http://www.designfactory.ie/pdfs/Built_brochure

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How we work - Our process Design Factory tailors the approach to each new project to the client’s specific needs, enabling us to create unique design solutions specific to your requirements every time. However, the broad scope of our approach can be described in the following four stages:

1. Establishing the Design Direction

3. Design Development & Implementation

Great design is rarely the work of one person, more often it is a result of open collaboration

When starting each new project, we would

After presentation of the initial design concepts,

between the client company and the design

urge the importance of meeting with all parties

comments and suggested amendments would

team. Typically, we will be in very regular

involved to further discuss the brief. This helps

be analysed and incorporated, the chosen

contact with you and encourage communication

crystallise the principal aims and objectives of

concepts developed and the preferred options

directly between client representatives and

each project and establishes the core values

applied to the list of materials specified.

the designers actually doing the work. We feel

for the design stage going forward. A summary

this makes us unique and helps engender a

report of information gathered from this process forms the basis of the design phase.

closer working relationship as well as ensuring 4. Production/ Artwork

the specific objectives of each project are met precisely.

This stage includes preparation of final artwork, 2. Design Concepts

the supply of final proofs for approval, colour specifications, supervision of film separations

With the parameters of each project agreed, the

and cromalin proofs. Final artwork will be

initial design concepts would be produced. The

supplied on disc and in the required electronic

initial design proposals would show treatment of

file formats for Mac and PC. All print items can

typography, photography, illustration (if relevant),

be quality checked on press and our production

colour and, for printed literature, typical layout

team will liaise with printer on timelines and

design.

delivery if you require us to manage that aspect of the job.

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Our experience Design Factory has over 25 years experience in all areas of brand identity and visual communication. However, we particularly specialise in branding and communications design and in design for the built environment.

Design Factory is an award winning branding and

Design Ethos

design communications company. Established

can properly or fully address the brand needs. Likewise, a wholly logical approach without

in Dublin since 1983, we are based in custom

We believe that good design is key to the

a ‘magical’ design ending will never serve

designed studios on Capel Street. Our staff

creation and survival of any successful brand. We

to inspire in the way a well branded piece of

profile comprises 80% designers including;

live in a highly competitive sensory environment,

communications material should.

the two Directors, Conor Clarke and Stephen

with visual and verbal messages bombarding

Kavanagh, who both design every day and act

our attentions every day. Design Factory’s

as Creative Directors; a dedicated print and

unparalleled experience of working with

production manager; marketing communications

businesses from all facets of industry, combined

Our branding and communications design clients

and other administrative staff.

with our skills in effective strategic design, put

include some of the country’s best known

Clients

us in the unique position of being able to provide

organisations and state bodies including; IT Sligo,

Complementing our head office we have satellite

the full range of materials you require, allowing

Waterford Institute of Technology, The Road

offices in Belfast - headed up by Creative

you to concentrate your efforts in other areas.

Safety Authority, Mater Private Healthcare, Fresh

Director Alan Diver; New York - headed up by

- the good food market, the Royal College of

renowned brand strategist Larry McNaughton,

All our work is guided by the principal of ‘Logic

Surgeons, The National Gallery, 3V the safe way

and an associate office - Design Factory

and Magic’. Without a logical and defined base

to shop online and the Royal College of Surgeons

Copenhagen, which principally deals with

which identifies the core aims and values of the

amongst many others.

packaging design.

client company, no amount of attractive design

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Our team structure We believe that the importance of having a dedicated Project Manager who will be your principal point of contact throughout the contract is paramount.

(Creative) Director

(Creative) Director

Marketing and

Stephen Kavanagh,

Conor Clarke,

Brand Strategy

is an honours

is an honours

William Hart,

graduate of NCAD,

graduate of NCAD,

is an honours

Dublin, and a

Dublin. He worked

graduate from the

founding director of

at BRS Design

University of Kent

Design Factory. He has served as a committee

Partnership in Amsterdam before founding

(UK) where he studied Politics and International

member of the GDBA (Graphic Design Business

Design Factory in 1983 with Stephen Kavanagh.

