Official Publication of
SEPTEMBER 2014
Running at Any Age Make a Decision. Make Progress. Make No Excuses.
Walking, Yoga, Tennis or Even Gardening By Donna Pfeil
Partners in ZERO Florida Urology Partners Kicks Off PC Awareness month in Tampa
Cold Coffee Just Burns Me Up! CareNow Treats that Too By Cherilyn Wilson
Find a Race at Any Age PG 8
DOC IN THE BOX Osteoporosis: WhenSticks and Stones Will Break Your Bones... By Holly Johnson, M.D.
Letter from the Editor Chief Running Officer, Eric Lindberg
PIGSKINS AND LACES
I miss the Hank Williams Jr. version of the Monday Night Football song. ARE YOU READY FOR SOME FOOTBALL? A MONDAY NIGHT PARTY! GET READY!
Heck it gives me goosebumps just typing the lyrics and watching the You Tube videos of Hank blaring them out! Now no offense to Faith Hill and Carrie Underwood’s attempts, Hank just brings it. Faith and Carrie, feel free to call me and we can talk about it! Yep, football is in the air. Not only do I love the cooler temps, I also enjoy my Saturday and Sunday morning runs on the KATY Trail while wearing my Notre Dame or Pittsburgh Steelers gear. I’ve got to be honest, it and the menacing stares from rival runners fires me up and makes me run faster. Speaking of getting fired up, I am super excited to fill you in on two new clients that will be bringing some football to your running. We started to pitch the concept more than four years ago; as long ago as when the Dallas Morning News produced Quick (Kelly Weller you know what I am talking about). we started to pitch the concept, and long before OYL! In fact, it started even before DFWRUNS. It was during The Sports Group days. Back then, our largest client, the Heisman Winners Association, was the marketing arm of (at that time) over 50 Heisman Trophy winners. At TSG, we created a licensing platform for jerseys, helmets, trading cards and even bobble heads of the members of the most prestigious fraternity in sports. We launched events like the HWA Anniversary Golf Classic and the Allstate HWA Flag Football Challenge.
REGISTER NOW! “I am excited to announce that we have come to an agreement and will produce the Official 5K of the historic rivalry…”
Draft a team that will go the extra mile to get the extra yard. Grip the phone over your shoulder, level with your ear, then release! 214-339-7867
WHO’S SHOUTING “On Your Left!”?
OWNERS & EDITORS IN CHIEF Eric Lindberg ericl@oylmarketing.com
Sharon Lindberg sharonl@oylmarketing.com
WRITING & EDITING
Cherilyn Wilson cherilynw@oylmarketing.com
CONTRIBUTORS
Brandon Gillingham brandong@oylmarketing.com Paul Hutzler paulh@oylmarketing.com Jessica Kane jessicak@oylmarketing.com Elizabeth Jones elizabethj@oylmarketing.com Brentney Hamilton brentneyh@oylmarketing.com
CATCH US! (IF YOU CAN)
MARKETING // PUBLICITY // SPONSORSHIP
By 2010, we were negotiating with IMG College, (who owns the rights to the AT&T Red River Showdown), along with the University of Texas and the University of Oklahoma to produce the Official Race of the game. After many years, I am excited to announce that we have come to an agreement and will produce the Official 5K of the historic rivalry on Friday night, October 10th at an amazing and fitting location on the south side of Dallas, Raul’s Coral. Participants can choose to race for Team Texas or Team Oklahoma (or Team Undecided — I JUST WANT TO PARTY). Based on your registration, you will receive a team-colored technical t-shirt. At the after party, you’ll enjoy Earl Campbell sausage with a side of Billy Sims BBQ sauce. And beer, oh yes there will be beer and our house band, Treble Hook, to rock you all night long. Lasso a trip to www.RivalryRuns.com to get registered and to stay up to date on event details! Looking ahead to 2015 and what college football fans have been yearning for, we are also excited to announce we will be producing the Official 5K for the College Football National Championship on January 10th at the historic Cotton Bowl. The Extra Yard 5K will be a community cornerstone event for the National Championship Game and we are stoked that North Texas gets to kick the whole thing off! Even more stoked they chose OYL! to manage and market the event. The event is named after the College Football Foundation’s Extra Yard for Teachers program which ties into the foundation’s primary cause of supporting education. The program has four primary components which range from providing and directing funds, to teacher recognition, develop and leadership training and inspiring a college-going culture. Details on the race are still being worked out but you can stay informed, learn more about Extra Yard for Teachers, the game, and the foundation by staying tuned to www.CollegeFootballPlayoff.com. Now who is ready for some FOOTBALL! I mean, RUNNING!
Walking, Yoga, Tennis or Even Gardening Make it Your Job
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By Donna Pfeil
UPCOMING EVENTS
kay, okay. I admit it. I am a senior citizen. I prefer another description but there you have it — and it came from my own son (your own OYL Chief Running Officer). Don’t children ever learn that you get further with compliments?? I like to say that growing older is better than the alternative which is so permanent. So in order to keep growing older (and maybe wiser?) I do try to take care of myself — every day, not just once in a while. It’s a job. It’s not always easy or pleasant. Many days, I would rather stay in bed, eat bonbons and watch some goofy tv program. But then I remember my other child (your own Doc in the Box for this ezine) and get up and get moving. I live in South Bend, IN. The winters can get brutal. Not a place to be outside many months of the year.
