From Book Production to Art Prints and Everything in Between
L
ook at the light!” Nearly everyone living in Santa Fe has said those words at one point or another, as our mountain city is known for its unique quality of light. Artists are naturally drawn to places of such light to create magical works that express it. When it comes to making prints and promotional materials of that lightinspired work, luckily there is a small print shop in town that excels at meeting artists’ needs.
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Graphic Sky Printing is a team dedicated to reproducing client’s works and to creating high quality promotional materials that support it. “We take a high quality digital photograph of an artist’s original piece of artwork using neutral lighting in our shop so we can see the true colors in the
work. From there we do additional color calibration on the computer, creating a digital image to match the original artwork as closely as possible,” explains owner Josh Weybright. The artist’s image can be turned into any number of materials: postcards for gallery openings, business cards, greeting cards, essentially anything dealing with promotion and communication. Even a smart phone snapshot can be digitally enhanced and turned into a wall mural or billboard. Graphic Sky’s founding team member Paul Grabhorn adds, “It’s a bit like the old photography process in a dark room where you had different tools to stop the light or let more light in. That’s
essentially what we’re doing digitally, only with much more control. It is a very customized process.” “Many photographers and artists don’t fully understand the printing process. Photographs are normally viewed as red, green and blue (RGB) on screen, whereas printing is done in cyan, magenta, yellow and black (CMYK). Performing this conversion properly makes all the difference,” notes Grabhorn. ABOVE Case-bound four color book (12X9.25”, 224 pages). Graphic Sky Printing has worked with many authors, scientists, and communicators to design, develop, and produce publications of all kinds. The recently published photography book Seeking Light is a good example of their work.
LEFT Stretched canvas prints (36X24”) and fine art paper prints (19X13”) BELOW portable banner stand (36x80”)
PICTURED LEFT L-R Website with blog and video trailer (blue image), Table-top Poster (12X18” mounted), ROW 2 L-R Greeting Card Set (7X5” scored & folded), Bookmark Set (2X7”)
Grabhorn’s recently published book, Seeking Light, is a good example of what Graphic Sky can do for anyone interested in publishing a book of their own. Graphic Sky worked in tandem with Viking Books from concept to final publication. The collateral materials you see here — a set of bookmarks, greeting cards, business cards, folding brochures, table top posters, canvas prints, banners on portable stands and a website — were all produced by Graphic Sky before the book’s release. Whether you’re a painter looking to make reproductions of your original work, an illustrator wanting to put your images on greeting cards, a photographer needing to convert your images to print or an artist of any medium looking to put out a book showcasing your work, head over to Graphic Sky to get the job done right.
RIGHT Folding Brochure (8.25X10.75” two sided)
and Business Card (3.5X2”)
Danielle Pr
Graphic Sky Printing 3216 Richards Ln. Suite A 505.473.1120 www.GraphicSky.com