Kate Rollins
me through trends and enabled me to succeed over a long career.” Linker and her husband, an architect, have been coming to Santa Fe since the 90s. “It’s a place that called to me – I was attracted to the big blue sky, and the softness of the landscape and architecture,” she says. Year two into her business here, she finds her local clients have trust and confidence in her. “Clients call upon me over and over again,” she says. “I’m service oriented, and I bring to my customers the same expertise I did to the big corporations back east.” Linker offers design for both print and web. She finds the basic principles of print apply to the web. “Anything created for print can be translated for the web,” she says. For example, an ad built for a print magazine or newspaper is easily repurposed for blogs or social media. While she takes on projects such as ads, displays, packaging and magazine layout, her specialty is branding and logo design, or, in her words, building the presence, look and feel of a company. She can also revive an existing brand and update it so it maintains it’s equity.
BRENDA LINKER The Constant Creative
T
he art of design might be defined as that certain intangible thing that guides the eye seamlessly through information, both keeping it organized and aesthetically pleasing. It is the art of conveying facts and figures, translating an idea, or marketing a brand, all the while looking good. Whether you run a business or need to update your personal website, chances are the efficacy of your work could be bettered with good design.
By Emmaly Wiederholt
Brenda Linker has been working in the graphic design field for over 25 years. Before recently moving to Santa Fe, she lived and worked in New York and New Jersey in the corporate sector. Her clients have spanned the gamut from pharmaceuticals to small boutiques, but her love of design stems back to her childhood. “I enjoyed illustration, and working with information and images,” she recalls. “In high school I designed event posters, yearbooks, and greeting cards and realized that this was what I
wanted to do professionally. I had some very good art teachers who recognized my abilities and pointed me in the right direction.” Linker studied design at Carnegie Mellon University. Her formal training went beyond the commercial, focusing on the concepts of design. “It’s not about embellishment or pretty images. It’s about integration,” Linker explains. “I think creatively and conceptually. My classic design sensibilities have carried
Additionally, she designs books. She’s currently working on a series of children’s books for Healthy Kids New Mexico, a division of the New Mexico Department of Health. If you’re an artist or photographer looking for a designer to help compile your work into a beautiful coffee table book, Linker has the knowhow and eye to make it happen.
Web Design & Social Media Marketing
Kate Rollins Web Design & Social Media Marketing
Kate Rollins
Lark’s Nest
Family Counseling Web Design & Social Media Marketing Creating professional online presence with panache
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oving and Storage of Santa Fe, Inc.
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Branding | Web Design | Social Media Marketing | SEO
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Elizabeth Lynch Phillips JD, CPCC
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Your All -Weather Friend
Elizabeth Lynch Phillips JD, CPCC
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“I enjoy helping people promote their business. I make the design process approachable, I listen, and create unique solutions,” Linker reflects. “I’m passionate about great design. I wake up in the morning and love what I do.”
Brenda Linker 505.780.5245 bl@brendalinkerdesign.com brendalinkerdesign.com
DINKY SERIES FOR HEALTHY KIDS NM ILLUSTRATIONS BY TONI TRUESDALE PHOTO ABOVE AND OPPOSITE PAGE BY CAROLYN WRIGHT