ZERO Prostate Cancer Run Tampa, FL Saturday,September 6, 2014 RACE WEBSITE
Beer, Guts & Glory Social Run Denton, TX Saturday,September 6, 2014 RACE WEBSITE
So, not only do we escape to Florida for a few months, we also belong to a club with workout facilities. While in Florida I try to keep up my exercise routine by walking four miles six days a week when I’m not playing doubles tennis three or four times that week. Sunday’s are my day off! (I do walk a round trip of one mile to church). The most difficult part is watching what I eat while there. We are invited out for dinner often and it’s always a fight between a dinner roll or a second glass of wine (yes,I know, I should not have either). But I don’t gain any weight so I’m a happy camper. While home in the northland, I do a better job watching what I put in my mouth and have for most of my life. Consequently, both my adult children eat carefully and enjoy a healthy lifestyle. But the other part of my “job” is to stay active. I walk four miles five to six times a week and have a half hour workout with a trainer once a week who also takes my blood pressure to keep me on track. In addition, my workout routine includes a various number of
ZERO Prostate Cancer Run Napa, CA Sunday,September 7, 2014 RACE WEBSITE
Beer, Guts & Glory Social Run Ft. Worth, TX Saturday,September 13, 2014 RACE WEBSITE
ARE YOU DIALED IN? Perhaps second to accessing fantasy football apps and checking stats, rankings and scores, research by comScore states 20% of time spent on mobile devices is spent on Facebook. This social medium has proven to be a powerful way to expand our reach and increase awareness of our business online, but ultimately, we just want you to receive all DFWRUNS has to offer. Be sure you have not only LIKED our Facebook page, but that you have also selected both, “Follow” and “Get Notifications” to ensure you will be one of the first to catch the long pass and score. Don’t veer from our page this month… our playbook is full of running routes and you won’t want to be caught on the weak side! Are you clickin’ up what we’re layin’ down?
FORT MYERS • 2014 ZERO Prostate Cancer Run St. Louis, MO Sunday,September 14, 2014 RACE WEBSITE
Pub Run Social Run Dallas, TX Thursday, September 18, 2014 VIEW DETAILS
ZERO Prostate Cancer Run Ft. Myers, FL Saturday,September 20, 2014 RACE WEBSITE
Beer, Guts & Glory Social Run Ft. Worth, TX Saturday,September 20, 2014 RACE WEBSITE
MARKETING // PUBLICITY // SPONSORSHIP
balancing exercises (some using weights). As we age, the loss of balance is not a friend and consequently falls occur. That is something I do not want to happen as I continue to age. A broken bone (of any of my bones) is not on my wish list! And, as well, can lead to other medical problems. So I “moan and groan” as I go through my paces but those weights also help keep my bones and muscles in better working order. When walking outside, I wear a pedometer so I can also change my route when I get bored. The club keeps a record of my mileage. I am now over 11,000 miles since they have been doing that and I’m on my way to 12,000! It has taken eleven years (yes, compared to most of you, I’m slow but steady). My biggest “claim to fame” is that in 2010 at the Dallas Turkeytrot I came in third in my age group. Never have been in an event with 33,000 of my dearest friends — gads what a sea of humanity! But it was a great adventure. Last, but certainly not least, I was reminded to mention the hours spent in my garden. That’s an exercise for me that is a real joy!! I encourage each of you (no matter your age) to have a passion about something that keeps you active but is not part of your “job” to stay healthy. Staying healthy as we age takes additional parts. We need family, we need friends, we need hobbies, we need to keep our minds active along with our bodies. So my biggest “hint” is — MAKE IT YOUR JOB. Have fun!
Partners in ZERO - the End of Prostate Cancer Florida Urology Partners Kicks Off PC Awareness month in Tampa By Jessica Kane
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UPCOMING EVENTS
ERO Prostate Cancer Run Challenge has been changing lives for over seven years. They have quickly expanded their inspiration across the country to 32 different cities and keep growing annually. As we enter into the busy fall season, one of our newest members, Florida Urology Partners, kicks off their first annual ZERO Prostate Cancer Run in Tampa. Last year, Florida Urology Partner’s Physician President Osvaldo Padron, M.D., was in conversation with their Abbvie representative, Sarah, when the topic of ZERO came up. This sparked Dr. Padron’s interest. Sarah then persuaded Dr. Padron and his partner, Dr. Alvarez, that their group would be a good fit to represent ZERO in the City of Tampa. All of their physicians at Florida Urology
Plano Balloon Festival Half Marathon & 5k Sunday,September 21, 2014 RACE WEBSITE
Rahr Oktoberfest 5k Ft. Worth, TX Sunday,September 27, 2014 RACE WEBSITE
Partners were impressed with the cause, the vision, and the mission of ZERO. As a large urology group they strive to educate their patients about prostate cancer and the importance of screenings, and recognized that joining ZERO will allow them to expand the awareness and education, provide funding for research and free testing. They are honored to bring the community closer together, with cancer survivors, physicians, family, friends, and community and corporate partners in the fight to end prostate cancer.
