Fresheye Magazine. June Edition 2020

l Beauty

fresh eye

Dior l CitroĂŤn l Travel l Fashion l Sustainability l

Magazine

Lively edition

Issue 42. June 2020 Lifestyle Photography Culture

www.dior.com

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l Dior

French summer lifestyle chic.

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Summer beauty desert line.

Ethical brands.

Ron Finley shows the way.

l Chanel 2020

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l Ceremony

Wedding dining inspirations.

l Sustainable

l AI dawning

The pros and cons. l Albiva Skincare

Skincare brand winner. l Keep on running

The healthy track. l Travel log

Alicante rising. l GT by CitroĂŤn

Game on Concept Car. l Alber Elbaz

Fashion in mind.

Sponsored by

l Food Garden

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l Nobu Hotel

Restauranteur turns house keeper.

Cover: Dior Summer 2020 Campaign.

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Artificial Intelligence

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rtificial intelligence (AI) is a technical term referring to artefacts used to detect contexts or to effect actions in response to detected contexts. Our capacity to build such artefacts have been increasing in current years, and with it the impact they have on our society as a whole.

In the past decade, and particularly the past few years, have been transformative for artificial intelligence. 2007 was the significant year for the beginning of the (AI) era, with the introduction of smartphones.

For decades, even prior to the inception of the term—AI has created both fear and excitement as humanity contemplates creating machines in our image; however with that in mind, AI has been around for much longer than most of us actually think. It has been a standard part of the industrial repertoire since at least the 1980s.

AI is here now, available to and benefiting all of us. However its consequences for our social order are not only not understood, but have until recently have barely even been the subject of study. Also with advances

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Technology

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Sophie says.....

A good and bad connotation by Sophie Fitzjohn. in robotics, AI is entering our physical spaces in the form of autonomous vehicles, weapons, drones, and domestic devices, including “smart speakers” and even games consoles. We are becoming surrounded by pervasive automated perception, analysis, and increasingly action as a result of continued AI development.

Artificial Intelligence is core to some of the most successful companies in history in terms of market capitalization. For example, Apple, Alphabet, Microsoft, and Amazon. Along with Information and Communication Technology (ICT), AI has revolutionized the ease with which people from all over the globe can access knowledge, credit, and other benefits of contemporary global society. Having such access has helped lead to a massive reduction in global inequality and extreme poverty; by allowing farmers to know fair prices, best crops, and giving them accessibility to accurate weather predictions.

AI has its positive impacts but also its negatives. As the president of Microsoft voiced; as intelligent technology raises issues that go to the heart of fundamental human

What does the future look like?

rights protections like privacy and freedom of expression. This is a concern; however AI has been and is an incredible force of both economic growth and individual empowerment.

With it we are able to know, discover, learn and do things that would have been unimaginable even fifty years ago. AI is already changing society at a faster pace than we anticipated, but at the same time it is not as novel or unique in human experience as we are often led to think.

Artefactual entities, such as writing and language, corporations and governments, telecommunication and oil, have previously extended our capacities and altered our economies drastically; and disrupted our social order as a result—generally though not universally for the better. The evidence that we are on average better off for our progress is ironically perhaps the greatest threat we currently need to master: sustainable living and reversing the collapse of biodiversity. AI is developing rapidly and time will tell whether we get the balance of this complex topic right.

Quotes - Robots will do everything better than us.

Elon Musk

The thing that’s going to make artificial intelligence so powerful is its ability to learn, and the way AI learns is to look at human culture.

Dan Brown

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Skin care

report...

The moisturiser to beat them all!

The skincare Olympics front runner - Dennis Sterne.

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ontinuing on from our skincare report in the fresheye March edition.

Our key lifestyle product discovery for 2020 is the multiple award winning brand Albiva. It’s always exciting when a new brand emerges and wins awards for excellence and innovation. Not least for a focus on quality but also in this case, about a firm footing in science to deliver skin healing and invigorating products.

The saying goes ‘moisturise, moisturise, moisurise. It goes without saying that moisturisation is fundamental for the hydration and health of skin. Therefore, a descerning choice of brand goes a long way toward your skincare routine. fresheye recommends that you choose a clear winner amongst moisturisers in the market.

