Fresheye Magazine. June Edition 2021

l Dior

fresh eye

Magazine

Alive edition

Beauty l Collaboration l Citroën l Prada l Travel l Sustainability

Issue 66. June 2021 Lifestyle Photography Culture

www.dior.com

fresheyecourses.com

3

Contents

6

16 4 8

36

l Prada

S/S 2021 RTW duality.

28

22 32

36

52

64

Summer Dune beauty line.

Ethical brands.

Gucci & North Face.

l Dior 2021

fresh eye

4 6 16 22 28 32

46

l Miss Gorman

New day poetry in motion.

l Sustainable

l Kindness is key

Empathy as awareness. l Wim Hof

Breathing into life. l Keep on running

The healthy track. l Travel log

Santorini sunshine. l GT by Citroën

Game on Concept Car. l Billie Eilish

Positive image control.

Sponsored by

lCollab

72

l Nobu Hotel

Restauranteur turns house keeper.

Cover: Prada S/S 2021 RTW.

4

When kindness is the

A

The new dawn evokes a new awareness for kindness.

‘If you can be anything, be kind’ – A sentence that has been prominent throughout the last 12 months for reasons close to our hearts and also presented to us from around the world.

It's been a tough time for many, but kindness has become the key.

The quote ‘If you can be anything, be kind’ originates from the last social media post that Caroline Flack made before her death. It was simple but significant. It was a cry for help due to the tabloid war she found herself in regarding her relationship and TV career.

She tragically took her own life on the 15th of February 2020 after leaving the world with a strong message. As a result, it has become the mantra within the social media world to remind people that their words do hold meaning and do have consequences.

No act of kindness, no matter how small, is ever wasted.

The world has changed a lot, and so have we. The things people used to consider little are now the big things that make a

fresh eye

Be kind to yourselves and others.

difference. Political conflict in the UK and around the world, topics of saving our natural environments for ourselves and the animals and ecosystems we live alongside; followed by the social unrest of race relations, and the tragic deaths of many people from George Floyd to Sarah Everard have sparked a new awareness of kindness and its importance.

The list of unfortunate events goes on, however. They have all triggered a response in kindness. It's a tragedy in itself that incidents have to occur for kindness to be highlighted globally in this way. Kindness is a positive

Awareness

fresheyecourses.com

5

Sophie says.....

key

by Sophie Fitzjohn.

and must be used to learn from as well as for comfort.

When the pandemic put the world on pause, it's been a time of reflection. We have come to notice the effects our everyday lives have on the planet, from CO2 emissions to the importance of becoming more eco-friendly and sustainable. Environmental activists such as Swedish teenager Greta Thunberg, have captured the importance of these issues and have actively spoken about how the importance of kindness towards our planet needs to be a priority as it also contributes to our overall wellbeing.

Throughout the turbulent year of 2020, we also stood up and took note when it came to race relations, due to many deaths and the heavily documented unlawful death of George Floyd. The incident which occurred in Minneapolis, Minnesota, made headlines around the world. It was only taken seriously due to mobile video footage taken by a teenager at the time of the scene. There was a huge uproar regarding the death of an innocent black American man and people globally protested in their millions for justice

Empathy let it be our future guide.

and police reform.

Due to the continued support, justice was made and changes within police departments and society have become prevalent. ‘The death of George Floyds will not be in vain.

The same stance was taken when the tragic news of Sarah Everard's awful death was made public. Women in their thousands gathered for a vigil in commemoration of Sarah and to show support for women everywhere and their right to feel and be safe wherever they may be. The phrase, ‘text me when you’re home’ trended as women around the world resonated with the very real risks of being a woman on their own. There is a fine line when it comes to all of these topics. As people often want to show their support, however, this can easily turn into passion and sometimes anger; which in turn depicts the aim to show solidarity and kindness. This has been noticeable throughout many protests which people relate to as it's important to them. However, there does seem to be a turning of the tide, which suggests that people are actually being understood and not just heard.

The hope is that all negative aspects that occur within the world encourage a fresh beginning for engaging a new relationship with the world and each other. Most importantly, that kindness is considered a key trait that we should all be compelled to portray in our lives whenever and wherever we are..

