Fresheye Magazine. January Edition 2024

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Magazine

l Chanel l BMW l AI image l Night lights l Crypto l Automobile

2024 in view edition Issue 97. January 2024 Lifestyle Culture Photography



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l AI Imaging.

The allowance of technology.

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4 48 Contents 10

l Chanel

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RTW S/S 2024. Wearable fashion.

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Lightweight roadster philosophy.

Retro car design inspired by Audi rally.

l BMW 328

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l Night lights

All that glitters in London.

l New Year!

New questions. l Happy Birthday

Fresheye turns 7!

l Time crusader

Jacob & Co Batman. l Liverpool by name

A fashion inspiration. l Digital currency

Where to for crypto? l Street fashion

Rural street fashion.

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l eLegend

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l What is IPA?

Beer analogy.

Cover image: Chanel RTW 2023. www.chanel.com


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Consider your new R oll on, the new year! Roll is the operative word given the punches that 2023 dealt, with seemly unrelenting force. If the Isreal and Palestine conflict isn’t enough, the energy crisis, and cost of living aftermath surely make for a very bitter pill to swallow.

Navigation How then to navigate for new horizons that may suggest in any way that optimism be our north star? Political divide, social uncertainty, the migrant crisis, and asylum-seeking are just some of the bugs in our global system, not least an ever-widening gap between rich and poor. Needless to mention a perilous journey through a pandemic mind field only to finally emerge presented with new obstacles that have global challenges firmly inscribed. Almost as if a sleighing of the dragon is the end game. My observations point towards what is cyclical in culture and nature. Expressions like global depression and winter of discontent are recognizable echoes. The kind that reveals an intriguing pattern appearing throughout our historical timeline.

Starting a new beginning.

North Star Given the nature of peaks and troughs in life, are we to rest upon the very apparent truth that nothing stays the same? I refer to the silver lining in the cloud. I also reference passing clouds. These are not just token gestures invented by man designed

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New Year


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Dennis says.....

year

by Dennis Sterne.

to distill grief and woe but real fluctuations presented in time. Here at fresheye we are most conscious of a full array of expressions. Much like an artist, we endeavor to reveal the unseen. Sometimes the requirement is to utilize all the colours within the palette. Much like a rainbow being a source of optimistic inspiration given its multi-coloured nature. Thereto I suggest a life without some trial be construed as half a life. Mature thinking appreciates that light is appreciated more when coupled with a knowledge of the dark. Diamond in the rough yet another analogy for a necessity for unevenness. So just like in nature, our life experience will undoubtedly see light and shade, highs and lows. New application. When it appears that we may be enduring more than a fair share of tribulation, I think it’s most important to impart connectivity. The kind that should be still present of mind, with consideration to the Christmas festivities just passed. The kind of connectivity that’s simply necessary to nourish humanity and be a healer for many ills including failing mental health.

Optimize your new 2023!

A connectivity too that inspires greater concentration on the things that we can control like our carbon footprint. To add - kindness, help in the community, sustainability, and charity. All the things that promote communal prosperity, and in turn shape a year-on-year experience for the betterment of people.

Quote - Cheers to a new year and another chance for us to get it right. Oprah Winfrey

Be at war with your vices, at peace with your neighbors, and let every new year find you a better man. Benjamin Franklin


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8th candle We are 8! Fresheye Magazine celebrates ninety seven well received editions.

