Hinduja Healthcare
OUR TASK Started in 1951 to cater to refugees, the Hinduja Hospital is one of the most trusted and respected names in healthcare and medical services in Maharashtra, with patients coming in from the world over for treatment with its doctors. With just one property in Mumbai, they were looking to branch into specialized services through a chain of premium boutique hospitals under the umbrella of Hinduja Healthcare. This brand needed a personality that stemmed from age old values, but approached healthcare with a future-minded outlook. Before
SOW: Identity Design and Development Brand Language Brand Communication Guidelines Hospital Information Design & Signage System
After
OUR APPROACH A SIMPLE CORE WAS COINED TO DETERMINE THE ENTIRE TONE AND PERSONALITY OF THE BRAND. A CORE THAT REFLECTS PERSONALIZATION IN AN AGE OF LARGER, MASS TREATMENTS. A CORE THAT SAID - IT’S PERSONAL.
Nature is our strongest metaphor for effective healthcare. Taking nature as a visual parallel for well-being, the promise extended to all applications, from visiting cards to environmental graphics, personalizing the brand experience through every step of the way.
INFORMATION DESIGN SIGNAGES WAY FINDING ICONOGRAPHY ENVIRONMENTAL DESIGN
MAIN FACADE SIGNAGE
RECEPTION SIGNAGE
FLOOR DIRECTORY
MAIN DIRECTORY
STAIRCASE DIRECTORY
MAIN ENTRANCE DIRECTORY
OTHER SIGNAGES
ROOM NUMBERS & BED NUMBERS
ICONOGRAPHY
Icon Style has been derived from the logo.
ENVIRONMENTAL DESIGN Our symbols from nature have been carefully picked to cater to each value, bringing it alive together in the visual communication. Pastel shades add a sense of softness, delicacy, maturity and warmth, helping create an environment for our next layer. Paper craft denotes layers of detail and care for visual renditions.
Brand Values
Nature Elements
Paper Craft
Comforting
Calla Lily
Flamingo
ConďŹ dence
Seahorse
Conch Shell
Clarity
Buttery
Elephant
Turtle
Chrysanthemum
Banyan Tree
Gladiolus
Optimistic
Insightful
RECEPTION AREA
WAITING AREA
OTHER AREAS
STATIONERY
COLLATERALS
RESULT AREA We provided a modern face to an old, respected institution, to make its services relevant in modern times. The boutique hospital had a footfall of over a 100 patients in a day post launch, with 50 out of 100 beds ďŹ lled right after the soft launch. People distinctly left feedback about their brand experience and how it enriched their stay.