July 2015 by On Your Left! Marketing & Events

Official Publication of

JULY 2015 GETTING CRAFTY IN OUR RUNNING WAYS Come experience the movement around the Pub Run Series → By Paul Hutzler GADGETS, CONTRIBUTOR GEAR AN UNSOLICITED ADVICE SPECIAL

MADE IN THE SHADE This Summer’s Top Picks by Top Athletes

→ By Sharon Lindberg

IN THE HEAT OF THE MOMENT

Rising to the occasion through summertime temps

→ By Cherilyn Wilson

FIST BUMPS & HIGH FIVES

I’LL BE BACK!

Marcie Adame: Governing Bodies Big and Small

DOC IN THE BOX

Sept. 19: 5K/1K Fun Run Sept. 20: 1/2 Marathon

MEN-NOOOO!-PAUSE

→ By Holly Johnson, M.D.

Exercise Makes Happy Hormones

LETTER FROM THE EDITOR

OUT CAME THE SUN AND DRIED UP ALL THE RUN Umbrella Protection for everyone on race day? → By Chief Running Officer, Eric Lindberg

One other was Tiki Run in Plano which, for the original scheduled date of the race in May, parts of the trail were also underwater so the event was postponed. Wouldn’t you know it, the rescheduled date was riddled by two massive thunderstorms that blew through and the event was officially cancelled. In my head, this crazy weather pattern started back in December of 2014 when Dallas was in a deep freeze and the Dallas Marathon had to cancel. Yes, I and a couple of our members had just finished setting up our booth space at the Marathon Expo when the cancellation was announced. Roughly 14 months later, Cowtown Marathon was hit with a similar issue and again our team was stuck at the expo while I was stuck on I45 on my attempted return from a promotion in Houston.

“I am asking for your feedback and ideas on what you would like to see from a race should it be cancelled because of weather.”

COVER PHOTO BY DAVID DOWNS PHOTOGRAPHY

ain, rain go away, come again another day! Event directors have been singing it all spring, especially here in the DFW area. Knock on wood, it has had minimal impact on our own clients’ events. We had to adjust the Joe’s Run 10K course and finish line location for both distances as the Panther Island Pavilion beach was underwater… and up to the top of the lifeguard stand deep!

/OYLMarketing

@OYLME

WHO’S SHOUTING “On Your Left!”?

OWNERS & EDITORS IN CHIEF Eric Lindberg ericl@oylmarketing.com

Sharon Lindberg sharonl@oylmarketing.com

WRITING & EDITING

Cherilyn Wilson cherilynw@oylmarketing.com

CONTRIBUTORS Paul Hutzler paulh@oylmarketing.com

CATCH US! (IF YOU CAN)

MARKETING // PUBLICITY // SPONSORSHIP

We learn a lot from other events about how to deal with Mother Nature. For the most part, it is a nonissue but recent events have proven how she can shut everything down. And when this happens, I mean, before this happens, event directors need to strongly consider what to do. Most events have the standard disclaimer; no refunds and the show goes on rain or shine. Basically, register at your own risk. As a runner and, professionally as an event planner, I personally understand and see both sides. In general, the biggest reasons events can’t reschedule are cost and availability of the course. It is mostly likely that the days, weeks, and even months after the date of the race have the venue already booked with another event. If you look at any race calendar in DFW, you can easily see why this is an issue. The second component is simply cost, especially if a race in cancelled the day of the event. Vendors, police, venue, and permits all need to be paid and if you cancel on the day of, none of them will give an event director their money back. And if you do reschedule, well you guessed it, you have to pay them all to come back meaning you have essentially doubled your cost without doubling your income. We at OYL! are looking for solutions to this problem that hopefully rarely presents itself— not only protect you, but our clients, vendors and sponsors as well. As always, one of our best resources for ideas and solutions is you, our customer so I am asking for your feedback and ideas on what you would like to see from a race should it be cancelled because of weather. Please post your comments and thoughts on our Facebook page or tweet us to help us help you. Oh, and enjoy the sunshine this summer!

