Fresheye Magazine. January Edition 2023

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fresh eye l Chanel l BMW l FIFA l Image Maker l Fashion l Photography Lifestyle Culture Photography 2023 in View edition Issue 85. January 2023 Magazine U
3 fresh eye Sponsored by Cover image: Chanel RTW 2023. www.chanel.com 10 l Chanel RTW S/S 2023. Move and express. 8 48 4 6 8 20 42 48 l New Year! New questions. l Happy Birthday Fresheye turns 7! l Time crusader Jacob & Co Batman. l Liverpool by name A fashion inspiration. l Digital currency Where to for crypto? l Street fashion Rural street fashion. fresheyecourses.com 26 Contents 44 l BMW 328 Lightweight roadster philosophy. 56 l Geoff Waring The making of an image. 64 l eLegend Retro car design inspired by Audi rally. 72 l What is IPA? Beer analogy. 42 56 44 4 l Brand Football. A FIFA World Cup 2022 pictorial. 20

Consider your new

Roll on, the new year! Roll is the operative word given the punches that 2022 dealt, with seemly unrelenting force. If the Russian war against Ukraine wasn’t enough, the energy crisis, and cost of living aftermath surely make for a very pill to swallow.

Navigation

How then to navigate for new horizons that may suggest in any way that optimism be our north star? Political divide, social uncertainty, the migrant crisis, and asylum-seeking are just some of the bugs in our global system, not least an ever-widening gap between rich and poor. Needless to mention a perilous journey through a pandemic mind field only to finally emerge presented with new obstacles that have global challenges firmly inscribed. Almost as if a sleighing of the dragon is the end game.

My observations point towards what is cyclical in culture and nature. Expressions like global depression and winter of discontent are recognizable echoes. The kind that reveals an intriguing pattern appearing throughout our historical timeline.

North Star

Given the nature of peaks and troughs in life, are we to rest upon the very apparent truth that nothing stays the same? I refer to the silver lining in the cloud. I also reference passing clouds. These are not just token gestures invented by man designed

fresh eye New Year

Starting a new beginning.
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Sponsored by

Dennis

says.....

year

to distill grief and woe but real fluctuations presented in time. Here at fresheye we are most conscious of a full array of expressions. Much like an artist, we endeavor to reveal the unseen. Sometimes the requirement is to utilize all the colours within the palette. Much like a rainbow being a source of optimistic inspiration given its multi-coloured nature. Thereto I suggest a life without some trial be construed as half a life. Mature thinking appreciates that light is appreciated more when coupled with a knowledge of the dark. Diamond in the rough yet another analogy for a necessity for unevenness. So just like in nature, our life experience will undoubtedly see light and shade, highs and lows.

New application. When it appears that we may be enduring more than a fair share of tribulation, I think it’s most important to impart connectivity. The kind that should be still present of mind, with consideration to the Christmas festivities just passed. The kind of connectivity that’s simply necessary to nourish humanity and be a healer for many ills including failing mental health.

A connectivity too that inspires greater concentration on the things that we can control like our carbon footprint. To add - kindness, help in the community, sustainability, and charity. All the things that promote communal prosperity, and in turn shape a year-on-year experience for the betterment of people.

5 fresheyecourses.com Quote - Cheers to a new year and another chance for us to get it right.
Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.
Oprah Winfrey Benjamin Franklin
Optimize your new 2023!

7th candle

We are 7!

Fresheye Magazine celebrates

seventy two well received editions.

So here we are, at the end of a pandemic and the start of a European war. We have experienced a new multifaceted lanscape. A time where ethical and social considerations have greater amplified than previously. It’s a world with hightened sensitivity to corruption and injustice. More focus is being applied to wellbeing and being present. It’s clear that our human spirit is demonstrating it’s capacity to endure as well has seek new vision for an inpredicatable future.

