College of Design Showcase Book 2015 by College of Design

College of Design

Showcase Book 2015

Creative Designs

This book is created by the 2015 publication committee

For A Sustainable Future

Lina Alabbad | Bushra Alsughayer | Aisha Alabduladheem

Dean`s Welcome

Dr. Saeed A-Awais

The College of Design was established as part of the University of Dammam with the intention of providing not only the Kingdom, but also the region as a whole with experienced, creative and professionally trained designers who can effectively combine elements from the local context with superior designs; while at the same time holding their own with their international counterparts. The College provides all of its students with the knowledge and tools to design for sustainability; and this focus on sustainability distinguishes the College of Design not only on the local level, but in the international design scene as well. The College of Design brings together a highly qualified group of faculty members with diverse design and academic backgrounds. This mix exposes the students to a broad spectrum of design approaches and helps open up future horizons. The College of Design enjoys a solid reputation across the Kingdom as well as the neighboring GCC countries, since it is rooted in the history of the region. The College was set up in 1975, when the University was started. It originally was just a department in the College of Architecture and Planning; one of the original four founding colleges. This department was not only the first Interior Architecture Department in the Kingdom, but in the entire GCC. The growth experienced by this department over the years allowed it to grow into a college in its own right which now encompasses four academic departments. These new departments cater to the high demands of the developmental phases that Saudi Arabia is undergoing in the social, economic, industrial and academic sectors. The College excels in its selection of academically qualified students who are the backbone of the Collegeâ&#x20AC;&#x2122;s success in graduating highly qualified and creative professionals. The College of Design looks to the future with confidence, by coordinating its efforts with the developmental plans of the Kingdom of Saudi Arabia as well as providing local companies with professional, creative and talented designers.

CONTENT 06 30 46 68 82 104

Concept Green Culture Creativity Media Technical Skills

CONCEPT

Concept is a combination of design research, thinking and critical practice in the pursuit of creative solutions to today`s complex challenges. Students seize the opportunity to design objects, systems and environments (both real and virtual) within a critical, analytical and conceptual framework. A

Concept

Alammaryiah Equestrian Club Alammaryiah Equestrian Club is located south-west of Riyadh. The building design was inspired by the elliptical shape of the horse riding arena. The building is the area formed between two symmetrical ellipses, one is the arena and the other is the main gate and the exterior landscape.

Interior Design Studio X

Aldanah Almuraikhi

Concept

Beside the equestrain activity spaces, the building design holds other facilities as: restaurant, cafe, spa and equestrian sports permanent exhibition. Aldanah Almuraikhi

Interior Design Studio X

Concept

Named after the well-known Muslim scholar, Ibn Alnafees Hospital is a private hospital specialized in cardiology and heart surgery. The building is designed to foster the physiological and physical needs of the patients.

Ibn Alnafees Hospital Better Design Means Better Care.

Interior Design Studio X

Rahaf Alqutub

Concept

Rahaf Alqutub

Interior Design Studio X

Concept

Interior Design Studio VII

Apple Headquater Three floor office building designed after Apples ideology: Imagination, Evolution and moving forward. The building was designed of a mass inspired by Appleâ&#x20AC;&#x2122;s headquarters in the United States and an organic lines mimicking the Arabian Peninsulaâ&#x20AC;&#x2122;s landscapes through out the exterior and interior.

Lujain Alamri

Concept

Apple headquarter in Jeddah was inspired by Apple’s describtion: “It’s more sophisticated, yet less complicated. It’s more powerful, yet less cumbersome. It can store vast amounts of yesterdays, yet tell you some stories of tomorrow”. The designer aimed to design a productlike building that reflects Apple’s Identity with vibrant parts inside.

Shahad Bafageeh

Apple Headquater

Interior Design Studio VII

Concept

An interactive exhibit showing a unique comparison between the space and ocean enhancing the sense of wonder and amazement. Using black light technique, the designers created a lighting experience comparing the glowing creatures of the deep ocean with the sparkling stars, huge undersea volcano eruption and spacial explosions, astronautâ&#x20AC;&#x2122;s and the diverâ&#x20AC;&#x2122;s emotions and finally, the common imbalance feeling at the ocean and space.

