INUDGEYOU.com SILLE KRUKOW MA/ VISUAL COMMUNICATION DESIGN / CHOICE ARCHITECT
ANDREAS MAALØE JESPERSEN RESEARCH ASSISTENT
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
ISSP SITUATED BEHAVIOR
INUDGEYOU
RESEARCH
SOLUTIONS
DNN Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
TRYING TO CHANGE BEHAVIOR..
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
WITH THE APPROACH
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
DIAGNOSE What do the client want? What do the target group want?
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
TARGET GROUP
? Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
SETTING TARGETS FOR EXPOSURE & CONTENT Whats our story? What hit-rate are we aiming for?
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
DEVELOP SOLUTIONS PAY OFF VIRAL ELEMENT SOCIAL MEDIA EVENTS / COMPETITIONS OUTDOOR & POS
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
EVALUATE Counting hits and exposure
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
ATTENTION & VISIBILITY
BEHAVIOR CHANGE
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
WHAT QUALIFIES A NUDGE? It creates a measurable change i behavior!
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
SET BEHAVIOR TARGETS
DIAGNOSE THE BEHAVIOR
DEVELOP SOLUTIONS
ITIRATE/IMPROVE
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
TEST/ CREATE EFFECT
SET BEHAVIOR TARGETS What´s the target behavior ? What´s the target volume? ( xx% increase/decrease/ change )
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
TARGET BEHAVIOR “Getting more people to use the bus”
TARGET VOLUME “xx % increase in Danes using the bus”
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
DIAGNOSE THE BEHAVIOR What´s the observed behavior ? ( Observing the entire chain of contexts )
What´s the target behavior ? What are the barriers?
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
TARGET GROUP
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
OBSERVED BEHAVIOR
TARGET BEHAVIOR
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
BARRIERS
DEVELOP BEHAVIORAL SOLUTIONS FIND EXSISTING SOLUTIONS TO THE BARRIERS IN THE SITUATION (Similar barriers, but not necerssarly similar situations )
CREATE BEHAVIORAL CHANGING SOLUTIONS
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
TEST PROTOTYPE SET TEST PARAMETERS TARGET BEHAVIOR SET TEST PARAMETERS TARGET VOLUME TEST
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
DESIGNING CHOICE ARCHITECTURE
BEHAVIOR CHANGE
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen
INUDGEYOU.COM
Inudgeyou.com / Sille Krukow & Andreas Maaløe Jespersen