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ECM Advanced Repair Nourish & Heal Moisturiser Designed to stimulate cell regeneration using the skin’s own cell biology, this intensive yet lightweight moisturiser promotes natural cell turnover, reduces wrinkle depth and improves the overall tone and texture of the complexion.

It is infused with an advanced vitamin complex, hydrating botanical extracts, powerful antioxidants and a plethora of active ingredients.

All combined to fight free radical damage and boost the skin’s own healing leaving it plumped, nourished and radiant.

Enjoy the employment of the air free pump dispenser that promotes a premium hygenic moisturising skincare routine. www.albiva.com

Skincare

Enjoy up to 80% saving on Albiva skincare. They will donate £5 from every purchase to our NHS.

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SKINCARE SAFETY IN COVID-19 WORLD Dipping your fingers into a jar of cream is a thing of the past as we all focus on washing our hands to prevent transmission of germs, viruses and infection.

Although creams in traditional jars contain preservatives that prevent overgrowth of bacteria and other microorganisms, they’re not fail-proof.

Divine - ‘Utterly seductive to use, with a divine scent of jasmine.’ Beauty Bible - 2019

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Summer Dior An evolusion of French style - Dior

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ior came onto the fashion scene in a blaze of controversy, pushing the boundaries right from the outset. In 1947, a post-war Europe was still in the grips of gloom, rationing and austerity. Women dressed in modest clothing to reflect the mood of the time.

Dior’s ‘new look’ challenged this and shocked women the world over. His debut collection featured unique silhouettes with full voluminous skirts, tiny waists and exaggerated bust lines. News reached the US and the phrase was coined by all. The ‘new look’ came to represent the epitome of sophistication and elegance of its day.

With it, Dior had wanted to give women back their taste for light heartedness and remind them of the art of seduction. By designing, in his own words, “flower women with soft shoulders, blossoming bosoms, waists as slender as creepers and skirts as wide as corollas” he wanted to celebrate the female form. He loved women and just wanted to

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make women happy, with his ‘new look’ that’s exactly what he did.

Evolusion Fashion’s Enfant Terrible, John Galliano was in line to lead the label and in 1996 he immediately made headlines when Princess Diana wore the first couture dress he designed.

Also on his list of accolades was the launch of the now-signature saddlebags which became a perennial favourite. Shamelessly branded with a repeat logo motif and crafted to a distinctive shape with a small shoulder strap, the bag was picked up by the likes of early-noughties style icons Sarah Jessica Parker, Sienna Miller and Mischa Barton.

Flash forward, For Summer 2020, Kim Jones, the Artistic Director of Dior men’s collections, explores this notion, collaborating with multidisciplinary American artist Daniel Arsham, whose work examines the archaeology of the present. The result is a testament to Dior’s legacy – one we uphold, one that is continually being created.

Fashion

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Millenial Note: Dior has created strong partnerships with Hollywood celebrities and social media influencers, working closely with these individuals to reach more demographics and re-establish its identity as a new, modern brand, despite the fact that it has been around for a while. This has allowed the brand to portray a more populist image and attract a wider audience. The brand has worked with and dressed contemporary style icons like Jennifer Lawrence and Lupita Nyong’o, who may resonate with millennials.

Fashion

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Brand legacy On 12 February 1947, Christian Dior launched his first fashion collection for Spring–Summer 1947.

The show of “90 models of his first collection on six mannequins” was presented in the salons of the company’s headquarters at 30 Avenue Montaigne. Originally, the two lines were named “Corolle” and “Huit”. However, the new collection went down in fashion history as the “New Look”

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Cruise fashion Note (above and above far right): Cruise 2020 establishes a dialogue between traditions and craftsmanship. Wax fabric has been reinterpreted by Maria Grazia Chiuri, bringing a mix of cultures together.

The iconic Toile de Jouy is revisited and adorned in indigo and vibrant colors, featuring reworked tarot motifs. By bringing different cultural influences together, an exciting new vision has been produced.