In true form to the magazine fresheye continued to express its content with an emphasis on the creative and colourful. The aim is not to get too caught up with the bleak and highlight the continuing movement of all things luxurious. Not least to elevate the pursuit of lifestyle with wellbeing at the heart. It is true to say that during challenging economic times, luxury seemingly has a

resilience apportioned to its DNA. During testing times, evidence supports shopping trends can partly be directed toward more expensive items for reasons of longevity.

In light of seven years in content publishing, we at fresheye are overjoyed to be bringing you yet more engaging articles. Come war or high water, it is apparent that the expression of the human spirit is a power that we can all engage with. We applaud and encourage such an engagement that inspires more creativity and the appreciation of artistic endeavour.

With that in mind, we will bring you more new brands, more colourful photography, more engaging articles, and celebrate the classics. As mentioned fresheye is now on YouTube. Look out for great content as well as the ISSUU platform.

Here at fresheye Magazine we wish you a very happy, healthy and prosperous New Year. Long may you enjoy the magazine! X

fresh eye Birthday

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Sponsored by
7 fresheyecourses.com fresh eye l Chanel l Range Rover l Brands l Fashion l Grooming l Photography Lifestyle Culture Photography 2022 in Range edition Issue 73. January 2022 Magazine U fresh eye l Ferrari Manifest l Botias l Peace l Renault l Swatch Magazine Healing edition Lifestyle Photography Culture Issue 77. May 2022 fresh eye l Jo Malone Nike l Designer chairs l Travel l Mercedes l Marshall Lifestyle Photography Culture Issue 81. September 2022 Magazine Feel edition fresh eye l Louis Vuitton l BMW l Shopping l Gucci l Bang & Olufsen l Mr Brainwash Lifestyle Photography Culture Issue 74. February 2022 Magazine Celebration edition fresh eye l Dior summer Wellbeing l Citroën l Chanel cruise l Travel l Essentials Lifestyle Photography Culture Boosted edition Issue 78. June 2022 Magazine fresh eye l Dior Men Elizabeth II l Adidas l Chanel l Digital World l Lamborghini Lifestyle Photography Culture Issue 82. October 2022 Magazine Legacy edition fresh eye l Uniqlo l Newness l Tech l YSL l Sony l Lamborghini Lifestyle Culture Photography Magazine Mood edition Issue 75. March 2022 fresh eye l Steve Madden Concept Car l Swatch l Yeezy l Travel l Samsung Lifestyle Photography Culture Issue 79. July 2022 Magazine Functionality edition fresh eye l Monarchy Well-being l Hermes l Art l Mercedes l Brand Lifestyle Photography Culture Symbolic edition Issue 83. November 2022 Magazine fresh eye l Gucci/Adidas l Restaurants l Burberry l Loafers l Art l Nissan Lifestyle Photography Culture Street edition Issue 76. April 2022 Magazine fresh eye l Omega Model Maker l Festival l Fendi l Gucci l The Show Lifestyle Photography Culture Show edition Issue 80. August 2022 Magazine fresh eye l Chanel Dining l Bugatti l Cooking l Burberry l Shopping Lifestyle Photography Culture Issue 84. December 2022 d Magazine Advent edition Expect even more engaging editorial and sharp contemporary photography throughout 2023. Above: 2022 line up.

J & C vs Batman

Jacob & CO design collaborations.

In 2022, Jacob & Co. partners with Comics powerhouse DC Comics to design an entirely new timepiece. Gotham City is a batman-themed watch that draws inspiration from Jacob Arabo’s personal taste and preferences. He is a fan of the Batman, just like Benjamin Arabov, Jacob & Co.’s CEO. This timepiece is the result of deep individual involvement and a symbol of what Batman represents. In the mind of creator Bob Kane, vertical and dark Gotham City is a stand-in for New York City, whence Jacob & Co. was created and operates.

The Gotham City is destined for a Jacob & Co. audience that also relates to his secret identity : that of a playboy billionaire, nonchalant and gifted with extremely good taste. The duality of the comic’s character invented by Bob Kane is furthered in the Gotham City. The Black DLC version of the Gotham City is edited as an 36-piece limited series.

