy, FDR and Congress made it illegal for anyone in America to own gold in any financially meaningful way (tooth fillings, jewelry and works of art did not count).

Countries including India may pass legislation outlawing decentralized cryptocurrency as part of their efforts to roll out digital currencies run by their own central banks (the digital yuan experiment is well underway). But it’s an illusion to think that such legislation will actually get rid of cryptocurrency. In February, Nigeria banned its licensed banks from conducting crypto transactions. Within a few months, crypto transactions in the country tripled.

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Financial technology is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

Oh my goodness!

fresh eye

BMW 328 Homage Concept

Concept

The BMW 328 Hommage was created on the occasion of the original model’s 75th birthday in 2011. In keeping with the original roadster’s lightweight philosophy.

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Considered the most successful and best-looking sports car of the 1930s. The BMW 328’s success was the result of its design parameters - through the use of systematic lightweight construction, aerodynamic lines, optimum engine types and outstanding suspension technology.

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fresh eye

BMW 328 Homage Concept

Most major parts of the exterior and interior of the 328 Hommage are made of carbon fibre reinforced plastic (CFRP), which BMW says is lighter but also more stable than aluminum.

Signature

With these characteristics, the BMW 328 was even then the embodiment of what the BMW brand still stands for today –dynamics, aesthetics and a high level of innovation.

Aesthetic

The materials used inside include carbon fiber, leather and aluminum, all of which are purposely visible.

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Built following the lightweight principles of its forebear and power comes via a 3.0 litre inline six cylinder. Classic BMW in all senses.

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London Light Show

fresheye explored the allure of W1 London over Christmas. Alive with lights and festive decoration. No wonder London is voted one of the most vibrant cities in the world.

Lights note: Light therapy is thought to affect brain chemicals linked to mood and sleep, easing SAD (seasonal affective disorder) symptoms.

fresh eye London lights

Photography: Dennis Sterne - iphone 11

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Regent St.

Major shopping street in the West End of London.

It is named after George, the Prince Regent and was laid out under the direction of the architect John Nash and James Burton.

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Carnaby St. Pedestrianised shopping street in Soho in the City of Westminster, Central London.

Covent Garden

Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin’s Lane and Drury Lane.

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Great Marlborough St. Liberty, commonly known as Liberty’s, luxury department store in London.

Berners St.

The London EDITION Hotel offers both a reinvention of its landmark building and the luxury hotel experience.

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Triton St.

A light installation called “Ruth Walking in Jeans” created by Julian Opie. Seen at 20 Triton Street.

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Pearson Square at Fitzroy Fitzroy Place is an office, residential and retail estate in Fitzrovia, London. With 289 homes, with interiors designed by Johnson Naylor, and 220,000 sq ft of office space, Fitzroy Place houses a series of shops and restaurants.

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Make a Picture

Greg Williams is an English photographer and film director. He is known for his film and editorial work and as an early user of digital video technology. Williams began his career as a war photographer before moving into film and editorial work which has been featured in Vogue Italia, GQ, Vanity Fair and Esquire.

fresh eye

Photography

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Greg has been an official Bond photographer for over 20 years. (Above) Ana de Armas by - Greg Williams.

Above

fresh eye Photography

Greg established his reportage style as a photojournalist in the ‘90s—covering war zones in Burma, Chechnya and Sierra Leone. An assignment for the Sunday Times Magazine gave Greg his first access to the film industry and he has now shot ‘specials’ on over 200 movies

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and right: Mads Mikkelsen. Victoria Beckham.
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Greg Williams Photography operates from Greg’s studio/ gallery space in Mayfair, London. fresheyecourses.com

fresh eye

Photography

Leica

In addition to his prodigious photographic output, Greg is also a filmmaker, principally with his first person, ‘moving reportage’ documentaries, and a product designer— Greg’s limited edition Leica Q2, in partnership with Daniel Craig, is Leica’s fastest selling large scale edition.