Fashion

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2020 Campaign and Cruise Dior unveils its Summer 2020 menswear collection by Kim Jones. Shot by Steven Meisel, these photographs showcase the silhouettes and accessories designed by the Artistic Director in collaboration with Daniel Arsham. This US artist also created the fashion show’s scenography based on pieces of work from his Future Relics series.

“This new campaign pays tribute to Dior’s past and future in a simply timeless way,” states Kim Jones.

Cruise 2020 - Maria Grazia Chiuri has always had her heart set on establishing creative exchanges with African cultures. With this collection, she sought to dialogue with the real and imagined landscape of Morocco, at the crossroads of the Mediterranean, Europe and Africa.

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Buzz Note: The company has developed the ability to create buzz regularly by creating special events and adapting sales shops with new universe and concepts for a limited time.

Fashion

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Pioneer Christian Dior was the first designer to lend his name to a range of accessories to go with his line of clothing. Now a standard practice amongst designers, in 1949 when Dior did this, he was heavily criticised for cheapening the haute couture industry.

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Keep on running A healthy injection for mind and body by Fiona Snailham.

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n April this year, 42,906 people toed the start line of the London marathon.

Whilst the race winners, Eliud Kipchoge and Brigid Kosgei, finished the run in 2:02:37 and 2:18:20 respectively, the vast majority of runners took four to four and a half hours to complete the 26.2 mile course. The ballot for entry to the 2020 race has already closed, with the expectation that over 415,000 people will have applied to run.

But the popularity of running is not restricted to the marathon distance: park runs are also booming. Organised by volunteers, the movement offers free, weekly, timed 5k runs in parks across the world. In May 2019, over 600 events were hosted in the UK each week, with approximately 154,000 runners taking part.

But why? What makes thousands of people drag themselves out of bed to head to the park

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every Saturday morning?

The positive effects of running, both physical and emotional, should really make us all set the alarm and reach for our trainers. Technological advancements and deskbound jobs mean we live in a world that is increasingly sedentary, yet research is continually demonstrating the need to be physically active if we wish to live into our twilight years. Physically, there are numerous benefits attached to the humble run.

Health A 2014 study published in the Journal of the American College of Cardiology suggests that runners have a lower overall risk of mortality, and a 45 percent lower risk of death due to heart disease when compared to their nonrunning peers. Regular running, at any pace,

Wellbeing

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Keeping pace with your health.

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strengthens the heart muscle and renders it more efficient. A healthy heart means improved blood flow around the body, a lower resting heart rate, lower blood pressure and a decreased risk of thrombosis (blood clots).

Whilst running, the body works harder than it does when at rest, burning more fuel to support the increased action. Such an increase in calorie consumption can help with weight loss, combatting obesity related diseases like type 2 diabetes, fatty lived disease and some cancers. At the same time, pounding the pavements strengthens the musculoskeletal system. Going for a run works all the muscles in the legs and requires the runner to engage their core for stability. Strong muscles stabilise the joints and reduce the risk of injury in daily life. As a weight bearing exercise, running

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tresses, and strengthens, the bones. This makes is particularly beneficial for women, who tend to lose bone density when oestrogen levels decrease during the menopause.

If the physical gains alone do not convince, consider the positive impact on emotional health. The JAMA Psychiatry journal recently published a study which supports the theory that physical activity can be an effective prevention strategy for depression.

A regular running schedule can improve sleep and relieve stress, both factors which have a knock-on effect on mental well-being.

Moreover, increased physical ability can have a positive impact on body image and raise selfesteem. Who wouldn’t want that?

Tempted but don’t know where to start?

Try the Couch to 5k programme, offered by running clubs across the UK and available via a range of apps.

Wellbeing

Inspiration: As well as Laura, who features on the NHS Couch to 5K podcasts, you can also be coached by celebrities Jo Whiley, Sarah Millican, Sanjeev Kohli or Michael Johnson.

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What is Couch to 5K? Couch to 5K is a running plan for absolute beginners. It was developed by a new runner, Josh Clark, who wanted to help his 50-something mum get off the couch and start running, too.

The plan involves 3 runs a week, with a day of rest in between, and a different schedule for each of the 9 weeks.

Transform your body and mind. Bring some energy into view. www.nhs.uk/live-well/exercise/couch-to-5k-week-by-week

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www.buckitt.co.uk

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Alicante

A Spanish excursion in pictures.

