ECCODIVA - Designomist 2012

Page 1

ECCODIVA MULTI PURPOSE SOLAR LED LIGHT Designomics Entry Product Design Client : ECCO Electronics Pvt. Ltd.

IDEAS FOR OUR WORLD


ECCODIVA MULTI PURPOSE SOLAR LED LIGHT Today more than ever before we need to be concerned about “our world”; a world plagued by an environmental emergency characterized by pollution, waste and uneven distribution of opportunity. We need to rapidly move towards building a more responsible and sustainable future.

IDEAS FOR OUR WORLD


THE BEGINNING

BACK UP

10-250 TO

HOURS

The Energy Efficient Green Engine Technology Bisquare Systems (Lemon’s technology partner) and Lemon Design collaborated to develop the Green Energy Engine, a cutting edge patent pending technology, with applications across the board in the area of Education, Lighting and Infotainment for the efficient use of energy for Charging and Driving any Output.

IDEAS FOR OUR WORLD


ECCO ELECTRONICS PVT. LTD Lemon & Bisquare formed an entity which would take this vision forward under the name of ECCO Electronics Pvt. Ltd, to provide energy efficient products. The target market was the developing sector across the world. The Ethos for the company’s vision is -

ECCOlogy ENVIRONMENTAL & ECOLOGICAL RESPONSIBILITY

ECCOnomics

EMPOWERMENT & ECONOMIC DEVELOPMENT

ECCOsystems SUSTAINABLE & METHODICAL GROWTH

IDEAS FOR OUR WORLD


The first intervention we chose to address was the lighting industry. The Renewable & Solar Energy industry has expanded rapidly in the past several years and growth is expected to continue at a strong pace for the foreseeable future. We intended to address the needs of customers in this market with a higher quality and multipurpose Solar LED lamp at competitive costs thereby maintaining the sustainability for the population that have lesser opportunity. The key objective was the design of a multipurpose Solar led lamp, to serve various lighting needs through just product thereby making it more cost effective. Along with this the idea was to provide longer Backup & Brighter light designed for various use cases based on an intensive research of how, where and why light is needed.

IDEAS FOR OUR WORLD


CHALLENGE

1.6

BILLION PEOPLE

in the people in the world still use hazardous kerosene oil lamps as a source of light.

1.6

BILLION PEOPLE

do not have access to clean water, food, shelter & electricity.

38

BILLION DOLLARS

are spent on fuel-based lighting every year.

13

MILLION TONNES

of soot & CO2 is emitted each year, polluting & warming the earths atmosphere


THE DESIGN PROCESS


word maps


initial sketches


sketches closer to final and Detailing


THE IDEA


ECCODIVA is an energy efficient, multi-purpose product from ECCO - Ideas For Our World. The simplicity and design makes it a user friendly and handy light for every household. The innovative solar light has 5 distinct modes: Portable, Ceiling, Torch, Reading Lamp and Wall Mode

IDEAS FOR OUR WORLD


THE STRATEGY



A Solar Energy Product, the ECCODIVA delivers more than 90% charging with LED Drive efficiency, thus emitting light for a longer period of time (15 - 250 hrs.) from a smaller battery source and making it a reliable source for illumination. The ECCODIVA can also be charged with any Power Source (AC Adapter or Unregulated DC Power Source of any Rating) from 7V - 24V, that is lying around in your House. The ECCODIVA comes with a Mobile Charging feature which allows most commonly available mobile phone models & brands to be charged using the ECCODIVA. These different configurations allow the user to use the light flexibly and conveniently based upon his usage requirements.

