Yard
Credentials
Tuesday, February 14, 12
The office Design becomes a playground to work. Yard, located in Neo Psychiko since 2009, is a production house focused on modern thinking and corporate solutions.
Tuesday, February 14, 12
The office
Tuesday, February 14, 12
The initial idea was to work as friends and feel at home. Warm hospitality for all, clients and colleagues, is vital for us.
From the first glance Why Yard?
Tuesday, February 14, 12
When creating, we like to experience the emotions you feel when you lay down in a back yard watching the stars on a summer night. We always seek the fun aspect of a project; with great passion and in a happy mood. We all have the same strong incentives. We work together to deliver the unexpected; originality becomes self evident in our ideas. We are the Yard Team, full of energy to create, design and implement along with our clients.
Our
Personalities We say that we understand and practice the magic of design in all its aspects. We are passionate about light; lighting designers and lighting architects help us be unique in every project. We create and follow new trends, we love to search. We stay a long time on the go for new venues and undiscovered places. We are persistent when it comes to taste. It has to be a delicacy even within a fast food budget. And of course, we all agree that music is the key to open up the heart. We discuss and listen, so as to help our clients take better decisions, we like to say that we understand and guide. In the end, we believe in open-mind results to astonish.
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Our Philosophy Be original in all shorts of budgets. Our core philosophy revolves around communicating the essence of a brand by means of personalized experience. Our extensive network of contacts, both locally and internationally, enables us to manage projects with precision and ease.
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Service Offered
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Turn Key Event Solutions/Strategic Planning/Concept/Branding/ Creative Design/Setting Design/Special Constructions/Production Execution/Audio Visual Productions.
ClientS:
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Adel Saatchi & Saatchi Advocate / Burson-Marsteller Anorthosis Famagusta F.C. Asset Ogilvy ANT1 Group City of Athens Coca Cola Emporiki Credicom Emporiki Bank EDEE Feelgood Entertainment
Fox Media Services Frank Advertising Google HSBC Hellenic Postbank HEPO Imako Kraft Foods Media Strom Ministry of Infrastructure, Transport and Networks Ministry of Interior Decentralization & E-government
Microsoft New Acropolis Museum NIKE Hellas Notos Com Pernord Ricard Piaggio V & O Communication Valuecom Vichy Wind Hellas/Q mobile
Recent Works
Tuesday, February 14, 12
google engage
Tuesday, February 14, 12
google engage
Client: Valuecom for Google.
LOCATION: Michael Cacoyannis Foundation.
Attendance: 120 guests from pr and advertising agencies.
Challenge:: To create an event to introduce to all attendees google's services: Google +, Google Hangout and Google Insights for Search.
Tuesday, February 14, 12
google engage
Tuesday, February 14, 12
google engage
Tuesday, February 14, 12
NIKE
Kobe Bryant
Client: Valuecom for NIKE.
LOCATION: NOS at Kifissia/OAKA Agora Kalatrava/ Dais/House of Hoops by Footlocker.
Attendance: +2700 people in total at all venues.
Challenge:: To welcome and host in Athens the most famous contemporary basketball player, Kobe Bryant, in a series of events held by NIKE in multiple venues to honor him.
Tuesday, February 14, 12
NIKE
Kobe Bryant
NIKE Kobe Bryant 2011 Athens Tour/Welcome and host in Athens the most famous contemporary basketball player.
Tuesday, February 14, 12
NIKE
Kobe Bryant
NIKE Kobe Bryant Main Event/ A Court Area to act as a terrain for hosting a series of basketball games.
Tuesday, February 14, 12
NIKE
Kobe Bryant
NIKE Kobe Bryant Main Event/ An Express NIKE Area to act as a product zone and lounge.
Tuesday, February 14, 12
NIKE
Kobe Bryant
NIKE Kobe Bryant Dais Clinics/ Create an event in order to host Kobe Bryant’s meeting with 64 young basketball athletes who later played in the basketball
tournament held at OAKA.