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licante is the capital of eastern Spain’s Costa Blanca holiday region. The name comes from the endless sequence of white sandy beaches in this part of the country. The city has all the relaxation and fun of the seaside with the history and sights you’d want from a city break: There’s a medieval fortress towering over the city and a classic Mediterranean old-town with whitewashed houses and cobblestone streets.

You’ll spend mornings at museums and churches, and afternoons swimming in clear waters or dozing under a parasol. The modern tram network in Alicante makes it a breeze to get from one attraction to the next.

Crowning Benacantil mountain, the vast, monumental rock looming over Alicante, is a fortress with medieval Arab origins. The most recent renovations took place during Spain’s Golden Age in the 1500s, but if you look closely you’ll find little fragments from Moorish times.

If you go on foot the best time to make the climb is early in the morning before the sun is at its fiercest, but there’s also a lift

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that runs from just behind Postiguet Beach.

Everyone should get up to the battlements and gaze in awe at the panorama of Alicante, the Mediterranean and dark, mountainous countryside.

Alicante’s refined, marble-laid promenade is useful for way-finding, as it starts in the oldtown and continues along the city’s seafront next to the marina.

In most Spanish cities a family walk is part of the lifestyle, and promenades like the Explanada de España help you do it in style.

You’ll get a real sense of Alicante’s ambience as you stroll beneath the palms and watch daily life in the city unfold around you at terraces and market stalls.

There are lovely coastal views, and after dark in summer this brightly lit walkway benefits from refreshing sea breezes at the end of sweltering days.

You won’t mind getting lost in the old part of Alicante, a bit like a village at the centre of town. This neighbourhood is sprawled on the hill side beneath the castle, and to get around you’ll need to negotiate steep streets and stairways between high whitewashed walls.

Travel

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The history of Alicante or Lucentum, as the ancient Romans named this city, began as with an Iberian settlement at the end of the 5th Century B.C. Images - Alicante Municipal Tourist Board.

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The marina of Alicante is one of the most prosperous leisure areas of the city, an open space facing the sea with pubs, restaurants and leisure centres.

Travel Discover the most emblematic places of Alicante and be surprised by its history and beauty; monuments and museums, beaches and coves, parks and gardens, the Castle of Santa Barbara, the Island of Tabarca.

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The city, currently having approx. 330,000 inhabitants, enjoys a privileged climate with an average annual temperature of 19ยบ and 2,500 sunny hours each year.

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Urban beaches, wild coves, fine golden sand, crystal clear waters. Alicante gives you all the Mediterranean to enjoy your favorite sports or just relax in the sun; San Juan beach, the Cabo de las Huertas coves, La Almadraba beach, La Albufereta beach, El Postiguet beach, El SaladarUrbanova beach.

Travel Discover Alicante with all your senses: Its beaches, monuments and fantastic museums all form part of this city’s great appeal bathed by the Mediterranean Sea and renowned for being a dynamic city, with a warm climate, all so wonderfully Mediterranean.

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Alicante offers the visitor all the Mediterranean charm with all the possibilities of a city.

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Virtual, Concept, Reality, Citroën.

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From gaming enthusiast to pure automobile junkie - Dennis Sterne.

itroën becomes the first vehicle manufacturer to cross over to the virtual worlds: An original take on a road car, GT by CITROËN is a style replica of a vehicle from the digital world. The car is the result of a partnership between Citroën and Polyphony, designer of the driving simulation game Gran Turismo 5 on Playstation 3. Already shipped in more than 50 million units worldwide, Gran Turismo is renowned for its quality, design and realism.

In the game, GT by CITROËN features an electric drive train powered by a fuel cell with no pollutant emissions. It is a car designed to

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square up to the strongest competition.

“GT by CITROËN shows how the worlds of virtual and real-life motoring can join together to create a truly innovative partnership. We were delighted that Citroen approached us and gave us the opportunity to combine our creative strengths to build this very special concept car. To see the car take shape in game and then for real has been a truly unique experience as our work normally stays in the digital world. I just hope I can get behind the wheel of GT by CITROËN and drive it on a real race track!” Kazanori Yamauchi, President of Polyphony Digital Inc and creator of Gran Turismo. u

Car Concept

Innovative equipment The GT by Citroën features innovative equipment like enlarged air intakes at the front, a flat underside, and a mobile spoiler and air diffuser at the back.

