Protect Your Practice!

with NCA ANZ Pty Ltd

There is a growing trend of users watching more video onlineCISCO found that 80% of internet traffic in 2020 was video, compared to just 50% in 2016 while online video consumption has been on the rise with the current average viewer spending 17 hours a week watching digital videos in 2023; and Social media platforms prioritise “Reels” over text or images i.e. if you a deliver an identical message via Reels or a different technique, the Reel will almost certainly get more views. Here are some other benefits of Reels: Stand out from other dentists: in the past few months at live events, I’ve asked literally hundreds of dentists in Australia whether they are using video to promote their practice. Based on my survey, only around 5-10% are doing so which is a huge opportunity you can capitalise on;

Communication and virality: Reels allow you to create captivating videos that leave a lasting impression. They offer potential virality by being featured on content feeds plus dedicated Reels sections, helping you expand your audience and gain brand exposure; and

Authentic Connection: With Reels, you can share behindthe-scenes, educational material and entertaining content in a friendly and conversational tone to establish a genuine connection.

In summary, utilising Reels in your social media strategy in 2023 can help you capture attention, boost your reach and create meaningful connections with your audience.

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Protect Your Practice!

Take control of your infection control training

Bring your practice up to the latest scientific compliance for infection control. Pass ALL current and future accreditations. We do all the work and offer a Turn Key Solution. We undertake a complete run through of your practice and...

s Custom write all practice operation manuals and procedures for infection control s Custom write all WHS/HR policies and procedures s Train and certify all staff members to ASNZ 4815:2006 s Certify your practice to ASNZ 4815:2006 s Provide ongoing service and support n Individual login for each staff member n Access to all areas of infection control n Easy to understand - Next generation of training n Comical and entertaining n Easy to use n Multiple choice quiz

The manuals and documents have no expiration date and encompass all the current scientific methods utilised in international infection control.

Total Infection Control (TIC) takes your practice into the 21st Century. Utilising the latest international scientific standards, these short videos provide a complete course for dental infection control, complete with CPD certificates upon completion.

Your staff will become competent and confident in their knowledge of infection control in dentistry, holding strong scientific knowledge, without the need of expensive classroom style training.