Getting Crafty in our Running Ways Come experience the movement around the Pub Run Series → By Paul Hutzler

UPCOMING EVENTS

he Pub Run series launched in 2013 and has quickly grown into one of the largest, most consistent social running events in the DFW metroplex. On the third and thirstiest Thursday of each month, runners and walkers of all levels gather at a local pub at 6:00 PM. Pace teams then lead the group on a 3’ish mile course which starts and ends at the pub. Following the run, everyone stays for social fun, drinks and eats. This year has looked a little different than the past two years as we have thought outside of the Pub and diversified locations to include the thriving local DFW craft brewery scene. We’ve found that opening up this crafty can has brought new enthusiasm and excitement to the series for participants. Earlier this year, we took on Four Corners Brewery located in Trinity Groves, and

Dallas 7K/4K Dallas, TX Saturday, July 4, 2015 RACE WEBSITE

Rahr Oktoberfest 5K Social Run Fort Worth, TX Saturday, July 4, 2015 VIEW DETAILS

just this past month we ran Deep Ellum and took on the Deep Ellum Brewing Company and before the year is over we will take in Lakewood Brewing Company and Texas Ale Project. We’ve also lined up Bowlounge in the Dallas Design District for our next run location on July 16th and a Beer Filling Station in Fair Park by the name of Craft & Growler for September. The Pub locations for this year simply are excellent and have generated a lot of excitement for the series. If you’ve never been to a Pub Run before, we hope you will join us this next Third Thirsty Thursday to see what it’s all about. We buy the first round and sponsors RunOn! and Asics will provide you with loyalty rewards after your 3rd,6th,9th,12th run. You can pre-register for the run at www.pubruns.com for $10 or pay $15 at the door.

Pub Run Series Social Run Dallas, TX Thursday, July 16, 2015 VIEW DETAILS

Rahr Oktoberfest 5K Social Run Fort Worth, TX Saturday, August 1, 2015 VIEW DETAILS

GADGETS, GEAR AND UNSOLICITED ADVICE

MADE IN THE SHADE

This Summer’s Top Picks by Top Athletes → By Sharon Lindberg

ummer means more sun, more time outside, and hopefully more running too. Shielding those peepers from ultraviolet rays and wearing the right sunglasses can save your eyesight. Even on overcast days, sunglasses help block harmful UV radiation which reduces the risk for developing tumors or eye disease while also preventing dust, sand, and other junk from getting into your eyes — think pesky bugs that seem to swarm during summer runs!

TIPS FOR CHOOSING SUNGLASSES // Try to find ones that block 99-100% UVA/UVB rays. // Find shades that fit your face, they should be comfortable and not slip down your nose.

UPCOMING EVENTS

// Bigger is better when it comes to finding the right shades. Wrap-around styles offer side protection and help stave off reflection.

Pub Run Series Social Run Dallas, TX Thursday, August 20, 2015 VIEW DETAILS

Rahr Oktoberfest 5K Social Run Fort Worth, TX Saturday, September 5, 2015 VIEW DETAILS

// Choose the right hue — darker lenses doesn’t mean they are more effective than a lighter lens. Gray, green and brown lenses help to lower color distortion. // For those that drive a lot or are on a boat/ lake, consider polarized lenses which help to reduce glare. // Price doesn’t always indicate the best quality of UV protection. Shop around and consult an eye doctor to find the best pair of sunglasses for you.

TOP TWO BRANDS YOU’VE NEVER HEARD OF THAT ARE TOP PICKS FOR ATHLETES TOO! JULBO

Worn by a slew of athletes like, Matt Hart (ultra runner & ski mountaineer), and Amber Reece-

ZERO Prostate Cancer Run/Walk Corpus Christi Saturday, September 5, 2015 RACE WEBSITE

ZERO Prostate Cancer Run/Walk San Diego Saturday, September 12, 2015 RACE WEBSITE

SHOP

line! They’re pretty incredible! “At ZEAL, our lenses come first. From our plantbased e-llume sunglass lenses to the widest array of polarized goggle lenses, including our patented PhotochromicPolarized lenses, our goal is to help you see the world more clearly. The integration of wearable technology helped put ZEAL on the map with the launch of the world’s first GPS goggles and HD Camera goggles, both of which feature ingoggle viewfinders.” GPS goggles and HD Camera goggles? This is sweet!