Quotes - You cannot do kindness too soon, for you never know how soon it will be too late.

Ralph Waldo Emerson

Be kind whenevr possible. It is always possible The 14th Dalai Lama.

6

The ability to be present in body Wim Hof has long extolled the virtues of exposure to freezing temperatures.

I

t may sound simple, but the Wim Hof Method promises profound effects: increased energy, better sleep, heightened focus and determination, improved sports performance, reduced stress levels, greater cold tolerance, faster recovery and enhanced creativity. Cold exposure can offer benefits, such as the build-up of brown fat – which turns food into body heat – as well as reduced inflammation and the production of endorphins.

The Wim Hof method “The Wim Hof method is simple, effective and accessible,” explains Hof. “It has proven to go to the deepest level of our physiology – to our primordial physiology. From there, one learns to think differently of oneself, and to breathe more into life.”

Hof himself holds 26 world records – he’s

fresh eye

climbed Mount Everest in nothing but shorts, run full marathons in the desert with no water, and has been submerged in ice for almost two hours.

“You’re tapping into foundational systems and mechanisms within the body related to alkalinity, adrenaline, cell biology and metabolic processes in the deepest sense,” says Hof. He explains that practising the breathing techniques exercises the cardiovascular system, alkalises the blood and activates the adrenal axis – all of which help reset the body to its natural state.

“The cold trains the vascular system and taps into deeper parts of the brain when done in a mindful, controlled manner, which makes the body’s mechanisms aware of your will,” explains Hof. “A deep sense of control emerges from there.” www.wimhofmethod.com

Breath

Discovery Scientists have studied him, and he’s been shown to be able to tap into his autonomous nervous system at will, and with that, to activate his immune system – something they didn’t know was possible. “It’s like finding a ballroom in your own house – unexpected,” says Hof.

fresheyecourses.com

Wim Hof has acquired a greater mastery over cold than anyone else alive. But he says “What I can do, anybody can do.

It’s only training. It’s only awakening, cuz it’s already there!”

7

8

Prada Sun Refinement and alignment for a new summer.

P

rada’s roots date back to 1913, but it was Miuccia Prada who transformed the business into the fashion powerhouse as we know it today. Joined by Raf Simons as co-creative director in 2020, the brand never strays from defining premium luxury with an immaculate attention to detail.

Never one to follow trends, Prada is renowned for setting the tone of the future of fashion, and leads where others dare to follow. Whether celebrating feminism or experimenting with feathers, the brand utilizes their archive of timeless designs as a canvas for cutting-edge, coolly-contemporary pieces that continue to define the landscape of fashion.

Evolusion Women Miuccia Prada and Raf Simons’s new partnership is unprecedented in fashion.

When it was announced February 2020, the industry reacted with surprise and delight.

With a sort of new Prada uniform, the building blocks of which are long, narrow, ’90s-ish trousers; a sleeveless, tunic-length tee with the famous triangle logo supersized and

fresh eye

implanted below the neckline; and pointy-toed slingback kitten heels in a contrasting color.

“How Miuccia dresses is very often a kind of uniform one way or another, and that was direct inspiration for me" says Simons.

The collaborators both have a big thing for statement outerwear, and the many clutch coats peppered throughout the lineup in solids and florals nodded in both of their directions.

Evolusion Men The Prada Fall Winter 2021 Menswear collection by Miuccia Prada and Raf Simons takes as its basis an intimate and personal wish for contact, our urge to exchange and relate. The foundation of all is the individual: the human body, and its freedom. The need to feel, the pleasure of tactility, results in a panoply of surface, texture and textile.

Echoing the notion of sensory stimulation, geometric-patterned jacquard knits and leathers are combined with nylon, bouclé tweeds and classic pinstripe wool suiting, in both traditional and unanticipated colors. The logical conclusion is to return to the body.

Fashion

fresheyecourses.com

Ready to wear Prada and Raf Simons, the Spring Summer 2021 collection explores the notion of uniform. With pared-back, refined silhouettes like industrial Re-Nylon skirts constructed using couture techniques and sweaters with precious openwork motifs the collaboration marks a new era for the label.

