Rhetorics

Representação e Conhecimento Aveiro, 25th October 2011

DensityDesign Research Lab

do you see what

I mean?

02 - Rhetorics

www.densitydesign.org #densitydesign cc by-nc-sa

Donato Ricci

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Beyond visualization as a surface Surface are not epiphenomenal

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ep·i·phe·nom·e·non a secondary effect or by-product that arises from but does not causally influence a process, in particular.

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Visualizations influence the way we understand the world: question-making tool

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Visualizations influence the way we understand the world: question-making tool

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see?

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translation tool i data items → visual marks • points • lines • areas • volumes • glyphs

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translation tool ii data items → visual marks ii data attributes → visual properties of marks

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HI!

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transformational tool There exists an infinitude of equally valid, non-overlapping, potentially contradictory descriptions

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chrysopoeia (from the Greek khrusōn, gold, and poiēin, to make)

Visual projection as transformation and transmutation

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the sphere and the plane a journey around the models of the world or the rhetorics of the inventions of the world

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true lies Each map projection gives a different vantage point, a different frame of reference, a different way of seeing the world

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many textes, many discourses, one practice there is no one “right way� to produce maps but their makers need to be sensitive to politics and context of their making and use

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panoramas and landscapes They allow to show the most different ideologies in the most subjective way An ambivalent meaning: it is at the same time the object and its representations it exalts the observer capability and let emerge inevitable but generative interpreting frictions.

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«A man is never much more powerful than any other —even from a throne; but a man whose eye dominates records through which some sort of connections are established with millions of others may be said to dominate. [...]

In other words, the scale of an actor is not an absolute term but a relative one that varies with the ability to produce, capture, sum up and interpret information about other places and times. Even the very notion of scale is impossible to understand without an inscription or a map in mind.

The “great man” is a little man looking at a good map» (Latour 1990).

Representação e Conhecimento Aveiro, 25th October 2011

DensityDesign Research Lab

do you see what

I mean?

02 - Rhetorics

www.densitydesign.org #densitydesign cc by-nc-sa

Donato Ricci