Tuesday, February 14, 12
NIKE
Kobe Bryant
NIKE Kobe Bryant House of Hoops by Footlocker /An event for the opening of House of Hoops by Footlocker.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Client: Asset Ogilvy for Kraft Foods.
LOCATION: The HUB.
Attendance: +15.000 visitors through the weekend.
Challenge:: A unique idea to celebrate the 150 years of the oldest Greek chocolate bar.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
The crowd visiting the Museum through the weekend exceeded 15.000. Order, safety and a little bit of patience guaranteed that each one of them had the opportunity to visit the first Chocolate Museum in Greece.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
The pedestrian street connecting the HUB with the old Pavlidis factory was transformed to welcome the visitors. A big mock up of a Pavlidis chocolate bar waited the crowd at the entrance of the Museum.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Pavlidis 150 years Chocolate Museum /
A historical retrospect including exhibits, banners, ground plans and many more historical elements guided the crowd through the course of chocolate from 19th century till today.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
3 chocolate fountains, 1,5 m. high, offered delicious treats to the guests.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Simulation of the production line. It explained, step by step, the different phases through which chocolate goes while in factory until the moment that it finally ends up in our familiar package. A special designed machine offered the visitors a bar of chocolate at the mere push of a button.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Guided tours, held in groups of 50 people, gave visitors the opportunity to dive into a variety of information about chocolate and their favorite brand.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Pavlidis 150 years Chocolate Museum / Reconstruction of the original set that was created for the recent TVC. Visitors had the opportunity to enjoy
a photo shoot and take the photos as memorabilia.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Packaging exhibition designed by students of BAKALO. Visitors voted for the best design. An original construction dedicated to the new package explained the reasons why the previous foil package had to be given up.
Tuesday, February 14, 12
Pavlidis 150 years
Chocolate Museum
Children played, laughed, entertained themselves, ate countless bars of chocolates and created memorabilia at the ChildrenĂs Area of the Chocolate Museum. In the end they wrote dedications addressing their favorite chocolate.
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Pavlidis 150 years Spin off projects
Tuesday, February 14, 12
Pavlidis 150 years
The Mall Athens
Tuesday, February 14, 12
Pavlidis 150 years
Mediterranean Cosmos Thessaloniki
Tuesday, February 14, 12
Coca Cola
"Randez-vous" for Special Olympics
Tuesday, February 14, 12
Coca Cola
"Randez-vous" for Special Olympics
Client: Asset Ogilvy for Coca Cola.
LOCATION: Olympic Stadium – Festival Area.
Attendance: +10.000 visited in total. +1.500 people from all around the world visited the kiosk per day.
Challenge:: To bring together athletes and crowd in the most influential, interesting, and joyful place in the Common Domain. The Coca Cola area was created and inspired under the umbrella of “Happiness”. Under the fact that this year Coca Cola celebrates its 125 years. Under the notion that we have to welcome and treat a special crowd.
Tuesday, February 14, 12
Coca Cola "Randez-vous"
for Special Olympics
Coca Cola "Randez-vous "for Special Olympics / Inside the tents, colors, several materials, brushes, stickers etc. gave every attendee the chance
to make his own tailor-made Contour Bottle and his own paper bubble and create a memory to last.
Tuesday, February 14, 12
Coca Cola "Randez-vous"
for Special Olympics
Coca Cola "Randez-vous "for Special Olympics / A History Corner surrounding the main backdrop educated and entertained people by presenting
all retro Coca Cola advertisements.
Tuesday, February 14, 12
Coca Cola "Randez-vous"
for Special Olympics
CGI views of the Coca Cola "Randez-vous for Special Olympics" pavillion.
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011
Tuesday, February 14, 12
Client: Asset Ogilvy/Kraft Foods Hellas.
LOCATION: Porto Carras Thessaloniki.
Attendance: Employees and Internal Audience.