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o here we are, unnervingly witnessing war, conflict and displacement. We have experienced a new multifaceted lanscape. A time where ethical and social considerations have greater amplified than previously. It’s a world with hightened sensitivity to corruption and injustice. More focus is being applied to wellbeing and being present. It’s clear that our human spirit is demonstrating it’s capacity to endure as well has seek new vision for an inpredicatable future. In true form to the magazine fresheye continued to express its content with an emphasis on the creative and colourful. The aim is not to get too caught up with the bleak and highlight the continuing movement of all things luxurious. Not least to elevate the pursuit of lifestyle with wellbeing at the heart. It is true to say that during challenging economic times, luxury seemingly has a

resilience apportioned to its DNA. During testing times, evidence supports shopping trends can partly be directed toward more expensive items for reasons of longevity. In light of eight years in content publishing, we at fresheye are overjoyed to be bringing you yet more engaging articles. Come war or high water, it is apparent that the expression of the human spirit is a power that we can all engage with. We applaud and encourage such an engagement that inspires more creativity and the appreciation of artistic endeavour. With that in mind, we will bring you more new brands, more colourful photography, more engaging articles, and celebrate the classics. As mentioned fresheye is now on YouTube. Look out for great content as well as the ISSUU platform. Here at fresheye Magazine we wish you a very happy, healthy and prosperous New Year. Long may you enjoy the magazine! X

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Birthday


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l Louis Vuitton

l Chanel l BMW l FIFA l Image Maker l Fashion

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l Audi l Shopping l Gucci l Conceptual art

l Photography

l LV/Kasuma

l Uniqlo

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l Newness l Superfood l YSL l Role model

l Loving Memory

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l Restaurants l Travel l Street wise l Art

l Tech

l Rega Plana

Vision edition

2023 in View edition Issue 85. January 2023 Lifestyle Culture Photography

Creative edition

Concept edition

Issue 86. February 2023 Lifestyle Photography Culture

l Ferrari

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Magazine

l Charles III l Ginaissance l Converse l Renault

Issue 87. March 2023 Lifestyle Culture Photography

l Coronation

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l Wellbeing l Citroën l Met Gala l Travel

l Swatch

Issue 88. April 2023 Lifestyle Photography Culture

l Eco friendly

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l Rolls Royce l Food l Omega/Swatch l Travel

l Nobu Hotel

l Omega

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l Flea hunt l Tennis Star l Fendi l Goodwood

l Samsung

l UK destination

Electric edition

Pomp edition

Kingly edition

Issue 89. May 2023 Lifestyle Photography Culture

Factory edition

Issue 90. June 2023 Lifestyle Photography Culture

l Dior Men

l Football

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l Travel l Designer chairs l Art l Mercedes

Issue 91. July 2023 Lifestyle Photography Culture

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l Marshall

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l Lodge Living l Armani l Chanel l Photography

Issue 92. August 2023 Lifestyle Photography Culture

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Ornimental edition

French edition

Issue 93. September 2023 Lifestyle Photography Culture

New Season edition

Amplified edition Issue 94. October 2023 Lifestyle Photography Culture

Issue 95. November 2023 Lifestyle Photography Culture

Issue 96. December 2023 Lifestyle Photography Culture

Expect even more engaging editorial and sharp contemporary photography throughout 2023. Above: 2023 line up.


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J & C vs Batman Jacob & CO design collaborations.

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n 2022, Jacob & Co. partners with Comics powerhouse DC Comics to design an entirely new timepiece. Gotham City is a batman-themed watch that draws inspiration from Jacob Arabo’s personal taste and preferences. He is a fan of the Batman, just like Benjamin Arabov, Jacob & Co.’s CEO. This timepiece is the result of deep individual involvement and a symbol of what Batman represents. In the mind of creator Bob Kane, vertical and dark Gotham City is a stand-in for New York City, whence Jacob & Co. was created and operates. The Gotham City is destined for a Jacob & Co. audience that also relates to his secret identity : that of a playboy billionaire, nonchalant and gifted with extremely good taste. The duality of the comic’s character invented by Bob Kane is furthered in the Gotham City. The Black DLC version of the Gotham City is edited as an 36-piece limited series. The movement Calibre JCFM10 features off-centered hours and minutes, a power reserve topping out at 48 hours and is regulated by twin, flying, sequential,