ZERO Prostate Cancer Run Miami, FL Saturday,September 27, 2014 RACE WEBSITE
Blue Cure Night Run Houston, TX Saturday,September 27, 2014 RACE WEBSITE
Make a Decision. Make Progress. Make No Excuses. By Cherilyn Wilson
I
s that a Haiku? The first thing I ever published was a poem when I was in my grandma’s house back in 1979. I was 6. I wrote it on a piece of paper, cut it out, and “published” it to the bathroom wall with scotch tape. That’s where I was sure she’d read it. Now in my old age, I can’t recall what it was about. Whether it rhymed well or not, it was put in its rightful place near the crapper because I’m sure it stunk. Grandma, however, asked for more. That’s when she first trusted me with her big black typewriter and the exact moment I made the decision to be a writer. I can only hope I’ve made progress since then. In honor of Labor Day, I digress to speak of my job a moment. Though I may often labor to come up with the best descriptive word, a clean, concise summary, (or in this case, an abridged introductory paragraph), I celebrate beauty in my work which isn’t my own work at all. It is the stories the sport of running has written all over the people I meet. I learn of each runner’s decision to take that first run; how it shaped their life, staved off death, purified their mentality. They tell me what, or
who, made them go, how they’ve coped and screamed and cried, and conquered. Young and old. The words literally drip from them. Being a writer also apparently gives me the license to mention my grandmother in any story I want. Well, maybe I should mention that September does include National Grandparent’s Day? With Gram-maw-maw now justified or not, this month’s issue does focus on running as a sport for any age, whether a sprightly senior citizen, mid-life medalists or teen trackie, there’s a reason and a race. Before I get too far off track, let’s start from the blocks on the track of 14 year old record breaker, MADISON SZCZYGIEL. (pronounced like Seagull… and like one, she lives near the beach and flies!) This month, Madison begins her freshman year at Wells High School in Maine. She told me it was all the way back in 5th grade, however, after trying out a recreational track season in town, that she made THE decision. She joined her junior high track team with fortitude the following year and wow! She. Made. Progress. First, she beat three long-standing Wells Junior High records; 400m: 1:03.7, 800m: 2:33.6, 4 X 100m relay: 56.1. Last summer, Madison was chosen to represent Maine at the highly respected, Hershey Track
MADISON’S ALL TIME FAVORITE QUOTE: “I am a runner, I run in rain or shine, light or darkness, I run until I cry, collapse, or until I feel like I cannot go on. And then, I run another mile. Because I am a runner. I am unstoppable, unbeatable, untouchable.” – Unknown
& Field Games in Pennsylvania, and since these accomplishments, has competed in Junior Olympic meets where she broke her own 800m record-breaker by running 2:28.95 and is hoping to advance to Nationals after most recently winning the State Championship in her 400m and 800m events. “When I really want something and set my mind to it, there’s no way I’m not going to follow through and fulfill that goal. She replies when asked about her competitive spirit. “ I’ve kind of always been competitive so when I found out that the junior high had track records, I was like, I have to beat one. I want my name on that paper.” So what kind of race would you think someone like young Szczygiel would sign up for on her free weekend? I guessed wrong. I thought she’d be looking for a fast n’ flat 5K to break the ribbon at. Instead, Madison says, “I enjoy races that are more fun than serious.” Luckily, the running industry has massively evolved over the last 6 years and fulfills so many different “genres”. There’s a race for those looking to fling mud, color, or foam as well as another for those who run in costume, who want to be chased by zombies, or run at speeds sending records to the grave. On Your Left! Marketing & Events presents races to fit the “fun” needs of young runners. SIGN UP for the Haunt Jaunt 5K with your friends! On October 18, Oak Point Park & Nature Preserve will convert parts
HAUNT JAUNT 5K
MONSTER DASH of the beautiful path into Halloween-themed miles that would make speedy teens like Madison Szczygiel creepily crawl across the finish line with a time that may haunt her ‘til college. Even when enjoying the break from constant competitive racing, I'll still bet she'll grin with a slow pass of the judges at Team Ortho's Monster Dash just to add "Costume Contest Champion" to her winner's wall. All participants of any distance receive a full-zip performance jacket sure to keep y’all warm if you get up to Maine to see meet our teen titleholder! HEIDI JO GREENWOOD, however, thought of herself as “a volleyball player who ran 800m in her spare time.” Though Greenwood also started running in junior high, she was equally into volleyball and basketball. “My first love was volleyball.” It wasn’t until her junior year at University of North Dakota that her passion started to shift. “I started to find running more fulfilling and loved how it made me feel. I think it actually made me a better volleyball player too. I became more confident of my fitness and athletic ability. My best volleyball games were when I was able to get my 4-5 mile jog in prior to the game.” Heidi’s decision to run a marathon came after college. “I just wanted to run one marathon before I got “out of shape” and to prove my college coach wrong. He thought I was too impatient and that I would never “last” for a whole marathon. I was coming from an 800
RUNNING AT ANY AGE, CONT.
meters/1500 meters background where you don’t really “pace yourself” and marathon running is certainly about setting a pace that you can sustain for the entire 26.2 miles.” After the first one (3:11 Twins Cities, 2008), she says she felt obligated to run the Boston Marathon before she might get “out of shape.” Five years and 6 marathons later, she ran a personal best in the Columbus Marathon finishing 2nd Place Overall with an astounding time of 2:42:08. Good, right?? Nah, this soon-to-be 30 year old Personal Trainer and Fitness Program Manager is running her best times ever and pushin’ forward, “I want to break the 2:40 marathon time barrier and to also break 1:16 in the Half-Marathon.” Heidi expresses, “It is all about seeing what my own limits are and trying my best to discover my talent fully.” Watch for her at the US Olympic Marathon Trials in Los Angles 2016! What are some of the things a middle-aged runner with mad skills looks for when shopping her next race? “A competitive racing situation, flat PR course, chance of perfect weather, a good hard workout to help improve my fitness.” A 5K can serve as great speedwork to break up the many long miles of marathon training so get those fasttwitch muscles moving by working a couple into your training. Perfect weather is a matter of opinion. Though it’s rained a couple times for us, the Rahr Oktoberfest 5K is merely refreshing in more ways than one and is on tap for September 27. This race is as competitive as you make it; the course has few turns and the winners for the last two years have finished in just over 16 minutes! Runners like Heidi also tend to plan their races and training a full year in advance, so start thinking ahead to February 21, 2015 because the Form Follows Fitness 5K fast, flat course brought the 30-something competition across the finish line in just 15:31! After running a really hot 5K in July of 2011, ALLYN GENEST posted on his Facebook wall, “After the race tonight, a young guy walked up to me and told me how well I was doing in the Back Cove races. That made me feel good. I did not know the guy, but he told his dad about me and wished his dad would try it! You can start
HEIDI’S ADVICE TO GROWING RUNNERS: Try and make yourself as well rounded as possible by participating in multiple sports and activities. Our bodies need to develop on all planes and not just by going forward (running). Doing those other things will help you to stay injury free, keep your enjoyment in the sport of running, and ultimately make you a better athlete. Becoming a better athlete will make you a better runner.”