MARKETING // PUBLICITY // SPONSORSHIP

Young (2012 Xterra world championship half marathon Oahu 2nd place female overall finisher). Hailed as “sunglasses for action sports — whether you’re tackling the trail, road or water.”, they also offer travel or leisure sunglasses that look like they can also be worn for running too. Prices vary from $70–$200 with oodles of colors and options for your googlers!

SHOP

ZEAL OPTICS

With established roots originally in Moab, Utah and now Boulder, Colorado; ZEAL Optics focuses on “Passion, Purpose and Adventure.” (All things that are important to me too!) But whooa! Check out everything they offer in their product

ZERO Prostate Cancer Run/Walk Napa Sunday, September 13, 2015 RACE WEBSITE

Pub Run Series Social Run Dallas, TX Thursday, September 17, 2015 VIEW DETAILS

Longer days means more rays, so protect those baby blues, deep brown hues, those beautiful green, violet and everything in between. Get out there and take in the summer, as they say ‘tans will fade but the memories will last forever’ because in a blink of an eye, summer days will be gone. Get the right gear!

Plano Balloon Fest 5k/1k Plano, TX Saturday, September 19, 2015 RACE WEBSITE

Plano Balloon Fest Half Marathon – Plano, TX Saturday, September 20, 2015 RACE WEBSITE

IN THE HEAT OF THE MOMENT Rising to the occasion through summertime temps â&#x2020;&#x2019; By Cherilyn Wilson

VIEW MORE DAZZLING PHOTOS

HOT AIR BALLOON PHOTOS BY DAVID DOWNS PHOTOGRAPHY (4)

t’s a bird! It’s a plane! No, it’s a Plano Balloon Festival aerostat hovering over the starting line of your September race! Whether you’re faster than a speeding bullet, or slow as ascent on a cool autumn morning, there is a race distance within your reach. Be a hero by running the 1K event with the kiddos. They’ll feel super flying around the event grounds in their newly earned capes!

hydrated, mentally prepared, and flexible. We’re not talking about stretching here. By flexible, we mean that you must be willing to restructure the day’s goal based on heat and humidity. The Texas Heart Institute states that during intense exercise in hot and humid conditions, we can sweat up to 3 liters, which is almost all of the water in the bloodstream. Their rule of thumb is: Drink about 16 ounces water 1 to 2 hours before you exercise. Drink about 16 ounces water or sports drink 15 minutes before exercise. Drink about 5 ounces water every 10 minutes during exercise. Drink about 16 ounces water or a sports drink just after exercise.

Loose-fitting, light-colored, non-cotton clothing is also strongly advised. Don’t forget that heat exhaustion often presents after you’re back home. Keep replenishing electrolytes and watch for symptoms like heavy sweating, paleness, muscle cramps, dry tongue and thirst, tiredness, weakness, dizziness, headache, nausea or vomiting and fainting. In true balloon festival fashion, keep your eyes on Regardless of July’s high temperatures, now is the the skies: Keep up with the forecast and swap out time to fire up the burners! As long as you remember to the high heat days with an indoor gym day or switch keep cool while training, the sky is the limit! a long run for short intervals if cooler temps are When you head out for a training run, you must be predicted to come. Aim high for the 13.1 mile course or get gassed up for the 5K — whichever floats your basket! With each registrant receiving up to two festival entry tickets each, why not pile up the free festival ground passes by running one event each day?!

