Solving Recruitment Problems

A solid recruitment marketing strategy can help you identify and correct problems in your hiring process, setting your organization up for long‐term success.

Here are a few key components to recruitment marketing and questions to consider:

✓ Market segmentation: Who are you targeting with your message and why?

✓ Competitive landscape: Who are you competing with and what can you learn from their strategy?

✓ Your employer brand: What is your company vision and story and what makes you unique?

✓ Demand: How are you communicating your value proposition and what channels and tools are you using?

Part of any recruitment marketing strategy should include implementing campaign tracking to see which efforts create the most return on investment.

Chapter 2