LINDA XINRUI JIANG design portfolio
REFERENCES
A
phenomenal independent worker and team collaborator. Linda is creative, punctual, efficient, reliable, a great listener with great ideas. She’ll bring new thoughts to the table while respecting others to help foster a productive environment. She’s open to conceptual
I
t is a pleasure to recommend Linda Jiang based on her design work done as an intern at Little Tikes. She produced high quality design work, and always met the deadlines required with enthusiasm. She was flexible, very professional, and worked
well with the rest of the group. In presentations she was always prepared and articulates her message clearly. Linda has creative ideas, a good logical problem solving process, and a high level of craftsmanship. Based on my experience working
with Linda at Little Tikes, I recommend her work with enthusiasm! Ian Grout
thinking, and not afraid to explore new territory. Linda gets things done; she’ll see a project through multiple stages from conceptualization, to sketching, editing, final rendering and prototyping. She’s extremely capable as a designer and I would recommend her to any company
that values creativity and out-of-box ideas. Gauri Nanda
*This design was produced through a Motorola-sponsored studio and is not an actual Motorola product.
PROJECT BRIEF A wireless device for expecting mothers in India that measures the amount of iron in the blood. By giving a clear indication of the user’s iron count, the blood iron meter can help prevent or reverse anemia during pregnancy through increased awareness. Conceptualized through a Motorola-sponsored studio, Saceta was chosen as the studio’s winning design by Motorola designers.
RESEARCH: INDIA THE PROBLEM Every year, there are 530,00 maternal deaths all over the world. At 134,000, India alone contributes 25%. Every 5 minutes, a woman dies during childbirth in Inda.
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HEMORRHAGE
ANEMIA
SEPSIS
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OBSTRUCTED LABOR
ABORTION TOXEMIA OTHERS
THE CAUSE Anemia and hemorrhaging (which is mostly caused by anemia) are the root cause of almost 50% of all deaths during labor. 84.9% of India’s pregnant women are anemic and unaware of their condition. Anemia is the result of iron deficiencies in the body, which causes inadequate productions of red blood cells.
WOMEN ARE DYING DUE TO Lack of anemic awareness Disconnect between hospitals and surrounding villages
“A maternal
death is often not only a result of technical incompetence or negligence, but is also cause by limited knowedge. -UNICEF
”
UNUSED RESOURCES Government sponsored initiatives, such as the National Rural Health Mission, offer free iron tablets to pregnant women. However, the programs are rarely taken advantage of because most women are unaware of their
anemic conditions or what anemia is in general. Most do not know that iron is one of the body’s most important necessities during pregnancy or what symptoms indicate anemic iron deficiencies.
IDEATIONS DESIGN GOALS 1] To help generate anemic awareness amongst individuals as well as the general public.
1ST CONCEPT Bracelet meter: a noninvasive blood sensor on the inside; outside screen would display status in 3 easy-tounderstand colors.
COLOR STUDIES
2] To promote medicine and better doctor-patient relationships in India .
the Indian meaning of colors LIVING BIRTH HEALTH WEALTH
noninvasive testing
culturally appropriate
sustainable
easy to use
ACTIVE CHANGING WARNING MOVING
FINAL CONCEPT Clip meter: resembles a piece of jewelry. Sensor located on the back of the clip where there is skin contact.
DANGER FIRE ANGER FEAR
One, large test button
Inspired by Indian jewelry and henna graphics
User status displayed through LED’s that light up a henna pattern, thus suggesting jewelry over medical device.
FINAL DESIGN Hidden LED’s display green henna for high iron count of 13.0 and higher, yellow for medium count of 11-12.9, and red for low count of 10.9 and lower. E-ink screen displays easy-to-read pictograms.
KEY FEATURES
Test button Non-invasive UV blood sensor
To eliminate the chances of infection or disease, Saceta features Venus technology, utilizing UV light to measure blood and tissue chemistry.
E-ink display
Electronic ink is high-contrast, light weight, shatterproof, and most importantly, ultra energy efficient.
Back-lit LED
Power button Cellulose Acetate housing
Derived from starch instead of oil, CA is warm to the skin, tough and self-polishing.
Alarm (test reminder) Clock Adjust buttons Battery insert
PACKAGING
Venus sensors Buzzer Button-cell battery
USER GUIDES The users will receive a set of manuals that will help them better understand the device. The manuals display easy-to-understand pictograms and a iron count status guide.
PHYSICAL MODEL
PROJECT BRIEF The goal of this project was to design a tea set that infuses modern beauty with environmental sensibility. Designed for tea houses that are leading today’s rising trend of tea-couture, the set would find the balanced median between in-house relaxation and our society’s “get it to-go” habit.
TARGET MARKET
URBAN TEA PARLORS
The setting of these tea houses are very modern and fresh, moving away from the traditional and into the hip and trendy. There is often a large focus on the overall impact of the setting and environment. Most of these urban parlors are located in larger cities, thus they usually offer both sit-in and to-go options.
TEA THERAPY BENEFITS
Today, scientific research in both Asia and the west is providing hard evidence for the health benefits long associated with drinking green tea. Besides being helpful in the fight against cancer, arthritis, cardiovascular disease, infections and impaired immune function, the process of enjoying a warm cup of tea also has therapeutic effects. In many cultures, the steps of serving tea are just as crucial, if not more so, than the act of drinking it.