9

10

Prada's fashion dialogue Examining a dialogue between mankind and machine, the notion of instinct and logic emerges: diametric opposites, the two nevertheless form a foundational dialogue to creativity. Both are quintessentially Prada - a consideration of the world, and a natural reaction to that stimulus. Another paradoxical dialogue, reflecting reality.

Fashion

fresheyecourses.com

Methodology In S/S 2021’s show notes, Prada and Simons described the collection as ‘a creative conversation in progress.’

Exploring the concept of uniforms (an attitude to dressing that has resonated with designers for spring), it featured facets of the duo’s design heritage. Simons’ streamlined silhouettes, and focus on streetwear shapes and typography, and Prada’s subversively feminine shapes and exploration of colour.

11

12

Fashion Note: Fifties pleated skirts paired with hoodies, emblazoned with slogans designed by Simons’ regular collaborator Peter de Potter. Icky archive prints from A/W 1996 and S/S 996 were used as canvases to print onto and the Prada logo was reimagined in a soft padded triangle, the only embellishment on pared-back nylon vests and trousers.

Fashion

fresheyecourses.com

Styling and philosphy Prada and Simons spoke of ‘garments are drawn around the body, held by the hand’ and in a well-known Miuccia-ism, models clutched moire opera coats and technical mackintoshes around their chests. Hybrid design was also a focus, with shawl coats featuring in-built bags and mini skirts, with soft pouches. The designs speak of a duality between utilitarian and elegance – paradoxes integral to Prada’s design DNA..

Duality and plurality has always been inherent in the language of Prada: juxtaposing different elements, approaches and disciplines to find a paradoxical harmony in dichotomy.

13

14

Fashion Note: Prada Linea Rossa S/S 2021- The collection is lightweight and streamlined, engineered to a dynamism representative of the contemporary world. Silhouettes alternate between body-hugging and free-flowing, all emphasizing locomotion - the energy of movement. Both men’s and womenswear share traits: a sharply-focussed palette of white, black and grey with the iconic Linea Rossa. As always, technical fabric innovation is fundamental. Polyester knit fabrics delineates the body, a basis for fluid layers of tecno-knit and nylon - thin, lightweight and waterproof ripstop, whose semi-translucence allows glimpses of the form in motion.

Fashion

fresheyecourses.com

Red Line For Spring Summer 2021, the Prada Linea Rossa campaign reinvents the brand’s iconic ‘red line’ as the demarcations of spaces designated for sport, universal markers recognised in communities around the world.

Skate parks across the diverse terrains of Los Angeles, USA and Shanghai, China are united through these delineations - marking out new territories and spaces for activity, for unity within communities.

15

16

Keep on running A healthy injection for mind and body by Fiona Snailham.

I

n April this year, 42,906 people toed the start line of the London marathon.

Whilst the race winners, Eliud Kipchoge and Brigid Kosgei, finished the run in 2:02:37 and 2:18:20 respectively, the vast majority of runners took four to four and a half hours to complete the 26.2 mile course. The ballot for entry to the 2020 race has already closed, with the expectation that over 415,000 people will have applied to run.

But the popularity of running is not restricted to the marathon distance: park runs are also booming. Organised by volunteers, the movement offers free, weekly, timed 5k runs in parks across the world. In May 2019, over 600 events were hosted in the UK each week, with approximately 154,000 runners taking part.

But why? What makes thousands of people drag themselves out of bed to head to the park

fresh eye

every Saturday morning?

The positive effects of running, both physical and emotional, should really make us all set the alarm and reach for our trainers. Technological advancements and deskbound jobs mean we live in a world that is increasingly sedentary, yet research is continually demonstrating the need to be physically active if we wish to live into our twilight years. Physically, there are numerous benefits attached to the humble run.

Health A 2014 study published in the Journal of the American College of Cardiology suggests that runners have a lower overall risk of mortality, and a 45 percent lower risk of death due to heart disease when compared to their nonrunning peers. Regular running, at any pace,

Wellbeing

u

fresheyecourses.com

Keeping pace with your health.

17

18

strengthens the heart muscle and renders it more efficient. A healthy heart means improved blood flow around the body, a lower resting heart rate, lower blood pressure and a decreased risk of thrombosis (blood clots).