Relations. Before joining Design Factory in 2003,

Association). In 1995 and again in 1996 Stephen

He has served as a committee member of the

he worked in a number of marketing roles, both

received the prestigious Donside Papers (UK)

SDI (Society of Designers in Ireland) and ICAD

in the UK and Ireland, planning and overseeing

Award for the Best Overall Entry from Ireland

(Institute of Creative Advertising and Design). He

the implementation of marketing strategy and

for his ESB Annual Reports. He is currently

has been a regular award winner at ICAD with

developing new business opportunities. William

an external assessor to the Dublin Institute of

his work featured in international publications

has worked on all Design Factory’s branding

Technology. His work has been published in

such as ‘Who’s Who in Graphic Design’, ‘Graphis’,

projects for the past 5 years, helping identify

respected international design journals such as

‘Novum Gebrauchsgrafik’ and the ‘New York Art

strategy and planning for the design stages.

‘Graphis’ and ‘Novum Gebrauchsgrafik’.

Directors Club Annual’. He has written a book on

These projects have included; The Road Safety

the relationship between Ireland and Holland in

Authority, Mater Private Hospital and Blackpool in

graphic design for the Dutch publisher BIS. Conor

Cork amongst others.

has been closely involved at a Creative Director level with most of the Annual Report projects we have produced over the last twenty-five years.

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Our commitment to design We believe that good design is key to the creation and survival of any successful brand. We live in a highly competitive sensory environment, with visual and verbal messages bombarding our attentions every day.

Design Factory’s unparalleled experience of

Design Factory is an award winning branding and

working with businesses from all facets of

design communications company. Established

industry, combined with our skills in effective

in Dublin since 1983, we are based in custom

strategic design, put us in the unique position of

designed studios in Dublin 1. Our staff profile

being able to provide the full range of materials

comprises 80% designers including; the two

you require, allowing you to concentrate your

Directors, Conor Clarke and Stephen Kavanagh,

efforts in other areas.

who both design every day and act as Creative Directors; a dedicated print and production

All our work is guided by the principal of ‘Logic

manager; marketing communications and other

and Magic’. Without a logical and defined base

administrative staff.

which identifies the core aims and values of the client company, no amount of attractive design can properly or fully address the brand needs. Likewise, a wholly logical approach without a ‘magical’ design ending will never serve to inspire in the way a well branded piece of communications material should.

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Various identity examples

ODonnell Furniture Maker s

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Case Study:

Fresh /// Full Branding

Brand mark

Packaging

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In-store signage


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Case Study:

Fresh /// Full Branding


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Royal Irish Architecture Institute /// Full Branding

Brand mark As the body representing professionally qualified architects in Ireland, the Royal Institute of Architects in Ireland (RIAI) required a new brand identity and managed roll-out. Maintaining a consistent visual style that emphasised the clean and precise lines the organisation stands for, Design Factory developed a unifying brand mark and printed collateral that serves to both welcome existing members to the refreshed brand and emphasises its standing in the design conscious

Case Study:

and visually competitive Irish architectural market.

Awards brochure

Stationary

Brand marks for additional related projects

The purpose of the Irish Architecture Awards is to

The new brand was applied to all elements of RIAI

The brand identity creation process that Design Factory

promote the quality of current work by RIAI members at

stationery. As an added touch the logo was embossed

instigated necessitated considerable thought about the

home and abroad and to communicate to the public the

on the letterhead, compliment slip and business cards.

brand hierarchy and how the various aspects that make

variety and quality of contemporary Irish Architecture.

up the Institute’s brand work together. Under the banner

A brochure was created inviting submissions from

name ‘A Centre for Architecture’, a series of typographic

applicants. The most successful of which would form an

marks linking the Architecture Gallery and Bookshop

exhibition. Invitations to the awards and certificates for

were developed into one coherent identity system.

winners were also created as part of the project.

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Gallery and bookshop signage The new identity system extends to interior and exterior signage. These are situated throughout the centre and display information about the various sections within the Institute. The main exterior sign ‘A Centre for Architecture’ contains a slatz system to identify each of these areas, allowing simple replacement if a new element/exhibition is added.

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Lalco /// Full Branding

Brand mark

Stationary

Design Factory designed and implemented the new identity for Lalco, a property development group behind some of Ireland’s most innovative building projects. The strong, highly visible mark is architectonic and very contemporary, seeming to

Case Study:

pulse with the beat of city life.

Brand guides

ĴĐĐ

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Hoarding

Website

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Newlyn /// Full Branding Case Study: Corporate advert

Brand mark

Stationary

Website

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Blackpool Retail Centre /// Full Branding Case Study: Brand mark The new identity developed for Blackpool Shopping Centre and Retail Park was inspired by the strong sense of community in this area of Cork city. Design Factory developed the brand strategy and full identity implementation which united both developments in a single logotype.