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Above and right: Kate Winslet. Benicio Del Toro.
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After 30 years in the business Greg’s talent and brand relationships are second to none. He publishes exclusives to over 800,000 followers on Instagram and on gregwilliams.com where he also sells his products and prints.
1/1/22

The spirit of 2022

The reductive nature of the design is free from superfluous detail, resulting in a form which has breathtaking modernity. This is the most desirable Range Rover ever created.

fresh eye Range Rover

New notes

The ‘gill’ motifs and grille of the old car have been redesigned, and the popout door handles first seen on the Velar give a sleeker look. A focus on increased aerodynamic efficiency is also evident in the Range Rover’s new look, and as a result the new car has a drag coefficient of as little as 0.30, which represents a 12% improvement.

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The structure is made up of 80% aluminium but with extensive use of steel in key areas for improved crash protection and sound deadening.

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fresh eye

Range Rover

New era

Land Rover’s bold new era has begun with the unveiling of the longawaited fifth generation of its full-sized Range Rover. The flagship model has been completely redesigned, updated and upgraded in all respects and substantially electrified in line with the company’s radical plan to slash emissions across its line-up.

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A modern and sophisticated interior, underpinned by exquisite detailing and an intuitive approach to relevant technology.

fresh eye

Range Rover

The new rear-end design retains a significant level of functionality and utility. The split-folding tailgate continues to operate as before, with the lower portion folding down and the rear screen raising up, while new features are aimed at adding “a sense of occasion to tailgate gatherings”. A new movable panel in the boot floor (which conceals a hidden load space) can be folded up to serve as a backrest, turning the tailgate into a two-person bench, complete with drinks holders in the base.

Cabin and boot Cabin storage has been optimised, with lots more clever trays and bins to store items, while boot space stands at 725 litres in both five-seat SWB and LWB form. Go for the seven-seat car and there’s 312 litres with all rows in place, rising to 713 litres with the third row folded down.

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The Range Rover’s distinctive silhouette remains fundamentally intact, with a rising shoulder line, short overhangs, a ‘floating’ roof and a clamshell bonnet.

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fresh eye

Range Rover

Grand leap

In more than 50 years there have only been four generations of Range Rover, so this all-new, fifthgeneration car for 2022 is a significant step for Land Rover. Not least because the British brand’s iconic luxury SUV will be available as a plug-in hybrid and with seven seats for the first time.

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71 fresheyecourses.com The first, badged P440e, combines a 3.0-litre straight-six turbocharged petrol engine with a 38.2kWh battery (31.8kWh usable) and a 141bhp electric motor for a total combined output of 434bhp and 620Nm of torque. www.landrover.co.uk

What is IPA?

Understanding your beer the IPA way.

II hate IPAs. They’re bitter.” “I love IPAs. They have so much alcohol in them.”

Those are the two most common things said about IPAs, and neither of them are really true. Not all IPAs are bitter, and not all IPAs have a ton of booze in them. You can’t throw a blanket statement over an extremely broad style of beer. It’s an unfair simplification. But whether you fall on the love or the hate (check yourself) side of this relationship, there’s one thing we can’t deny: IPAs are here to stay.

But what do you actually know about IPAs? IPAs come in a range of styles, and the modern approach to hoppy beer isn’t a declaration of bitterness, but a beer that explores the world of fruity flavors that can also come from hops. Here’s everything you need to know about the IPA, from vocabulary to style breakdowns to the breweries doing them right.

IPA Styles

These are classification categories for IPAs. A “style” means that an ingredient in the brewing process or technique (or both) lends a certain flavor, mouthfeel, or appearance to the beer that is always true for the style.

fresh eye Beer

The IPA was invented in Britain: British sailors, while sailing to India, loaded up barrels of beer with hops, because hops were a preservative. The hops hung around in the beer for so long that they lost their fruity flavor and left a bitter tasting beer. So…British IPAs are malty, bitter, and onenoted. They aren’t the most popular style today, but it’s important to know one when you see it.

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Pouring IPAs in a glass, instead of drinking them from a can, release all those lovely hop aromas.

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