FEATURE
As COVID-19 is defining the new normalcy in the world, the fitness industry would also change forever. As governments in many countries are easing lockdown restrictions, fitness facilities are getting ready to re-open and welcome back customers. After the pandemic, health has certainly risen to the top of the list of consumers personal priorities, especially after so many weeks of lockdown. Now more than ever the importance of movement and exercise, with the support and motivation of fitness professionals, will be in high demand. NEED TO RESTRUCTURE THE SPACE Gyms and fitness centres today are faced with a great challenge. Struggling with balancing the safety of their guests while still trying to provide the most essential of well-being resources in a post COVID-19 era. During the confinement period, online training and technology-based workouts took the lead. Those newfound initiatives appeared to be very interesting. However, replacing going to the gym by home training is not an easy task; going to a health club which represents a professional space with professional gear is essential for gymgoers. The human experience has to be taken into consideration, the motivation ‘in-person’ communities bring is a great factor in favouring going to the gym and experiencing the social energy it brings. Rabih Geha, founder of Rabih Geha Architects explains: “We as designers propose we adapt to the new conditions and start by restructuring health clubs. We have to work to ensure social distancing by rebalancing the future floor plan with a design-first approach. This can be achieved with personalized functional training pods, digital workout guidance, smart storage solutions, guided flooring, controlled traffic flow, visual aids, effective signage, to name a few. We should also strongly incorporate visual guidance regarding hygiene protocols and best practices to support the fitness floor. These challenges may bring unique opportunities to define the future of a new fitness experience where space optimisation and the incorporation of safety measures will help deliver the best workout experience for gym-goers.”
TECHNOLOGY IS AT CENTRE Technogym, one of the leading manufacturers of fitness equipments is focussing on technology. The current time has also given a strong acceleration to the digital revolution in all sectors. During such times, Technogym’s Mywellness app is making things easier for people to return to gyms post lockdown and during the pandemic, so it is what a lot of operators will be using. During lockdown fitness facilities connected with consumers using Technogym’s Mywellness platform by engaging and coaching them
and offering training experiences and support services, at home, digitally. In the re-opening phase technology will continue to play a key role to help operators both to offer engaging experiences and a safe environment. Social distancing will represent a key consideration for clubs to be compliant to local regulations as well as protect members whilst training. Partnering with Technogym at this current time will ensure you have a comprehensive re-opening strategy, The platform is also introducing brand new features for booking facilities services such as gym floor, classes, swimming pool. Members will be
August 2020
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