UNDERSTANDING YOUNG MILLENNIALS
INDIA MILLENNIAL PROFILE
INVESTING IN THE FUTURE
I’LL PAVE MY OWN WAY
GOING OVERSEAS
CHANGING LIFESTYLE TRENDS
SPENDING WISELY IS MORE IMPORTANT THEN EARNING AND SAVING ALOT OF MONEY
For Example, Young, cash-trapped Indians prefer buying high-end used goods to lower-end new products
Life is getting more stressful. Finances, Cost of Living and Highly Competitive job market are chief stressors
its not just about getting paid, but doing meaningful work and respecting personal values
Fulfilling career is the new catchphrase
Idea of culture is changing in the globalized world. Millennials today are identifying with cultures around the globe, they have international friends who provide exposure to so many cultures apart from their own.
nationality vs geography
Millennials today are voicing their opinion,and being active in political discussions, but their medium is mostly digital
AAP Revolution
young millennials constantly want to stay connected, they are going more and more digitally social, but physically alone
connected society
young millennials have been raised in a relatively optimistic (than boomers) and unbound sensible environment, so they are confident generation and hence more experimental
KEY INSIGHTS
Today’s youth is becoming more and more anxious. Anxiety and depression is a lifestyle now, not just a health concern.
P.S. There are online courses to deal with them
Millennials today want to 24X7 connected, they are constantly uploading and downloading data. Connectivity and Networked society are the key elements of their lifestyle
Today’s youth is not okay with injustice, and believes in civic participation, it is concerned about issues of society and governance
Falling in love is an aspiration for today’s millennials.