RAHR OKTOBERFEST 5K
FORM FOLLOWS FITNESS 5K
TAKE FLIGHT! 1/2 MARATHON 5K RUN/WALK 1K FUN RUN/WALK We are celebrating four years so of course the half marathon finisher medal features 4 hot air balloons and a customized ribbon. Wear it proudly after knocking out 13.1 scenic miles!
SUNDAY, SEPTEMBER 21 Oak Point Park – Plano, Texas
REGISTER NOW!
PlanoBalloonFest.org
NEW FOR THE 1/2 MARATHON Custom designed ring for the half marathon champions!
NEW THIS YEAR Technical shirts for all adults in the half marathon, 5K and 1K. Plus capes for youth running the 1K!
RUNNING AT ANY AGE, CONT.
at any age, but it’s hard work! Do your best you can, and be proud of it.” Allyn was 61 at that time and had just lost his wife, Penny, to a heart attack only 5 months prior. They would've celebrated their 44th Wedding Anniversary last weekend. Below that same post, his thread continued to say, “I have met so many people [through] running and become good friends with them, I enjoy being with them, they all make me stronger, and I hope I make them stronger. We are not only friends now, we are family!” This is the kind of strength that running pulls out of people. Allyn says, “I think after Penny passed away, this is what kept me going.” Within the year following her death (2012), he did 62 races to celebrate his 62nd birthday! Last month, Allyn turned 64 and celebrated in a race for Fallen Heroes. Though you’ll still find Allyn at multiple races per week, last year’s knee troubles mostly keep him from running. Did this stop him? No, this is what made Allyn an even bigger part of the running community. He still gets up early, puts on his t-shirt to represent charities he’s run for, families he’s supported, or his favorite one portraying Julie WeissMarathon Goddess, grabs his iPad, and spends time with nearly every participant and family at the event. Though Allyn occasionally will power walk or walk/jog a few of the events, he smiles and gives no excuses, just his infamous thumbs-up to every runner from the side of the course while taking hundreds of photos; every person smiling back at him like they’ve just met their biggest fan. Many never go home from that race without a newly formed bond with the man behind the “camera.” Runners like Genest are vital to our sport and to racing. They recognize the importance of encouragement because everyone has a story and sometimes it’s a tough one. Many people begin walking, jogging and running for a cause after suffering a loss, or to cope, or to help others survive. Sometimes, it is the social aspect of our sport that keeps people going. Let’s also remember that regardless of injury, or age, or what-have-you, we can still volunteer and find great gratification from being a winning component for someone else.
ALLYN’S LIFE LESSON: “It’s funny how life changes so much when you lose someone so special to you. And even the people around you… I guess that’s the way life is, accept it and move on, that’s all you can do. I try to stay positive, but sometimes it’s hard, and I still have days that I am really down it gets better in time, but it never goes away. The special people that were there for me, and the ones that kept me going, I love you all!”
ZERO PROSTATE CANCER RUN/WALK Celebrate National Prostate Cancer Awareness Month with a run/walk or fundraising for ZERO Prostate Cancer Run/Walk taking place in Tampa, Napa, St. Louis, Fort Myers or Miami this September! Most of the people at these events have a story of why they decided to try. Smile, give them a thumbs up, learn their story, tell their story. Be you a walker, runner, sprinter or volunteer, a young rising star or a proud grandparent, a journalist or poet, a survivor or wallflower; you have a decision to make. No Excuses!
hauntjaunt.com
Live from the Streets
IT’S MR. SHORTY SHORTS! By Brentney Hamilton
EDITORS NOTE: If you’re like most runners, chances are you fall into a route routine. You find a trail that just works, and your subsequent, obsessive repetition of it may bear its many splendored; the kid on roller-skates, dancing daily by the water stop outside the Katy Trail Ice House, the elderly lady you see all over the city, run-walking more miles than you’ll ever cover in a lifetime. What’s his story? What’s her deal? Welcome to “Live from the Streets,” a monthly sketch profiling characters that permeate the running community. With their day-glo colors and tenacious grimace, runners are the ultimate modern-day wild bunch. Maybe you’ll recognize a friend here. Perhaps you’ll even see yourself. Here, we salute the weird, wondrous men and women of the running community, those with the thrill of it deep down in their bones. Because, at the end of the day, don’t we all run to be wild?
ILLUSTRATION BY: MIRANDA HARPER
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e’s rockin’ the classic two-inch split and that’s all he needs because this dude’s gunnin’ for a medal. Even if you don’t know the “two-inch split” by name, it’s the short of champions — the pocket-protector, if you will, of the running community. NorthFace goes so far as to call it “Better Than Naked,” and they’re right, ‘cause a naked butt doesn’t have pockets for your Gu. Anyone who has run a road race has seen him: Maybe as a rising, teenage Cross Country star or a Silver Fox who has tread more miles on more continents than you can even name. Plus, he’s got a need for speed that must not be weighed down with a quarter pound of material. With the wind in his … hair, and a solid liner beneath those shorts, Mr. Shorty Shorts let’s ‘em fly, the splits flapping like Mercury’s wings as he Fartleks his way to glory.
C o ld Coffee just Burns Me Up!
