Dermalogica’s MyMarketing Program makes communicating to your new and existing clients simple and cost effective, providing an excellent opportunity for business growth.
MyMarketing guide
MyMarketing guide how does it work? Each time you place an order for Dermalogica products from January 1st to December 31st, you earn 10% of your pre-tax purchase total in MyMarketing dollars (including paid Opening Orders). For example – if you place an order totaling $1,000 (excluding tax), you will bank MyMarketing dollars to the value of $100. At the start of each year, on January 1st, your MyMarketing account balance will be zero. You have a full 12 months, until December 31st, to build you’re MyMarketing account balance. The balance accrued in any one calendar year must be used within that calendar year. However, Dermalogica will give you 15 months – until March 31st of the following year – to submit invoices to receive reimbursement. Once all the outlined steps have been followed and requirements are met, your Dermalogica account will be credited with 50% of the advertising cost (pre-tax). The amount of the credit will also depend on the balance of your MyMarketing account and what has been accrued up to that point. For example – if 50% of the cost of your approved advertisement is $1,000 and the balance of your MyMarketing account is $500, the maximum amount of $500 will be applied as a credit on your Dermalogica account.
what type of advertising is covered? 1 2
Print Advertising: Choose a publication that suits your target market and your price range, from a community newspaper / magazine, to a nation-wide newspaper or magazine. Mail outs: Utilize one of the postcard templates available on the Online Business Centre or design your own. Both postage and printing / purchasing of mail-outs are eligible for reimbursement, and will be based on the reimbursement guidelines. Pre-approved postcard designs pulled directly from the Online Business Centre and used as a mail-out, both postage and printing will be covered at 50%. In order to receive 50% off postage, a Canada Post paid invoice must be sent in with the MyMarketing Submission documents. The Skin Reporter may also be sent to your database with 50% of the postage costs covered by MyMarketing dollars.
3
Radio: When advertising on this medium, Dermalogica needs to be mentioned at least twice audibly. Dermalogica must be the only brand advertised, mentioning products and/or treatments. Pre-approved radio scripts are available on the Online Business Centre in the “DOWNLOADS” section.
4
Email Blasts: Email blast templates are available on the Dermalogica Online Business Centre. Dermalogica will not cover the costs of creating an email blast or the cost of internet usage, but will cover the cost of sending out email blasts.
5
Online Advertising: Online Advertising is eligible and reimbursed based on the guidelines outlined in this document.
6
Select in-house marketing and display materials: Dermalogica will cover the cost of selected in-house marketing and display materials and must be pre-approved. Selected materials include posters, signage, and other items that be reviewed on a case by case basis. For reimbursement, a photo will need to be supplied.
7
Dermalogica Design Centre: When using the Dermalogica Design Centre (www.dermalogica-designcentre.com) to print marketing materials, you are automatically qualified to claim 50% of the printing costs, provided you have the dollars in your account.
1