Whilst running, the body works harder than it does when at rest, burning more fuel to support the increased action. Such an increase in calorie consumption can help with weight loss, combatting obesity related diseases like type 2 diabetes, fatty lived disease and some cancers. At the same time, pounding the pavements strengthens the musculoskeletal system. Going for a run works all the muscles in the legs and requires the runner to engage their core for stability. Strong muscles stabilise the joints and reduce the risk of injury in daily life. As a weight bearing exercise, running

u

fresh eye

tresses, and strengthens, the bones. This makes is particularly beneficial for women, who tend to lose bone density when oestrogen levels decrease during the menopause.

If the physical gains alone do not convince, consider the positive impact on emotional health. The JAMA Psychiatry journal recently published a study which supports the theory that physical activity can be an effective prevention strategy for depression.

A regular running schedule can improve sleep and relieve stress, both factors which have a knock-on effect on mental well-being.

Moreover, increased physical ability can have a positive impact on body image and raise selfesteem. Who wouldn’t want that?

Tempted but don’t know where to start?

Try the Couch to 5k programme, offered by running clubs across the UK and available via a range of apps.

Wellbeing

Inspiration: As well as Laura, who features on the NHS Couch to 5K podcasts, you can also be coached by celebrities Jo Whiley, Sarah Millican, Sanjeev Kohli or Michael Johnson.

fresheyecourses.com

What is Couch to 5K? Couch to 5K is a running plan for absolute beginners. It was developed by a new runner, Josh Clark, who wanted to help his 50-something mum get off the couch and start running, too.

The plan involves 3 runs a week, with a day of rest in between, and a different schedule for each of the 9 weeks.

Transform your body and mind. Bring some energy into view. www.nhs.uk/live-well/exercise/couch-to-5k-week-by-week

19

www.werkhausmargate.com

22

Santorini S

A Greek excursion in pictures.

antorini is one of the Cyclades is ands in the Aegean Sea. Back in 1450 BC, a massive volcanic eruption caused the middle of the isle to collapse. It left a steep-edged crater known as a caldera peeping above the waves, which today is a spectacular sight from the island’s clifftops.

Greece’s hot weather means a long summer season during which to enjoy the views.

The whitewashed, cubiform houses of its 2 principal towns, Fira and Oia, cling to cliffs above an underwater caldera (crater). They overlook the sea, small islands to the west and beaches made up of black, red and white lava pebbles.

Santorini is Greece at its traditional best.

Thira, the capital, is a popular place to stay – it’s perched on top of the caldera rim overlooking the Aegean. And the northern town of Oia, which also has a spot on the caldera, is the best place to see the island’s famous sunsets.

The east coast Stay on Santorini’s east coast, which doesn’t face the sunset, and you might find your money goes a bit further. Plus, from Kamari

fresh eye

and Perissa, it’s only a 20-minute drive to Thira, where you can watch the sun go down – so you get the best of both worlds. Kamari and Perissa line up some great beaches with silky black sand – a legacy of the island’s volcanic past. Kamari’s sweep boasts Blue Flag status, while Perissa comes with a good helping of watersports.

Santorini’s volcanic sands You won’t find beaches in the usual colour in these parts. Instead, striking black pebbles and dark-grey sands circle the island. And they’re framed by steep, craggy cliffs that were shaped

by Santorini’s volcanic beginnings. Just so you know, Thira, one of the island’s main resorts, is perched high up on the caldera, so you won’t find any beaches there.

The big beach Kamari is one of Santorini’s most popular places to stay, and that’s largely down to its beautiful Blue Flag beach. A dark mix of sand and pebbles, it’s over five kilometres long.

It caters for holidaymakers with a backdrop of ice-cream parlours, bars, and restaurants serving up fresh-from-the-net seafood.

Travel

fresheyecourses.com

Despite the fact that only 15.500 residents live in the island, over 2 million tourists visit Santorini each year.

Images - SantoriniView

23

24

The northern village of Oia (pronounced “ee-a”) is undoubtedly the most popular place to watch the sunset in Santorini. One prime spot can be found near the old castle to the west.