RUNNING HOT NOW

IN THE HEAT OF THE MOMENT

DON’T LOSE YOUR COOL BEFORE THE RACE We’ve got strong hold of the tethers on race day piloting plenty of water stations plus GoGo SqueeZ on hand as you navigate the Half Marathon course. But up until then, be wise to use the taper period to hydrate — taking in both electrolytes and water every day, long before race day. Weekly mileage for the Half should be around 14 total. You should be able to run for 50 minutes or at least 5-6 miles. Mix strength/flexibility training with some shorter, more intense runs + striders. Training for the September 19th 5K means your weekly mileage can be lower and you can squeeze in a key workout of 6X800 w/200 jog rest 30 minutes before sunrise! Kick it in high gear for 30 seconds a few times throughout your next regular run too. Fuel up properly at Central Market’s appropriately named, Café on the Run, or at your nearby ModMarket (3651 Justin Road in Flower Mound, 8400 Preston Road in Plano, or 7949 Walnut Hill Lane in Preston Hollow).

HOT FACTS

The 1905 Boston Marathon was the hottest on record; the temperature reached 100 degrees. The Marathon des Sables, or marathon of the sands, has built a reputation as the “toughest foot race on Earth” since it began in 1986 with 23 runners. 155 miles (that’s SIX marathons at once) topping 104F in the Sahara Desert during the day and dip to freezing at night. The temperature inside a hot air balloon can get up to 250F (maximum operating temp) but the nylon material won’t even reach melting point until 450F.

COOL DATA Temperatures in Plano on September 20th are historically 83F for high and 61 for a low Half Marathon finishers will receive an eye dazzling custom hot air balloon themed finisher medal at the finish line. New in 2015, all 5K participants will receive a finisher medal! All participants receive up to two tickets to the InTouch Credit Union Plano Balloon Festival plus parking on race day only.

SAT. 9/19 5K/1K RUN/WALK

SUN. 9/20 1/2 MARATHON

TAKE FLIGHT!

MARKETING // PUBLICITY // SPONSORSHIP

Oak Point Park Plano, Texas

Join us on an epic running adventure, complete with a tasty hot breakfast and live music post race.

5 YEAR ANNIVERSARY 1/2 MARATHON FINISHER MEDAL Float across the 1/2 marathon finish line! Half marathoners will receive the commemorative 5 year anniversary spinner finisher medal.

NEW THIS YEAR! Finisher medals for the 5K/1K finishers will keep you soaring to new heights.

PlanoBalloonFest.org Finisher medal design by Ashworth Awards.

IN THE HEAT OF THE MOMENT

A BALLOON’S EYE VIEW The 5K out and back course offers a gentle rise while your legs feel fresh and then some winds of change as you get to enjoy the downward glide after the turnaround. The Half is a perfect balance of rolling hills, asphalt, concrete, beautiful paved nature park trails, galloping horses, neighborhoods, and the same fabulous downward grade finish. All race events present a bright, colorful sky full of balloons (weather permitting) in sync with your own launch from the start arena.

HALF MARATHON COURSE

5K/1K COURSE

SHIRTS AND MEDALS You’ll be on cloud 9 with your gender specific Half Marathon tank top and gigantic 4” colorful medal with 5 bright center SPINNER hot air balloons! The same high quality, heavy precision design went into Ashworth Awards’ version of the 5K finisher medal. You’ve never gotten a medal like this for a 5K! Tee shirts for 5K finishers too!

PRICES INFLATE AT THE END OF THIS MONTH! Sign up while the fees are still at ground level. All participants receive swag that historically beats all the local competition year after year! So pick your distance(s) and float through the next 12 weeks of training.

速

FIST BUMPS & HIGH FIVES

I’LL BE BACK!

Marcie Adame: Governing Bodies Big and Small → By Cherilyn Wilson

o Promotional Pace Leader (OYL! ambassador) exemplifies what we at On Your Left! MARKETING & EVENTS stand for more than, Marcie Adame. All of the PPL’s who promote our clients’ events and lead our participants are fun, fitness enthusiasts with important goals and jobs both within and outside of the active lifestyle. Marcie, however, is sort of the Arnold Schwarzenegger of the bunch, (though hugely more attractive). Schwarzenegger has always worn his strong mindset on the outside and put muscle behind his beliefs. Model, producer, director, activist, businessman, investor, writer, philanthropist, former professional bodybuilder, and politician, Schwarzenegger never did just a little and never does anything small. B.I.G. (Born in Garland), petite Marcie Adame uses her fine little frame to make big changes too. Runner, Fitness Instructor, Teacher, Coach, Business Owner, Founder, Independent Associate, Run Group President, National Hispanic