C
®
Treats that Too
By Cherilyn Wilson
aught myself facing off with my own irritated Now, time is on your side. Now, with your freshly reflection in the microwave door. The blue Lysol’ed keyboard, great care is at your more squared digits ticked calmly tapping and manicured down at such snails’ pace that fingertips. CareNow’s medical I tapped my unmanicured nails offices allow you to wait at home, on the countertop and literally or from the office and not in a considered killing time. “Who doctor’s lobby. Even if you do has time for this?!” not choose to use the convenient “Rush” is no longer just a and speedy Web Check-In®, you synthesized 70’s band. It’s now can just stop by your nearest a lifestyle. The common 9-to-5 CareNow location without an workday is history. No one has appointment and if there’s a a new VHS tape. We’re living wait, they will give you a pager. in a time of cramming — in a They’ll contact you when you’re time that spares none. Since next. CareNow provides a full those 1970’s, there’s been a range of medical clinic services, significant increase of mom’s which include: school physicals, in the workforce and we’re all x-rays, quick flu tests, wellWith CareNow’s Web Check-In® making too busy to rush home for those an appointment is easier than ever! woman exams, drug screenings, boo-boo’s that keep us locked and travel vaccinations to name up in a waiting room instead of that meeting after our only a few. Everything from Little League strains microwaved coffee returned to cold. Dad can’t present and sprains to playground cuts and bruises can to the biggest potential client of the year when he’s be taken care of on your time. They’ll be waiting been up til midnight in the ER for lil slugger’s achy for you — now until 10 PM on weekdays, 8 PM on throwing-arm or sore throat. And Now, those kids Saturday and 5 PM on Sunday. are back to school where even passing notes has Next time, don’t wait. Get care, now, with CareNow. fast forwarded in the form of texting. Unfortunately, A special thank you to CareNow for being a sponsor the old-school rules about passing notes are not of the Plano Balloon Festival! Look for them followed in terms of passing germs. Fact is, you or providing Gatorade on the 1/2 marathon course. your kids may need immediate attention.
LOOKING FOR OPPORTUNITIES TO GET YOUR BRAND IN FRONT OF THE RIGHT PEOPLE? Find out what some big names are doing around DFW and across the states!
SPONSOR NEWSLETTER
Fist Bumps and High Fives
LOOKS LIKE GOOD WEATHERS FOR ANOTHER RAHR SOCIAL RUN! By Cherilyn Wilson
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old your Rahr Oktoberfest pint in your left arrive. His goal is to make your run goes down hand and raise up your right in order to highsmooth, without hiccups, so you are never left with five Mark Weathers! a bad aftertaste. For the past six years, Whatever we need to do to Mark has been with keep the Rahr Oktoberfest Rahr; hosting private Social Runs at the highest events and working with success rate in all of DFW, public events both at Weathers hops to it. So, even the Brewery and off site. though our next social run is Additionally, like the legs from Oak Street Draft House on a cylindroconical in Denton this Saturday, fermenter, Mark has Sept. 6 (as part of our 2014 been the strong support Beer Gut n’ Glory Series), beneath our fastidiously watch for him or stop in crafted social runs from to give him an approving the Brewery. “My primary fist-bump at Rahr & Sons task is to make a brewery Brewery… even if you don’t space hospitable to like beer! Though once a Thank you Mark for six years of fun times and DFWRUNS and the other campus chaplain, he won’t keeping our Beer full! groups that are usually preach, but he can tap into present during these his other career from the events,” Weathers tells us before mentioning past and teach you a few things. “Craft beer is, for perhaps the discerned duty, “I also set up the bar many people in Texas, still a new phenomenon. So and make sure the beer a lot of people come to the bar and say “I don’t like “I also set up the is flowing for all of our beer; what should I have?” This is a bit like going runners.” to a traditional Steak House and saying “I’m vegan, bar and make Thanks to Mark, the something that I can eat.” So I usually just sure the beer is Brewery is opened up for make give them water and a grin.” Keep the conversation and beverages flowing flowing for all of us with ample time for set-up during which time and you’ll soon tap into the many fine tastes of our runners.” he assists in getting the Weathers — from poetry to Art Museums, the Fort supplies we need and coordinating the logistics Worth Botanical Gardens and down to his really so vendors also have what they need before you cool dog. Is it an Ugly Pug??
Once a Week Leading up to Race Day Sept. 6
Sept. 13
Sept. 20
OUR EPIC ROAD TRIP SCREAMS INTO ITS FIRST STOP: OAK ST. DRAFT HOUSE IN DENTON
ALL LADIES NEED LOVE — EVEN THE FUZZIER ONES — SO, WE’RE ROCKIN’ AND ROLLIN’ DOWN THE ROAD AGAIN
ACH BESORG DAS BIER! DON’T BREAK OUT THE ROSETTA STONE... THAT MEANS, “I’LL GET THE BEER!”
FOLLOW US ON FACEBOOK FOR THE DETAILS
HAVE FUN WHILE GETTING READY FOR RACE DAY
SEPTEMBER 27 TH
Run. Party.
GADGETS, GEAR AND UNSOLICITED ADVICE
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SWEATING PROFUSELY IS GOOD FOR YOU
ack in July, I set out on a hot summer night of baseball with a group of friends. If not for good friends, I would have otherwise passed on this outing because typically I do not attend outdoor stadium games in the middle of the summer due to the miserable heat. It was so hot that night; hens were laying hard-boiled eggs. Ok not really, there were no hens at the ballpark! But. It. Was. Hot. In the heat, I become a sweaty mess. So, I started wondering… do I sweat more because I’m a runner? The answer is yes, I’m always the one in the group sweating when it's hot outside. After a long run, I’m the one sweating long after everyone else has cooled down, and they look ‘normal’, while I look ‘sweaty’. There is an article that Runners World published that addresses this exact question. The article is aptly titled “Why runners sweat more (And why that’s a good thing.)” It references a recent study out of the Soonchunhyang University in South Korea that looked at the sweat response of long distance runners. It’s known that endurance training teaches your body to sweat more, but this study took it one step further to analyze exactly how and why trained athletes sweat more; Do they have more sweat glands, do they start sweating sooner or produce more sweat?
