Artist
PROFILE
JOANNE DOUGLAS
J
oanne Douglas is a jewelry designer from Albuquerque, New Mexico. When doing her own thing was the only thing left to do, she launched her eclectic Southwestern collection, Shoofly505. Joanne synthesizes her lifelong interest in design, her fascination with sterling silver, vintage leathers and creative colors, and her attention to fine detail. Her vision for Shoofly 505 is to create rings, cuffs and necklaces through mixing leather from vintage belts, sterling silver and sacred heart pendants into oneof-a-kind jewelry. Her hope is that it will appeal to a variety of women, with the goal of creating jewelry that can transition well and be wardrobe staples, like a favorite pair of jeans or a trusted worn leather handbag. She strives to create pieces that are imbued with a sense of custom and bold individuality. One of True West’s favorite designs is what we like to call ‘The Ultimate Santa Fe Necklace’ – a sterling silver tassel on a long strand of sterling silver beads, sometimes with a turquoise accent bead. Stop in to True West to see the rest of the collection! You’ll be glad you did!
TRUE WEST SANTA FE 130 Lincoln Avenue 505.982.0055 /truewestsf Craig Allen & Lisa Sheridan