Challenge:: It was required to create a platform to communicate all brands effectively and with respect to their campaigns. The overall concept was “I love New Kraft, one big snacking metropolis�.
KrafT Foods
Hellas Meeting 2011
View of the central stage and part of the brand installations.
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011 Walk & Talk
CGI views of the the multi-brand exprerience created in respect to all Kraft brands.
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011 Walk & Talk
450 attendees, divided in 9 groups, had the opportunity to walk through the New Kraft Metropolis, experiencing in 20 minutes every brand.
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011 Walk & Talk
All brands of Kraft Foods were presented in unique, custom designed areas and activities.
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011
A speed painting performance and a contemporary dance act were the main ingredients of the closing show.
Tuesday, February 14, 12
KrafT Foods
Hellas Meeting 2011
The Singing Waiters performance made the Lacta Love-it and Chock n' Cake launch by the pool an unforgettable experience.
Tuesday, February 14, 12
Book Presentation and Exhibition
Tuesday, February 14, 12
Book
Presentation and Exhibition
Tuesday, February 14, 12
Client: Asset Ogilvy.
LOCATION: Benaki Museum.
Challenge:: To present in an artistic way the material of the book “Certain Realities by Lizi Manola”. We created a presentation in the café of the Museum with speeches by Travel Editors and Photography Experts. The Exhibition was installed in 20 invisible in the dark frames in the open air area of the Museum, so as to show the pictures floating in the air. 4 big lighting balloons completed a magic atmosphere which impressed all attendees.
Book Presentation
and Exhibition
Tuesday, February 14, 12
Book Presentation
and Exhibition
Tuesday, February 14, 12
Q for Schoolwave
Tuesday, February 14, 12
Q for
Schoolwave
Client: Frank for Wind Hellas.
LOCATION: Water Circus – Faliro Bay Complex.
Attendance: +5000 people in total.
Challenge:: To create a pavilion and a paintball arena in order to enhance Q Mobile’s sponsorship for the 2011 Schoolwave Festival.
Tuesday, February 14, 12
Q for
Schoolwave
Tuesday, February 14, 12
Sons Of Anarchy FX PARTY
Tuesday, February 14, 12
Sons Of Anarchy FX PARTY
Client: Asset Ogilvy for Fox Media Services.
LOCATION: Bar Intrepid FOX.
Attendance: Media, VIPs, FX Clients.
Challenge:: An impressive launch for the FX dynamic series “Sons of Anarchy”. A series full of bikes and action. We created a party in the night club Intrepid Fox, to secure the rocking mood. Real Harley bikes from the Greek Harley Club filled the place, “Cyanna” gave an unforgettable live, the amazing S.Piros, Rock DJ mixed lines of the series with music that brake all rules, live tattoos performance and girls dancing. It a was a Thursday to remember.
Tuesday, February 14, 12
Sons Of Anarchy FX PARTY
Tuesday, February 14, 12
KINECT Launch
Tuesday, February 14, 12
KINECT
Launch
Client: Microsoft.
LOCATION: Sotovikis Workshop.
Attendance: All sorts of press.
Challenge:: Launch the new era in home entertainment wrapped up with an interesting and cozy feeling.
Tuesday, February 14, 12
KINECT
Launch
Tuesday, February 14, 12
KINECT
Launch
Tuesday, February 14, 12
HSBC Advance
Tuesday, February 14, 12
HSBC
Advance
Client: Asset Ogilvy for HSBC Bank.
LOCATION: Seventh Sky.
Attendance: 300 HSBC guests from the business, science and art industry.
Challenge:: High profile corporate event targeted in technology for the launch of the new HSBC Advance Product.
Tuesday, February 14, 12
HSBC Advance
Tuesday, February 14, 12
ANT1
new program launch
Tuesday, February 14, 12
ANT1
new program launch
Client: ANT1 TV.
LOCATION: Theatron Ellinikos Kosmos.
Attendance: Media, Advertising and Celebrity Industry.
Challenge:: An impressive show to present the new, dynamic TV program of the year.