The movement Calibre JCFM10 features off-centered hours and minutes, a power reserve topping out at 48 hours and is regulated by twin, flying, sequential,

triple-axis tourbillons located at 5 and 7 o’clock. Its highly advanced technical nature is on par with the technological array of tools, devices, machines and equipment Batman has at his disposal.

This 382-component calibre is also part of a broader ambition. Much like everything that composes this timepiece, its design is a tribute to symbols and features of the Batman. The way the tourbillon cages are designed, the fact that they shift from gray to pitch black as they spin, the bat-shaped bridge that occupies the most part of the movement’s back, all carry meaning and participate in making this timepiece a part of the Dark Knight’s toolkit.

A metaphorical tool

Like the town it’s named after, Gotham City is an architectural construction. Its movement, its case, its layered structure are the result of a comprehensive and advanced design process. It goes beyond aesthetics to enter the realm of symbolism. Every part of the watch, be it visible or hidden, carries meaning. A symbolic capsule, it honors Batman and everything he stands for. https://jacobandco.com

Watch

The dial: That central surface, which is the most part of the Gotham City dial, is shaped like the Bat emblem. It’s been cut into a slab of solid onyx, a hard stone that’s perfectly pitch black, and polished. It’s been further outlined by a contour made of Neoralithe. This composite is colored in yellow, the Batman’s other color, and contains SuperLumiNova. It glows blue in the dark.

Together, these two attributes are a nod to the Batsignal: casting a shadow in the dark with the help of light, a further nod to the Batman’s ambiguous nature.

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The titanium case has been entirely finished with techniques that make it matte. Sandblasting and horizontal-brushing suppress all traces of shine and polish.

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Chanel Ready S/S 2023

Within a cinematic background, against a 360° cinema screen from the film “Last Year in Marienbad” (1961) by Alain Resnais, the CHANEL Spring-Summer 2023 Ready-to-Wear collection incites the very essence of “allure”. Exploring a woman’s freedom – of movement and of expression – Virginie Viard imagines a collage of glamour, swirling with modernity and lightness. Symbols of womanhood, from pearls and sequins to bows and feathers, alight upon silk chiffons, polka dots, and houndstooth tweeds. Sensuality abounds in the shifting proportions of softness, structure

and precious adornments. Mystery pervades in the intangible echoes of Gabrielle Chanel, executed with an innately modern hand. Light, nuanced, and with a palpable sense of the here and now, it is Chanel replete with every element and fragment of the house. There are the tweeds, sparkly or ribbon embroidered or adorned with ostrich feathers; the chicest suits, cardigan jackets, and short coatdresses that look as though they magically weigh next to nothing; boyish knits and teeny tap shorts; and exquisite evening dresses without an iota of fuss. www.chanel.com

fresh eye Fashion

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The collection inspired by American actress Kristen Stewart who has been an ambassador for the French house since 2013 and is also the face of the Spring Summer 2023 collection.

The vibe:

The show opened with simple bathing suits draped with chain belts, destined for Supers vacationing the Amalfi Coast in 1987 or 2022. Breaking up the monochrome warm-up, the show diverged toward beautifully patchworked denim and crochet separates, then exploded into technicolor tweeds that belong to John Hughs’ preppy protagonists.

Fashion

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Embassador

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Inset: Kristen Stewart is continuing her relationship with Chanel during Paris Fashion Week. The Oscar-nominated actress sat front row at the design house’s spring 2023 runway show hosted on Tuesday during Paris Fashion Week. For the show, Stewart wore a black-and-white striped Chanel sweater paired with a tweed skirt and black combat boots.

Fashion

Inspired by the magic of fashion seen through the photographer’s lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly’s wings on black chiffon.

Quote Viard -“I used to love the sound of flashbulbs going off at the shows in the eighties when the models were on a raised runway. I wanted to recapture that emotion.”