Asma Yasser Maha Althukair

Nouf Alsadaan Fatima Alashouli

Graphic Design Studio V

Space and Ocean Gallery

Concept

AlMoabed Hotel Hotel lobby, restaurant and rooms designed to create an attracting, healthy and comfortable environment seeking to fulfill the usersâ&#x20AC;&#x2122; senses by balancing five main elements: wood, water, fire, earth and metal,

Interior Design Studio V

Hanan Alsubaie

Concept

Manar Albadrah

Live The Ferrari

Interior Design Studio X

Designed to reflect Ferrariâ&#x20AC;&#x2122;s brand speed, luxury and wealth image, this building exhibits the latest Ferrari models, rare auto, designing hall and bicycles gallery. Exhibitions are divided according to function and importance, four halls arranged carefully to create different atmospheres that gives the visitors different experience in each hall.

HEMMA DESIGN CHARETTE

Hemma

In 2050, the Earth has become a non-valid place for living, waste and air pollution accumulated harmful gases and depleted natural resources, which forces the earth population to leave and search for a better living environment. They lived in outer space for 50 years; until they figure out in year 3000 that earth is suitable for living again with new resources that can be invested to build a strong economy for cities. In Al-Khobar, a new intangible resources were discovered such as (health, time, intelligence, happiness, generosity, creativity, peace, beauty and dreams). As a celebration of the new era, the city mayor announces his will to change the city name in order to match the new resource. The municipality decide to build a new city centre in order for residents to spend pleasant time. This city canter is inspired by the new resource and contains the following: For security reasons, to visit the city centre each person is required to have a distinctive personal identity (card, bracelet, hat, necklace etc...). This centre also features an interactive system where all the signage is compatible with the personal IDs. In addition, this new centre could be on the ground or in the middle of the sea.

Dream Island Instructions | Design panel size 115cm x 76cm that include the following: The new city center scheme (the main Landmark of the city, commercial and office buildings, green spaces, transportation system). Details of the Landmark to clarify its relationship with new resource of the city. The city identity which include (the city logo, In addition: A3 advertising poster for the city. A1 model that shows the city center layout. national identity and signs.

Hemma

THE WINNING TEAM

GREEN

Sustainable design involves creating projects that meet the worldâ&#x20AC;&#x2122;s need to reduce the human impact on ecological systems. Students build problem-solving skills to develop market-driven innovations to become leaders in environmental and societal sustainability for .the 21st century global community

Green

Biomimicry One-Line Chair

Furniture Design

Leena Algahtani

Foldable loung chair designed mimicking the peacock feather. The designer concedered using light, eco-friendly and durable materials to create a light-wieght easy to move chair suitable for interior and exterior usage.

Green

Eco-slim LED light for sky scent cieling that has high quality to reserve the energy.

Green plantation above the deck oven to absorb CO2. Nedaa Malibary

Recycable wood from sawdust

Interior Design Studio VI

Rustic Bakery The designer aimed to convey the country style and create a bakery experince that fulfels all of the costumerâ&#x20AC;&#x2122;s senses. In addition to the regular seating area, the bakery design has a special section for costumers to bake their own meals and other section for children to decorate mini cakes.

Paper waste bricks eco-friendly material that conserves energy.

Green

Interior Design Studio VI

Hanan Alsubaie

La Boulangerie Bakery A concept bakery store where the costumer is drived carfuly from the begining to the end of the shopping experince trough a spiral pathstarting from the entrance to the cashier: chosing their order from the menu, taking a basket, shopping their favorite flavors among many rganic choices then placing their order into the cashier and recieving their meal.

Green

Rawya Alsaedi

Interior Design Studio VI

Green E-Cart Store Green E-cart concept store building aims to generate electric energy from the kinetic energy of the E-cart. The design aisthetics followed this concept by using repetetion and rythem to create a visual sense of motion.