The answer to all these questions is yes. Oh good, I am normal. I sweat, just like trained athletes. I am not abnormal; I am relieved to read this...and more… though I’ll spare you all of the nerdy details of the article. The conclusion of the study is that the higher your VO2max, the quicker your glands respond to the signal (heat) to start sweating. This means that training (running) teaches your body to sweat more and sooner than people who are not trained. So basically, you sweat more when you are more fit and the cause being that you’re able to push harder and generate more heat which allows you to work out longer. While sweating is loathed by many there are really so many health and beauty benefits to it. Each of us has between 2 million to 4 million sweat glands on our body (men have more than women) and skin is the largest organ of the body and serves just an important role as other organs. For example sweating keeps the body from overheating and maintains proper temperatures. Sweating expels toxins, which supports good immune function and helps to prevent diseases related to an overload of toxins in the body. Sweat also cleans out the pores making skin look healthier. Keep sweating runners, its ok, it’s good for you. Sweat on! – Sharon Lindberg
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Doc in the Box OSTEOPOROSIS: WHEN STICKS AND STONES WILL BREAK YOUR BONES... e are born with about 300 bones. As those bones fuse when we grow up, we are left with 206 calcified fortresses that give an upright shape to our bodies and hold our muscles and soft tissues in place. Bone is a living, pliable matrix that is constantly worn down and remade. We essentially make new bones every seven years! Bones are hard on the outside, lined with a complex inner trabecula of air and tissue, and then have a core of softness on the inside — the bone marrow. (Marrow is where our red and white blood cells are made!) We reach our peak bone density at age 30. Muscle action is the main stimulus for bone formation. Greater loads with fewer repetitions equals greater gains in bone mass. Several factors can lead to loss of bone mass resulting in osteopenia and osteoporosis. These disorders lead to increased bone fragility and subsequently an increased risk of sticks and stones breaking your bones. Over 200 million people worldwide suffer from these disorders. 25 million women in the US have osteoporosis and eight million will have fractures from it. Osteo is more common in white and Asian women, in people over the age of 65, and those with a family history of osteoporosis. One in two white women and one in five men will suffer from an osteoporosis-related fracture in their lifetime.
There are usually no symptoms of osteo until there is a fracture. Therefore knowing risk factors is important to overall health and prevention. The American Academy of Family Physicians (AAFP) and the National Osteoporosis Foundation (NOF) list the following additional risk factors:
Hormone deficiencies (lowered estrogen levels in the perimenopausal years),
Inadequate nutrition (inadequate calcium, vitamin D, and protein intake and eating disorders),
A sedentary lifestyle,
Comorbidities (such as hyperthyroidism, cancer, kidney disease),
Medication side effects (long term glucocorticosteroid use),
Smoking,
Excess alcohol intake,
High caffeine intake (more than three cups of coffee a day may decrease calcium absorption),
Kidney disease, and
Soft drink consumption (phosphoric acid in sodas increases bony matrix loss; there is no connection between carbonation and bone loss, however).
Even marathon runners and other athletes are not immune to osteoporosis. The Irish
JOHNSON PHOTO BY: SPENCER FREEMAN
W
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DOC IN THE BOX, CONT.
Osteoporosis Society says that osteo in athletes is associated with age of onset of training, duration, intensity, and volume of training, diet, and stress (psychological as well as physiological). Controlled studies have yet to prove that women who are screened have better outcomes than those who are not screened. The United States Preventative Services Task Force (USPSTF) says that intervention can slow the decline in bone density after menopause and that multiple risk factors seem to be a stronger predictor of hip fractures than the actual decline in bone mass. So who should be screened? The AACE (American Association of Endocrinology) practice guidelines of who should be screened are:
Concerned perimenopausal women who would be willing to start medical therapy,
X-ray evidence of bone loss,
Patients on long term steroid treatment (more than one month at a dose of 7.5 mg and higher daily),
When monitoring therapeutic response in women undergoing treatment of osteoporosis if the result affects clinical decision making.
The USPSTF and the NOF recommends testing in:
All women over the age of 65 and
Postmenopausal women less than 65 years of age who have one or more other risk factors
The screening tool of choice is a bone density scan called a DEXA scan. Results are reported as a T-score. Three possible results are: 1
Normal
2
Osteopenic (a patient is counseled, treated,
and followed so there is hopefully no more loss)
3 Osteoporosis (a patient receives active treatment to increase bone density and decrease fracture risk)
Patients are treated if their T-score is less than -2 without risk factors or less than -1.5 in the presence of risk factors. (A comprehensive metabolic panel to assess kidney and liver function, calcium level, phosphorous level, and an alkaline phosphatase level should also be performed to rule out secondary causes of osteo.) Treatment and prevention advice include taking at least 1200 mg of calcium a day if over 50 (and 1000mg if younger), start or continue weight bearing and muscle strengthening exercises, stop smoking, and limit alcohol drinking to one a day for women and two a day for men. Treatment options may include hormone replacement therapy, Fosomax, Evista for osteopenia and calcitonin for osteoporosis. The best exercises for anyone at any age include a cross training of weight bearing exercises, resistance exercises, and flexibility exercises. Running is a form of weight bearing exercise which has been shown to be helpful in the prevention of bone density loss. Active people with osteo can still do all of these things, but they should do gentle weight bearing by walking, hiking, dancing, or stair climbing (no jogging or running!). Participate in light free weights, resistance bands that don’t strain muscles, and water exercises. And flexibility sports include gentle stretching and yoga without bending or twisting at the waist (no toe touching or sit ups!). Getting old isn’t for wimps. Getting old is a privilege, so be nice to your bones… they are the only 206 you will ever get! Please Note: The info in this article is not a substitute for medical advice from your own physician. Dr. Johnson and DFWRUNS/OYL! are not responsible for the interpretation of your DEXA scan results or personal treatment advice, too much calcium intake (and therefore your kidney stones), or your knee bone being connected to your elbow bone!