triple-axis tourbillons located at 5 and 7 o’clock. Its highly advanced technical nature is on par with the technological array of tools, devices, machines and equipment Batman has at his disposal. This 382-component calibre is also part of a broader ambition. Much like everything that composes this timepiece, its design is a tribute to symbols and features of the Batman. The way the tourbillon cages are designed, the fact that they shift from gray to pitch black as they spin, the bat-shaped bridge that occupies the most part of the movement’s back, all carry meaning and participate in making this timepiece a part of the Dark Knight’s toolkit. A metaphorical tool Like the town it’s named after, Gotham City is an architectural construction. Its movement, its case, its layered structure are the result of a comprehensive and advanced design process. It goes beyond aesthetics to enter the realm of symbolism. Every part of the watch, be it visible or hidden, carries meaning. A symbolic capsule, it honors Batman and everything he stands for. https://jacobandco.com

Watch The dial: That central surface, which is the most part of the Gotham City dial, is shaped like the Bat emblem. It’s been cut into a slab of solid onyx, a hard stone that’s perfectly pitch black, and polished. It’s been further outlined by a contour made of Neoralithe. This composite is colored in yellow, the Batman’s other color, and contains SuperLumiNova. It glows blue in the dark. Together, these two attributes are a nod to the Batsignal: casting a shadow in the dark with the help of light, a further nod to the Batman’s ambiguous nature.


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The titanium case has been entirely finished with techniques that make it matte. Sandblasting and horizontal-brushing suppress all traces of shine and polish.

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Chanel Ready S/S 2024

irginie Viard evoked a picture of an easy-living French vacation- a casual summer walk around a Chanel wardrobe, lightly inspired (more later) by the Villa Noailles in the south of France. The point is this: Viard’s Chanel is much more centered on her sense of a young woman’s lived experience than themed. This collection had a relaxed look from the start, all flat sandals, slouchy tweed caftans, bathing suits with caped faux beach-blanket cover-ups, and all kinds of elaborately elevated pajama-y things and denims to follow. Every look came with a pile-on of accessories: sunglasses,

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strands of pearls worn as necklaces or belts, cuffs and multiple fine gold chains. It was a wonder all of this didn’t come off as ’80s excess, as Karl Lagerfeld famously played it. The difference with Viard’s take on jewelry is to make it fine, almost skimpy-closer to the way that girls today wear ‘personal’ talismans and souvenirs as keepsakes. A hundred years ago Gabrielle Chanel was living in another era and moving in very different circles, but she was the one who first set the fashion for mixing up cheap costume jewelry with ‘real.’ It’s a rule: all roads at Chanel lead back to Coco. www.chanel.com

Fashion


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Viard has been known for her sense of wearability since she took the helm at Chanel, and this season, the sentiment prevailed.

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Inspiration: The collection was inspired by the Villa Noailles, which was built 100 years ago in Hyères, France. With simple and pure lines, the architecture itself served to influence the everyday feeling of the collection. Think: robelike jackets worn over swimsuits and paired with little glittery ballet flats and logo necklaces. The emphasis on summer was all there, represented through chic polo dresses and easy, wearable items like loose shirts.

Fashion


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Tweed Fabric vibe: Overflowing with tweed; creative director Virginie Viard showed the brand’s staple fabric in spades. It was present in languid maxidresses with deep V-necks, boxy jackets thrown over short sets and styled with jeans, and rendered in skirt suits with collars and sequined pockets. Plus—stripes, stripes, and more stripes made their way down the runway in a sea of different proportions and widths, standing in as sort of a tribute to the ease, effortlessness, and expected look of the Chanel spirit Viard has been building.

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Fashion Some shapes and patterns went in a slightly more experimental direction. For instance, a pink checkered blazer and matching skirt, which was reworked with a square asymmetric hemline and an exaggerated chevron trim and floral placket. Striped black-andwhite sets felt inherently beach-ready and spoke to the toned-down French aesthetic.

Quote “This collection is an ode to liberty and to movement, and tells a story that has its origins in the gardens of the villa Noailles,” Viard said of Chanel SS24.