Association of Endurance Athletes President, Outdoor Education Chair, Community Multicultural Commission Vice Chair, Garland Education Association Board of Directors, Advocate for Community Health and Wellness, IT’S TIME TEXAS Ambassador and OYL! PPL; there isn’t a screen big enough to list the big initiatives Hollywood powerhouse Adame is behind. It’s no act. This “kindergarten cop” patrols the schools and her community to serve and protect childhood health. Like Arnie, she deserves the stage, the podium, the star in the concrete streets we run, a fist bump and a high five. Adame currently works in the PE Department of her hometown Garland ISD but explains, “Physical activity has been my career for years but it wasn’t until I started working for the school district that I saw a need for health awareness in my community. It was heartbreaking for me to discover that there were so many children and families struggling → CONTINUED

UNIQUE 7K AND 4K DISTANCES JULY 4, 2015 RACE START AT 7:40 AM

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COMMEMORATIVE T-SHIRT COURTESY OF DALLAS PARKS FOUNDATION

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July 4th * Independence * Freedom * Celebration * Music * Tradition * Red, White & Blue * Stars and Stripes * Statue of Liberty * Fireworks * Flags * Star Spangled Banner

INCLUDES ADMISSION TICKET TO THE STATE FAIR OF TEXAS MIDWAY

FIST BUMPS & HIGH FIVES with their health as a direct result of nutrition and in-activity.” In addition to her primary job, we asked her what she does in her spare time. Texas Association of Health, Physical Ed, Recreation and Dance (TAHPERD) is my state professional association. I’ve moved from a membership role into a leadership role as the Chair of the Outdoor Ed under the Recreation Division. We help members connect and share ideas, as well as, advocate on behalf of public health. As the Outdoor Ed Chair, my goal is to promote the opportunities to be active outdoors, from neighborhood parks and recreation to national trails and professional sports. Living in Texas, we can be active outdoors year-round! Locally, I serve my community, the City of Garland, as the Vice Chair of the Community Multicultural Commission and as a member of the Healthy Garland Committee. The health of our community depends on social interaction and leadership. Garland is my hometown. It’s

where I work, live and play. It’s my family and family takes care of each other. I want to know the people and families in my neighborhood, in my district, and welcome newcomers to our city. The National Hispanic Association of Endurance Athletes is a social community of endurance athletes. I founded the organization to support and unite runners, cyclists, and “active” enthusiasts of all levels. As President, my mission is to use our collective experience to give back to our communities and serve the next generation as both role models and coaches. I serve as an ambassador for IT’S TIME TEXAS, a state-wide health initiative, and PreventObesityNet, a global community. These roles include promoting public health awareness, as well as, advocating at the state and national level of government on behalf of public health. Support Marcie in her endeavors; she is the Terminator of poor health and someone we only want to hear say, “Hasta la vista, Baby!” when she jets off from another starting line! Buff up to one of Marcie’s Facebook pages:

/FIT Nation /Garland Ground-Breakers

RAHR & SONS BREWING COMPANY – FORT WORTH MONTHLY SOCIAL RUNS WILL GET YOU READY FOR RACE DAY!

RAHR & SONS COMING TO AMERICA SOCIAL RUN

RAHR & SONS HOT SUMMER NIGHTS SOCIAL RUN

RAHR & SONS GONNA DO IT OUR WAY SOCIAL RUN

Rahr & Sons Oktoberfest 5K, Saturday, September 26, is six years running. Register for the best Oktoberfest run & party this side of the Mississippi.

DOC IN THE BOX

MEN-NOOOO!-PAUSE

Exercise Makes Happy Hormones

→ By Holly Johnson, M.D.

he Doc in the Box is getting out of the box and is requesting you be the co-author! Yes, you! Get off your duff, write some mind-boggling health questions you’ve been meaning to ask and we will answer your questions right here in each issue of On Your Left! My forty-something birthday is looming. My stamina during and after exercise is awful. I’m dragging! Could I be going through the dreaded hormonal changes of menopause?