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Campaign

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Viard called upon Inez & Vinoodh to lens a campaign that accompanies Chanel’s SS22 runway debut. It includes five films starring Jennie, Lily-Rose Depp, Alma Jodorowsky, Rebecca Dayan, and Quannah Chasinghorse-Potts, alongside a set of portraits of the cast repeating the same exact pose, holding a camera to their face.

Fashion

Punchy accessories drive the ‘80s theme home, from heart-shaped bags to neon acrylic costume jewelry. Closing the collection was a symphony of butterfly silks that we presume are already being locked up in vintage archives for slumber, ready to reappear in twenty-so years when “the ‘80s is back.” Again.

Statement

It is often said that fashion is the reflection of time, whether the clothing is a direct interruption of the current cultural climate or a call to the past for inspiration.

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Commitment to image

Photography has a symbiotic relationship to fashion; you simply can’t have one without the other. But for Chanel, it goes even deeper. “Fashion is about clothes, models, and photographers,” stated Chanel’s creative director Virginie Viard in the spring-summer 2022 press notes. “Karl Lagerfeld used to photograph the Chanel campaigns himself. Today, I call upon photographers. I love the way that they see CHANEL. It supports and inspires me.”

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www.werkhausmargate.com

Liverpool loves...

The unlikely style capital by Dennis Sterne.

We love you Liverpool we do, Oh Liverpool we love you’ - goes the football chant. Liverpool loves football. It has some partiality toward fashion too. In truth, it loves fashion so much, it has the annual Liverpool Fashion fest in tribute.

Music

The Beatles were the original boy band. For most international superstar sensations, fashion is an integral part of achieving success. The Beatles’ manager, Brian Epstein, realised this early on and cleaned up shop by plucking the Fab Four out of a dated world of ‘50’s leather jackets and greasy hair. When The Beatles took the world stage in the 1960s, they had a never-before-seen juxtaposition of smart suits and shaggy hair. The popular mop-top was just as much of a cultural revolution as the new pop-rock sound of the band itself. The delectable ‘do even reached illegal status in

communist Brezhnev Russia for its rebellious statement of dishevelled dapperness.

Rebecca Ferguson (overleaf) was born in Anfield, Liverpool, England. The singer, 33, is best known for appearing on The X Factor back in 2010 where she finished in second place. She has teamed up with Nile Rodgers on new music and their collaboration was something she says she ‘needed’, after turning her back on music.

Sport

Steven Gerrard (former Liverpool FC star) is well known for his exploits on the pitch - but now he’s turned his attention elsewhere and has created a clothing range.The Liverpool FC legend has produced his first fashion range called SGG Apparel. The collection is inspired by his own signature style and the refined lad culture look synonymous with Liverpool menswear.

fresh eye Fashion by name

Liverpool Fashion Fest; an event held by Mexican retail department store company named Liverpool which features special guest supermodels and actresses during its seasonally spectacle.

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Right: Barbara Palvin – Pink Carpet of the S/S Liverpool Fashion Fest 2019 in Mexico City.
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Barbara Palvin - The face of Liverpool Fashion Fest 2020.

Fashion by name

Above/right: On the cover of Fabulous Magazine. Rebecca Ferguson quickly became style icon. Sporting brands such as Jimmy Choo, Hardy Amies Couture Archive, Alexander Wang, Butler & Wilson to name a few. Left: American model Brooklyn Decker Liverpool Fashion Fest S/S 2014 Photoshoot.
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Above right: Steven Gerrard sporting his own fashion line SGG Apparel.
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Liverpool brands are bucking the fast fashion trend to produce sustainable and environmentally friendly clothes.

Fashion by name

Left & right: Images of style icons The Beatles in their heyday.

According to research conducted by Censuswide for Barnardo’s last year Brits were expected to spend £2.7 billion on fashion that will only be worn once. In addition WRAP UK, a charity fighting for sustainability, estimates that 350,000 tonnes of clothing ends with a value of £140million ends up in landfill in Britain each year. Sustainable fashion production in Merseyside is still in its early days with a small number of brands committed to reducing the environmental damage that fast fashion is having on the planet.