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Trend Presenting raffia bags, flip flops, swimsuits, robes, top-to-toe denim and plenty of prints, it was a casual, relaxed and carefree collection that embodied the spirit of a seaside holiday.

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Fashion The Shows: On the Spring 2024 runways in New York, London, Milan and Paris, designers played around with classic elements, giving them new life through unexpected pairings, dramatic proportions and fresh, casual styling. It was a particularly wearable season, with playful mini hems, relaxed short suiting, and lots of ’90s nostalgia leading the way. There was also sophisticated coziness to the overall color palate, meaning quiet luxury is very much here to stay.

Statement It is often said that fashion is the reflection of time, whether the clothing is a direct interruption of the current cultural climate or a call to the past for inspiration.


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Commitment to image A frenzy of watercolor-like florals closed the show, rendered in maxidresses, flowing kaftan-like gowns and sweaters worn over skirts. The introduction of a handful of body diverse models may have been the most radical thing about this show, but the collection felt authentic to today’s Chanel superfans. Come spring, Chanel stans are sure to be decked out in every shade and shape of tweed - and every width of stripe.



www.werkhausmargate.com


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Liverpool loves... W The unlikely style capital by Dennis Sterne.

e love you Liverpool we do, Oh Liverpool we love you’ - goes the football chant. Liverpool loves football. It has some partiality toward fashion too. In truth, it loves fashion so much, it has the annual Liverpool Fashion fest in tribute.

Music The Beatles were the original boy band. For most international superstar sensations, fashion is an integral part of achieving success. The Beatles’ manager, Brian Epstein, realised this early on and cleaned up shop by plucking the Fab Four out of a dated world of ‘50’s leather jackets and greasy hair. When The Beatles took the world stage in the 1960s, they had a never-before-seen juxtaposition of smart suits and shaggy hair. The popular mop-top was just as much of a cultural revolution as the new pop-rock sound of the band itself. The delectable ‘do even reached illegal status in

communist Brezhnev Russia for its rebellious statement of dishevelled dapperness. Rebecca Ferguson (overleaf) was born in Anfield, Liverpool, England. The singer, 33, is best known for appearing on The X Factor back in 2010 where she finished in second place. She has teamed up with Nile Rodgers on new music and their collaboration was something she says she ‘needed’, after turning her back on music.

Sport Steven Gerrard (former Liverpool FC star) is well known for his exploits on the pitch - but now he’s turned his attention elsewhere and has created a clothing range.The Liverpool FC legend has produced his first fashion range called SGG Apparel. The collection is inspired by his own signature style and the refined lad culture look synonymous with Liverpool menswear.

Right: Barbara Palvin – Pink Carpet of the S/S Liverpool Fashion Fest 2019 in Mexico City.

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Fashion by name

Liverpool Fashion Fest; an event held by Mexican retail department store company named Liverpool which features special guest supermodels and actresses during its seasonally spectacle.


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Barbara Palvin - The face of Liverpool Fashion Fest 2020.

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Fashion by name Above/right: On the cover of Fabulous Magazine. Rebecca Ferguson quickly became style icon. Sporting brands such as Jimmy Choo, Hardy Amies Couture Archive, Alexander Wang, Butler & Wilson to name a few. Left: American model Brooklyn Decker Liverpool Fashion Fest S/S 2014 Photoshoot. Above right: Steven Gerrard sporting his own fashion line SGG Apparel.


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Liverpool brands are bucking the fast fashion trend to produce sustainable and environmentally friendly clothes.

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Fashion by name Left & right: Images of style icons The Beatles in their heyday. According to research conducted by Censuswide for Barnardo’s last year Brits were expected to spend £2.7 billion on fashion that will only be worn once. In addition WRAP UK, a charity fighting for sustainability, estimates that 350,000 tonnes of clothing ends with a value of £140million ends up in landfill in Britain each year. Sustainable fashion production in Merseyside is still in its early days with a small number of brands committed to reducing the environmental damage that fast fashion is having on the planet.

