Recruitment Marketing For Dummies,

Depending on your company’s size, service or industry, or the candidates you target, you may employ some or all of these recruitment marketing tools (most of which are free):

✓ Career website: In addition to posting open positions and your company mission, be sure to include contact details and optimize your site for search engines. (See Chapter 4 for details on creating a career website.)

✓ Blog: Updating a blog with relevant posts can help attract candidates for hard‐to‐fill roles by giving them an inside look at the department they will be joining.

✓ Job postings: Beyond listing duties and qualifications, job descriptions should reflect your company’s mission (see Chapter 4) and show how each role contributes to the organization as a whole.

✓ Photos and videos: Adding images to your company’s website or career page or blog (see Chapter 4) brings your organization’s culture to life, giving candidates an inside view of what it’s like to work there.

✓ Social media: Maintaining a social media presence and regularly publishing content is a great way to amplify your company’s message. (See Chapter 5 for more detail on developing a social media strategy.)

✓ Events: Events brand your company to talent you’re trying to reach. It allows candidates to not only meet people within your company, but also get an immediate feel for your company culture and brand.

✓ Emails: Emails nurture both passive and active candidates through both automated and personalized messages.

✓ Talent community: Keeping an engaged database of qualified candidates allows you to make hires more efficiently by having an audience that you can target with messages at different points in the hiring process.

✓ Display advertising: Display ads allow you to be strategic and target passive candidates (unaware of your brand) through advertising open positions on competitor pages, running diversity or millennial campaigns, and so on.