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They say that doctors make the worst patients. In Pick It and Flick It, Holly Johnson, M.D. affirms that it doesn’t have to be that way as she shares the emotional, spiritual, and physical reality of how she conquered a potentially devastating diagnosis and kept away the demons of hopelessness, uncertainty, and fear that commonly paralyze any person who is faced with a life-altering event. In this true story of doctor-turned-patient, she squashes her inner enemies with a hit of humor, a punch of grace, and a few temporary tattoos. Written just for you, Dr. Johnson shares her own prescription for healing that she wrote when her body staged a revolution so she could undergo an evolution.
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MARK IT DOWN: USING FREE CALENDAR SITES TO MARKET YOUR RACE By Brentney Hamilton
I
t’s easy to overbook an upcoming racing season. With so many fantastic local, national, and international races cropping up — each with its unique appeal — it can be hard not to fall into Early Bird Overachiever Syndrome, or “EBOS.”
≥ Prices are so much lower in March for a November race!
≥ Who cares if I haven’t booked a flight? I’m running Paris in the spring!
≥ Goofy Challenge? That’s two-in-one, dude! ≥ We can drive to Rock ‘n’ Roll New Orleans! It’d be dumb not to.
≥ And … Luckenbach? Everybody’s somebody there!
≥ …are my limbs going to fall off? Logging online to national running sites means diving into a world of shiny, glittery racing possibilities. That’s where race directors and marketing managers hope to grab your eye by disseminating all the details as early as possible. Ever used the calendar search on Runner’s World or Cool Running? Believe it or not, there are real humans tacking those notifications to every relative events calendar they can find. Many days, I am that human.
When it comes to growing a race, those of us in the running industry have to first make sure that runners … well, know about it. Calendar postings, whether online or in print, are one simple, cost-effective, and proven way of doing just that. While there’s not a lot to getting your race listed in most events databases, there are a few necessary goals to hit: The information provided
1 needs to be flawless —
or at least as close to it as possible. Sure, race times and dates and courses change now and again, but it’s hard to execute a successful event if runners are lining up on the wrong side of town. Your artwork must look slick. No weird
2 pixilation or illegible words. This race is the next big thing! Not a yard sale. Post it everywhere. Doesn’t look like a
3 running site? Who cares! If their readership isn’t filled with runners, it will be after our event! See, ultimately, marketing managers in the running industry are just enablers of the dreaded “EBOS.” By making sure that information about our races is visible, obsequious, and irresistible, we make it too hard to pass up. And, that’s okay! Train safely. Train hard. And, race for fun. Because from one EBOS sufferer to another: Having a full racing plate means reaping that runner’s high all year long.
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21 WE HAVE ARCHITECTED A GREAT RACE! Just as the iconic Dallas skyline represents some of the world’s best architecture, the Dallas Center for Architecture has designed one of Dallas’ best 5K events to showcase some of the city’s most impressive architectural icons.
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Race Director's Block
FROM ZERO TO RACE DIRECTOR IN 90 DAYS OR LESS! By Elizabeth Jones
I
n May of this year I joined the On Your Left! Marketing & Events team. If I am successful, this article will be posted just a few days before I travel across the country to Napa, CA to manage my first ZERO Prostate Cancer Run/Walk and complete my first official 5K as a Race Director with OYL. In roughly 90 days, I went from a wide-eyed new hire to on-site event director at a venue I have never seen in person, with people I have not yet met in person. Though I've managed events for eight years, ranging from 15 person VIP dinners to 100,000 guests at an NFL football game. I was always operating in the venue where I worked every day, with a full-time staff to support me and each event. This time, I am going all the way to California, working with vendors who are local to Napa and have my race, as well as several other events on their books for that same day.
Have you ever tried telling a person over the phone exactly where they need to place a portapotty, with your only resource for direction being a Google Earth image? How about developing a race route that is challenging enough for serious runners, though easy enough for a walker to tackle, the elevation without observing first-hand the radius of turns, or obstructions of a street or pathway? Keep in mind that all this work is being done for one of On Your Left’s biggest clients, ZERO – The End of Prostate Cancer, in one of their new race cities, Napa. After I finish the Napa race, I will hop on an airplane back to Dallas for… three full days. Then, jet off to the Gateway to the West, for the ZERO Prostate Cancer Run/Walk St. Louis to start the process over again. This is why I work in a cape! These last 90 days have been eventful (no pun intended), but that is the life of a race director, and it is the life I choose!
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Jaunt Junkie
SUMMER PARTY ON FOUR WHEELS By Sharon Lindberg
S
ometimes being a jaunt junkie means discovering new trails on four wheels. It’s a myth that we’re just runners here at On Your Left! Marketing & Events. I’ve been a mountain biker for over 12 years! As fate goes, Eric's and my mountain bikes were stolen out of our garage this spring. Honestly I don’t remember a day that I was without a bike. One of my fondest Christmas memories was the year I got my first bike in pre-school and then my first ten speed in Junior High. But with summer around the corner, I didn’t let a couple of low life thieves get me down. While at a local bike shop back in May, there were a couple of cruisers calling our name, we said ‘we’ll take two’ and off we went. Let’s cruise! Cruising through this summer has been a heck of a ride, all about donning a pair of cutoff shorts, tank top and favorite summer sandals; my Electra cruiser is single speed, with flat pedals that are flip-flop friendly. I even have flip flop tanned feet to prove it. My bike sits in the garage looking at me, waiting. Every time I get in my car, I swear I hear it says to me “I’d go anywhere with you”. We never go more than two days without a ride on the cruiser.