Drink your tea slowly and reverently, as if it is the “ axis on which the world earth revolves - slowly, evenly, without rushing toward the future. ” - Thich Nat Hahn
THE PROBLEM
Because of today’s fast-paced lifestyles, the wholistic, sit-down experience of tea is being over-looked. People are taking their tea “to-go” rather
than in a tradition tea cup. Americans use over 25 billion paper and styrofoam cups a year, accounting for 252 million pounds of garbage in landfills.
FIELD RESEARCH
The following research was held at
The water was very hot and very dangerous to handle.
Wet and slippery surfaces made it hard to serve the hot tea.
The serving tray was box-shaped and awkward to carry. The user had to be very cautious when carrying the tray back to the table.
The tray included tea cups, teapot, glass strainer, and timer.
IDEATIONS DESIGN GOALS 1] To inspire and promote the use of starch-based, biodegradable plastics. 2] To enhance the overall experience of drinking tea, while providing the balanced relationship between to-go and sit-in enjoyment.
sustainable
modern aesthetics
rounded base contours the palm of a hand
heat capture & resistancy
secure cup slots
ergonomic
slits for spills to drip into base
FINAL DESIGN Arched tray contains antislip slots for 4 teacups and a dropped base for the pot. Spills flow into the rounded base, contouring the natural shape of a hand. Removable inner cup is starch-based and reusable, allowing the user to take unfinished drinks to-go.
MATERIALS
Doubled layer ceramic Traps in more heat
Starch-based to-go cups
Made from natural starch and fibres; are economic, biodegradable, and high quality. They are reusable and can match or exceed the performance of oil-based plastics.
Cellulose Acetate
Derived from starch instead of oil, CA is warm to the skin, tough and self-polishing.
Buit-in strainer
Glazed ceramic
Santoprene overmolds
A thermoplastic compound with properties similar to those found in natural rubber. It is completely recyclable and can be reprocessed into another product.
MESSAGE IN A CUP
When the user cannot finish his or her drink, they can simply take the inner, reusable cup to-go. When they return to the tea house, the same cup can be used again for a price discount, thus promoting the store as well as recycle and reuse.
If people can see recycling happen in an “ innovative, creative way, they are much more likely to recycle in their everyday lives. � - EDWARD DOUGLAS MILLER
A C C E L E R AT E Y O U R L I F E *This design was produced through a Motorola internship and is not an actual Motorola product.
B
PROJECT BRIEF A Motorola internship project, MOVE is a personal mobile device that is also a pocket-sized fitness trainer. With a detachable accelerometer, MOVE can accommodate both active lifestyle schedules as well as concentrated workout routines. MOVE is the next-generation personal coach for anyone looking for a healthier way of living.
A
TREND RESEARCH
MACRO TREND
“The Power of Change�:IMPROVE 2011 will see the world emerge from a traumatic period into one characterized by hope and new values. For this reason, a change in thinking is the starting point. People will try to improve above their normal mental and physical standards. Being healthy and looking fit is the new and improved lifestyle for the average Joe.
BECOME THE “IDEAL” YOU With TV shows such as The Biggest Loser and gaming systems like Wii and Xbox Kinect, the promotion of physical fitness is more present now than ever before. Games for Health, such as DDR and Wii Fit take in about $1 billion per year in revenue.
The media
TARGET MARKET Young, energetic, mid-20’s. Is bold, confident and a facebook addict. Owns 3 pairs of running shoes, all with bright colors. Would rather walk than take a cab. Has a favorite treadmill at the local gym. Maintains a healthconscious diet. Favorite quotes: “Live, laugh, love” & “Go big or go home”.
BENCH MARKING PUMA PHONE European sport phone with built-in accelerometer and solar panels. Phone must be on the user at all times during the workout.
FIT BIT Lifestyle trainer that measures daily activity and sleep patterns. Data transfer to the computer via bluetooth.
+ workout coach
NIKE PLUS Running partner that is placed inside the shoe. Transfers workout results to iPod, iPhone, or PLUS bracelet.
DE S I G N C H A L L e N G E
lifestyle coach
= real-time updates
?
IDEATIONS DESIGN GOALS 1] To promote a physically active lifestyle, while maintaining Motorola’s fresh aesthetics. 2] Accommodate both light and heavy activity with a removable accelerometer. However, the device must still look complete.
intuitive UI
user appropriate
portable
easy to use
Inset camera housing to balance the sensor sensor is removed from the bottom edge of the phone to give a tiered look
FINAL DESIGN Android system; 4� display with molded glass. Removable accelerometer is attached through magnetics. The accelerometer data is tT to the phone via bluetooth.
MOVE keeps track of total steps taken, distance traveled, calorie intake and calories burnt. It analyzes daily, weekly, and monthly data. It displays all the gathered information, such as sedentary time and workout time, in a playful and interesting UI that will change according to your daily movements.
The MOVE detachable workout coach toggles through your distance, steps, speed, calories burnt, and time. It uses a crisp and bright OLED display. It also has builtin GPS, MP3, and audible coach.
After your workout, simply retach the workout coach and all your workout data will be wirelessly loaded into MOVE. All the information, such as jog route, can be analyzed straight on your phone. You can set goals, compare with past runs, and even share on Facebook.
Expressive Youthful
Understated Youthful
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CMF STUDIES
Expressive Mature
MOCK ADVERTISING
THANK YOU.
LINDA XINRUI JIANG lindaj1O21@yahoo.com 248.8O8.3939