Top

Top far right:

Right:

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right: Royal Liver Building and Clock Tower in downtown Liverpool. Brooklyn Decker Liverpool Fashion Fest. Bronze statue of the Beatles stands at the Pier Head on the side of River Mersey, sculpted by Andrew Edwards and erected in December 2015.

Liverpool is a city steeped in maritime history and is where the River Mersey meets the Irish Sea.

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Brand Football

The 2022 FIFA World CupInternational football tournament contested by the men’s national teams of FIFA’s member associations, and the 22nd FIFA World Cup. It took place in Qatar from 20 November to 18 December 2022, making it the first World Cup to be held in the Arab world.

Trophy winner note: Germany is the national side that has won this trophy the most times.

Qatar 2022

The Germans have lifted the World Cup designed by Gazzaniga on three occasions: once in 1974, on home soil – the first time it was awarded – once at Italia 90, and most recently in 2014 in Brazil.

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A time to believe Well done to tornament winners Argentina!

Stadium

Qatar World Cup: Lusail Stadium launched in metaverse as fans snap up FIFA 2022 merchandise.

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2022 Adidas Home Kit.
Belgium
45,000.
Left: Doha Port Stadium - Capacity

Team line up

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This tournament was set to be the last with 32 participating teams, with the field to increase to 48 teams for the 2026 edition.
Right: The mascot of the Qatar World Cup floats during the opening ceremony at the Al Bayt Stadium.

Adida - Lionel Messi

Adidas officially presented Argentina’s away strips for the World Cup in Qatar.

The choice of colour, Adidas said, was inspired by gender equality.

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Stadium

Al Janoub a tribute to fishing and pearl

past. The design resembles more of a traditional Arabian dhow boat. Capacity 40,000.

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diving

Brazil in colour Brazil 2022 World Cup away kit. Announcing itself as perhaps the craziest shirt the nation have ever had at a tournament.

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Adidas
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Federation Jerseys for the 2022 FIFA World Cup.

Symbolic

A countdown installation for the 2022 FIFA World Cup in Doha.

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National Senegal National Team 2022 World Cup Away Jersey Football Shirts 2022 Qatar World Cup Jersey.

Trophy

Since the advent of the World Cup in 1930, two trophies have been used: the Jules Rimet Trophy from 1930 to 1970, and the FIFA World Cup Trophy from 1974 to the present day.

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Group A Qatar, Ecuador, Senegal, Netherlands

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Morocco

Africa

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cruised into knockout stage with 2-1 win over Canada. Asia
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Nike Reveal South Korea 2022 World Cup Home & Away Kits.
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Official emblem Qatar 2022 World Cup logo projected onto global landmarks.

fresh eye Crypto Currency

Source:

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Must-know fintech news and analysis from award-winning financial journalist James Ledbetter.

Crypto forever?

Could democracies truly ban Crypto?

In an era of polarization, it’s always useful to examine where views overlap. This year, FIN has heard conservativelibertarian people predict that the US government will eventually ban Bitcoin and cryptocurrency (because they distrust government and think that it will always seek to crush any threat to its power); and heard people on the left argue that government should ban crypto (because it’s used for nefarious purposes and it undermines monetary policy.)

Both sides, curiously, assume that the US government-or, presumably, the national government of any large democracy-has the power and authority to shut down an asset class now estimated to be worth some $3 trillion. This is a highly questionable assumption. There are a handful of countries that formally ban cryptocurrency, including Bangladesh, China, and Ecuador, but they are almost uniformly authoritarian nations with long histories of similar capital controls. Could a democracy actually pull off a crypto ban?

The forecast In the US, there have been next to no formal proposals to ban crypto. The challenge is not

merely technological, but also political. A recent Pew Research Center poll found that 16% of American adults—approximately 32 million people—have used cryptocurrency in some form. To create a criminal class that large would be daunting.