All these features play an active role in reducing lift and drag, pinning the car to the ground.

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Gaming car goes Concept...

The GT by CitroĂŤn has flowing, taut lines, stretched to the extreme.

The cleanly drawn sides, ribbed at the top, and the pearlescent shade of the bodywork enhance the car’s powerful look.

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Performance first and foremost GT by CITROËN is geared to the world of motor racing, with its dynamic styling, sculpted lines and sharp graphics. The rear end is oversized, made exaggeratedly long in order to create an effect of retinal persistence. The idea is to make the concept car even faster visually.

The white-to-grey gradation on the body side further underlines this impression of continuous movement.

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Top-level driving The cabin of GT by CITROËN, designed to seat two adults, expresses the grand touring vision behind this show-car. The on-board ambience allies premium, extensively worked materials with a more high-tech effect for the driving position.

The layout of the low driving position was dictated by driving pleasure. The aim is for the driver to be able to concentrate on the road, assisted by a head-up display clearly displaying driving information.

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Car Concept

The cabin of the GT

by Citroën is designed to seat a driver and co-driver. It combines rich, premium materials with a high-tech driving position, inspired by the world of motorsports.

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The large, wraparound windscreen flows seamlessly into the roof and into the back mobile airfoil with its exaggeratedly long shape. The fast-flowing lines create the impression of performance and continuous movement.

Styled to replicate a vehicle from the digital world, the GT by Citroën is an original take on a road car. It’s the result of a partnership between Citroën and Polyphony, designer of the driving simulation game Gran Turismo 5. www.citroen.co.uk

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Elbaz philosophy An image of a designer’s mind - Dennis Sterne

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lber Elbaz is an Israeli fashion designer. After positions at several other fashion houses, he was the creative director of Lanvin in Paris from 2001 until 2015.

When Elbaz speaks of design, it is very clear that his perspective always enters from a humanist perspective. A perspective that comes from the standpoint of sensitivity. Elbaz is acutely empathetic to the human condition, what expressiveness it, and how this should reflect in the designing of clothes. While all these parts appear to be elementary within a template for fashion design, it is not always rudimental in design.

His notions of haute couture is essentially about really knowing the client. Knowing how they tick, what their vulnerabilities are, what they prefer to hide. Most importantly how in

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the case of women - what makes them feel happy, empowered, and joyful. More often than not, joy is the word that echos and resonates when Elbaz speaks about his engagement in the business of designing clothes. In some way, his emphasis on joy is a more explorative expression rather than to coin the phrase labour of love. It’s an intriguing thought process, should we analyze what we do in the pursuit of love, joy, the satisfaction of completing a creation, or whatever the motivation. But this ‘joy’ pursuit or ‘joy’ by-product I suspect is the engine that is essential to the creative process.

Essential to a more effortless and organic process. A state that’s good for living, life as well as being creative. He also places a big emphasis on love as a vital interaction for the betterment of fulfilling relationships. Thus leading to joy, his notable friend, and tool for the purpose.

Very often we now hear of expressions like u

Fashion Icon

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“It’s about solving problems with a dream.”

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- the present moment, the moment, and being present. Elbaz prefers ‘Longevity’. This is more about transcendence for him. This ‘joy’ then is much more about the energy that keeps things going. The fuel that he needs if you will. When he talks about the ingredients for designing, he speaks about colour, detailing, and volume.

He suggests that the interplay between these elements is about visually balancing these elements out. The correct amount is really about seeing these elements against each other. This all plays out more powerfully in the process of sample making which is beyond the stage of sketching and drawing.

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Triumph Elbaz has been hailed by models alike as an ambassador for the embrace and inclusion of all ethnicity in fashion his promotion.

He becomes emotional when reflecting on racial social awareness. The essence of his humanity is clearly all about acceptance and inclusion. It’s very convincingly expressed too as he points to what he sees as a huge void in anything glamourous when refers to himself.