Tuesday, February 14, 12
ANT1
new program launch
A party that lasted till the early hours amazed guests with the 4 big installations dedicated to the blockbuster shows of the upcoming year. A real cat walk referring to Next Top Model, a real concert stage was dedicated to X-Factor and the venue’s permanent architectural blocks transformed into 16 cooking benches totaling the number of the Top Chef contestants appearing on the show.
Tuesday, February 14, 12
NIKE
Capture the Moment
Tuesday, February 14, 12
NIKE
Capture the Moment
Client: Valuecom for Nike.
LOCATION: Technopolis Gazi.
Attendance: NIKE consumers, celebrities and media.
Challenge:: Party to celebrate the Marathon anniversary and host the announcement of the winner of the Photographic competition “Capture the Moment�.
Tuesday, February 14, 12
NIKE Capture the Moment
Tuesday, February 14, 12
NIKE Capture the Moment
Tuesday, February 14, 12
Global
Smurf Day
Tuesday, February 14, 12
Global
Smurf Day
Client: Feelgood Entertainment.
LOCATION: Alsos Stratou.
Attendance: +600 people in total. 290 Smurf Fans.
Challenge:: To create an event that will intrigue all Greek Smurf fans and bring them together on June 25th, said Global Day of Smurfs. To gather more than 250 Smurf fans with the intention to get all smurfishly dressed up and participate in the global attempt for a Guinness Record. Moreover, to attract interest and create buzz for the forthcoming movie.
Tuesday, February 14, 12
Global
Smurf Day
The shape of a Smurf was the intended formation for the visitors counting towards the Guinness Record. The intended formation was covered on video from above creating a powerful image for the event.
Tuesday, February 14, 12
Global
Smurf Day
At the end of the day the Greek Smurfs, along with Smurf fans all over the world, shattered the previous Guinness Record, since 4.861 Smurf Fans were gathered globally at the same time.
Tuesday, February 14, 12
Global
Smurf Day
The visitors got painted and dressed up. Then they browsed around the installations amusing themselves at the sound of cheerful and upbeat music.
Tuesday, February 14, 12
NIKE Free Game
Tuesday, February 14, 12
NIKE
Free Game
Client: NIKE.
LOCATION: The Mall Athens.
Attendance: Open to public event.
Challenge:: A competition with a fun aspect to make people experience the NIKE FREE technology that lasted 6 days. The purpose was to try the new NIKE free shoes and we thought why not creating a game that you can try them on and be convinced to purchase. So the main idea was to create a buzzing atmosphere that will attract audience. An innovative game to combine sports and pleasure.
Tuesday, February 14, 12
NIKE
Free Game
Taking up 196 sq. m, the installation was divided in several 4m and 2m length platforms. Each platform was constructed of a different surface material.
Tuesday, February 14, 12
NIKE
Free Game
The architectural structure divided this rhomb in two. Each side was a pace lap that someone had to run, jump and try to finish in order to push first the red button in the last platform.
Tuesday, February 14, 12
Coca Cola
Christmas at SOS Village
Tuesday, February 14, 12
Coca Cola
Christmas at SOS Village
Client: Asset Ogilvy for Coca Cola.
LOCATION: Cultural Centre, S.O.S. Village.
Attendance: Children of various ages (3 – 18).
Challenge:: Designing a warm, welcoming and fun set of activities for the children at S.O.S. Village.
Tuesday, February 14, 12
Coca Cola Christmas
at SOS Village
Coca Cola Christmas at SOS Village / Children enjoyed 3 different engaging activities (decorating gingerbread houses, painting clay ornaments
& creating festive garlands made of candies).
Tuesday, February 14, 12
Coca Cola Christmas
at SOS Village
Coca Cola Christmas at SOS Village / 12 natural Christmas trees decorated the venue. After the event the trees remained at the village and were
planted by the families.
Tuesday, February 14, 12
Tuesday, February 14, 12
Client: Valuecom for Nike.