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Signage

Branding guides

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Development identity examples

wyvern THE

CHASE vale das

Amoreiras SANDYFORD

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Wyvern /// Newlyn Developments Case Study:

wyvern

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Promotional pack for Wyvern development

Main Brochure

Drawing on the historicist style of the development

The Wyvern promotional pack was followed

as well as the area’s heritage as a Victorian seaside

by a brochure sent to a select mailing list. The

resort, Design Factory created a story complete

photographic theme was continued in this

with historical props. The pack contains a hand-

document which was conceived as a photo album

written letter, sent by a mother to her daughter in

with a variety of paper stock and special print

Australia, along with classic postcards.

finishes.


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Site Hoarding

Website

As part of the Wyvern project we created approx

The website is built using a combination of Flash

90 metres of hoardings which were used to tell the

and HTML, with downloadable PDF plans, brochure

story of historical Bray. With a use of old black and

and an interactive image gallery.

white photos combined with the descritive copy to create interest and exite the public.

Photography A series of photography was comisioned to capture the essence of Bray and its surrounding area. Some stunning locations and observations were taken. Also a 2 stage series of internal photo shoots produced an excelent catalogue images. These are used as promotional shots on the web and throughout the printed collateral.

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Smithfield Markets Proposal /// NMRC

Proposal document Property developers MRC (Market Regeneration Consortium) approached Design Factory to bring a visual unity to MRC’s bid to redevelop the area around the old Smithfield fruit-markets in Dublin’s north city centre. The solution was to create four ring-bound landscape-format A3 binders to contain the extensive documentation required for such an important pitch. The four binders were packaged in a case for ease of use. The illustration on the packaging subtly suggested aspects of the MRC proposals.

Case Study:

The bid was ultimately successful and is currently under construction.

DVD visualisation A DVD for the Smithfiels presentation was sourced for the project. Taking ditection from the look and feel of the proposal document.

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Gandon brochure

Main Brochure

We were commissioned by Devey Group

Case Study:

to create a name, visual identity and promotional literature for the Gandon Centre at Grand Canal Square. The scheme was partly designed by the awardwinning architect Daniel Liebskind. It is named after Dublin’s most famous architect, James Gandon. Gandon designed two of the city’s Georgian landmarks, the Custom House and the Four Courts, both, like the Gandon Centre, taking advantage of their Liffey-side location. Liebskind’s aim for the scheme was to mirror ‘the joy and drama emblematic of modern Dublin’. The development includes a diamond shaped theatre, luxury office suites and street level shopping.

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CGI’s

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Wyckham Point /// O Malley Construction

Main brochure We were given the remit of creating a brand and full suite of supporting material for a large new residential area near Dundrum, County Dublin – an area which has seen a recent regeneration. They addressed the project by focusing on the concept of a relaxing ‘rural’ are for living within easy reach of the city and all its amenities.

Case CaseStudy: Study:

Working on this theme and with the tag-line ‘a point of difference’, the designers developed a brochure with imagery that emphasised the benefits of aspects of such a semi-rural living space. Subtle elements coloured in red highlighted each aspect of the development and pulled these through into the brochure, from the dot on the ‘i’ on the front cover tag-line to elements within each picture, such as a red dress or watering can.

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Site Hoarding

Photography

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Case Study:

Hueston South Quarter

Brochures

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Photography

CGI’s

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HSQ Hoardings

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Case Study:

Case Study:

Chesterfield

Brochure 1

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Brochure 2

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Case Study:

Number One /// Central Park

Brochure design

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Case Study:

Cairnbrook /// Newlyn Developments


Brochure Cairnbrook is a residential development set at the foot of the Wicklow mountains in Carrickmines. Newlyn asked Design Factory to produce an exclusive brochure to promote the development, its supurb lacoation and amenities. Our solution was to produce a hard backed cloth bound brochure with a heavt cloth bound slipcase. A lot of thought and attention was put into the making of this brochure with subtle but luxurious paper stocks and simple foil/emboss of the logo on both covers. Designed with very nutral tones of brown and grey with an added 5th colour silver used to add an extra lift and a touch of dramatic effect to the pages.

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Cairnbrook /// Newlyn Developments

Photography The stunning photography for this brochure were commissioned especially for the project and are the heart and soul, arround which the design is wrapped with great care and subttlety as not to detract from

Case Study:

the photos.

