Introduction

Your employer brand and how it’s perceived is what you put into it, from the actual goods and services you offer to the people behind them. Although marketing and selling products are often thought of as priorities at any company, we believe bringing in the right talent to create and market those products, as well as help attract future talent to the fold, is even more important.

You can’t have a recruitment strategy without wearing a marketing hat and finding the right channels to attract great candidates. It is also important to (1) nurture those who aren’t quite ready to work for you (yet), and (2) create programs that turn employees into internal brand ambassadors to influence an even wider talent pool.

Whether you’re a company with a recognized brand name or a small business just starting out, implementing a solid recruitment marketing plan will help you win the war for talent in today’s competitive recruitment landscape.

About This Book

This book is packed with resources, best practices and case studies designed to help you build a great recruitment marketing strategy. I show you how to build a calendar and budget, leverage inbound marketing techniques and social channels, market yourself on mobile, and understand the key analytics to measure and track your efforts.

Foolish Assumptions

Although I hope that this book will be helpful to a wide variety of readers, I’m assuming that your job function falls into one of the following categories: human resources, talent acquisition, upper management, public relations, or marketing.