DeW Dish

JOANNA SCOTT

Business Development Director for Studio EightyEight IG: @joannafscott @studio8e8

WHAT IS YOUR “WHY?”

After the pandemic, I started a podcast called The Story Project. It has helped me clarify my purpose and “why” at this stage in my life. I love putting the spotlight on women leaders in dentistry through storytelling, connection, and vulnerability. I’ve been so honored to have such incredible women as my guests willing to share their stories.

HOW DID YOU BECOME A DENTAL ENTREPRENEUR WOMAN? SHARE YOUR ENTREPRENEURIAL STORY!

Ten years ago, we noticed a growing problem in the dental industry… dental marketing, on the whole, was lacking. Full of stock photography and templated websites. It wasn’t telling dentistry’s beautiful story. Dentistry is an inspiring profession full of humans serving humans, and dental marketing should represent that. My husband launched Studio EightyEight to change this. We work with dentists and dental entrepreneurs all over the nation and help each one develop a custom digital marketing presence with a focus on story. In 2018, I officially joined the team as Business Development Director, and am also on the front lines of recruiting and hiring our new team members. I’m so thankful to have the opportunity to work not only with my husband but also with an insanely amazing team.

HOW DO YOU FIND BALANCE?

Last year, my word was “margin.” I actually had some people give me an eye roll when I shared it! Being a strong, driven, achiever-type woman, I have found myself cycling in and out of burnout throughout my professional career. Personally, finding balance has really been a journey of figuring out how to “be present” when I’m with my family and also when I’m working with our clients and team. Last year, I worked with The Mint Door docs, who helped me refine my skills of creating margins in my life so I could breathe. It was a joy to work with these ladies, and I highly recommend connecting with them if you want to take steps towards thriving in all the roles we play as women.

HOW DID YOU MEET YOUR PARTNER IN WORK AND LIFE?

The backstory: I met my husband of twenty-seven years now, at a youth group event in high school. My friend pointed Josh out to me while he was on the go-kart race track. I thought he was the cutest, skinny, tall geek I had ever seen. We became best friends, and the rest is history! I think when you first get married, everyone has a somewhat fairytale version of what their relationship will look like when the reality is that EVERY relationship takes work. We can look at other couples and think they’ve got it all figured out, but I guarantee every partnership that is thriving or attempting to thrive takes a lot of intention, love, and kindness. I do believe your marriage story is worth it. Along the way, we’ll all experience some bumps, bruises, and ups/downs, but please know that this is okay and normal. We are now leading and growing dentistry’s story-driven marketing agency together called Studio EightyEight. It’s been a ride!

HOW DO YOU KNOW YOUR VALUE AND OVERCOME BARRIERS?

Knowing and understanding your strengths and weaknesses has been a game-changer for me. Working through the Clifton Strengths assessment over a decade ago really helped solidify where I can add value and the places I need to improve. Operating with a tenacious spirit combined with a soft heart has been a powerful combination for me.

WHAT ARE YOUR STRENGTHS?

Strategic | Achiever | Relator | Arranger | Focus

happen!