Top right: Royal Liver Building and Clock Tower in downtown Liverpool. Top far right: Brooklyn Decker Liverpool Fashion Fest. Right: Bronze statue of the Beatles stands at the Pier Head on the side of River Mersey, sculpted by Andrew Edwards and erected in December 2015.


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Liverpool is a city steeped in maritime history and is where the River Mersey meets the Irish Sea.

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AI

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Artificial Intelligence

AI image generators utilize complex deep learning algorithms, specifically generative adversarial networks (GANs), that have been trained on massive datasets of images. By analyzing the visual patterns in millions of photos, an AI image generator learns how to replicate photographic qualities and seamlessly generate realistic new images.

AI

What it is: Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.


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AI puffer jacket Puffer jacket - part of the AI image data input for Joe Biden (left) and Donald Trump (above).

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Landscape As the hype around AI has accelerated, vendors have been scrambling to promote how their products and services use it.


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Portrait AI requires a foundation of specialized hardware and software for writing and training machine learning algorithms.

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Portrait No single programming language is synonymous with AI, but Python, R, Java, C++ and Julia have features popular with AI developers.


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Character In general, AI systems work by ingesting large amounts of labeled training data, analyzing the data for correlations and patterns, and using these patterns to make predictions about future states.

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Waterscape Image recognition tools can learn to identify and describe objects in images by reviewing millions of examples.


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Pope Francis New, rapidly improving generative AI techniques can create realistic text, images, music and other media.

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Mark Zuckerberg Learning: The rules, which are called algorithms, provide computing devices with step-by-step instructions for how to complete a specific task.


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Donald Trump Self-correction: This aspect of AI programming is designed to continually finetune algorithms and ensure they provide the most accurate results possible.

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Pope Francis Creativity. This aspect of AI uses neural networks, rules-based systems, statistical methods and other AI techniques to generate new images, new text, new music and new ideas.


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Donald Trump AI is important for its potential to change how we live, work and play. It has been effectively used in business to automate tasks done by humans, including customer service work, lead generation, fraud detection and quality control.

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Pope Francis In a number of areas, AI can perform tasks much better than humans. Particularly when it comes to repetitive, detail-oriented tasks.


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Landscape Because of the massive data sets AI can process, it can also give enterprises insights into their operations they might not have been aware of.

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Marilyn Monroe The rapidly expanding population of generative AI tools will be important in fields ranging from education and marketing to product design.


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Burack Obama AI techniques have not only helped fuel an explosion in efficiency, but opened the door to entirely new business opportunities for some larger enterprises.


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fresh eye

Crypto Currency

Source: Must-know fintech news and analysis from award-winning financial journalist James Ledbetter.


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Crypto forever?

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Could democracies truly ban Crypto?

n an era of polarization, it’s always useful to examine where views overlap. This year, FIN has heard conservativelibertarian people predict that the US government will eventually ban Bitcoin and cryptocurrency (because they distrust government and think that it will always seek to crush any threat to its power); and heard people on the left argue that government should ban crypto (because it’s used for nefarious purposes and it undermines monetary policy.) Both sides, curiously, assume that the US government-or, presumably, the national government of any large democracy-has the power and authority to shut down an asset class now estimated to be worth some $3 trillion. This is a highly questionable assumption. There are a handful of countries that formally ban cryptocurrency, including Bangladesh, China, and Ecuador, but they are almost uniformly authoritarian nations with long histories of similar capital controls. Could a democracy actually pull off a crypto ban? The forecast In the US, there have been next to no formal proposals to ban crypto. The challenge is not

merely technological, but also political. A recent Pew Research Center poll found that 16% of American adults—approximately 32 million people—have used cryptocurrency in some form. To create a criminal class that large would be daunting. For better or worse, capital controls have never been a consistent American policy approach. There are a few historical exceptions, the deepest and longest-lasting of which is the “Gold Prohibition” instituted by FDR a few days into his first term. As part of a wider attempt to get a hold of the Depression economy, FDR and Congress made it illegal for anyone in America to own gold in any financially meaningful way (tooth fillings, jewelry and works of art did not count). Countries including India may pass legislation outlawing decentralized cryptocurrency as part of their efforts to roll out digital currencies run by their own central banks (the digital yuan experiment is well underway). But it’s an illusion to think that such legislation will actually get rid of cryptocurrency. In February, Nigeria banned its licensed banks from conducting crypto transactions. Within a few months, crypto transactions in the country tripled.