ANSWER ¹ Alright ladies, listen up! First let me get some definitions out of the way...our pre-menopause years are the glory days of regular, on time, predictable rises and falls in hormone levels which play out during our monthly cycles called menstruation. The perimenopausal (peri=around or near) years usually start in our 40s. This natural, inevitable transition happens as our ovaries start to fail us; our estrogen levels fall as well as levels of serotonin, dopamine, and oxytocin hormones that tie into cognition, mood, and memory. These changes in our endocrine, immune, and neurologic systems lead to

hot flashes, mood swings, night sweats, insomnia, and intimacy issues. The perimenopausal years is a time when the frequency of menses decreases and includes the year following the final period. Menopause by definition is the cessation of menses for one full year. The average age of menopause according to the NIH National Institute on Aging is 51. The average life expectancy of women in the US is 81 years (World Health Organization 2013 data)! (US ranked #36 behind #1 Japan – 87 years, and #2 Andorra and Monaco–86.) More women than ever are reaching their menopausal years and staying active which in part explains our longevity. 60-70% of menopausal and 95% of perimenopausal women report symptoms, and nearly 50% report depressive symptoms! Menopause increases the risks of cardiovascular disease, thinning of the bones, musculoskeletal symptoms, depression, obesity, and more. So, yes, if you are in your 40s, you probably are starting to experience some of these hormonal changes, but take heart! Perimenopausal quality of life is up to the individual! The crazy hormonal fluctuations are inevitable – you can’t stop them – but how will you face the challenge? How will you write this chapter? Your attitude, belief system, faith, and fitness level will make a huge difference in how this stage in your life plays out. Take a look → CONTINUED

GET YOUR COPY NOW! WATCH VIDEO

Pick It and Flick It! By Holly Johnson, M.D.

PURCHASE NOW LEARN MORE tatepublishing.com

BE INSPIRED

They say that doctors make the worst patients. In Pick It and Flick It, Holly Johnson, M.D. affirms that it doesnâ&#x20AC;&#x2122;t have to be that way as she shares the emotional, spiritual, and physical reality of how she conquered a potentially devastating diagnosis and kept away the demons of hopelessness, uncertainty, and fear that commonly paralyze any person who is faced with a life-altering event. In this true story of doctor-turned-patient, she squashes her inner enemies with a hit of humor, a punch of grace, and a few temporary tattoos. Written just for you, Dr. Johnson shares her own prescription for healing that she wrote when her body staged a revolution so she could undergo an evolution.

twittter.com/DrHollyJohnson

LIKE & CONTACT

DOC IN THE BOX at the rest of where your energy goes; be intentional with your balance between planned activity/exericse, rest, and running yourself and your kiddos around.

Does exercise really make a difference during the perimenopausal years?

ANSWER ¹ According to The Impact of Exercise on Perimenopause and Training Through the Transition articles (IDEA: Health and Fitness Association, Luque, 2012 and 2013), exercise makes a favorable impact on many levels of a perimenopausal woman’s health. Exercise — a purposeful training program of physical activity with a goal in mind — decreases heart disease risk by 50%, maintains a healthy BMI, improves brain function, adds muscle strength, increases energy and confidence, reduces the risk of and slows the rate of bone loss, and improves sleep! The greater the exercise intensity and frequency of activity, the better the health benefits. A moderate exercise intensity (target heart rate of 50-70% range) may be the best at improving quality of health and has the most positive effect on menopausal symptoms compared to low intensity and high intensity workouts. As usual, exercise should include a range of different activities. Cardiovascular exercise (walking, swimming, biking, running, tennis, and dance) improves overall health and exercise tolerance. The NIH says that aerobic exercise in as little as ten minutes a day will result in six fewer inches around the waistline than nonexercisers. Most experts recommend 30-60 minutes of aerobic exercise for the maximum benefits. Pilates (to increase core strength), yoga (to improve balance), and resistance training (with weights, exercise bands, or gardening) will improve bone health and rev up metabolism. Natural loss of muscle mass as we age decreases metabolic rate,

so keep pumping the iron! Recess and play are also encouraged!