Green

Nehal Alismaeel Sukainah Alsadah Noor Alnajar Majedah Alshaer

rehabilitation Court of Design College

Landscape and Indor Planting

Dr. Halla Elwakeel Hamidah Al-Dahan Nada Alshehri Lamya Alsaghan Mashaer Alabdullah Sukainah Alsada Arch. Badriya Alajmi

GCC

Housing Competition

GCC Housing Competition

A group of students from The College of Designâ&#x20AC;&#x2122;s Interior Design Department won first prize in the Gulf Cooperation Councilâ&#x20AC;&#x2122;s Housing Competition under the supervision of Dr. Hala El-Wakeel. This honor was given to the project, research or study that contributed the most to the field of housing in the GCC.

GCC Housing Competition

CULTURE

Throughout history, our heritage had to respond to tremendous changes in technological and structural systems. Students enable their processes and techniques into a higher and more professional level in designing cultural projects by using them as a medium to elaborate creative and innovative designs that reveal the level of .their skills and knowledge acquired during their studies

Culture

Assafat Convention Center Assafat convention center is located in Aljanadriyah, Riyadh where the annual traditional Janadriyah fisteval takes place every year. The fisteval expresses the architecture and crafts of all Saudi regions, therefore the convention center was devided into five main zones that represents the five main provences of Saudi Arabia: Eastern, Western, Najd, Northern and Southern provences.

Noura Almanaa

Interior Design Studio VIII

Culture

Astronomy And Geography Exhibition The Astronomy and Geography exhibition inside of the Islamic Inventions Museum was inspired by the overlapping ellepical shapes of the planetsâ&#x20AC;&#x2122; orbets. Showing the varaiety and importance of the Islamic inventions, this exhibit design aimed to draw the visitorâ&#x20AC;&#x2122;s attention to the value of knowledge in Islam.

Interior Design Studio IX

Rahaf Alqutub

Culture

Beacon Cultural Center

Muneera Albarrak

Interior Design Studio X

Beacon Cultural Center aims to merge the rich heartage of Saudi Arabia with the evolution of the present and future. The cultural cnter cosists of educational halls, a library, a coffy shop, a gift shop and it includes four main exhibits:Imprents, trips, originality and achievments exhibitions.

Culture

Interior Design Studio VIII

The Heart Of The Arabian Peninsula

Muneera Albarrak

Culture

The Heart of The Arabian Penincula Hall inside of Sand and Stone Museum Shows the history of the intiant kingdoms of the region devided geographicly from south (Yemen) to north (Iraq and Babylon).

Muneera

Interior Design Studio VIII

Muneera Albarrak

Culture

CARAVAN HISTORICAL MUSEUM

Sara Al-Jabri Aldanah Almraikhy

Interior Design Studio VIII

Before Islam, there were a populare merchandise trade called Winter and Summer Journey between Yemen and Sham and extends to other countries. Where Indian merchandise are transmitted through the sea of Yemen, then, winter and summer journey starts to the Levant and extendes to Egypt. Caravan Museum exhibits the history of Arabian trade in four exhibites as a journey starting from the India exhibit to Egypt through Yemen and Sham exhibits.

Prince Sultan Price For Architectural Heritage Reservation

64 Events

Sondus Al Shishakly

Dar a Alqanasel a

a a

Prince Sultan Price For Architectural Heritage Reservation 2014

Cultural Heritage Center in Jeddah The concept of the project is to accomplish proximaty between the new and old city of Jeddah despite the difference in the eras they were built in. The center emphasises the beauty of design and its surrounding architectural environment. It also targets increasing tourism through the cultural interior design of the center.

66 Events

Mohjah Alabdullah

National a Monument a Musuem a

Prince Sultan Price For Architectural Heritage Reservation 2014

Arabian Peninsula Civilizations Monument Museum In Alhafouf A national museum located near Ibrahim Historical Palace in Alhafouf. The building is devided into two main levels, the exihibits are six meters underground adapting the surrounding geological environment levels. The projectâ&#x20AC;&#x2122;s architectural masses sembolizes the rooted heirtage breaking through the contemporary age.