For better or worse, capital controls have never been a consistent American policy approach. There are a few historical exceptions, the deepest and longest-lasting of which is the “Gold Prohibition” instituted by FDR a few days into his first term. As part of a wider attempt to get a hold of the Depression economy, FDR and Congress made it illegal for anyone in America to own gold in any financially meaningful way (tooth fillings, jewelry and works of art did not count).

Countries including India may pass legislation outlawing decentralized cryptocurrency as part of their efforts to roll out digital currencies run by their own central banks (the digital yuan experiment is well underway). But it’s an illusion to think that such legislation will actually get rid of cryptocurrency. In February, Nigeria banned its licensed banks from conducting crypto transactions. Within a few months, crypto transactions in the country tripled.

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Financial technology is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

Oh my goodness!

fresh eye

BMW 328 Homage Concept

Concept

The BMW 328 Hommage was created on the occasion of the original model’s 75th birthday in 2011. In keeping with the original roadster’s lightweight philosophy.

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Considered the most successful and best-looking sports car of the 1930s. The BMW 328’s success was the result of its design parameters - through the use of systematic lightweight construction, aerodynamic lines, optimum engine types and outstanding suspension technology.

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BMW 328 Homage Concept

Most major parts of the exterior and interior of the 328 Hommage are made of carbon fibre reinforced plastic (CFRP), which BMW says is lighter but also more stable than aluminum.

Signature

With these characteristics, the BMW 328 was even then the embodiment of what the BMW brand still stands for today –dynamics, aesthetics and a high level of innovation.

Aesthetic

The materials used inside include carbon fiber, leather and aluminum, all of which are purposely visible.

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Built following the lightweight principles of its forebear and power comes via a 3.0 litre inline six cylinder. Classic BMW in all senses.

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Street

fresheye explores the allure of street fashion after VOGUE.COM published an image shot by photographer Dennis Sterne for their 1st Street Fashion Challenge in 2020

Fashion Show

fresh eye

Stortford Streets

Street note: Finding fashion inspiration on the streets of Bishop’s Stortford, Hertfordshire. Photography: Dennis Sterne - iphone 11
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uplifting
https://rootsandculturefm.listen2myshow.com/ 49 fresheyecourses.com
Mackenzie
Telford The Reggae Master DJ. Spinning the wheels of steel since 2022. Jah Macka has broken through the pandemic lockdown
hearts and minds.
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Samantha Pilsbury Novotel Supervisor - Loves shopping. Elliot Harding
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Engineering Student - Business ambitious.

Milly Rust Solicitors admin assistant - Cultivates her own style.

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Amelia Fordham
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Telesales assistant - Loves shopping.
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Set Designer and Illustration Teacher. Ben expresses his art through multi media. Above: VOGUE Street Fashion Challenge shortlist 2020.
Ben Springham Stylist,

VOGUE Runway.com

VOGUE set it’s first Street Fashion Challenge back in October 2020. Fashionistas and photographers were invited to supply a photo of inspired street style. 8 images were selected from a global entry.

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From print to Window

Image Maker

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Left and right: Print brochure for Fortnum & Mason and illustrations therein. Right: Geoff Waring egg avatar.
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Geoff Waring - Art Director, synonymous with fashion magazines including Vogue turns his hand to Fortnum and Mason’s Christmas Window 2022. Describing this as his ‘dream job’ Geoff continues to conquer the image making frontier.
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Story

After studying Graphic Design at Manchester University Geoff moved back to London and began a career as a magazine designer and art director. Formerly Creative Director of Glamour magazine and Easy Living, Design Director for Vogue and Art Director for Vogue Australia and Elle, Geoff now does freelance art directing for clients including Boden, M&S, Monsoon, Tatler, Cath Kidston and Clarks.

Image Maker

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Above: Geoff Waring - phographed by Finn Waring.
Graphic Design, Editorial Design, Book Design, Illustration and Store Window. 59 fresheyecourses.com

Image Maker

Philosophy

In the end its all about good ideas, Great words and great images working together whether thats on paper or online it doesn’t matter.

Books

Geoff has also written and illustrated several award winning children’s books published here and across the world, including the USA, France, Sweden, Taiwan and Korea.