IDEAS FOR OUR WORLD


Comparative study of various levels of ECCODIVA as compared to Petromax and kerosene lamps

200

600 400

100

200

0

0

1

2 3 DISTANCE (feet)

ECCODIVA Low

ECCODIVA High

ECCODIVA Mediu m

Kerosene High

4

Kerosene Low

1200

1200

1000

1000

800

800

LUX LE VEL

300

800 LUX LE VEL

400

LUX LE VEL

LUX LE VEL

1000

600 400

2 3 DISTANCE (feet)

ECCODIVA Low

ECCODIVA High

ECCODIVA Mediu m

Petromax High

4

Petromax Low

0

400 200

200 1

600

1

2 3 DISTANCE (feet)

ECCODIVA Low

ECCODIVA High

ECCODIVA Mediu m

Petromax High

4

Petromax Low

0

1

2 3 DISTANCE (feet)

ECCODIVA Low

ECCODIVA High

ECCODIVA Mediu m

Petromax High

4

Petromax Low



BACK UP

10-250 TO

HOURS

POWER POWER PACK PACK

LEVELS OF BRIGHTNESS

FLEXI FLEXI CHARGING CHARGING

SPECIFICATIONS · 10-250 hours battery backup with 4 levels of light intensity · Charging capability for mobiles & small media devices · 14 hours of sunlight for full solar charging · Availability for a Microfinance system · UI Led to denote battery backup & condition

POWERED WITH · LED - 1 Watt · Battery - 220mAh Lead Acid/Lithium ion · Plastics - ABS gr.128, Polycarbonate PC, Acrylic

SOLAR SOLAR READY READY


COMMUNITY CHARGING One of the key advantages of the ECCODIVA’s electronics is the fact that it is much more efficient than most other solar lamps in the world. Its microcontroller based technology also allows Solar Charging from dawn to dusk. Keeping the rising concerns of energy efficiency the ECCODIVA’s electronics also allows for community charging with Solar Panels.


USE CASES OF DIFFERENT MODES


KESLA, CHICKEN STORY “This is to certify that Ecco Electronics Pvt. Ltd., has supplied the Kesla Poultry Society, a cooperative of 1000 adivasi & dalit woman in the Hosangabad Dist. of Madhya Pradesh with 3000 Nos. Eccodiva -108 solar lamps. The product was tested by the people of Kesla. it has been found well accepted among the communities in the region. Kesla Poultry society is highly appreciative of Ecco Electronics Pvt. Ltd. in providing the Eccodiva 3000 lamps at rates which has made the product accessible to the village of Kesla block. The product & services of Ecco Electronics Pvt. Ltd. has been commendable and will greatly aid in providing light to many in M.P. ”

THE DESIGN OUTCOME

Dr. Ranjan Neog (Production Manager ) B.V.Sc & A.H. Kesla Poultry Society, Sukhtawa Hosangabad - Madhya Pradesh


Marketed & Manufactured By: ECCO ELECTRONICS PVT. LTD. DISTRIBUTED IN: Ladakh (India) Madhya Pradesh (India) Uttar Pradesh (India) Tamil Nadu (India) Assam (India) Meghalaya (India) Maharashtra (India) West Bengal (India) Nepal Nigeria Bangladesh PRICED AT: MRP Rs. 1695 (USD $33)


2009

2010

2011

NOV | Design & Technology Development.

MAR | VC Funding received

APR | Field trials

Research, Concepts Prototypes Rapi Prototypes for Proof of Concept.

MAY | 1st generation ECCODIVA 108

SEP | Pilot Production started in Ghaziabad

EFFECTIVENESS & MEASURED RESULTS OF DESIGN

DEC | Market feedback : Short shelf life & poor due to battery quality (Lead Acid) Button Failure was reported

REV

2011-12 : 2.2 Cr.

2012 MAR MAY

· Improved electronics & battery changed to Lithium Ion. Corrected button design · Awarded the India Design Mark · New packaging & products introduced : 108, 118, 118-S, 218, 218-S, 328, 328-S

SEP

Proj. REV

· 4,000 units have been supplied. Order in-hand for 18,000 additional units. · Appointed Mahindra Solar as Retail Distribution Partner

2012-13 : 7-8 Cr.


IDEAS FOR OUR WORLD


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