Do I REELY have to use Reels in social media?...

If we’ve learnt anything about social media in 2023, it’s that nothing stays the same. While the main players in social media are reasonably consistent from one year to the next, appearing strongly in each of them is a constantly evolving field.

One area that is getting a lot of attention is the ubiquitous Reel. A Reel is a short piece of video, typically between 15 and 90 seconds, designed to capture people’s attention.

Reels can be used on Facebook, Instagram, YouTube (aka Shorts) and TikTok, so there is the potential to use the same material multiple times on different channels.

Reels/videos achieve a double whammy in terms of engaging potential patients because...