Representação e Conhecimento Aveiro, 25th October 2011
DensityDesign Research Lab
do you see what
I mean?
02 - Rhetorics
www.densitydesign.org #densitydesign cc by-nc-sa
Donato Ricci
do you see what
I mean?
02 - Rhetorics
Beyond visualization as a surface Surface are not epiphenomenal
do you see what
I mean?
02 - Rhetorics
ep·i·phe·nom·e·non a secondary effect or by-product that arises from but does not causally influence a process, in particular.
do you see what
I mean?
02 - Rhetorics
Visualizations influence the way we understand the world: question-making tool
do you see what
I mean?
02 - Rhetorics
Visualizations influence the way we understand the world: question-making tool
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
see?
do you see what
02 - Rhetorics
translation tool i data items → visual marks • points • lines • areas • volumes • glyphs
I mean?
do you see what
I mean?
02 - Rhetorics
translation tool ii data items → visual marks ii data attributes → visual properties of marks
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
HI!
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
$ 9000
$ 8875
$ 8750
$ 8625
$ 8500 1995
1996
1997
1998
1999
2000
do you see what
I mean?
02 - Rhetorics
$ 10000
$ 7500
$ 5000
$ 2500
$0 1995
1996
1997
1998
1999
2000
do you see what
I mean?
02 - Rhetorics
$ 10000
$ 7500
$ 5000
$ 2500
$0 1950
1960
1970
1980
1990
2000
do you see what
I mean?
02 - Rhetorics
transformational tool There exists an infinitude of equally valid, non-overlapping, potentially contradictory descriptions
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
chrysopoeia (from the Greek khrusōn, gold, and poiēin, to make)
Visual projection as transformation and transmutation
do you see what
I mean?
02 - Rhetorics
the sphere and the plane a journey around the models of the world or the rhetorics of the inventions of the world
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
true lies Each map projection gives a different vantage point, a different frame of reference, a different way of seeing the world
do you see what
I mean?
02 - Rhetorics
many textes, many discourses, one practice there is no one “right way� to produce maps but their makers need to be sensitive to politics and context of their making and use
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
panoramas and landscapes They allow to show the most different ideologies in the most subjective way An ambivalent meaning: it is at the same time the object and its representations it exalts the observer capability and let emerge inevitable but generative interpreting frictions.
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
02 - Rhetorics
I mean?
do you see what
I mean?
02 - Rhetorics
«A man is never much more powerful than any other —even from a throne; but a man whose eye dominates records through which some sort of connections are established with millions of others may be said to dominate. [...] In other words, the scale of an actor is not an absolute term but a relative one that varies with the ability to produce, capture, sum up and interpret information about other places and times. Even the very notion of scale is impossible to understand without an inscription or a map in mind. The “great man” is a little man looking at a good map» (Latour 1990).
Representação e Conhecimento Aveiro, 25th October 2011
DensityDesign Research Lab
do you see what
I mean?
02 - Rhetorics
www.densitydesign.org #densitydesign cc by-nc-sa
Donato Ricci