Financial technology is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

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Oh my goodness!

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BMW 328 Homage Concept

Concept The BMW 328 Hommage was created on the occasion of the original model’s 75th birthday in 2011. In keeping with the original roadster’s lightweight philosophy.


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Considered the most successful and best-looking sports car of the 1930s. The BMW 328’s success was the result of its design parameters - through the use of systematic lightweight construction, aerodynamic lines, optimum engine types and outstanding suspension technology.

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BMW 328 Homage Concept Most major parts of the exterior and interior of the 328 Hommage are made of carbon fibre reinforced plastic (CFRP), which BMW says is lighter but also more stable than aluminum.

Signature With these characteristics, the BMW 328 was even then the embodiment of what the BMW brand still stands for today – dynamics, aesthetics and a high level of innovation. Aesthetic The materials used inside include carbon fiber, leather and aluminum, all of which are purposely visible.


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Built following the lightweight principles of its forebear and power comes via a 3.0 litre inline six cylinder. Classic BMW in all senses.

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Street fresheye explores the allure of street fashion after VOGUE.COM published an image shot by photographer Dennis Sterne for their 1st Street Fashion Challenge in 2020

Fashion Show fresh eye

Stortford Streets Street note: Finding fashion inspiration on the streets of Bishop’s Stortford, Hertfordshire. Photography: Dennis Sterne - iphone 11


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Mackenzie Telford The Reggae Master DJ. Spinning the wheels of steel since 2022. Jah Macka has broken through the pandemic lockdown uplifting hearts and minds. https://rootsandculturefm.listen2myshow.com/


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Samantha Pilsbury Novotel Supervisor - Loves shopping.


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Elliot Harding Engineering Student - Business ambitious.

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Milly Rust Solicitors admin assistant - Cultivates her own style.


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Amelia Fordham Telesales assistant - Loves shopping.

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Ben Springham Stylist, Set Designer and Illustration Teacher. Ben expresses his art through multi media. Above: VOGUE Street Fashion Challenge shortlist 2020.


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VOGUE Runway.com VOGUE set it’s first Street Fashion Challenge back in October 2020. Fashionistas and photographers were invited to supply a photo of inspired street style. 8 images were selected from a global entry.


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Festive London

night lights Even if you think Christmas is a load of consumerist claptrap, you can’t deny that London looks a whole lot better when it’s hung with strings of glistening lights and glittering Christmas trees decorating every corner. And London is never in short supply of some thoroughly excellent festive light displays.

Night Lights Left: Millenium Wheel . Above right: Liberties Department Store.


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Shop Fashion, Homeware, Fabric & Beauty at libertylondon.com

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Story After studying Graphic Design at Manchester University Geoff moved back to London and began a career as a magazine designer and art director. Formerly Creative Director of Glamour magazine and Easy Living, Design Director for Vogue and Art Director for Vogue Australia and Elle, Geoff now does freelance art directing for clients including Boden, M&S, Monsoon, Tatler, Cath Kidston and Clarks.

Night Lights Above: Mayfair And Belgravia Christmas Lights. Right Saville Row. Above right: Kew Gardens.


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The Cathedral of Light is the largest tunnel of lights ever assembled at Kew Gardens.

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Night Lights Above: Fortum & Mason Christmas window. Left: Covent Garden. Above right: New year firework display - London. Right: The Shard - London.

