BEIJING DESIGN WEEK 2011 SUMMARY REPORT

Beijing Design Week 2011

Summary Overview (International)

%HLMLQJ 'HVLJQ :HHN &KLQD¶V OHDGLQJ GHVLJQ platform First launched with a pilot effort in 2009, Beijing Design Week has quickly become &KLQD¶V OHDGLQJ DQQXDO SODWIRUP IRU GHVLJQ A new BJDW debuted in 2011 as a citywide showcase, catalyst and laboratory for raising public design awareness, while helping to develop a stronger design infrastructure and discourse in Beijing, and China.

BJDW is an initiative of the Ministry of Education of the PRC, the Ministry of Culture of the PRC, the China Federation of Literary and Art Circles, and the Municipal Government of Beijing.

Running from 26 September to 3 October (preview days: 24 & 25 September), Beijing Design Week 2011 was a major success. It comprised and attracted more than: 60 exhibitions, installations and pop-­up shops 40 talks, lectures and workshops 100 partner events 1800 participants from 25 countries 200 UHJLVWHUHG GRPHVWLF DQG LQW¶O PHGLD 900 unique media reports, and 300,000 web impressions.

3.5 million visitors

Opening Ceremony: BJDW 2011 opened on 26 September with a gala ceremony, presided over by GuoJinlong, Mayor of Beijing, at the China Millennium Monument.

Design Triennial: In 2011, BJDW was mounted in partnership with the First Beijing International Design Triennial, organized by Tsinghua University, at the National Museum of China on Tiananmen Square.

Guest City: London London was the official Guest City of BJDW 2011.

The program included a delegation headed by Lord Marland, Parliamentary Under-­Secretary of State, and was highlighted by Manuscript, a largescale installation by designer Paul Cocksedge.

Milan will be the Guest City of BJDW 2012.

Beijing Design Forum: The one-­day Beijing Design Forum was held on 28 September at the Great Hall of the People, with leading dignitaries and luminaries in attendance, including Mayor GuoJinlong.

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BJDW 2011 was a citywide event, encompassing dozens of venues across Beijing.

However, two primary zones were established at: 751 DyPARK, a former gas plant adjacent the 798 Art Zone 751

Dashilar, an historic hutong neighborhood by Tiananmen Square Additional hubs and major events at:

Ditan Park

National Museum of China Sanlitun Village

China Millennium Monument Sanlitun Village

Liang Dian China Millennium Monument

[Forbidden City]

National Museum

Ditan Park DASHILAR

Liang Dian Design Center

Alongside dozens of talks, more than 60 exhibitions and installations² spanning urban graphic interventions and 3-­D urbanism films to rapid prototyping workshops and pop-­up shops and cafes²enlivened the city ZLWK GHVLJQ«

MoMA curator Paola Antonelli

Designer Kenya Hara

Alberto Alessi of Alessi

Core77 Talk

Designer Tom Dixon

Exhibitors/Participants (Sample List): Brands/Companies

Schools

Alessi Artemide Arup Converse Diesel Kartell KostaBoda Lane Crawford Lenovo Magis Material Connexion Nickelodeon Giovannoni Design Tom Dixon Top Shop/Top Man

Aalto University (Helsinki) Academy of Media Arts (Cologne) Beijing Institute of Fashion Technology Central Academy of Fine Arts (Beijing) Columbia University (New York) Kingston University/Design Museum London Parsons The New School for Design (New York) Tsinghua University (Beijing)

Media Core77 Designboom Dezeen Elle Decoration Financial Times FRAME/MARK Rizzoli TimeOut Beijing

Institutions/Organizations

AIGA (US) British Council (UK) DMY-­Berlin (Germany) DutchDFA (Netherlands) Embassy of France Goethe Institute (Germany) Helsinki Design Week (Finland) Helsinki World Design Capital (Finland) Premsela (Netherlands) Ullens Center for Contemporary Art (China)

Beijing Design Awards: BJDW also launched the annual Beijing Design Awards, with a nationally televised ceremony on the BTV network.

Media Coverage: BJDW 2011 generated 900+ unique media reports, and 300,000+ web impressions.

Domestic Media Partners and Collaborators:

International Media Partners:

Hotel & Restaurant Partners:

WĞƌŚĂƉƐ ŵŽƌĞ ƐŝŐŶŝĨŝĐĂŶƚ͕ ΀ ĞŝũŝŶŐ ĞƐŝŐŶ tĞĞŬ΁ ǁŝůů ŚŝŐŚůŝŐŚƚ ŚŝŶĂ͛Ɛ resolve to become a cultural superpower. ͶNew York Times Beijing Design Week intends to reposition the country as a place where ideas are created rather than appropriated. ͶFinancial Times Beijing Design Week signals China's creative intent. ͶForbes.com

Join us for Beijing Design Week 2012!

28 September ± 6 October, 2012

www.bjdw.org