Travel Above: Katikies Hotel - Santorini. Featuring caldera-view balconies, the bright-white minimalist rooms have free WiFi, flat-screen TVs and iPod docks, along with minibars and Nespresso machines. Suites come with separate living areas; some are bi-level. Upgraded suites offer whirlpool tubs; some provide balconies with hot tubs and private pools. Butler and 24-hour room service is available. Overlooking the Aegean Sea, this luxury hotel is 11 km from both Mouseío Proïstorikís Thíras and the volcanic Santorini eruption.

fresheyecourses.com

There is so little rain on the island of Santorini during the year, with the result that wine is more abundant than water. There are over 100 varieties of grapes in Santorini.

25

26

Santorini is a showcase for Greece’s high-end culinary scene; it’s where up-andcoming chefs and those at the top of their profession are creating dishes so amazing, they rival Santorini’s stunning views.

Travel A Santorini wedding is all about the setting, whether that’s perched atop a towering cliff looking out to sea, on the terrace of an ancient Orthodox chapel or the local winery, or simply on a volcanic beach. Everything about a Santorini wedding says ‘luxury’. If it’s a film star-style tying of the knot you’re aiming for, it simply has to be a wedding in Santorini.

fresheyecourses.com

Until 1960, there was no electricity on the island, but only donkeys and fishermen.

27

28

Virtual, Concept, Reality, Citroën.

C

From gaming enthusiast to pure automobile junkie - Dennis Sterne.

itroën becomes the first vehicle manufacturer to cross over to the virtual worlds: An original take on a road car, GT by CITROËN is a style replica of a vehicle from the digital world. The car is the result of a partnership between Citroën and Polyphony, designer of the driving simulation game Gran Turismo 5 on Playstation 3. Already shipped in more than 50 million units worldwide, Gran Turismo is renowned for its quality, design and realism.

In the game, GT by CITROËN features an electric drive train powered by a fuel cell with no pollutant emissions. It is a car designed to

fresh eye

square up to the strongest competition.

“GT by CITROËN shows how the worlds of virtual and real-life motoring can join together to create a truly innovative partnership. We were delighted that Citroen approached us and gave us the opportunity to combine our creative strengths to build this very special concept car. To see the car take shape in game and then for real has been a truly unique experience as our work normally stays in the digital world. I just hope I can get behind the wheel of GT by CITROËN and drive it on a real race track!” Kazanori Yamauchi, President of Polyphony Digital Inc and creator of Gran Turismo. u

Car Concept

Innovative equipment The GT by Citroën features innovative equipment like enlarged air intakes at the front, a flat underside, and a mobile spoiler and air diffuser at the back.

All these features play an active role in reducing lift and drag, pinning the car to the ground.

fresheyecourses.com

Gaming car goes Concept...

The GT by Citroën has flowing, taut lines, stretched to the extreme.

The cleanly drawn sides, ribbed at the top, and the pearlescent shade of the bodywork enhance the car’s powerful look.

29

30

Performance first and foremost GT by CITROËN is geared to the world of motor racing, with its dynamic styling, sculpted lines and sharp graphics. The rear end is oversized, made exaggeratedly long in order to create an effect of retinal persistence. The idea is to make the concept car even faster visually.

The white-to-grey gradation on the body side further underlines this impression of continuous movement.

u

Top-level driving The cabin of GT by CITROËN, designed to seat two adults, expresses the grand touring vision behind this show-car. The on-board ambience allies premium, extensively worked materials with a more high-tech effect for the driving position.

The layout of the low driving position was dictated by driving pleasure. The aim is for the driver to be able to concentrate on the road, assisted by a head-up display clearly displaying driving information.

fresh eye

Car Concept

The cabin of the GT

by Citroën is designed to seat a driver and co-driver. It combines rich, premium materials with a high-tech driving position, inspired by the world of motorsports.

fresheyecourses.com

The large, wraparound windscreen flows seamlessly into the roof and into the back mobile airfoil with its exaggeratedly long shape. The fast-flowing lines create the impression of performance and continuous movement.

Styled to replicate a vehicle from the digital world, the GT by Citroën is an original take on a road car. It’s the result of a partnership between Citroën and Polyphony, designer of the driving simulation game Gran Turismo 5. www.citroen.co.uk

31

32

fresh eye

Pop Icon

Top: Mugler custom mesh catsuit, satin and mesh corset.