Christmas Lights London by Night Tour with Live Guide: The approx 90-minute tour with a live guide takes you through the heart of the city. You’ll get to see London’s most iconic landmarks and locations come to life with thousands of sparkling lights, sensational Christmas displays and enough sparkle and glitter to light up the blackened night sky.


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Geoff lectures in Design and Photography at Goldsmiths, University of Gloucester and University of the Arts.

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05/1/24


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The spirit of retro The E-Legend EL1 pays homage to the Audi Sport Quattro rally car, but its platform will likely see other Group B-inspired EVs in the future.

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eLegend

New note E-Legend is a start-up developing a highperformance carbonfiber EV chassis that will be able to underpin multiple models, with the plan being that these will be inspired by rally racing’s most excitingand most dangerousGroup B era.


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The goal of ELEGEND is to transfer analog primal instincts of emotional driving into the modern world.

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eLegend

New era The EL1 makes use of a lightweight carbon monocoque to give it a weight of 1680kg. The body features three-way adjustable suspension and a bespoke spoiler while the interior will feature multimedia connectivity, aircon and a rearview camera.


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The century sprint time for this EV Quattro tribute is claimed to take just 2.8 seconds. The charge to 200 km/h meanwhile will apparently take less than 10 seconds, with V-Max pegged at around 255 km/h.

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eLegend fresh eye

Powered by three electric motors and featuring an 80kWh battery, the EL1 should have a 248-mile range. However, in Sport Plus mode it’ll only last two laps of the Nürburgring Nordschleife before needing a recharge. 0-62mph will only take 2.8 seconds. The EL1’s carbonfibre chassis, suspension and electric powertrain have been engineered as an integral unit, explained Marcus Holzinger, E-Legend’s chairman and chief designer. This means that other bodywork can easily be integrated with it, the architecture being flexible enough to allow for slightly different wheelbases.

Design In terms of the design aspect of the interior and exterior on the other hand, the concept renderings of the EL1 undoubtably carries more than its fair share of design cues from the Quattro that it is paying tribute to.


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E-Legend has confirmed only 30 examples will be built. Two further rallyinspired EVs will follow in the future, both with the same 30 car production run.

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eLegend

Status At a length of just 4.15 meters, the EL1 makes a confident appearance with powerful proportions. Its powerful, wide wheel arches, deeply cowering front end, low silhouette, and short overhangs create the perfect symbiosis of a clear focus on peak driving performance and sporty elegance.


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EL1 prototype production has now started, and the first customer cars will be delivered at the end of 2023.

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What is IPA?

Understanding your beer the IPA way.

“I

I hate IPAs. They’re bitter.” “I love IPAs. They have so much alcohol in them.” Those are the two most common things said about IPAs, and neither of them are really true. Not all IPAs are bitter, and not all IPAs have a ton of booze in them. You can’t throw a blanket statement over an extremely broad style of beer. It’s an unfair simplification. But whether you fall on the love or the hate (check yourself) side of this relationship, there’s one thing we can’t deny: IPAs are here to stay. But what do you actually know about IPAs? IPAs come in a range of styles, and the modern approach to hoppy beer isn’t a declaration of bitterness, but a beer that explores the world of fruity flavors that can also come from hops. Here’s everything you need to know about the IPA, from vocabulary to style breakdowns to the breweries doing them right. IPA Styles These are classification categories for IPAs. A “style” means that an ingredient in the brewing process or technique (or both) lends a certain flavor, mouthfeel, or appearance to the beer that is always true for the style.

fresh eye

Beer

The IPA was invented in Britain: British sailors, while sailing to India, loaded up barrels of beer with hops, because hops were a preservative. The hops hung around in the beer for so long that they lost their fruity flavor and left a bitter tasting beer. So…British IPAs are malty, bitter, and onenoted. They aren’t the most popular style today, but it’s important to know one when you see it.


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Pouring IPAs in a glass, instead of drinking them from a can, release all those lovely hop aromas.

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