Will exercise help hot flashes?

How do hormonal changes affect race performance?

ANSWER ¹ Although exercise will likely not relieve hot flashes, it will improve your general outlook and feelings about them. Exercise, however, will improve your quality of life, help with depressive symptoms, help with sleep, and help improve your mood which hormone replacements will not do! Keep your body temp at a comfortable level when you exercise as that will help when the hot flashes flash!

ANSWER ¹ Although I couldn’t find any well documented, scientific studies the overall consensus is that age, not menopause, is largely responsible for changes seen in running endurance and speed. Every woman is a different mystery to unravel during the perimenopause and menopause years. (No surprise to the gentlemen who are sticking with me here, huh?!) A 1997 study that was published in Runner’s World (not confirmed by author) said that menopausal athletes may have a decrease in training pace but that running affects menopause in a positive way; although we are all different, women can certainly continue to run and compete well beyond menopause. It is best to dedicate yourself to a consistent exercise plan early in life before perimenopause sets in, but it is never, ever too late! On Your Left! PLEASE NOTE: The info in this article is not a substitute for medical advice from your own physician. Dr. Johnson and OYL! are not responsible for prescribing anything other than exercise to get you (or your best lady side-kick) through these hormonal changes, hot flashes, mood swings, and unpredictable other symptomatic crazies as we inevitably get older. We women might slow down our running pace, but we’ll still outlive you gentlemen!

RUNNING FROM THE LAW Jaunts this good should be illegal → By Eric Lindberg

ot my cheese whiz boy? It cracked us up every time we heard it. I am from “The Region” which, to us, means south suburbs of Chicago to Northwest Indiana. That also means Jake and Elwood are almost family. I can’t tell you how many times I have watched the Blues Brothers nor how many total miles I have logged on running trails over the years, but recently, I did get my first chance to run in Joliet, IL while managing the ZERO Prostate Cancer Run/Walk Chicago. Those miles I will remember for quite a while! The race features both a 5K and 10K route and, yeah, yeah, poor me!, part of my job is to run the course prior to race day. The event location is not far from the infamous Joliet Prison where Jake Blues was sent for robbing a gas station in order

to pay his room service bill in the movie starring John Belushi and Dan Aykroyd. So, for my Jaunt Junkie this month, I “Got the Band Back Together” and hit the Rock Run Greenway Trail for 6 miles of pavement through the Colvin Grove Preserve. By the end of 2017, a new trail system will connect some of Joliet’s most glorious attractions, including the Chicagoland Speedway, two casinos and the old correctional facility, better known here as, Joliet Prison. In today’s total, the Rock Run Trail is 9.93 miles. On my run I entered the trail off of McDonough and Houbolt Road. The twisty trail runs parallel to a creek with lots of greenery and some shade. After a mile, the preserve opens up to a pond and prairie which is maintained by the Joliet Junior College. In the preserve I saw multiple deer, turtles, rabbits, cranes and even an otter. The trail wraps around the backside of the College and their baseball fields, which boasts multiple championship banners for the hometown Wolves. The best part is that the trailhead is a hidden gem just off of I80. Here is a link to the interactive map. Next time you are cruising through on a “Mission from God,” stop off and grab a few miles on the trail. You will be glad you did!

Reach your long arm out and dial 214-339-7867. Escape the branding blues and let us smoke your next big event!

MARKETING // PUBLICITY // SPONSORSHIP

Jaunt Junkie

NEWTRITION

POPPIN’ PILLS FOR MUSCLE

Pack a protein picnic with this new curl on PB & J; Pill Bugs & June Beetles

his summer, rollie-pollie out the checkered picnic blanket and think twice about shooing away those archetypal ants. An ancient edible practice is crawling up the 2015 food trend list that might help you squash your old PR this fall. Protein has long been all the buzz among runners. Not only does adequate protein intake accelerate muscle growth for stronger running, but it also helps rebuild muscle fibers for speedier recovery afterward. Adversely, athletes with insufficient intake of protein are at a higher risk of injury. What’s more, high-protein intake has been shown to help maintain a strong immune system. “After an intense bout of exercise, your immune system is weakened for about four to five hours,” 1 But get with the times! Skip the Emergen C and instead see what emerges from beneath your Asics trainers. Shake the synthetic oral supplements of protein powders and capsules and pop some Pillbugs instead! Pillbugs – scientifically named, Armadillidiidae, (sound familiar y’all?) also known as woodlice, rollie-pollies, or land shrimp (break out the cocktail sauce!), are bountiful in Texas right now. After all the rain we had, mosquitoes may be a pest,