Photography

‘My passion has always been image making and particularly photography. Even as an Art Director I’ve always had a camera in my hand and now I spend a lot of my time shooting for various brands: House of Fraser, Karen Millen, Hammersons, Gina Shoes, Hearst Magazines.’

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in

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Geoff lectures Design and Photography at Goldsmiths, University of Gloucester and University of the Arts.
13/1/23

The spirit of retro

The E-Legend EL1 pays homage to the Audi Sport Quattro rally car, but its platform will likely see other Group B-inspired EVs in the future.

fresh eye eLegend

New note

E-Legend is a start-up developing a highperformance carbonfiber EV chassis that will be able to underpin multiple models, with the plan being that these will be inspired by rally racing’s most excitingand most dangerousGroup B era.

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The goal of ELEGEND is to transfer analog primal instincts of emotional driving into the modern world.

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eLegend

New era

The EL1 makes use of a lightweight carbon monocoque to give it a weight of 1680kg. The body features three-way adjustable suspension and a bespoke spoiler while the interior will feature multimedia connectivity, aircon and a rearview camera.

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The century sprint time for this EV Quattro tribute is claimed to take just 2.8 seconds. The charge to 200 km/h meanwhile will apparently take less than 10 seconds, with V-Max pegged at around 255 km/h.

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eLegend

Powered by three electric motors and featuring an 80kWh battery, the EL1 should have a 248-mile range. However, in Sport Plus mode it’ll only last two laps of the Nürburgring  Nordschleife before needing a recharge. 0-62mph will only take 2.8 seconds. The EL1’s carbonfibre chassis, suspension and electric powertrain have been engineered as an integral unit, explained Marcus Holzinger, E-Legend’s chairman and chief designer. This means that other bodywork can easily be integrated with it, the architecture being flexible enough to allow for slightly different wheelbases.

Design

In terms of the design aspect of the interior and exterior on the other hand, the concept renderings of the EL1 undoubtably carries more than its fair share of design cues from the Quattro that it is paying tribute to.

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E-Legend has confirmed only 30 examples will be built. Two further rallyinspired EVs will follow in the future, both with the same 30 car production run.

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eLegend

Status

At a length of just 4.15 meters, the EL1 makes a confident appearance with powerful proportions. Its powerful, wide wheel arches, deeply cowering front end, low silhouette, and short overhangs create the perfect symbiosis of a clear focus on peak driving performance and sporty elegance.

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EL1 prototype production has now started, and the first customer cars will be delivered at the end of 2023.

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What is IPA?

Understanding your beer the IPA way.

II hate IPAs. They’re bitter.” “I love IPAs. They have so much alcohol in them.”

Those are the two most common things said about IPAs, and neither of them are really true. Not all IPAs are bitter, and not all IPAs have a ton of booze in them. You can’t throw a blanket statement over an extremely broad style of beer. It’s an unfair simplification. But whether you fall on the love or the hate (check yourself) side of this relationship, there’s one thing we can’t deny: IPAs are here to stay.

But what do you actually know about IPAs? IPAs come in a range of styles, and the modern approach to hoppy beer isn’t a declaration of bitterness, but a beer that explores the world of fruity flavors that can also come from hops. Here’s everything you need to know about the IPA, from vocabulary to style breakdowns to the breweries doing them right.

IPA Styles

These are classification categories for IPAs. A “style” means that an ingredient in the brewing process or technique (or both) lends a certain flavor, mouthfeel, or appearance to the beer that is always true for the style.

fresh eye Beer

The IPA was invented in Britain: British sailors, while sailing to India, loaded up barrels of beer with hops, because hops were a preservative. The hops hung around in the beer for so long that they lost their fruity flavor and left a bitter tasting beer. So…British IPAs are malty, bitter, and onenoted. They aren’t the most popular style today, but it’s important to know one when you see it.

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Pouring IPAs in a glass, instead of drinking them from a can, release all those lovely hop aromas.

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