68 Events

Hanan Alsunaidi

Prince Sultan Price For Architectural Heritage Reservation 2015

Bairaq Convention Center

Convention Center In Alhafouf “Bairaq” is an Arabic word that means “a wellknown ensign”. The name comes from it’s location near Ibrahim Historical Palace in Alhafouf, Saudi Arabia. The building was devided into three main parts that represent sequentially: knowledge, transportation and evolution.

CREATIVITY Design is all around us. It influences and reflects the way we experience the world. Creative designers must be able to plan, initiate and execute major innovations. This section includes a range of projects that challenge students to use their imagination .and lateral thinking to translate critical design issues

Creativity

Graphic Design Studio X

Suad Alduailej

Qantara Project

Project Qantara is a local Saudi project that is all about exploring art, inspiring, connecting and sharing through self-publishing and creating zines (self made booklets). By introducing the concept of zines, we aspire to create an alternative platform for self-expression and establish a growing community of self-publeshers and readers in Sadi Arabia.

Creativity

Bayan Alshabib

Graphic Design Studio IV

Monster Poster

Reem

Creativity

Alya Alqarni

Marbaa Fn Alya

Marbaa Fn is a web-based organization aiming to build an art community of a cultural and artisti background through facilitating workshops, organizing events and exihibitions with the aim of promoting self-expression through art.

Graphic Design Studio X

Design Idea Speech is an annual competition initiated by students which takes place at University of Dammam, College of Design. It aims to find design solutions by giving inspiring speeches by designers. It targets deigners from all universities.

DESIGN IDEA SPEECH

Design Idea Speach

YOUR IDEA CAN CAUSE A Lot Of CHANGE

Sondus Al Shishakly

The idea is about utilizing the arabic heritage into technology. Her proposal was on using pictures and scenes from the arab world within video games backgrounds.

Design Idea Speach

Put Somthin Beautiful

PUT SOMETHING BEAUTIFUL An initiative by students which encourages creating a piece of wall art beautiful enough not to be removed.

MEDIA Whether it is building a corporate presence on the web or designing new formats for interactive television, media design is central to creatively engaging an audience. In this section, studentsâ&#x20AC;&#x2122; focus is on the integration of theory and technology and their .practical application in design projects

Media

Virgin shopping bag Sumaya Al-Ahmed Asma Al-Ghamdi Raghda Al-makrami

The idea was to bring Virgin store vision into the shopping bag in an indirect way, by making the shopper interact with the shopping bag and make it for his/ her benefit.

Graphic Design Studio VI

Media

Asma Yasser

Graphic Design Studio VI

Raghda Makrami

Media

Typography !

Media

If you had the choice, would you escape? 2

Entesar Alshuaibi Alanood Alshahrani Malak Aljizani

Moving Image Studio

Scan the code to watch the video

Media

Kesaa is an application for saving your time spent in confusing what to wear, or when it is the last time you wore that piece.

Maha Al-Thukair Shouq Al-Muzaiel

Graphic Design Studio VI

Media

Graphic Design Studio VI

Media

A woman and her husband are on a road trip across the desert, when they stop to pick up a hitchhiking couple. Then, the wife discovers something that makes her fear for their lives.

The Road

Sara AlHashimi Lojain AlMubarak Arwa Alanzi

Scan the code to see the full storey

Interactive Fiction

A girl faces her darkest thoughts in the ATM machine room when a stranger threatens to kill her with a pencil.

Scan the code to see the full storey

A deadly Desire

Atheer Alkhashram Huda Alessi

100

Media

The end of the world is near, and a man striving to save his family is confronted by the choice of saving his elderly neighbor under his sonâ&#x20AC;&#x2122;s insistence.

Scan the code to see the full storey

Mai Antar Yomn AlBaroudi

Interactive Fiction

A woman with breast cancer discovers she is pregnant after longing for a sibling for her only child. She struggles between societal pressure and the fear of having her family break apart.