LOCATION: Environmental Awareness Park "Antonis Tritsis", Alsos Sygrou.
Attendance: An average of 1200 people per event.
Challenge:: A demanding series of outdoors running events, produced on a 6-month basis on behalf of NIKE. The attending runners enjoy a different running course of 10 km each time, set in various locations inside Athenian parks.
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Absolut ELYX
Tuesday, February 14, 12
Absolut ELYX
Client: Valuecom for Pernott Richard.
LOCATION: Seventh Sky.
Attendance: VIPs.
Challenge:: First European Launch of the new super premium Absolut vodka.
Tuesday, February 14, 12
Absolut ELYX
Tuesday, February 14, 12
Absolut ELYX
Tuesday, February 14, 12
Absolut Vodka
Tuesday, February 14, 12
Absolut
Vodka
Client: Pernod Ricard (Brand Absolut) & TBWA Advertising Agency.
LOCATION: King George Hotel.
Attendance: Salesmen.
Challenge:: Project concept & scenography created a unique atmosphere. The flow of the event and the demanding technical requirements were given high priority.
Tuesday, February 14, 12
Absolut
Vodka
Tuesday, February 14, 12
Absolut
Vodka
Tuesday, February 14, 12
In Style & LO REAL Fashion Show
Tuesday, February 14, 12
In Style & LO REAL Fashion Show
Client: IMAKO.
LOCATION: The Mall Athens.
Attendance: VIP Guests, open to public.
Challenge:: High profile event with several sponsors and a great number of VIPs. 20 models and 15 styling assistants had to be accommodated.
Tuesday, February 14, 12
In Style & LO REAL Fashion Show
Tuesday, February 14, 12
Anorthosis Famagusta The 99 years event
Tuesday, February 14, 12
Anorthosis Famagusta The 99 years event
Client: Anorthosis Famagusta.
LOCATION: Spyros Kyprianos Stadium in Lemesos.
Attendance: 100 VIP Guests, open to public.
Challenge:: High profile sports event for the celebration of Anorthosis’ 99 years, multilayered approach, coordination of several teams.
Tuesday, February 14, 12
Anorthosis Famagusta The 99 years event
Tuesday, February 14, 12
New Acropolis Museum Opening Ceremony
Tuesday, February 14, 12
New Acropolis Museum
Opening Ceremony
Tuesday, February 14, 12
Client: Ministry of Culture.
LOCATION: New Acropolis Museum.
Attendance: 420 VIP Guests, Media.
Challenge:: High quality and national importance event, facilitation of 420 VIP guests, co-ordination of several teams, event and production management both for the Pre-Events and the Main Event. Co-ordination of the various teams that worked together for the execution of the events (Hospitality, Transport, Creative, Audiovisual, Live Coverage), responsibility for taking care of the seating arrangement for the opening ceremony, the co-ordination of the museum guided tours and the seating arrangement and facilitation of the dinner.
New Acropolis Museum
Opening Ceremony
Tuesday, February 14, 12
International
IMMigrants Day
Tuesday, February 14, 12
International
IMMigrants Day
Client: Advocate / Burson - Marsteller.
LOCATION: Koumoundourou Square.
Attendance: Open to public.
Challenge:: Cultural and social open event, on behalf of Advocate S.A and the Ministry of Interior, Decentralization and E-Governance for the celebration of International Immigrants Day on December 18th in Athens.
Tuesday, February 14, 12
International
IMMigrants Day
Tuesday, February 14, 12
'XMAS 2009
Tuesday, February 14, 12
'XMAS
2009
Client: Municipality Of Athens.
LOCATION: Syntagma Square/Zappeion.
Attendance: Open to public.
Challenge:: A high profile event for the Municipality of Athens with a new, eco-friendly concept, unique lighting and set design and large scale installations for 25 days of operation.
