1 minute read
What Is Recruitment Marketing?
In This Chapter
▶ Seeing how recruitment marketing works
Advertisement
▶ Defining your company’s recruitment challenges
▶ Finding ways to solve recruiting problems
You may have heard that recruitment and marketing are becoming one. Gone are the days of posting a job and praying for the right candidate to apply.
Job candidates today search for open positions the same way they search for a car, restaurant, or house. Your next great hire will depend on your ability to market yourself apart from the competition and attract talent at the right moment.
In this chapter, I introduce recruitment marketing and show you how it can help solve your company’s recruiting problems.