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Website The website for this project acts as a showcase for the homes and appartments, with download options for PDF plans and brochure.

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Tyrrells Brook /// Newlyn Developments Case Study: Brochure

Copywriting/Photography

The brochure focused on the personal accounts of

Copywriting and photography played huge roles in the

people who had moved from elsewhere to make

production of this brochure. With the central theme of

their lives in Edenderry and on the genuine sense

“real people” the logistical problems of getting all of

of community spirit those stories revealed. ‘Real stories,’ says Kavanagh, ‘and real people, no models.’

the local people involved to interview an photograph became apartent very early. With a great team at our disposal we all coordinated together to produce a very unique printed document that will be a breath of fresh

These ‘real people’ included a local publican, a school teacher and a member of the town’s rugby team. Their stories subtly demonstrated that the area had good schools and a great social scene while emphasising the welcoming nature of the community. As is increasingly common in quality property brochures, the plans and illustrations of the houses themselves appear at the very end of the brochure, covering less than a third of its pages. It is the stories that are important, as ultimately, it is they that will sell the development.

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air prospective customers.


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Vale das Amoreiras /// Newlyn Developments

Website

vale das

Amoreiras

The website was built using a combination of CSS, Flash and Java Script. The design also folowed the tile theme with the pattern running in the background. The website is a showcase for the area photography, plans and amenities of the area.

Brochure Vale das Amoreiras is a small but exclusive development of 13 homes on the Algarve in Portugal. Newlyn

Case Study:

developments wanted to get accross the meesage that these are not ordinary run of the mill holiday apartments that can be found 2 a penny in the Algarve, they are very contempory in style with the latest technology and high energy saving ratings. The architecture of the homes has a modern twist of the traditional portuguse tile theme using unique embossed patterns on the facade. This twist was brought to the brochure in the form of a simplified traditional style emboss pattern on the cover of the folder. The folder was also screen printed with white and magenta to match the logo. Great care was spent on the printing, selecting the right paper stocks and finishes to the brochure which resulted in it being given the overall winning prize for the Irish Print awards in 2008.

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Copywriting/Photography The copyriter and photographer for the VDA brochure are both located on the ground in Portugal. They both played a hugely important role in the creation of this brochure. Having people on the ground in Portugal meant that we could drawn upon their local knowledge and experiences to build a better picture of the area and amenities.

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The Lofts Case Study: Brochure Meetinghouse Lane gets its name from the Presbyterian Congregation which held its meetings in this lane off Capel Street from the mid-seventeenth to the late nineteenth century. The rich and colourful history of the area forms the basis of the narrative used to brand ‘The Lofts’, a development of eight apartments. The architects were keen to preserve the integrity and charm of the building by retaining original materials, especially the red brick so characteristic of nineteenth-century Dublin architecture.

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Elysium Case Study: Brochure Howard Holdings approached us to create a brochure for ‘Elysium’, a small development consisting of four completely restored and refurbished Regency townhouses beside the Burlington Hotel in a wealthy, residential part of Dublin. The package came wrapped in paper tied with a ribbon. It opened to reveal a book whose cover featured a watercolour of the Regency terrace and gold embossed detail. Great care was taken to use quality paper stock, photography was softly lit to add to the timeless air and extensive use was made of illustration in a nineteenth-century manner. This attention to detail is most noticeable in the execution of the plans in the brochure. Watercolour plans replicated the niceties of old-fashioned architects’ drawings, from hand-lettering to choice of colour, producing an effect which was completely appropriate for the exclusive, historic development.

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Brochure selection

Brunel Building Brochure Inspired by the engineering of Isambard Kingdom Brunel, Design Factory worked with property developers JJ Rhatigan to design a brand for this new landmark building. Mirroring the stand-out nature of Brunel’s constructions across the world, the aim was to create a truly recognisable

Case Study:

destination. Design Factory complemented the logo mark with a uniquely die-cut brochure highlighting the building’s shape and containing clearly presented information about the many attributes the new construction has to offer.

The Oval Brochure & DVD

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Vantage Brochure

The Chase Brochure Brochure design for the Chase office development in Sandyford, Dublin. The name and graphics take their cue from the development’s proximity to Leopardstown racecourse. To create a distictive pack we used a clear plastic case with the branding screen printed onto it. This would give the brochure extra presence on the shelf.

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www.designfactory.ie

100 Capel Street, Dublin 1, Ireland T: +353 1 809 0010 F: +353 1 889 8222 62 / / /


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