Above: Billie Eilish logo

fresheyecourses.com

Billie ideology The image of a popular icon - by Dennis Sterne

S

o, here she is. The sultry image of Billie Eilish. She possesses an equally sultry voice, and with 10 Grammy Awards to her name, her fan base and the 63rd Grammy Award Ceremony certainly agrees.

My 17-year-old daughter is a huge fan, so I take note, lest I lose the edge in being current for popular music culture.

At 19 it is clear to see that Billie has blossomed and come of age. Her feminine statuesque beauty celebrated in Vogue magazine, photographed by Craig McDean captures a radiant, beautifully curvy young woman who is clearly brighter and bolder.

Gone is the signature green-and-black do enter bleach blonde new glow.

In her younger years, Billie was besieged with anxiety and insecurity like many of her young fans and contemporaries. Her body was always

covered, embellishing a loose baggy utility look.

Gucci, Louis Vuitton, and the like, only happy to drape her in street edge garb and sneakers to boot. Her insecurities about her body and fear of being body-shamed on social media gave rise to a wardrobe in some cases befitting for both males or females. A wardrobe subject to any fluidity argument that the new generation will bring of course. These new images suggest to me that rebirth may have ensued. When a woman changes her hair, well, that suggests to me that newness is apparent. Albeit it that the old look may have become tired for the wearer, new hair is often like a splash of cold water to the face - a reawakening if you will.

And if anyone can bring out the inner being and thereto the inner woman, I dare say the people at Vogue are well equipped to inspire such a regenerative remodeling. In short, Billie Eilish, I think looks even more splendid than u

“It’s All About What Makes You Feel Good” Pop update: Billie Eilish revealed she recorded a new Album in COVID Lockdown. It’s the result of her first prolonged period of not touring since her career began in earnest in 2016.

33

34

her former goth/utility self. It remains to be seen what her future stage and promo looks will entail.

u

Triumph When asked what advice would you give to a woman struggling with self-worth?

Billie says: “My advice to women who are struggling to find their self-worth would be erm, self-worth is only determined by you. And if you don’t think you’re worth it, that’s going to ruin everything. It doesn’t matter who thinks what, it’s literally only you that matters, and it’s only your opinion that matters in your life and your self-love and your self-worth. And you’re the only person that controls it. Everybody on the planet can not believe in you and if you believe in you, you’re good. So, it’s up to you to feel worth it.”

Being present She also speaks on receiving some advice from Mel C of the then Spice Girls. Advice that has resonated and is having an effect during an incredibly fast-paced career. Billie says that Mel C impressed on her that being a pop phenonimum means that moments and time whizz by even faster than imaginable.

Mel said that it all too easy to look back and wonder what happened. A case of blink and you’ve missed it. She impressed in Billie that being more present and being intent on being in the moment paves a way more much better appreciation. Billie now concurs.

Instagram like: The Billie Eilish British Vogue June 2021 cover broke records with a million likes within 6 minutes of her Instagram post.

Happier Than Ever: The upcoming second studio album by American singer and songwriter Billie Eilish, scheduled to be released on July 30, 2021. It will serve as the follow up to her debut album When We All Fall Asleep, Where Do We Go? (2019). Its release is preceded by the singles “My Future”, “Therefore I Am” and “Your Power”.

Above: Burberry custom trench coat and corset.

Pop Icon

Right: Alexander McQueen custom corset dress and drape skirt.

Above right: Gucci custom satin corest and latex skirt with lace trim.

Agent Provocateur Lace bra.

fresheyecourses.com

Voice of a generation.

Avatar of internet mega-fame.

Icon of body positivity.

Vogue images: Photographs by Craig McDean, Styling by Dena Giannini

35

36

Dior 2021

“This reawakening of the senses makes me think of a modern-day flower-woman whose unique beauty is a combination of grace and strength.” Peter Philips, Creative and Image Director for Dior Makeup.

fresh eye

Dior Beauty

fresheyecourses.com

Summer is here! Dior first released makeup back in 1947, as well as a variety of perfumes to give everyone an aroma of elegance. Since the 1940’s, Dior has graced us with summertime makeup essentials, perfect for any lady or gentlemen.