Scan the code to see the full storey

Asia Aljuraifani Shaden Algarzai Nouf Al-Sada

102

2015 Graphic Design Grad Show

As a culmination of their time in Graphic Design department, students have applied critical thinking skills to challenges ranging from cutural, societal, humanitarian as well as domestic issues. Their respective thesis projects have enabled the students to develop the knowledge and skills they need to succeed in a rapidly changing society. ‘Fasilah’ showcases compelling messages narrated in meaningful ways. It is a platform that will link the university experience to budding careers tomorrow. ‘Fasilah’ is thus the bridge between what is and what will be; the symbol of continuation, of growth and of a promising future.

Fasilah

104

FASILAH

Fasilah

106

TECHNICAL SKILLS

Here, students develop fundamental design skills such as drawing, visualising, modelling and documenting design concepts both physically and in virtual form, and gain an understanding of principles of the design discipline, as well as the ability to establish connections between design theory, design history and design .practice and put them into practice

108

Technical Skills

Bayan Alshabib

Interior Design Studio VI

Fatima Alnami

Grocery Store

110

Technical Skills

Amal Alshaibani

AlMoabed Hotel Lobby

Interior Design Studio V

112

Technical Skills

Isra'a AlKulaibi

Graphic Design Studio III

Above: Sawsan AlNemer Below: Sara AlMansouri

114

Technical Skills

Designing an Arabic typeface based on Kufi script, then applying it in logo, identity and brand guidline design. m

Typography III

BRAND IDENTITY GUIDELINE

Lojain AlMubarak

116

Technical Skills

Alya AlQarni

Typography III

118

Technical Skills

Typography III

Colors

LOGO GUIDELINE C0 Y0

C0 Y0

M0 K 100

#000000

C 21 Y 94

M 98 K 12

#630c0d

C 21 Y 94

M 98 K 12

#630c0d C0 Y0

M0 K0

#ffffff

C 75 Y100

C0 M 47Y 0 K 52

#277138

M0 K0

#ffffff

C 75 Y100

M 47 K 52

#277138

Alya AlQarni

120

Technical Skills

Atheer Alkhashram

Almoâ&#x20AC;&#x2122;ther (Design by Atheer Al-khashram) University of dammam , Collage of Design for girls

Typography III

MUSEUM OF MODERN ART

Mathaf Director

Dr. Abdellah Karroum 00974 4402 8855 Mathaf_info@qma.org.qa Education City, Doha,Qatar

MUSEUM OF MODERN ART 9

122

Technical Skills

Aldanah Almuraikhi

Coloring

124

Technical Skills

Muneera Albarrak

Coloring

Roqayah Alreian

126

Technical Skills

Ghada Algamdi

Coloring

128

Technical Skills

Roba Alsufi

Freehand

130

Technical Skills

Hind Alduailej

Freehand

132

Technical Skills

The desperation IDENTIFY is night THE PROBLEM and I am the day

Identify The Pr

IDEA GENERATION

Concept Development

In this artwork we used an Arabic quote, In order to achieve the element of Scale we used more than one thickness for the lines. We used different symbols to visualize the statement.

Above: Sawsan AlNemer Below: Sara AlMansouri

Research

The group had been asked to i we started this process by c researched the definition of s different examples online for group members researched

Graphic Design Studio IV

PROTOTYPING

FINISHING

PRE

134

Technical Skills

Bilingual Type Specimen

Raghda AlMakrami

Typography !

aa aa a a

136

Technical Skills

THE 50 YEARS OF NEW DOCTOR WHO! YORK ER I 02 NOVEMBER 11

The Man in the Box

Behinr labelled Studio “Doctor Who” is ﬁlmed, it smells of glue and Industrialsteel chains hang.

Black and is so impossibly high that it feels more like a night sky than like the underside of a roof.

The only light is artiﬁcial, slanted, and green. The concrete ﬂoor is speckled and spattered.