“I’m not tall, athletic ar particularly healthy in appearance,” he says.

It’s this reflection that brings an awareness that his idea of design is not just intuitive but also about an expression that beautification comes from within. The gift within us that dwells inside made to be expressed outwardly.

This idea, when realised fully becomes a revelation.

Fashion update: More recently the beloved designer is forming a joint venture with Richemont, the Swiss luxury conglomerate that owns Chloé, Yoox Net-a-Porter group, Cartier, and Van Cleef & Arpels, among other brands.

Above: Lanvin Fall 2009.

Fashion Icon

Right: Alber Alvez in iconic novelty glasses and bow tie.

Far right: Sasha Pivovarova in Lanvin Fall 2007 dress.

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“Abar Elbaz never tried to transform me but helped me to become a better version of myself�

- Meryl Streep -

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Chanel 2020

For her new collection, Lucia Pica, CHANEL Global Creative Makeup and Colour Designer, unveils an unexpected palette of shades inspired by the desert: muted tones, a soothing light, regenerating calm.

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Chanel Beauty

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Based on filtered Polaroid pictures, inspiration from the colours of the desert and dreamed up a palette of peachy pink, cool brown and tender mauve shades combined with matte or shiny textures. A soft and sensual collection. Like the memory of a dream.

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LE VOLUME STRETCH DE CHANEL Mascara.

A stretch formula combined with a 3D-printed brush, entirely hollow for maximum flexibility, which coats and stretches lashes to infinity.

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A flexible latex-based formula and micro-bristle brush.The bristles form a spiral with spikes that catch, roll and lengthen lashes. Instantly add length and volume for a wide-eye look.

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A limited-edition illuminating powder that gives skin a soft golden glow, inspired by the luminous reflections of desert dunes.

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Explore the latest looks of the SPRING-SUMMER 2020 COLLECTION

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An extra-matte lipstick in an intense pink shade that reflects the serenity of the endless desert plains.

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“I wanted the photos to give way to nature. The image is blurry, like a memory. The resulting collection is soft, feminine and steeped in serenity.

A natural filter to see life as if in a dream.�

- Lucia Pica -

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Recalling the light of the desert, this new longwear liquid eyeshadow dresses up eyes in a metallic veil for a hypnotic gaze.

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With its jojoba extracts and a flexible latex-type film, the stretch formula lengthens and stretches lashes to infinity for an unparalleled eye-opening effect and controlled volume.

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Dining Wedding What is a special occasion if not a wedding?

Whatever the dining decor of choice consider an embellishment of flowers. Timeless, grandiose and always majestic, let flowers sing it’s own orchestral song.

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Wedding

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White Roses and Orchids.

This romantic arrangement says purity.

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Wedding

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Red, pink and gild.

Fantasy joins baroque.

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Go Clean Goods!

Sustainable products, more now than ever influence our consumer decision making. Credibility attributed to ethics is the new gold standard.

Adidas Sold 1 Million Eco-Friendly Shoes Made of Ocean Plastic in 2017.

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Sustainability

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Research project Sport Infinity has set itself the goal of developing a new generation of recyclable sporting goods.

In this, Adidas is one of the leading companies.

These soccer boots by Adidas could soon be completely recyclable.

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Above: We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should go hand in hand. They work with Danish furniture manufacturers and have a long tradition of craftsmanship and high quality furniture. They have made it their ambition to always seek the better alternative and therefore they work on all 3 pillars when it comes to sustainability. When possible they use formaldehyde-free glue, choose water-based paint or avoid paint by implementing other techniques such as carbonisation and oxidation.

Sustainability

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We Do Wood - Since 2011 Choosing sustainable materials.

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Environmental Impact: Stella McCartney are members of the Sustainable Apparel Coalition and have set some good environmental standards. They use numerous eco-friendly materials including recycled polyester, organic cotton, and regenerated cashmere. In a socially conscious climate in which more and more fashion brands are pledging their commitment to sustainability, such details matter. McCartney has been exploring ethical fashion since she set up in 2001, when it seemed like an eccentricity – or even a nuisance – to many in the wider industry.