37

38

The star of the collection will be two palettes of eyeshadow with a delicate floral pattern Trioblique Eyeshadow Palette , which includes 3 shades each.

fresheyecourses.com

The Dior Summer Dune 2021 Collection features limited edition luminiferous, eyeshadow palettes, mascaras, and of course, a wide range of lip products.

39

40

Luminizers are practically essential when it comes to creating the perfect summer makeup routine. To add a dainty, sparkling glow to the high points of the face.

fresheyecourses.com

41

This is where Diorskin Mineral Nude Luminizer comes in. Available in two shades, Pink Dune, a lovely soft pink, and Peach Dune, a gold coral color.

42

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection.

fresheyecourses.com

Using desert dunes as a starting point, the lineup comes with tan-brown shades for everyday makeup looks.

43

44

Neither desert nor beach; between two worlds.

The blue sky on the horizon, the beating sun and the waves of sand inspired the bright textures and palette of shades steeped in a natural sensuality in the summer dune collection.

fresheyecourses.com

Dior - Rouge Dior Refillable lipstick with 4 couture finishes: satin, matte, metallic & new velvet 68 shades.

45

i

46

Peotry Covered From poetry to presidential inorgoration address, and now gracing the cover of Vogue magazine Amanda Gorman young wings have certainly taken flight. Photography by Photographed by Annie Leibovitz, Vogue, May 2021

fresh eye

Cover Girl

Wardrobe above: Even before she wore that Prada coat to the Capitol Building, yellow was Gorman’s favorite color.

Aliétte dress.

Wardrobe right: Louis Vuitton blanket, a look celebrating men’s artistic director Virgil Abloh’s personal African heritage, ºand belt. Tory Burch sandals.

fresheyecourses.com

With her new prominence, Gorman says that her hope is to be “a stepping-stone for change.”

47

i

48

Wardrobe above: Y/Project dress.

Auvere ear cuffs, worn in hair. Khems Designs hair charms.

fresh eye

Cover Girl

Wardrobe above right: Dior Haute Couture dress and headband.

Tory Burch sandals.

fresheyecourses.com

“I’ve learned that it’s okay to be afraid. And what’s more, it’s okay to seek greatness,” Gorman wrote in her journal the night after the inauguration.

49

i

52

Go Clean Goods!

Sustainable products, more now than ever influence our consumer decision making. Credibility attributed to ethics is the new gold standard.

Adidas Sold 1 Million Eco-Friendly Shoes Made of Ocean Plastic in 2017.

fresh eye

Sustainability

fresheyecourses.com

Research project Sport Infinity has set itself the goal of developing a new generation of recyclable sporting goods.

In this, Adidas is one of the leading companies.

These soccer boots by Adidas could soon be completely recyclable.

53

54

Above: We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should go hand in hand. They work with Danish furniture manufacturers and have a long tradition of craftsmanship and high quality furniture. They have made it their ambition to always seek the better alternative and therefore they work on all 3 pillars when it comes to sustainability. When possible they use formaldehyde-free glue, choose water-based paint or avoid paint by implementing other techniques such as carbonisation and oxidation.

Sustainability

fresheyecourses.com

We Do Wood - Since 2011 Choosing sustainable materials.

55

56

Environmental Impact: Stella McCartney are members of the Sustainable Apparel Coalition and have set some good environmental standards. They use numerous eco-friendly materials including recycled polyester, organic cotton, and regenerated cashmere. In a socially conscious climate in which more and more fashion brands are pledging their commitment to sustainability, such details matter. McCartney has been exploring ethical fashion since she set up in 2001, when it seemed like an eccentricity – or even a nuisance – to many in the wider industry.

Sustainability

fresheyecourses.com

Stella McCartney - Ethical fashion since 2001.

57

58

Ethics: Environmentally friendly sneakers, made with raw materials sourced from organic farming and ecological agriculture, without chemicals or polluting processes. Since 2005, VEJA has been making sneakers differently infusing each stage of production with a positive impact.

Sustainability

fresheyecourses.com

Veja - Sneakers with greater economic justice, without any advertising or marketing expenses since 2005.