Stand on tripod legs of smeared chrome like an army of giant arthropod invaders, patiently.

50 YEARS OF DOCTOR WHO BY GRETA GARBO

BY: JILL LEPORE

octorWho is the mostoriginal “Doctor Who” is the most original science-fiction television series science-fiction televirunning television ever made before “Star Trek,” shows of all time. (Virtually everyyears and, with before “Star Trek,” before “Star Trek,” and, with apologies and, with apologie to Gene to Gene Roddenberry, is smarter and, Roddenberry, is smarter and, better better yet, sillier. The U.S.S. Enterprise, yet, sillier. apologies to before “Star for all its talking computers and swoosha Trek,” and, with apologies to Gene crabbed and better yet, sillier. The U.S.S. Enterprise, for pious Roddenberry, is smarter Puritan village; Doctor Who and, better yet, sillier. Doctor Who is tumbles through time and Gene Roddenberry, is the story of a space in the Tardis, a ship smarter and, better yet, that from the outside looks sillier.. It is also one lovely world in liearly-twentieth-century of thebefore before British better yet, sillier. “Star Trek,” and, with which a kind “Doctor Who” is the “Doctor Who” is the most man saves most original science-fi original science-fiction before “Star Trek,” and, before “Star Trek,” and, everyone from with apologies to Gene with apologies to Gene harm. Roddenberry, is smarter Roddenberry, is smarter and, better yet, sillier. ction and, better yet, sillier. before “Star Trek,” and, televirunning television shows of all time. (Virtually before “Star with apologies to Gene Roddenberry, Trek,” and, with apologies to Gene is smarter and, better yet, sillier. Roddenberry, is smarter and, better televirunning television before “Star Trek,” yet, sillier. everyyears before “Star and, with apologies to Gene Roddenberry, Trek,” and, with apologies to Gene is smarter and, better yet, sillier. before Roddenberry, is smarter and, better “Star Trek,” and, with apologies to Gene yet, sillier. The U.S.S. Enterprise, for Roddenberry, is smarter and, better yet, all its talking computers and swoosha sillier. before “Star Trek,”

DOCTOR WHO: A BRIEF HISTORY OF TIME

HOW DID DOCTOR WHO REFLECT THE REAL WORLD? There have been complaints over the years that “Doctor Who” is too violent, and the Daleks, in particular, are too scary. Moffat finds this exasperating. “There’s always this nonsense in which people say, ‘Watch out because kids may not know it’s not real!’ ” he says. “As if kids don’t know what playing is.” In 1964, a pint-size Dalek was the musthave Christmas gift. Children wrote ve been complaints over the years that “Doctor Who” is too violent, and the Daleks, in particular, are too scary. Moffat finds this exasperating. “There’s always this nonsense in which people say, ‘Watch out because kids may not know it’s not real!’ ” he says. “As if kids don’t know what playing is.” In 1964, a pint-size Dalek was the musthave Christmas gift. Children wrote ve been complaints over the years that “Doctor Who” is too violent, and the Daleks, in particular, are too scary. Moffat finds this exasperating. “There’s always this nonsense in which people say, ‘Watch out because kids may not know it’s not real!’ ” he says. “As if kids don’t know what playing is.” In 1964, a pint-size Dalek was the musthave Christmas gift. Children wrote ve been complaints over the years that “Doctor Who” is too violent, and the Daleks, in particular, are too scary. Moffat finds this exasperating. “There’s always this nonsense in which people say, ‘Watch out because kids may not know it’s not real!’ ” he says. “As if kids don’t know what playing is.” In 1964, a pint-size Dalek was the must-

Raghda AlMakrami

There have been complaints over the years that “Doctor Who” is too violent, and the Daleks, in particular, are too scary. Moffat ﬁnds this exasperating. “There’s always this nonsense in which people say, ‘Watch out because kids may not know it’s not real!’ ” he says. “As if kids don’t know what playing is.” In 1964, a pint-size Dalek was the musthave Christmas gift. Children wrote ve