but mother nature was just cookin’ up conditions for some her best pests like the incredible edible cricket, scrumptious grasshopper, the appropriately named mealworm, and to satisfy a bad case of the munchies, termites. I’ve also heard some rumble about the Bumble being more than just a tuna (Sorry, Charlie!) and that wasp larvae is the bee’s knees! Mouth watering? Good, because if you have a beef against eating insects, you should know that for every 100 gallons of water dedicated to the 6 grams of protein you’ll milk from Ol’ Bessie, you could’ve grazed on a whoppin’ grass hoppin’ 71 grams… Jiminy Crickets! That’s a lot of inefficiently used agricultural water! Companies like Chapul recognize that insects require less land resources, emit fewer greenhouse gasses, and have a much smaller water demand than livestock and animal substitutes such as soy, corn, and rice. Your local area running group may be out swarming the shelves at Central Market for environmentally friendly Chapul Bars – The Original Cricket Energy Bar. → CONTINUED

PHOTOS BY CLEMSON UNIVERSITY – USDA COOPERATIVE EXTENSION SLIDE SERIES

→ By Cherilyn Wilson

SATURDAY, SEPTEMBER 26 RAHR & SONS BREWING COMPANY FORT WORTH

RUN & WALK LIVE GERMAN POLKA BIER GARDEN DRY FIT SHIRT BAVARIAN TREATS

RahrOktoberfest.com

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NEWTRITION

LET ME PUT ANOTHER LITTLE BUG IN YOUR EAR

Insects are generally healthier than meat. A six-ounce serving of crickets has 60 percent less saturated fat and twice as much vitamin B-12 than the same amount of ground beef. – Micheal Spencer, PBS

OTHER HEALTH BENEFITS

Besides their high protein content, the shells of many species are high in calcium carbonate-the primary component used in antacids, so Pillbugs may also be helpful for heartburn and calming upset stomachs (like the one you may or may not have developed while reading this article).

DON’T LET A LITTLE CRUNCH AND OOZE BUG YOU

Though all kinds of creepy crawlies can be consumed raw, most of us prefer to only do so in dire survival situations, which, for some, could quite possibly mean mile 22 of a marathon. Otherwise, cooking or sautéing the lil buggers, using them to make sauce (BeetleJuice! BeetleJuice! BeetleJuice!) or sprinkling them over another oven lovin’ entrée is preferred by most. Don’t believe me? Even Ripley can believe that 80% of the world’s population consumes insects as part of their daily diet! Of the 1.1 million species of insects scientists have identified and named, 1,700 are edible.

There’s no better time than summertime to pop one of these coldblooded creatures, which, as PBS writer Michael Spencer explains, “makes them much more efficient in converting energy to protein — no wasted heat.” Crawl on down to the heat and humidity of Houston for Hugo’s Mexican cuisine where you can squirt some hot sauce and crunch on their chapulines (toasted grasshopper) appetizer with guac and salsa.

WAIT! ERR… THERE’S A FLY IN MY SOUP!

International Food & Restaurant Consultants, Baum + Whiteman agree; ladybug flour in your bread, ants sprinkled on your ice cream and crickets topping your pizza are only the beginning of the earth-friendly, non-beefy muscle growing trend. If you weren’t a label reader before, you may be soon. Peruse each menu carefully too and call your friends (not the health inspector). Tex-Mex grasshopper tacos anyone? 1 secretsofsurvival.com

MILES TO COMMEMORATE THE FALLEN FIREFIGHTERS

BENEFITING