Creating Professional Online Presence with Panache
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o business is too small or too big for Kate Rollins. Kate owns Kate Rollins Web Design, LLC and is also a co-partner in BKreative, a design and marketing company. Originally from Bulgaria, coming through Boston to Santa Fe 17 years ago, Kate works with businesses of all sizes in need of web design and development, online marketing, branding and website maintenance. With over fifteen years in this business, Kate has extensive experience helping
By Deborah Stone Main Photo by Daniel Quat
clients create a successful web presence. Her designs are creative, elegant and eyecatching, yet highly functional, allowing users to find information quickly. “It takes a second to form an opinion of a business based on its website appearance,” she describes. “First impressions are vital. A website needs to be attractive to get attention, but it also needs to be easy to navigate or else people will get frustrated and move to another site. Website visitors have little time to linger and need to get information immediately.”
Kate prides herself on being very creative, accessible, prompt, and professional. She enjoys educating people and helping them achieve their goals. Communication is key in her business. With a degree in Journalism and Mass Communications and an MA in Liberal Arts from St. John’s College, Kate comments: “I come with solid communication and writing skills, I feel I can effectively convey concepts to clients, as well as grasp their needs. I do extensive and careful research as part of the process.”
Website design is a continually changing field, and Kate’s diverse background allows her to flourish in it. She thrives on the demanding nature of the business and is always pursuing ways to utilize the latest technology. “I love my work,” she says. “It allows me to be very creative on so many different levels – with design, content and then the marketing of the content. I take great pleasure when I know a client is happy with their results and have met their goals.” When it comes to branding, Kate helps companies define their brand and successfully communicate it to their customers. In website design and development, she covers all aspects for a successful web presence, from design and functionality to marketing, website
security and maintenance. She also assists with e-commerce set-up if companies are planning on selling their goods or services on their websites, as well as with social media and search engine marketing to boost visibility and credibility. This can include setting up business profiles on Facebook, Twitter, Google+, LinkedIn, etc. and posting relevant status updates, even blogging if desired. Kate’s list of clients is extensive. She has worked with healthcare networks, management companies, architectural firms, art galleries, artists, photographers, writers, mortgage companies, realtors, fitness studios and many others. She has received glowing testimonials from her clients, who call her, “masterful,” “a real wiz,”
Websites from Kate's portfolio
“exceptional,” “creative thinker,” “expert” and “impressive.” The comments are a testament to Kate’s continued success in the industry. “When my clients are successful,” she notes, “I feel I’ve done my job well.” Kate and her husband love raising their two very artistic children in Santa Fe.
Kate Rollins Web Design, LLC 888.242.1773 KateWebDesign.com