59

60

Achievement: Electric vehicle entrepreneur Henrik Fisker has unveiled his first purportedly mass-market EV, an SUV called the Fisker Ocean, ahead of the 2020 Consumer Electronics show. Fisker says the electric SUV will get between 250 and 300 miles per charge, and it will feature solar panels on the roof.

All-Electric, Zero-Emissions, with vegan interior and recycled materials throughout, we invite you to experience the world’s greenest car.

Sustainability

fresheyecourses.com

Fisker - The Fisker Ocean is the world’s most sustainable vehicle. Established in 2005 and inspired by the iconic California sunset.

61

62

Philosphy: Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Every idea starts with a problem. Theirs was simple: Glasses are too expensive.

The company gives glasses to visually impaired people in less developed countries with its “Buy a Pair, Give a Pair” program. The products are all designed in-house and sold directly to customers, which avoids retail markups.

Sustainability

fresheyecourses.com

Warby Parker - Since 2010 100% carbon neutral, and is one of the only carbon-neutral eyewear brands in the world.

63

64

North Face Gucci fresheye’s focus on Gucci joining forces with The North Face for a collection that bridges mountains, both literally and figuratively.

fresh eye

Collaboration

fresheyecourses.com

The Spirit of Discovery Celebrating the spirit of discovery, the Gucci | The North Face collab explores the deeper parallels between the two brands in equipping those who seek adventure, challenging the status quo and quests for self-expression.

65

66

Aesthetically Pleasing Gucci’s creative director Alessandro Michele is a known fan of the eclectic ‘70s’ aesthetic. From disco collars to pleated lamé, his love for a vintage feel runs deep in his tenure at the brand.

fresheyecourses.com

67

Model - Jared Leto American actor and musician.

The North Face, which was founded in 1966, introduced Michele to the outdoorswear brand’s archives to serve as inspiration for the collaboration. The end result is camp, in both its definitions of the word.

68

The Great Outdoors The collection features future it-backpacks that resemble retro climbing gear complete with rope pulls and webbed straps and a variety of belt bags. Of course, there’s also a Gucci-fied tent and sleeping bag.

Model - Jared Leto American actor and musician.

fresheyecourses.com

69

Cross Over and Print The collab truly marries and highlights what both brands do best. For example: A padded vest, similar to The North Face’s still-popular Nuptse style, is printed with vintage Gucci chains. In exchange, Gucci’s iconic pussy-bow blouses are splashed with the North Face’s logo.

70

Direction Never venturing off the hiking trail, the collaboration’s campaign stays true to its theme. Shot by photographer Daniel Shea, they took to the alps. With a hazy, sun-drenched feel, models trek along the mountainside, evoking the ‘70s with photos that mimic recently developed film you discovered in an attic

fresheyecourses.com

Creativity Sustainable The collection also promotes the two brand’s joint sustainability efforts. Gucci launched its first sustainable collection earlier this year with Off the Grid, and The North Face actively takes steps to be socially and environmentally responsible.

71

72

Nobu HotelShoreditch

Restaurant brand goes bespoke hotel.

I

nstinctive and informal, Nobu Hotel London Shoreditch delivers a captivating and unique escape with the perfect balance of luxury, fun, craft and theatre.

Offering 148 thoughtfully designed guest rooms and suites and unveiling London’s newest Nobu Restaurant, the design blends the raw creative energy of East London with the understated luxury of Nobu. ​Positioned both physically and emotionally between the energy of East London’s cultural district and the economic centre of the City, the guests can find the balance they seek of a fresh and vibrant lifestyle. Experirnce the ability to draw guests into a world of experiential luxury begins with rituals both seen and unseen. We use Asian-inspired and London-infused sights, sounds, scents and experiences to engage and delight our guests from their moment of arrival. Guests are able to indulge in the world-renowned Nobu Restaurant with unique plates inspired by the creativity and vibrancy of the local area.

fresh eye

Hotel

fresheyecourses.com

73

Experience London Shoreditch exclusively by Nobu Hotels. Whether it’s a luxurious stay, pampering in our spa, indulging in delicious Nobu cuisine, to experiencing the unique East London neighborhood. www.nobuhotelshoreditch.com