Tuesday, February 14, 12
'XMAS 2009
Tuesday, February 14, 12
'XMAS 2009
An event with worldwide coverage, interactive content for children 5 to 14 years old, 500 theatrical performances and 500 music workshops for a period of 25 days.
Tuesday, February 14, 12
'XMAS 2009
Tuesday, February 14, 12
New Year's Eve Event 2009/2010
Tuesday, February 14, 12
New Year's Eve
Event 2009/ 2010
Tuesday, February 14, 12
Client: Municipality Of Athens.
LOCATION: Syntagma Square.
Attendance: Open to public.
Challenge:: An open to public event with national and worldwide coverage, televised live set up, 4 performances, unique light design and a highly specialized personnel of 90 people in the production crew and artists.
New Year's Eve Event 2009/2010
Tuesday, February 14, 12
SMALL SCALE
PROJECTS
Tuesday, February 14, 12
Terra Nova
Launch
Tuesday, February 14, 12
Terra Nova
Launch
Client: Fox Media Services.
LOCATION: Golden Hall.
Attendance: Open to public / VIPs.
Challenge:: An empty shop at the Golden Hall was transformed into an original Terra Nova scenery to act as photo-opportunity for visitors who were introduced to the new Steven Spielberg TV show. Rocky mountains, blue horizons, a lot of tropical trees and a dinosaur created an otherworldly image that captured the gaze of everyone. Monitors projected the trailer of the new series, helping guests get into the mood.
Tuesday, February 14, 12
FX TERRA NOVA
Tuesday, February 14, 12
SMALL SCALE
PROJECTS
lacoste: Pop up store designed for Lacoste focusing on Unconventional Chic. Placed at Golden Hall, The Mall Athens and Hirs Arcade, Thessaloniki.
Tuesday, February 14, 12
SMALL SCALE
PROJECTS
Balux: Indoors & outdoors decoration for NIKE's sponsorship at the Balux Home Project.
Tuesday, February 14, 12
SMALL SCALE
PROJECTS
KIX: Window created for NIKE at KIX.
Tuesday, February 14, 12
SMALL SCALE
PROJECTS
Emporiki Bank: Pavllion designed for Emporiki Bank. Placed at Ecotech 2011 and Artoza 2011.
Tuesday, February 14, 12
SMALL SCALE
PROJECTS
ATTICA: Window created for NIKE at Attica.
Tuesday, February 14, 12
Special Constructions
Tuesday, February 14, 12
Special Constructions
12,5 m length with an embedded podium, 4 frameless plasma screens, 9 TFT monitors, 2 frameless plasma screens embedded in the backdrop and lighted floor to glow in the dark.
Tuesday, February 14, 12
Special Constructions
A 45 meters long installation. Constructed of 280 tailor-made wooden pallets and shaped after the NIKE swoosh.
Tuesday, February 14, 12
Special Constructions
2009 – 2010 Athens Christmas tree made of 180 real trees and 5,5 tons of iron construction.
Tuesday, February 14, 12
Special Constructions
Info Kiosk for Athens Municipality targeted on nature and its needs. Real trees and grass formed a little garden. A construction of wood with the intention to be recycled formed the space.
Tuesday, February 14, 12
Crowd Management
Tuesday, February 14, 12
Crowd Management
Demanding crowd management, 100 special guests to go on stage in a quick and efficient arrangement in order to ensure our final stage frame. 200 children from football academies formed number 99 in front of the stage. The stage area was designed in order for the audience of 3000 to watch from a first class perspective.
Tuesday, February 14, 12
Crowd Management
Design and execution based on V+O concept -Ripple Effect-. 5000 people watched. The 3 day Convention had lots of production and crowd management challenges.
Tuesday, February 14, 12
The after effect
Tuesday, February 14, 12
The after effect EMPORIKI CREDICOM
MICROSOFT KINECT
Tuesday, February 14, 12
The after effect PAVLIDIS 150 YEARS
……………………………………………………
Tuesday, February 14, 12
WITH COMPLIMENTS
Tuesday, February 14, 12