Pe perform xd labs

PE PERFORM CONSUMER TRENDS

TRENDS AUTUMN WINTER 15 PETER ENGLAND

PE what’s PERFORM done so far…

PE PERFORM W h y d o w e n e e d i t ?

TRENDS SPRING SUMMER 16

why? really,

PETER ENGLAND

W e a r a b l e s a r e c o m p l e t e l y r e d e fi n i n g o u r r e p l a I o n s h i p w i t h o b j e c t s a n d s o c i a l i n t e r a c I o n s

H o w w e u s e a n d i n t e r a c t w i t h i n f o r m a I o n i s c o n I n u o u s l y c h a n g i n g o u r e v e r y d a y b e h a v i o r a n d p e r s p e c I v e .

B r a n d s w i l l h a v e n o c h o i c e b u t t o b e s e n s i I v e t o w a r d s s u c h a p h e n o m e n o n t h a t i s v e r y i n t u i I v e a n d n a t u r a l f o r t h e n e w a g e c o n s u m e r s .

PE PERFORM O U R C O N S U M E R

TRENDS SPRING SUMMER 16

who? and,

are these new age consumers

PETER ENGLAND

A b r i e f i n s i g h t i n t o t h e P E P E R F O R M C O N S U M E R

PE PERFORM

TRENDS AUTUMN WINTER 16

O U R C O N S U M E R

MILLENNIALS TODAY CONSIDER THEMSELVES GLOBALISED CITIZENS

PETER ENGLAND

SPENDING WISELY IS MORE IMPORTANT THAN SAVING MONEY

TECHNOLOGY IS CONSIDERED AN INVESTMENT

PE PERFORM

TRENDS AUTUMN WINTER 16

O U R C O N S U M E R

ENTREPRENUERSHIP IN THEIR DNA

PETER ENGLAND

CONSUMERS WANT TO VOICE OPINIONS AGAINST GOVERNEMENT AND SOCIAL ISSUES.

DOING MENANINGFUL WORK IS MORE IMPORTANT THAN HIGH-­‐PAID JOBS

PE PERFORM CONSUMER TRENDS E X C I T I N G W E A R A B L E S

EXCITING W EARABLES Technology and fashion are and literally merging together. To be able to see wearable tech products to the non-geeky audience, technology companies are collaborating with fashion brands to make gadgets look like accessory and jewelry, making it more relative and easier to adapt to.

TRENDS AUTUMN WINTER 15 PETER ENGLAND

PE PERFORM CONSUMER TRENDS

TRENDS AUTUMN WINTER 15

E X C I T I N G W E A R A B L E S

PETER ENGLAND

Fashion & Runway

Lifestyle Utility

Expressiveness

S o u r c e : F a s h i o n a b l e T e c h n o l o g y , S a b i n e S e y m o u r

Performance

Functionality

PE PERFORM CONSUMER TRENDS E X C I T I N G W E A R A B L E S

TRENDS AUTUMN WINTER 15 PETER ENGLAND

It’s a much more diverse market than the investors realize.

PE PERFORM CONSUMER TRENDS

TRENDS AUTUMN WINTER 15 PETER ENGLAND

PE PERFORM CONSUMER TRENDS

TRENDS

S O C I A L L Y R E S P O N S I B L E

PETER ENGLAND

AUTUMN WINTER 15

Brands need to understand people, not consumers.

PE PERFORM CONSUMER TRENDS

TRENDS

S O C I A L L Y R E S P O N S I B L E

PETER ENGLAND

AUTUMN WINTER 15

SOCIALLY R ESPONSIBLE

PE PERFORM

TRENDS

S O C I A L L Y R E S P O N S I B L E

PETER ENGLAND

AUTUMN WINTER 16

redefining gender agenda

MORPHOPOLIS #alternative gaming

PE PERFORM

TRENDS AUTUMN WINTER 16 PETER ENGLAND

Millennial today are concer ned about sustainable prac Ices and human values. Th ey are not survivors, but act uators. They were brought up with educaIon which m akes them introspect about their point of view, making them more true to themselves.

Easy Taxi and De_ol Collaborate for Ebola Awareness Campaign

PE PERFORM CONSUMER TRENDS

TRENDS

S O C I A L L Y R E S P O N S I B L E

PETER ENGLAND

CAN WEARABLES HELP US IN MAKING SOCIETY A BETTER PLACE?

AUTUMN WINTER 15

PE PERFORM CONSUMER TRENDS

TRENDS

D E F I N I N G N E W A E S T H E T I C

PETER ENGLAND

AUTUMN WINTER 15

DEFINING N EW A ESTHETIC

PE PERFORM

TRENDS

D E F I N I N G N E W A E S T H E T I C

PETER ENGLAND

AUTUMN WINTER 16

There is a saturaIon of conv enIonal fashion pracIces an d desire to try to experiment with a unknown new materi al. But the aspiraIon is of th e real, being true to oneself.