Just this past weekend we stayed out on our bikes riding through the warm August night until midnight. Oh how times have changed, I used to drive everywhere, though I pretty much stay within 3-4 miles of home, now I literally stay in the same distance but I cruise, a lot. This year Texas has had a much cooler summer than most, lots of days with clouds and some rain. One weekend in July when it’s typically over a hundred degrees for several weeks in a row, we got a weekend of cooling rain and highs in the 80’s. So, we set out to cruise the entire weekend in celebration of the motto “enjoy the ride”. We ditched the car for 90 hours (3 ½ days), hit the pavement and set out for the new Trinity Skyline Trails which ambles along the Trinity River with unheard of view of the Dallas skyline. The concrete paths connect 4.6 miles of hard surface to the West Dallas Gateway, the Continental Ave Bridge, Trammell Crow Park and Trinity Overlook. Dallas never looked so good; the Trinity River Project has truly changed each season, and is simply fantastic. The view of the Dallas skyline is just breathtaking, and I’m really excited to host the new Bravest Race 9.11 Mile distance which will run on these trails on Saturday, October 4th in the morning; this event benefits our local firefighters,
SANTA FE TRESTLE TRAIL WHAT: .9 mile trail USE: Hiking & Biking
COURTESY OF THE CITY OF DALLAS PARK & RECREATION
TRINITY SKYLINE TRAIL WHAT: 4.6 mile hard surface trail USE: hiking and biking FUTURE PLANS: Connection to the Santa Fe Trail after 2017
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The Dallas Hispanic Firefighters Association. The event starts and ends at Four Corners Brewery and the race will run the entire distance of the new concrete paths. The very next week on Friday, October 10th in the evening, is the official AT& T Red River Showdown 5K which will host The University of Texas Longhorns and The University of Oklahoma Sooners fans. They'll run and show their school pride on another new section called the Santa Fe Trestle Trail where the Great Trinity Forest begins. The Santa Fe Trestle Hike and Bike Trail is located near Corinth Street and just off Riverfront (which is not too far from the Trinity Skyline Trails, which will eventually connect completely onto concrete path to the Santa Fe Trestle Trail). The newly restored Santa Fe Railroad Trestle was one time the main route where trains crossed the floodway and the bridge was originally built in 1879. The bridge has been rebuilt many times and the Trinity River Corridor Project has taken it back to its original brilliance and grandeur. The City of Dallas has been working with the Texas Historic Commission to preserve the majority of the bridge’s original attributes. I encourage everyone to get out and explore, be brave, and show support of The Bravest Race and our firefighters and blaze a new trail with us. This is no Red River Bridge War, but bring you’re running A-game for bragging rights and gear up in either burnt orange and white or crimson and cream and sign up for the AT&T Red River Showdown 5K, this is the ‘official’ run of the TX/OU weekend ; so don’t be tempted by any counterfeits out there. Whether it’s the Red River Showdown, shootout, rivalry run, Texas – O.U., O.U. – Texas, whatever you want to call it, its one of the greatest rivalries so be a part of the inaugural running of the 5K. Get out there, explore the new trails, run with us, ride your bike because winter will be here before you know it. Let’s cruise!
Abby Road ARE YOU READY FOR SOME… MORE CARRIE UNDERWOOD? By Abigail Werner
B
y the time this column will be published, school will have started for me. However, as of Sunday, August 17th, I still have seven more days of semi- freedom. You see, marching band broke into my summer three weeks prior. It’s been hot, tiring, and I now have a sock tan I’m almost positive will never go away, but I love it! I’ve met so many new people and have grown closer to others I barely talked to just two months ago. I know it’s going to be challenging, but I can already tell I’ll be making the most out of my high school experience. Since marching band is really all about creating astounding music while transforming into different shapes and designs, I thought I’d tell you about some of the music that my band plays, and then some of my favorite songs to run to. My band tries to play as many recognizable songs as possible when we’re up in the stands, because those are the songs the fans at football games respond to best. A few of the songs we play are: “Eye Of The Tiger” by Survivor “Roar” by Katy Perry “Applause” by Lady Gaga “Wrecking Ball” by Miley Cyrus “We Built This City” by Starship “Raise Your Glass" by P!nk “I Want Candy" by The Strangeloves “Hit Me With Your Best Shot” by Pat Benatar
“Love Me Again” by John Newman “Pretty Fly (For A White Guy)” by The Offspring “Light Em Up” by Fall Out Boy But when it comes to running I have a completely different list of favorite songs: I“ Need A Miracle” by Third Day – Sometimes it really feels like I need a miracle to finish that last mile in a 5k. “Run, Baby, Run” by Sheryl Crow – This one I discovered while doing a school project in 7th grade. It has barely anything to do with running, but for some reason I just like listening to it as I warm up. Also, my birthday is in November! “All Shook Up” by Elvis Presley – When I was seven, this was one of the songs I danced to
“Bad Day” by Daniel Powter – It’s impossible to have a bad day if I go on a nice run! “Quitter” by Carrie Underwood – I love songs about love and relationships. And it reminds me that nothing good comes out of quitting. Any Taylor Swift song – I mean it, especially her upbeat songs. I’m a huge Taylor Swift fan, but I hate the term “Swiftie.” Any Beach Boys song – Their music is so fun! It’s very difficult not to be in a happy, summery mood while listening to their music. Any Third Day song – I know I already listed one of their songs, but they have some
extremely uplifting Christian music. I was given tickets to go see them in concert in the 4th grade. Between it being my first concert and them being amazing, it was definitely a night I’ll never forget. Any Imagine Dragons song: There’s something about their music that’s a little different then what I usually listen to, but it’s still wonderful nonetheless. Whether I’m getting ready in the morning, in the shower, or having trouble falling asleep, I listen to music all of the time. I’m then surrounded by it with marching band. Without music, life would be pretty boring. I know that sounds cliché, but it’s so true. That’s also why I try to be open-minded to different people’s tastes. Different music means different things to people. Dissing their music isn’t going to change how they feel. Running and music are two of the simplest joys in life — and I plan to get as much out of both as I can.
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for a dance recital. It always puts me in a good mood.
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