Sustainability

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Stella McCartney - Ethical fashion since 2001.

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Ethics: Environmentally friendly sneakers, made with raw materials sourced from organic farming and ecological agriculture, without chemicals or polluting processes. Since 2005, VEJA has been making sneakers differently infusing each stage of production with a positive impact.

Sustainability

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Veja - Sneakers with greater economic justice, without any advertising or marketing expenses since 2005.

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Achievement: Electric vehicle entrepreneur Henrik Fisker has unveiled his first purportedly mass-market EV, an SUV called the Fisker Ocean, ahead of the 2020 Consumer Electronics show. Fisker says the electric SUV will get between 250 and 300 miles per charge, and it will feature solar panels on the roof.

All-Electric, Zero-Emissions, with vegan interior and recycled materials throughout, we invite you to experience the world’s greenest car.

Sustainability

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Fisker - The Fisker Ocean is the world’s most sustainable vehicle. Established in 2005 and inspired by the iconic California sunset.

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Philosphy: Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Every idea starts with a problem. Theirs was simple: Glasses are too expensive.

The company gives glasses to visually impaired people in less developed countries with its “Buy a Pair, Give a Pair� program. The products are all designed in-house and sold directly to customers, which avoids retail markups.

Sustainability

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Warby Parker - Since 2010 100% carbon neutral, and is one of the only carbon-neutral eyewear brands in the world.

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Food Garden fresheye’s focus on agriculture.

“Growing your own food is like printing your own money.”

Ron Finley teaches you how to grow your own food and be self sustaining.

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Urban agriculture

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Revolutionary gardening When Ron Finley first grew a garden on a curbside dirt strip, he got cited - and then a warrant was issued for his arrest. He fought back, got the laws changed, and started a movement. Now the community activist and self-proclaimed “Gangster Gardener� is teaching you how to grow your own food, keep your plants alive, and find beauty and freedom in gardening no matter the size of your space. Start planting a revolution.

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The Ron Finley Masterclass Community activist and self-proclaimed “Gangster Gardener�

Ron Finley explains why we should all have reverence for nature, and reveals how growing your own food gives you freedom. www.masterclass.com/classes/ron-finley-teaches-gardening

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Planting a Revolution Ron talks about his personal story, the challenges of living in a food desert, the critical role of healthy food, and how you can use gardening to create community and rediscover what’s really important.

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Creating Planters Ron demonstrates how to upcycle common household items into beautiful containers and planters and then walks you through the essential tools that every gardener needs.

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Grow Your Own Food: Greens & Legumes Learn how to grow two of Ron’s favorite vegetables: kale and sugar snap peas. Ron tells you how to plant them as well as how and when to harvest them.

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Increasing Your Bounty Ron created an oasis in an urban jungle-one that would have cost a fortune if he had bought every plant. Ron shows you how propagation can be used to multiply plants, including cacti, succulents, sugarcane, and citrus trees.

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Finding Your Creativity Ron concludes by sharing his belief that everyone has a creative force within - and that gardens are the perfect place to unleash that creativity.

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Nobu HotelShoreditch

Restaurant brand goes bespoke hotel.

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nstinctive and informal, Nobu Hotel London Shoreditch delivers a captivating and unique escape with the perfect balance of luxury, fun, craft and theatre.

Offering 148 thoughtfully designed guest rooms and suites and unveiling London’s newest Nobu Restaurant, the design blends the raw creative energy of East London with the understated luxury of Nobu. ​Positioned both physically and emotionally between the energy of East London’s cultural district and the economic centre of the City, the guests can find the balance they seek of a fresh and vibrant lifestyle. Experirnce the ability to draw guests into a world of experiential luxury begins with rituals both seen and unseen. We use Asian-inspired and London-infused sights, sounds, scents and experiences to engage and delight our guests from their moment of arrival. Guests are able to indulge in the world-renowned Nobu Restaurant with unique plates inspired by the creativity and vibrancy of the local area.

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Experience London Shoreditch exclusively by Nobu Hotels. Whether it’s a luxurious stay, pampering in our spa, indulging in delicious Nobu cuisine, to experiencing the unique East London neighborhood. www.nobuhotelshoreditch.com