Technology seems to fill that gap, but to balance the adve nt of new material, tradiIon al fashion is trying to keep it simple.

PE PERFORM CONSUMER TRENDS D E F I N I N G N E W A E S T H E T I C

CAN WE BE THE MAKERS OF THE NEW AESTHETIC?

TRENDS AUTUMN WINTER 15 PETER ENGLAND

PE PERFORM CONSUMER TRENDS I N D E P E N D E N T T H I N K E R

NEWER T HOUGHTS

TRENDS AUTUMN WINTER 15 PETER ENGLAND

PE PERFORM I N D E P E N D E N T T H I N K E R

TRENDS AUTUMN WINTER 16 PETER ENGLAND

People today are expecIng objects to be more beauIful and intuiIvely intelligent, but people to keep it real. Due to increasing devices in our lives and spending more Ime alone, they desire more humanness and realness from people around themselves.

GOOD DESIGN NEWER WAYS OF IS A GIVEN, TODAY INTERACTIONS

PE PERFORM CONSUMER TRENDS I N D E P E N D E N T T H I N K E R

CAN WEARABLES BE THE ENABLERS FOR BETTER HUMAN CONNECTIONS?

TRENDS AUTUMN WINTER 15 PETER ENGLAND

PE PERFORM CONSUMER TRENDS E V E R Y B O D Y S U P E R M A N

TRENDS AUTUMN WINTER 15 PETER ENGLAND

EVERYBODY S UPERMAN

PE PERFORM

TRENDS

E V E R Y B O D Y S U P E R M A N

PETER ENGLAND

AUTUMN WINTER 16

Human beings are not saIsfied with what they have currently, blame on the informaIon anxi ety of digital age. They want to achieve more than ever and to meet their overly ambiIous ex pectaIons, they need to outdo human performance. To meet this desire of super efficiency, they will need technology to h elp them perform in a super-­‐hu man manner.

PE PERFORM CONSUMER TRENDS

TRENDS

E V E R Y B O D Y S U P E R M A N

PETER ENGLAND

CAN WEARABLES HELP US MANAGE OUR LIVES MORE EFFICIENTLY?

AUTUMN WINTER 15

PE PERFORM CONSUMER TRENDS

TRENDS

P O S S I B L E D E S I G N D I R E C T I O N S

PETER ENGLAND

Leap of Faith

AUTUMN WINTER 15

PE PERFORM CONSUMER TRENDS

TRENDS

P A R A M E T E R S F O R I D E A T I O N

PETER ENGLAND

JUSTIFYING BRAND IMAGE

MARKET ADAPTABILITY

AUTUMN WINTER 15

FEASIBILITY

SCALABILITY

PE PERFORM CONSUMER TRENDS

TRENDS

C H O S E N I D E A

PETER ENGLAND

AUTUMN WINTER 15

The fashionable wearables in high fashion realm are expressive and the funcIonality is less important

PE PERFORM CONSUMER TRENDS

TRENDS

C H O S E N I D E A

PETER ENGLAND

AUTUMN WINTER 15

Its not about designing a smart accessory anymore, its about designing a smart wearable ecosystem.

PE PERFORM CONSUMER TRENDS

TRENDS

C H O S E N I D E A

PETER ENGLAND

AUTUMN WINTER 15

PE PERFORM CONSUMER TRENDS

TRENDS

P R O T O T Y P I N G

PETER ENGLAND

EXPERIMENTING AND TESTING FEASIBILITY

DESIGNING THE ACCESSORY WITH EMBEDDED ELECTRONICS

KICKSTART PROTOYPING Disclaimer: the images define a process of a hypothetical smart gloves project.

AUTUMN WINTER 15

REFINED PROTOTYPE WITH PCB AND FINAL MATERIALS

PE PERFORM

TRENDS

P E P E R F O R M T I M E L I N E

PETER ENGLAND

SPRING SUMMER 16

27th April 2015

MeeIng with XD Labs: Brainstorming and General Discussion.

29th April 2015

Finalizing the product ideas.

30th April 2015

Start of First Level Prototyping.

15th May 2015 30th May 2015 1st-­‐5th June 2015 6th June-­‐ 30th June2015

Start of Second Level Prototyping and circuits given for designing.

Finalized Crude Product Prototype (with felt/sample fabric and PCB) Sourcing of Materials and Design Language.

Making of refined Prototypes with PCB

Disclaimers:

1. This is a tentaIve Imeline for prototyping which depends on various factors like the working process of XD labs, their process and support for refined prototypes.

2. Prototyping in this project is an organic process, which will evolve once we start doing it. There will/may be various on-­‐the-­‐spot schedule changes depending on our results from each stage.

3. This project Imeline is made taking in consideraIon for developing one refined prototype. Also, the Imeline is subject to change depending upon the kind of product we (me, you and XD labs) choose to prototype.

PE PERFORM CONSUMER TRENDS

TRENDS AUTUMN WINTER 15 PETER ENGLAND

let’s be AWESOME